{"id":45354,"date":"2018-05-08T08:00:57","date_gmt":"2018-05-07T23:00:57","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=45354"},"modified":"2025-07-20T21:54:02","modified_gmt":"2025-07-20T12:54:02","slug":"understand-design-thinking","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/understand-design-thinking\/","title":{"rendered":"\u52d8\u9055\u3044\u304b\u3089\u898b\u3048\u305f\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u672c\u8cea\u3068\u306f\uff1f\u2014\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30bf\u30fc\u306e\u7d4c\u9a13\u3092\u901a\u3057\u3066\u6c17\u3065\u3044\u305f\u3053\u3068"},"content":{"rendered":"<div class='wp_content_tag 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(Mindset\/Skill)\u300d\u3067\u3042\u308b<\/strong>\u3068\u79c1\u306f\u8003\u3048\u308b\u3002<\/p>\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u7528\u3044\u3066\u554f\u984c\u89e3\u6c7a\u3092\u56f3\u3063\u305f\u7d50\u679c\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u8d77\u3053\u308b\u3053\u3068\u306f\u591a\u5206\u306b\u3042\u308a\u5f97\u308b\u3002\u3057\u304b\u3057\u305d\u308c\u306f\u3001\u5b9f\u8df5\u3092\u7a4d\u3093\u3067\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u81ea\u5206\u306e\u3082\u306e\u306b\u3057\u305f\u5834\u5408\u306b\u306e\u307f\u8d77\u3053\u308b\u3053\u3068\u3060\u3002<\/p>\n<p>\u5927\u5b66\u30fb\u5927\u5b66\u9662\u3092\u901a\u3057\u3066\u3001\u56fd\u969b\u793e\u4f1a\u5b66\u3092\u5c02\u653b\u3057\u3001\u975e\u55b6\u5229\u5206\u91ce\u3067\u306e\u30ad\u30e3\u30ea\u30a2\u3092\u8003\u3048\u7d9a\u3051\u3066\u3044\u305f\u79c1\u306f\u300c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306f\u65b0\u3057\u3044\u554f\u984c\u89e3\u6c7a\u306e\u65b9\u6cd5\u300d\u3068\u3060\u3051\u805e\u304d\u3001\u4e16\u754c\u4e2d\u306e\u554f\u984c\u3092\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306b\u89e3\u6c7a\u3057\u307e\u304f\u308b\u3053\u3068\u3092\u5922\u898b\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u91cd\u304d\u3092\u7f6e\u304f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u4f1a\u793ebtrax\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30f3\u306b\u53c2\u52a0\u3057\u305f\u3002<\/p>\n<p>\u305d\u3093\u306a\u30d3\u30b8\u30cd\u30b9\u3082\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3082\u4f55\u306b\u3082\u77e5\u3089\u306a\u3044\u65b0\u5352\u5b66\u751f\u3060\u3063\u305f\u79c1\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30f3\u3001\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306e\u9053\u306e\u308a\u3092\u7d4c\u3066\u3001\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30bf\u30fc\u306b\u306a\u308b\u307e\u3067\u306b\u5b66\u3073\u5f97\u305f\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u672c\u8cea\u3092\u3053\u306e\u5834\u3092\u501f\u308a\u3066\u5171\u6709\u3057\u305f\u3044\u3002<\/p>\n<h2>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u304a\u3055\u3089\u3044<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3057\u3066\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u554f\u984c\u89e3\u6c7a\u3092\u56f3\u308b\u65b9\u6cd5\u3060\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5171\u611f\u3092\u3082\u3068\u306b\u554f\u984c\u3092\u8a2d\u5b9a\u3059\u308b\u3001\u3001\u5931\u6557\u3092\u6050\u308c\u305a\u306b\u30a2\u30a4\u30c7\u30a2\u3092\u30c6\u30b9\u30c8\u3057\u3066\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3001\u3068\u3044\u3063\u305f\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u7528\u3044\u308b\u624b\u6cd5\u3092\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3093\u3067\u3044\u308b\u3002<\/p>\n<p>\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3084\u6642\u306b\u306f\u611f\u899a\u3092\u983c\u308a\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3063\u3066\u304d\u305f\u5f93\u6765\u7684\u306a\u554f\u984c\u89e3\u6c7a\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5bfe\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5171\u611f\u3059\u308b\u3053\u3068\u3092\u901a\u3057\u3066\u3001\u5f7c\u3089\u304c\u5c06\u6765\u7684\u306b\u4f55\u3092\u6b32\u3057\u3044\u3068\u601d\u3046\u306e\u304b\u672c\u4eba\u305f\u3061\u3082\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u63a2\u308a\u3001\u305d\u308c\u3092\u30d9\u30fc\u30b9\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u3044\u3046\u8a00\u8449\u304c\u6709\u540d\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u306b\u672c\u793e\u3092\u69cb\u3048\u308b\u30c7\u30b6\u30a4\u30f3\u30b9\u30bf\u30b8\u30aaIDEO\u793e\u306e\u5275\u696d\u8005\u30c6\u30a3\u30e0\u30fb\u30d6\u30e9\u30a6\u30f3\u6c0f\u304c2005\u5e74\u306b\u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30ec\u30d3\u30e5\u30fc\u8a8c\u306b\u304a\u3044\u3066\u3001\u300c\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u624b\u6cd5\u3068\u611f\u6027\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u5fdc\u7528\u53ef\u80fd\u3067\u3042\u308b\u300d\u3068\u63d0\u5531\u3057\u305f\u306e\u304c\u304d\u3063\u304b\u3051\u3060\u3002<\/p>\n<p>\u203b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u95a2\u3059\u308b\u5b9a\u7fa9\u306f\u69d8\u3005\u3042\u308b\u304c\u3001\u4eca\u56de\u306fIDEO\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u53c2\u8003\u306b\u3057\u305f\u3002<\/p>\n<div id=\"attachment_41210\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41210\" class=\"wp-image-41210 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/design_thinking-e1493681539545.png\" alt=\"\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u57fa\u672c5\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u3057\u305f\u56f3\" width=\"715\" height=\"361\" \/><p id=\"caption-attachment-41210\" class=\"wp-caption-text\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u57fa\u672c5\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u3057\u305f\u56f3<\/p><\/div>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blog.btrax.com\/jp\/2015\/05\/01\/design-thinking1\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u5165\u9580 Part 1 \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e4\u3064\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/a><\/p>\n<h2>\u00a0\u65b0\u4eba\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30bf\u30fc\u304c\u5b9f\u8df5\u304b\u3089\u5b66\u3093\u3060\u300c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u672c\u8cea\u300d\u3068\u306f<\/h2>\n<h3>1. \u30e6\u30fc\u30b6\u30fc\u7406\u89e3\u306a\u304f\u3057\u3066\u306f\u5168\u304f\u5f79\u306b\u7acb\u305f\u306a\u3044<\/h3>\n<p>\u307e\u305a\u5148\u306b\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306f\u3042\u304f\u307e\u3067<strong>\u300c\u4eba\u3092\u4e2d\u5fc3\u306b\u3057\u305f\u554f\u984c\u89e3\u6c7a\u3042\u308a\u304d\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u3082\u306e\u300d<\/strong>\u3067\u3042\u308b\u3053\u3068\u3092\u3082\u3046\u4e00\u5ea6\u5ff5\u62bc\u3057\u3057\u3066\u304a\u304d\u305f\u3044\u3002\u300c\u4eba\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u300d\u300c\u554f\u984c\u89e3\u6c7a\u3042\u308a\u304d\u300d\u3060\u3002<\/p>\n<p>\u4f55\u3092\u8a00\u3044\u305f\u3044\u304b\u3068\u3044\u3046\u3068\u3001\u300c\u4eba\u3092\u4e2d\u5fc3\u306b\u3057\u305f\u300d\u3068\u3044\u3046\u306e\u304c\u524d\u63d0\u306b\u3042\u308b\u305f\u3081\u3001<strong>\u30cf\u30c3\u30d4\u30fc\u306b\u3057\u305f\u3044\u5bfe\u8c61\u3082\u308f\u304b\u3089\u305a\u306b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306f\u4f7f\u3048\u306a\u3044\u3002<\/strong><\/p>\n<p>\u3055\u3089\u306b\u3001\u300c\u554f\u984c\u89e3\u6c7a\u3042\u308a\u304d\u300d\u306a\u306e\u3067\u3001<strong>\u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c\u304c\u7279\u306b\u306a\u3044\u3068\u3044\u3046\u5834\u9762\u3067\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u5275\u51fa\u306b\u306f\u5411\u3044\u3066\u3044\u306a\u3044\u3002<\/strong><\/p>\n<p>\u300c\u3007\u3007\u696d\u754c\u3067\u3044\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308a\u305f\u3044\u306e\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u6559\u3048\u3066\u6b32\u3057\u3044\u300d\u300c\u00d7\u00d7\u306e\u6280\u8853\u3067\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306a\u3053\u3068\u3092\u3057\u305f\u3044\u3093\u3067\u3059\u300d\u3068\u3044\u3063\u305f\u76f8\u8ac7\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u5ea6\u3005\u3088\u305b\u3089\u308c\u308b\u304c\u3001\u305d\u306e\u5ea6\u306b\u79c1\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u304c\u5c11\u3057\u8aa4\u89e3\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u308b\u3002<\/p>\n<p>\u8ab0\u3092\u52a9\u3051\u305f\u3044\u306e\u304b\u3001\u3069\u3093\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u305f\u3044\u306e\u304b\u898b\u5f53\u304c\u3064\u3044\u3066\u3044\u306a\u3044\u6f20\u7136\u3068\u3057\u305f\u72b6\u614b\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u4f7f\u3046\u3053\u3068\u306f\u57fa\u672c\u7684\u306b\u51fa\u6765\u306a\u3044\u304b\u3089\u3060\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u305d\u308c\u3089\u306e\u898b\u5f53\u304c\u3064\u3044\u3066\u3044\u306a\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u304c\u30d3\u30b8\u30cd\u30b9\u30a2\u30a4\u30c7\u30a2\u306e\u5275\u51fa\u306b\u5168\u304f\u5f79\u7acb\u305f\u306a\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u306e\u306f\u3001<strong>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u305d\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u4f7f\u3046\u306b\u306f\u300c\u8ab0\u3092\u6551\u3044\u305f\u3044\u304b\u300d\u3092\u5b9a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3007\u3007\u696d\u754c\u3067\u306e\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u4f5c\u308a\u306b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5fdc\u7528\u3057\u305f\u3044\u306a\u3089\u3001\u307e\u305a\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u3093\u306a\u4eba\u304b\u306a\uff1f\u300d\u300c\u305d\u306e\u696d\u754c\u3067\u306f\u3069\u3093\u306a\u554f\u984c\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u3093\u3060\u308d\u3046\uff1f\u300d\u3068\u601d\u8003\u3092\u5de1\u3089\u305b\u3066\u307f\u305f\u3044\u3002\u00d7\u00d7\u306e\u6280\u8853\u3092\u4f7f\u3063\u305f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306a\u3089\u3001\u300c\u00d7\u00d7\u306e\u6280\u8853\u306f\u3069\u3093\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3046\u308b\u3060\u308d\u3046\uff1f\u300d\u300c\u305d\u306e\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u4eba\u3063\u3066\u3069\u3093\u306a\u4eba\u3060\u308d\u3046\uff1f\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u52a9\u3051\u305f\u3044\u5bfe\u8c61\u306e\u3053\u3068\u3092\u6df1\u304f\u77e5\u3063\u3066\u5171\u611f\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306f\u5a01\u529b\u3092\u767a\u63ee\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u4e00\u6b21\u60c5\u5831\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u6700\u9ad8\u306e\u6b66\u5668\u3060\u3002<\/p>\n<div id=\"attachment_45359\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45359\" class=\"wp-image-45359 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/DSC_1012-e1524814772645.jpg\" alt=\"\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u5f8c\u3001\u3058\u3063\u304f\u308a\u8b70\u8ad6\u3059\u308b\u5f0a\u793e\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30d6\u30fc\u30b9\u30bf\u30fc\u53c2\u52a0\u8005\" width=\"715\" height=\"477\" \/><p id=\"caption-attachment-45359\" class=\"wp-caption-text\"><em>\u30e6<\/em>\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u5f8c\u3001\u3058\u3063\u304f\u308a\u8b70\u8ad6\u3059\u308b\u5f0a\u793e\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30d6\u30fc\u30b9\u30bf\u30fc\u53c2\u52a0\u8005<\/p><\/div>\n<p>btrax\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u5185\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u30a2\u30a4\u30c7\u30a2\u306b\u5bfe\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u524d\u306e\u53c2\u52a0\u8005\u306e\u69d8\u5b50\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u62b1\u3048\u308b\u554f\u984c\u306f\u4f55\u304b\u3001\u3069\u3053\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u3068\u3044\u3063\u305f\u8b70\u8ad6\u304c\u30c1\u30fc\u30e0\u5185\u3067\u767d\u71b1\u3057\u3001\u6c17\u3065\u3051\u3070\u554f\u984c\u306f\u673a\u4e0a\u306e\u7a7a\u8ad6\u5316\u3001\u8b70\u8ad6\u304c\u8ff7\u5bae\u5165\u308a\u2026\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3088\u304f\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5f7c\u3089\u304c<strong>\u300c\u3053\u308c\u3060\uff01\uff01\uff01\u300d\u3068\u672c\u8cea\u7684\u306a\u554f\u984c\u3092\u898b\u3064\u3051\u308b\u77ac\u9593\u306f\u3001\u6c7a\u307e\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5bfe\u8a71\u306e\u5f8c<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u76f4\u63a5\u5bfe\u8a71\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30a2\u30eb\u306a\u4ed5\u8349\u3084\u58f0\u306e\u30c8\u30fc\u30f3\u3001\u8eab\u306a\u308a\u7b49\u305f\u304f\u3055\u3093\u306e\u4e00\u6b21\u60c5\u5831\u306e\u5b9d\u5eab\u3060\u304b\u3089\u3067\u3042\u308b\u3002\u305d\u308c\u3089\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u5171\u611f\u3092\u3088\u308a\u6df1\u3044\u30ec\u30d9\u30eb\u3067\u4fc3\u3057\u3001\u5f7c\u3089\u306e\u6f5c\u5728\u7684\u306a\u554f\u984c\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u3059\u308b\u3002<\/p>\n<p>\u5931\u6557\u3084\u9593\u9055\u3044\u3092\u6975\u7aef\u306b\u6050\u308c\u304c\u3061\u306a\u65e5\u672c\u793e\u4f1a\u306b\u6163\u308c\u3066\u3044\u308b\u53c2\u52a0\u8005\u3089\u306f\u3001\u5b8c\u74a7\u306a\u6e96\u5099\u3092\u76ee\u6307\u3057\u3066\u3057\u307e\u3044\u3001\u307e\u3060\u8b70\u8ad6\u304c\u9053\u534a\u3070\u3060\u304b\u3089\u2026\u3068\u30e6\u30fc\u30b6\u30fc\u306b\u4f1a\u3044\u306b\u3044\u304f\u3053\u3068\u3092\u8e8a\u8e87\u3057\u304c\u3061\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3088\u3046\u3060\u3002\u3057\u304b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u3001\u672c\u5f53\u306e\u554f\u984c\u3092\u898b\u3064\u3051\u3066\u89e3\u6c7a\u3057\u3066\u3042\u3052\u3089\u308c\u306a\u3044\u306e\u3060\u3002<\/p>\n<p><strong>\u3069\u3093\u3069\u3093\u30e6\u30fc\u30b6\u30fc\u306b\u3076\u3064\u304b\u3063\u3066\u3001\u69d8\u3005\u306a\u8996\u70b9\u304b\u3089\u5f7c\u3089\u306b\u3064\u3044\u3066\u767a\u898b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u7684\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u8fd1\u9053\u3060\u3068\u79c1\u306f\u8003\u3048\u308b\u3002<\/strong><\/p>\n<h3>2. 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id=\"caption-attachment-45355\" 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id=\"attachment_45384\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45384\" class=\"wp-image-45384 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/05\/Empathy-map-sample-copy.jpg\" alt=\"\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u6b743\u65e5\u76ee\u304f\u3089\u3044\u306e\u79c1\u306b\u3088\u308b\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u3001\u5171\u611f\u306e\u5bfe\u8c61\u306f\u30d1\u30ec\u30b9\u30c1\u30ca\u306b\u4f4f\u30808\u6b73\u306e\u5973\u306e\u5b50\" width=\"715\" height=\"460\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/05\/Empathy-map-sample-copy.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/05\/Empathy-map-sample-copy-300x193.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/05\/Empathy-map-sample-copy-704x453.jpg 704w, 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class=\"wp-caption-text\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u6b743\u65e5\u76ee\u304f\u3089\u3044\u306e\u79c1\u306b\u3088\u308b\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u3001\u5171\u611f\u306e\u5bfe\u8c61\u306f\u30d1\u30ec\u30b9\u30c1\u30ca\u306b\u4f4f\u30808\u6b73\u306e\u5973\u306e\u5b50<\/p><\/div>\n<p>\u3068\u3044\u3046\u306e\u3082\u3001\u5b9f\u306f\u3001\u3053\u306e\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u3092\u63cf\u3044\u305f\u6642\u3001<strong>\u5c11\u306a\u304b\u3089\u305a\u81ea\u5206\u304c\u6301\u3064\u73fe\u5730\u60c5\u5831\u3092\u3082\u3068\u306b\u5973\u306e\u5b50\u306b\u5171\u611f\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5f7c\u5973\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u3064\u3064\u3042\u3063\u305f<\/strong>\u3002\u4f8b\u3048\u3070\u3001\u547d\u306b\u95a2\u308f\u308a\u3046\u308b\u5b89\u5168\u6027\u306e\u6b20\u5982\u306b\u3088\u308a\u3001\u5b50\u3069\u3082\u3089\u3057\u3044\u5916\u306e\u4e16\u754c\u306b\u5bfe\u3059\u308b\u597d\u5947\u5fc3\u3092\u6291\u5727\u3057\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u9589\u585e\u611f\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<strong>\u79c1\u306f\u305d\u308c\u3092\u7121\u8996\u3057\u3066\u3044\u305f<\/strong>\u3002\u539f\u56e0\u306f\u3001\u5f53\u6642\u5148\u884c\u3057\u3066\u8003\u3048\u3066\u3044\u305f\u300c\u30d1\u30ec\u30b9\u30c1\u30ca\u3068\u30a4\u30b9\u30e9\u30a8\u30eb\u306e\u5b50\u3069\u3082\u305f\u3061\u304c\u4ef2\u826f\u304f\u306a\u308b\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308a\u305f\u3044\uff01\u300d\u3068\u3044\u3046\u30a2\u30a4\u30c7\u30a2\u306b\u5f15\u3063\u5f35\u3089\u308c\u904e\u304e\u3066\u3044\u305f\u3053\u3068\u306b\u3042\u3063\u305f\u3002<\/p>\n<p>\u5973\u306e\u5b50\u304c\u62b1\u3048\u308b\u30cb\u30fc\u30ba\u3092\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3057\u3001\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u53ef\u80fd\u6027\u3092\u63a2\u7d22\u3057\u3088\u3046\u3068\u3059\u308b\u3088\u308a\u3082\u3001\u3044\u304b\u306b\u5148\u884c\u3057\u3066\u3044\u305f\u30a2\u30a4\u30c7\u30a2\u3092\u5f62\u306b\u3057\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u3053\u3068\u306b\u3070\u304b\u308a\u57f7\u7740\u3057\u3066\u3044\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u5b9f\u306f\u3053\u306e\u30bf\u30a4\u30d7\u306e\u843d\u3068\u3057\u7a74\u306b\u5f15\u3063\u304b\u304b\u308b\u30b1\u30fc\u30b9\u306f\u3001btrax\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u53c2\u52a0\u8005\u306e\u306a\u304b\u306b\u3082\u591a\u3044\u3002\u7279\u306b\u5148\u306b\u554f\u984c\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5177\u4f53\u7684\u306b\u8003\u6848\u3055\u308c\u3066\u3044\u305f\u5834\u5408\u306b\u3001<strong>\u305d\u308c\u306b\u5f15\u3063\u5f35\u3089\u308c\u3059\u304e\u3066\u3001\u3069\u3093\u306a\u306b\u5171\u611f\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u62b1\u3048\u308b\u672c\u8cea\u7684\u306a\u554f\u984c\u306b\u76ee\u3092\u5411\u3051\u3089\u308c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046<\/strong>\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/2012\/09\/10\/what_is_ux\/\" target=\"_blank\" rel=\"noopener\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306f\u4f55\u304b\uff1f\u3010\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3011\u30db\u30ef\u30a4\u30c8\u30cf\u30a6\u30b9\u3082\u6ce8\u76ee\u306eUX\u30c7\u30b6\u30a4\u30ca\u30fc Janice Fraser\u6c0f\uff08\u524d\u7de8\uff09<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/2012\/10\/01\/to_be_good_ux_designers\/\" target=\"_blank\" rel=\"noopener\">\u512a\u308c\u305fUX\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u6301\u3064\u8cc7\u8cea\u30fb\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3068\u306f\uff1f\u3010\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3011\u30db\u30ef\u30a4\u30c8\u30cf\u30a6\u30b9\u3082\u6ce8\u76ee\u306eUX\u30c7\u30b6\u30a4\u30ca\u30fc Janice Fraser\u6c0f\uff08\u5f8c\u7de8\uff09<\/a><\/li>\n<\/ul>\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3067\u306f\u3001\u81ea\u5206\u306e\u5148\u5165\u89b3\u3092\u6392\u9664\u3057\u3001\u3067\u304d\u308b\u3060\u3051<strong>\u30d5\u30e9\u30c3\u30c8\u306b\u7d20\u76f4\u306a\u6c17\u6301\u3061\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u304d\u5408\u3044\u3001\u4f55\u304c\u672c\u5f53\u306b\u89e3\u6c7a\u3055\u308c\u308b\u3079\u304d\u554f\u984c\u306a\u306e\u304b\u771f\u646f\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981<\/strong>\u306b\u306a\u3063\u3066\u304f\u308b\u3002\u5148\u3067\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u3069\u3093\u3069\u3093\u30e6\u30fc\u30b6\u30fc\u306b\u3076\u3064\u304b\u308b\u3053\u3068\u306f\u5927\u4e8b\u306a\u306e\u3060\u304c\u3001<strong>\u305f\u3060\u30d7\u30ed\u30bb\u30b9\u306b\u4e57\u3063\u304b\u308b\u3060\u3051\u3067\u306f\u672c\u8cea\u3092\u6349\u3048\u3066\u3044\u306a\u3044\u3002<\/strong><\/p>\n<p>\u305d\u3046\u3044\u3046\u610f\u5473\u3067\u3001\u300c\u5931\u6557\u3092\u6050\u308c\u305a\u30c8\u30e9\u30a4\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3067\u3057\u3087\uff1f\u300d\u306f\u534a\u5206\u6b63\u89e3\u3067\u534a\u5206\u4e0d\u6b63\u89e3\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u521d\u5fc3\u8005\u306a\u3089\u300c\u672c\u300d\u3067\u7406\u89e3\u3057\u3088\u3046\u3068\u3057\u3066\u306f\u3044\u3051\u306a\u3044<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u8ab0\u306a\u306e\u304b\u306f\u3063\u304d\u308a\u3055\u305b\u3066\u5f7c\u3089\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u4f55\u304c\u5f7c\u3089\u306e\u672c\u8cea\u7684\u306a\u554f\u984c\u306a\u306e\u304b\u3067\u304d\u308b\u3060\u3051\u30d5\u30e9\u30c3\u30c8\u306a\u76ee\u7dda\u306b\u7acb\u3063\u3066\u8ffd\u6c42\u3059\u308b\u3053\u3068\u3002\u3053\u306e2\u70b9\u304c\u79c1\u304c1\u5e74\u304b\u3051\u3066\u5b66\u3073\u5f97\u305f\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u672c\u8cea\u3060\u3002<\/p>\n<p>\u5e78\u3044\u306a\u3053\u3068\u306b\u79c1\u306f\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30bf\u30fc\u306b\u306a\u308b\u307e\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30f3\u3068\u3057\u3066\u3001\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3068\u3057\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u767a\u7965\u306e\u5730\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306b\u3042\u308bbtrax\u3067\u50cd\u304d\u306a\u304c\u3089\u3001\u305f\u304f\u3055\u3093\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3044\u3066\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u8df5\u3057\u3001\u982d\u3092\u60a9\u307e\u305b\u307e\u304f\u308b\u6a5f\u4f1a\u306b\u6075\u307e\u308c\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u5e02\u5185\u3067\u884c\u308f\u308c\u308b\u95a2\u9023\u30a4\u30d9\u30f3\u30c8\u3084\u30df\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u53c2\u52a0\u3057\u305f\u308a\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u754c\u9688\u3067\u50cd\u304f\u53cb\u4eba\u3068\u305f\u304f\u3055\u3093\u95a2\u308f\u3063\u305f\u308a\u3057\u3066\u3001\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u51fa\u6765\u305f\u306e\u3082\u5927\u304d\u304b\u3063\u305f\u3068\u601d\u3046\u3002<\/p>\n<p>\u3069\u3093\u306a\u672c\u3092\u8aad\u3093\u3067\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3093\u3060\u306e\u304b\uff1f\u3068\u306f\u3088\u304f\u805e\u304b\u308c\u308b\u304c\u3001\u5b9f\u8cea\u3001\u79c1\u304c\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u5168\u90e8\u8aad\u3093\u3060\u672c\u306f\u3001IDEO\u793e\u306e\u30c8\u30e0\u30fb\u30b1\u30ea\u30fc\u6c0f \u8457\u4f5c\u3067\u3042\u308b\u300c<a href=\"https:\/\/\u6700\u5f8c\u306b\uff1a\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u30b9\u30dd\u30fc\u30c4\u306f\u4f3c\u3066\u3044\u308b 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\u672c\u3092\u8aad\u3093\u3067\u3082\u7121\u99c4\uff01\u3068\u306f\u8a00\u308f\u306a\u3044\u304c\u3001\u305f\u304f\u3055\u3093\u306e\u672c\u3092\u8aad\u7834\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u7406\u8ad6\u3067\u304c\u3093\u3058\u304c\u3089\u3081\u306b\u306a\u3063\u3066\u6df7\u4e71\u3092\u62db\u3044\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 \u30b9\u30dd\u30fc\u30c4\u306b\u304a\u3044\u3066\u3082\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3067\u30b3\u30c4\u3092\u3064\u304b\u307f\u306a\u304c\u3089\u30d9\u30b9\u30c8\u306a\u4f53\u306e\u52d5\u304b\u3057\u65b9\u3092\u899a\u3048\u3066\u3044\u304f\u3088\u3046\u306b\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3082\u8eab\u8fd1\u306b\u3042\u308b\u5b9f\u5728\u3059\u308b\u554f\u984c\u3067\u7e70\u308a\u8fd4\u3057\u30c8\u30e9\u30a4\u3057\u306a\u304c\u3089\u5b66\u3093\u3067\u3044\u304f\u306e\u304c\u30aa\u30b9\u30b9\u30e1\u3060\u3002 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u901a\u3058\u305f\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306a\u8996\u70b9\u3068\u554f\u984c\u89e3\u6c7a\u30b9\u30ad\u30eb\u3092\u78e8\u304f\u305f\u3081\u3001\u79c1\u3082\u65e5\u3005\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7\u306b\u52b1\u3093\u3067\u3044\u304d\u305f\u3044\u3002\" target=\"_blank\" rel=\"noopener\">Creative Confidence<\/a>\u300d\u306e\u307f\u3067\u3042\u308a\u3001\u79c1\u306f\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u307b\u307c\u5b9f\u8df5\u3092\u901a\u3058\u3066\u5b66\u3093\u3060\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u307e\u3060\u521d\u5fc3\u8005\u3060\u3063\u305f\u6642\u306b\u95a2\u9023\u672c\u3092\u8aad\u3093\u3067\u3082\u3042\u307e\u308a\u30d4\u30f3\u3068\u3053\u306a\u304b\u3063\u305f\u306e\u3092\u899a\u3048\u3066\u3044\u308b\u3002\u305d\u308c\u3088\u308a\u3082\u3001\u5b9f\u8df5\u3092\u4f55\u5ea6\u304b\u901a\u3057\u3066\u3001\u6539\u3081\u3066\u305d\u306e\u672c\u3092\u8aad\u3093\u3067\u307f\u305f\u3068\u304d\u306b\u3001\u305d\u3053\u3067\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u521d\u3081\u3066\u7406\u89e3\u3057\u305f\u3088\u3046\u306b\u611f\u3058\u305f\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blog.btrax.com\/jp\/2017\/05\/05\/design-thinking-cases\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30e1\u30ea\u30ab\u306e\u5927\u7d44\u7e54\u306b\u5b66\u3076 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href=\"https:\/\/blog.btrax.com\/jp\/2018\/04\/06\/leanstartup_basics\/\" target=\"_blank\" rel=\"noopener\">\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u57fa\u672c<\/a><\/p>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #7 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u306f\uff1f\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9650\u754c\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" 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