{"id":45024,"date":"2018-04-10T08:30:36","date_gmt":"2018-04-09T23:30:36","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=45024"},"modified":"2023-11-02T06:40:31","modified_gmt":"2023-11-01T21:40:31","slug":"hyper-personalization","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/hyper-personalization\/","title":{"rendered":"\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u5e38\u8b58\u300c\u30cf\u30a4\u30d1\u30fc\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u306f"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p><a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/mobile-search-behavior\/#\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u306b\u3088\u308b\u3068\u3001\u904e\u53bb2\u5e74\u9593\u3067\u30e2\u30d0\u30a4\u30eb\u4e0a\u3067\u306eGoogle\u691c\u7d22\u5185\u306b\u304a\u3044\u3066\u00a0<strong>\u201dBest\u201d \u3068\u3044\u3046\u5358\u8a9e\u304c\u306a\u3093\u306880%\u3082\u5897\u52a0<\/strong>\u3057\u305f\u3068\u3044\u3046\u3002<\/p>\n<p>\u307e\u305f<a href=\"https:\/\/newsroom.accenture.com\/news\/consumers-welcome-personalized-offerings-but-businesses-are-struggling-to-deliver-finds-accenture-interactive-personalization-research.htm\" target=\"_blank\" rel=\"noopener\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2<\/a>\u306b\u3088\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u306b\u30661,500\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u8abf\u67fb\u3067<strong>\u30e6\u30fc\u30b6\u30fc\u306e75%\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411<\/strong>\u306b\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u304d\u305f\u3002<\/p>\n<p>\u3053\u306e2\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u7d50\u679c\u304b\u3089\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u969b\u3001<strong>\u8cfc\u5165\u524d\u306b\u30d9\u30b9\u30c8\u306a\u3082\u306e\u3092\u30ea\u30b5\u30fc\u30c1<\/strong>\u3059\u308b\u3053\u3068\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u305f\u3001\u305d\u3057\u3066<strong>\u30e6\u30fc\u30b6\u30fc\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4fa1\u5024\u30fb\u9b45\u529b\u3092\u611f\u3058\u308b<\/strong>\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30b9\u30de\u30db\u304c\u666e\u53ca\u3057\u3066\u6b32\u3057\u3044\u60c5\u5831\u3092\u7c21\u5358\u306b\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u304b\u3089\u3053\u305d\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5546\u54c1\u8cfc\u5165\u524d\u306e\u60c5\u5831\u53ce\u96c6\u3092\u5927\u5207\u306b\u3057\u3001\u3088\u308a\u6e80\u8db3\u306e\u3044\u304f\u8cfc\u5165\u4f53\u9a13\uff08\u8cfc\u5165\u524d\u304b\u3089\u5f8c\u307e\u3067\uff09\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30aa\u30f3\u30ea\u30fc\u30ef\u30f3\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3055\u3048\u3067\u304d\u308c\u3070\u3001\u5546\u54c1\u8cfc\u5165\u307e\u3067\u306e\u9053\u306e\u308a\u306f\u3050\u3063\u3068\u7e2e\u307e\u308b\u306f\u305a\u3002\u305d\u3046\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3072\u3044\u3066\u306f\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u91b8\u6210\u306b\u3082\u3064\u306a\u304c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3067\u306f\u5b9f\u969b\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u306e\u3088\u3046\u306b\u300c\u30aa\u30f3\u30ea\u30fc\u30ef\u30f3\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"RT3oFzA2Px\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/future-proof\/\">\u672a\u6765\u306b\u5bfe\u5fdc\u3059\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u751f\u307f\u51fa\u3059 \u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30fb\u30d7\u30eb\u30fc\u30d5\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u672a\u6765\u306b\u5bfe\u5fdc\u3059\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u751f\u307f\u51fa\u3059 \u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u30fb\u30d7\u30eb\u30fc\u30d5\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/future-proof\/embed\/#?secret=laf4OHipb9#?secret=RT3oFzA2Px\" data-secret=\"RT3oFzA2Px\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306b\u5b66\u3076\u201d\u4e00\u6b69\u9032\u3093\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u201d<\/h2>\n<p>\u307e\u305a\u306f\u4ee5\u4e0b\u306e\u30b0\u30e9\u30d5\u3092\u898b\u3066\u3082\u3089\u3044\u305f\u3044\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9818\u57df\u3068\u53ce\u76ca\u306e\u76f8\u95a2\u3092\u793a\u3057\u305f\u3082\u306e\u3067\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u306e\u306fSingle Message Mailing\uff08\u7c21\u7d20\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\uff09\u304b\u3089Segmentation Rules Based\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u7559\u307e\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<p>\u305d\u308c\u306b\u6bd4\u3079\u3066\u53ce\u76ca\u304c\u597d\u8abf\u306aAmazon\u3084Starbucks\u3001Spotify\u304c\u884c\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u3055\u3089\u306b\u4e00\u6b69\u8e0f\u307f\u8fbc\u3093\u3060Predictive Personalization\uff08\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u4e88\u671f\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff09\u3060\u3002\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5236\u3059\u308b\u3082\u306e\u306f\u30d3\u30b8\u30cd\u30b9\u3082\u5236\u3059\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<div id=\"attachment_45122\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45122\" class=\"wp-image-45122 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/stat-min-1.png\" alt=\"\u30b5\u30fc\u30d3\u30b9\u5225\u30d1\u30fc\u30bd\u30ca\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u719f\u6210\u5ea6\" width=\"715\" height=\"324\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/stat-min-1.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/stat-min-1-300x136.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/stat-min-1-704x319.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/stat-min-1-705x319.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/stat-min-1-341x155.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/stat-min-1-624x283.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-45122\" class=\"wp-caption-text\">\u30b5\u30fc\u30d3\u30b9\u5225\u30d1\u30fc\u30bd\u30ca\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u719f\u6210\u5ea6<\/p><\/div>\n<p>\u305d\u308c\u3067\u306f\u30b0\u30e9\u30d5\u306b\u3082\u51fa\u3066\u3044\u308bAmazon\u3068Spotify\u306e\u4e8b\u4f8b\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<h2>1. Amazon\uff1a\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3067\u6f5c\u5728\u7684\u306a\u8cfc\u8cb7\u6b32\u3092\u63bb\u304d\u7acb\u3066\u308b<\/h2>\n<p>Amazon\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u5de7\u307f\u306b\u64cd\u308a\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba1\u4eba\u306b\u5408\u3063\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u751f\u307f\u51fa\u3057\u305f\u3002<\/p>\n<p>\u4e00\u756a\u58f2\u308c\u3066\u3044\u308b\u5546\u54c1\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u5f62\u5f0f\u3067\u8868\u793a\u3057\u305f\u308a\u3001\u65b0\u7740\u5546\u54c1\u306e\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u8868\u793a\u3059\u308b\u4e00\u65b9\u7684\u306a\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u7570\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8d77\u3053\u3057\u305f\u884c\u52d5\u3092\u5143\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ad\u30e5\u30ec\u30fc\u30c8\u3057\u3066\u3044\u304f\u306e\u3067\u3001\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306bPuma\u306e\u9774\u3092\u8cfc\u5165\u3057\u3001\u4e14\u3064\u691c\u7d22\u30af\u30a8\u30ea\u306b\u300cPuma\u300d\u304c\u3042\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u304c\u30e1\u30fc\u30eb\u3067\u5c4a\u304f\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u8208\u5473\u3084\u8cfc\u8cb7\u6b32\u3092\u63bb\u304d\u7acb\u3066\u3001\u5546\u54c1\u306e\u8cfc\u5165\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u3002<\/p>\n<div id=\"attachment_45126\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45126\" class=\"wp-image-45126 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/19-min.png\" alt=\"\u30a2\u30de\u30be\u30f3\u30a4\u30f3\u30c9\u306e\u753b\u9762\" width=\"715\" height=\"346\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/19-min.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/19-min-300x145.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/19-min-704x341.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/19-min-705x341.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/19-min-341x165.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/19-min-624x302.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-45126\" class=\"wp-caption-text\">\u30a2\u30de\u30be\u30f3\u30a4\u30f3\u30c9\u306e\u753b\u9762<\/p><\/div>\n<p><strong>\u305d\u308c\u305e\u308c\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u30de\u30c3\u30c1\u30f3\u30b0<\/strong><br \/>\nAmazon\u306fItem-to-item collaborative filtering\uff08\u30a2\u30a4\u30c6\u30e0\u30d9\u30fc\u30b9\u306e\u5354\u8abf\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\uff09\u3068\u3044\u3046\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30fb\u30a8\u30f3\u30b8\u30f3\u3092\u751f\u307f\u51fa\u3057\u305f\u3053\u3068\u3067\u3082\u6709\u540d\u3060\u304c\u3001\u5b9f\u306fAmazon\u306e<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e35%\u4ee5\u4e0a<\/strong>\u306f\u3053\u306e\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u6a5f\u80fd\u3092\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068\u3001\u2460\u4f3c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u3092\u30de\u30c3\u30c1\u3055\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u2461\u8cfc\u5165\/\u95b2\u89a7\u3055\u308c\u308b\u5546\u54c1\u306e\u985e\u4f3c\u30d1\u30bf\u30fc\u30f3\u3092\u30de\u30c3\u30c1\u3055\u305b\u3066\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u308b\u3068\u3044\u3046\u3082\u306e\u3002\u4e0b\u8a18\u306e\u753b\u50cf\u3092\u53c2\u7167\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<p>\u2460 \u3053\u306e\u5546\u54c1\u3092\u8cb7\u3063\u305f\u4eba\u306f\u3053\u3093\u306a\u5546\u54c1\u3082\u8cb7\u3063\u3066\u3044\u307e\u3059<br \/>\n\u27a1\ufe0e\u3042\u306a\u305f\u3068\u4f3c\u305f\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u30de\u30c3\u30c1\u3055\u305b\u3066\u30ec\u30b3\u30e1\u30f3\u30c9<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45130 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-1.png\" alt=\"amazon2\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-1.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-1-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-1-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-1-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-1-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-1-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2461 \u3042\u306a\u305f\u306e\u8cfc\u5165\u54c1\u306b\u57fa\u3065\u304f\u304a\u3059\u3059\u3081\u306e\u5546\u54c1<br \/>\n\u27a1\ufe0e\u3042\u306a\u305f\u304c\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3068\u4f3c\u3066\u3044\u308b\u5546\u54c1\u3092\u30de\u30c3\u30c1\u3055\u305b\u3066\u30ec\u30b3\u30e1\u30f3\u30c9<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45125 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min.png\" alt=\"amazon\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/amazon-min-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2460\u3060\u3068\u65e5\u3005\u8da3\u5473\u3084\u55dc\u597d\u304c\u5909\u308f\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5909\u52d5\u3092\u8ffd\u3046\u3053\u3068\u306b\u306a\u308b\u306e\u306b\u5bfe\u3057\u3001\u2461\u306f\u5546\u54c1\u3068\u3044\u3046\u666e\u904d\u7684\u306a\u30e2\u30ce\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n<p>\u81ea\u5206\u304c\u6b32\u3057\u3044\u5546\u54c1\u3060\u3051\u304c\u4e26\u3073\u3001\u305d\u3053\u304b\u3089\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308bMe\u30b3\u30de\u30fc\u30b9\u306e\u6642\u4ee3\u304c\u7740\u5b9f\u306b\u6d78\u900f\u3057\u3066\u3044\u3063\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<h2>2. Spotify\uff1a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3068\u81ea\u7136\u8a00\u8a9e\u3092\u30de\u30c3\u30c1\u3055\u305b\u305f\u30aa\u30f3\u30ea\u30fc\u30ef\u30f3\u306a\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8<\/h2>\n<p>1\u51044\u5343\u4e07\u4eba\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u62b1\u3048\u308b\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0Spotify\u304c\u751f\u307f\u51fa\u3057\u305f\u30cf\u30a4\u30d1\u30fc\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001<strong>AI\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u597d\u307f\u306e\u66f2\u3092\u30ad\u30e5\u30ec\u30fc\u30c8\u3057\u305f\u201d\u3042\u306a\u305f\u3060\u3051\u306e\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u201d<\/strong>Dicover Weekly\u3060\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45123 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/discovery-week-min.png\" alt=\"discovery week\" width=\"715\" height=\"418\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/discovery-week-min.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/discovery-week-min-300x175.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/discovery-week-min-704x412.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/discovery-week-min-659x385.png 659w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/discovery-week-min-341x199.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/discovery-week-min-624x365.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u4e00\u6614\u524d\u306f\u97f3\u697d\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u9054\u306b\u3088\u3063\u3066\u30de\u30cb\u30e5\u30a2\u30eb\u3067\u30ad\u30e5\u30ec\u30fc\u30c8\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3084\u66f2\u306b\u95a2\u9023\u3059\u308b\u30bf\u30b0(Hiphop\u306a\u3069)\u3092\u4ed8\u3051\u3066\u540c\u3058\u30bf\u30b0\u3092\u6301\u3064\u66f2\u3092\u30de\u30c3\u30c1\u3055\u305b\u308b\u3088\u3046\u306a\u6280\u8853\u304c\u3042\u3063\u305f\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u5f15\u304d\u51fa\u3059\u307e\u3067\u306b\u306f\u81f3\u3089\u306a\u304b\u3063\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Spotify\u304c\u4f5c\u3063\u305fDicover Weekly\u306f\u591a\u6570\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u597d\u307f\u306e\u66f2\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_45127\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45127\" class=\"wp-image-45127 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/spotify-min.png\" alt=\"Discover Weekly\u306e\u4ed5\u7d44\u307f\u3092\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\uff08\u753b\u50cf\u8ee2\u8f09\u5143\uff1aQuartz\u306e\u8a18\u4e8b\u3088\u308a\uff09\" width=\"715\" height=\"500\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/spotify-min.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/spotify-min-300x210.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/spotify-min-704x492.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/spotify-min-551x385.png 551w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/spotify-min-287x201.png 287w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/04\/spotify-min-624x436.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-45127\" class=\"wp-caption-text\">Discover Weekly\u306e\u4ed5\u7d44\u307f\u3092\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\uff08\u753b\u50cf\u8ee2\u8f09\u5143\uff1aQuartz\u306e\u8a18\u4e8b\u3088\u308a\uff09<\/p><\/div>\n<p>\u8907\u6570\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4e2d\u3067\u3082\u7279\u306b\u6ce8\u76ee\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u306e\u304c\u4ee5\u4e0b\u306e2\u3064\u3067\u3042\u308b\u3002<\/p>\n<p><strong>Collaborative Filtering<\/strong><br \/>\n\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u8074\u8a18\u9332\u3001\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3078\u306e\u8ffd\u52a0\u3001\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u30da\u30fc\u30b8\u3078\u306e\u79fb\u52d5\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u884c\u52d5\u3092\u5143\u306b\u4f3c\u3066\u3044\u308b\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u53d6\u308b\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u3092\u30de\u30c3\u30c1\u3055\u305b\u3001\u201d\u307e\u3060\u805e\u3044\u305f\u3053\u3068\u306a\u3044\u3051\u3069\u805e\u3044\u305f\u3089\u597d\u304d\u306b\u306a\u308b\u3067\u3042\u308d\u3046\u66f2\u201d\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3002<\/p>\n<p><strong>NLP\uff08\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff09<\/strong><br \/>\nSpotify\u306f\u65e5\u3005\u3001AI\u3092\u901a\u3057\u3066\u305d\u308c\u305e\u308c\u306e\u66f2\u3084\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u306b\u4ed8\u968f\u3059\u308b\u81ea\u7136\u8a00\u8a9e\uff08\u4eba\u9593\u304c\u65e5\u5e38\u7684\u306b\u7528\u3044\u308b\u8a00\u8a9e\uff09\u3092\u96c6\u3081\u3066\u3044\u308b\u3002\u5177\u4f53\u7684\u306b\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30d6\u30ed\u30b0\u3001SNS\u306a\u3069\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u8a00\u8449\u3092\u7d30\u304b\u304f\u30c7\u30fc\u30bf\u53d6\u308a\u3057\u3066\u3001\u66f2\u540c\u58eb\u3092\u30de\u30c3\u30c1\u3055\u305b\u308b\u6642\u306e\u6307\u6a19\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u3042\u3063\u3066\u521d\u3081\u3066\u30e6\u30fc\u30b6\u30fc\u597d\u307f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u3002Spotify\u304cDiscover Weekly\u3060\u3051\u3067<strong>70\u5104\u4ee5\u4e0a<\/strong>(2016\u5e74\u6642\u70b9)\u3082\u306e\u66f2\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5b9f\u7e3e\u3092\u6301\u3064\u306e\u3082\u9837\u3051\u308b\u3002<\/p>\n<p>\u306a\u304a\u3001Spotify\u306f\u6628\u5e74\u65b0\u305f\u306a\u30ec\u30b3\u30e1\u30f3\u30c9\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8Time Capsule\u3092\u30ed\u30fc\u30f3\u30c1\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f16\u6b73\u304b\u308985\u6b73\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u6614\u8074\u3044\u3066\u3044\u305f\u61d0\u30e1\u30ed\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3057\u3066\u304f\u308c\u308b\u3082\u306e\u3067\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u6642\u306e\u751f\u5e74\u6708\u65e5\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u5143\u306b\u9078\u66f2\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bSpotify\u306f\u73fe\u5728\u3060\u3051\u3067\u306f\u306a\u304f\u904e\u53bb\u3068\u672a\u6765\u3068\u3044\u3046\u5225\u306e\u6642\u9593\u8ef8\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u63bb\u304d\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>\u30cf\u30a4\u30d1\u30fc\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff1d\u7a76\u6975\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13<\/h2>\n<p>\u4e0a\u8a18\u306e\u4e8b\u4f8b\u306e\u3088\u3046\u306b\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u95a2\u5fc3\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5143\u306b\u6700\u9069\u5316\u3057\u305f\u60c5\u5831\u3092\u63d0\u4f9b<\/strong>\u3059\u308b\u3053\u3068\u306f<strong>\u30cf\u30a4\u30d1\u30fc\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong>\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3067\u306f\u5f93\u6765\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u9055\u3044\u306f\u4f55\u3060\u308d\u3046\u304b\u3002<\/p>\n<p><strong>\uff1c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u4f8b\uff1e<\/strong><br 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href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-consumer-decision-journey\" target=\"_blank\" rel=\"noopener\">The consumer decision journey<\/a><\/li>\n<li><a href=\"https:\/\/monk.webengage.com\/hyper-personalization-marketing-future\/\" target=\"_blank\" rel=\"noopener\">Hyper-Personalization: Why It Is The Future Of Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.dmnews.com\/customer-experience\/ai-informs-personalization-for-starbucks\/article\/630229\/\" target=\"_blank\" rel=\"noopener\">A.I. Informs Personalization for Starbucks<\/a><\/li>\n<li><a href=\"https:\/\/blog.prototypr.io\/personalization-trend-in-ux-678b6beaeeb6\" target=\"_blank\" rel=\"noopener\">Personalization trend in UX<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google\u306b\u3088\u308b\u3068\u3001\u904e\u53bb2\u5e74\u9593\u3067\u30e2\u30d0\u30a4\u30eb\u4e0a\u3067\u306eGoogle\u691c\u7d22\u5185\u306b\u304a\u3044\u3066\u00a0\u201dBest\u201d \u3068\u3044\u3046\u5358\u8a9e\u304c\u306a\u3093\u306880%\u3082\u5897\u52a0\u3057\u305f\u3068\u3044\u3046\u3002 \u307e\u305f\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u306b\u3088\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u3068\u30a4\u30ae\u30ea\u30b9\u306b\u30661,500\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f [&hellip;]<\/p>\n","protected":false},"author":88,"featured_media":66668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[327,216,218,301,224],"class_list":["post-45024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-ai","tag-216","tag-218","tag-301","tag-224"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/45024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=45024"}],"version-history":[{"count":28,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/45024\/revisions"}],"predecessor-version":[{"id":66669,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/45024\/revisions\/66669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/66668"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=45024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=45024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=45024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}