{"id":43312,"date":"2017-08-22T14:30:56","date_gmt":"2017-08-22T21:30:56","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=43312"},"modified":"2022-03-09T07:39:34","modified_gmt":"2022-03-08T22:39:34","slug":"behavioral-design","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/behavioral-design\/","title":{"rendered":"\u4eba\u3005\u306e\u884c\u52d5\u3092\u5909\u3048\u308b\u884c\u52d5\u5fc3\u7406\u5b66\u306e\u529b\u3010\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u3011"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u4eba\u3092\u884c\u52d5\u3055\u305b\u308b\u305f\u3081\u4f01\u696d\u306f\u69d8\u3005\u306a\u52aa\u529b\u3092\u3057\u3066\u3044\u308b\u3002\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u3002\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3057\u3066\u3082\u3089\u3046\u3002\u5546\u54c1\u3092\u8cb7\u3063\u3066\u3082\u3089\u3046\u3002<strong>\u30c7\u30b6\u30a4\u30f3\u306e\u529b\u3067\u4eba\u3092\u884c\u52d5\u3055\u305b\u308b\u306e\u304c\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3<\/strong>\u3060\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u9806\u8abf\u306b\u4f38\u3073\u3066\u3044\u308b\u306e\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u601d\u3046\u3088\u3046\u306b\u4f38\u3073\u306a\u3044\u3002\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305f\u65b0\u5546\u54c1\u304c\u58f2\u308c\u305a\u3001\u5b9a\u756a\u5546\u54c1\u3070\u304b\u308a\u58f2\u308c\u308b\u3002\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u5897\u3048\u306a\u3044\u3002\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306e\u982d\u3092\u60a9\u307e\u305b\u308b\u3053\u3093\u306a\u73fe\u8c61\u306b\u306f\u3001\u5b9f\u306f\u79d1\u5b66\u7684\u306a\u6839\u62e0\u304c\u3042\u3063\u305f\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u305d\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u89e3\u660e\u3057\u3066\u3044\u304f\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"RKNIaT2gp1\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-business\/\">\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 (UX) \u306e\u91cd\u8981\u6027<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 (UX) \u306e\u91cd\u8981\u6027&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-business\/embed\/#?secret=AWKi5f5va4#?secret=RKNIaT2gp1\" data-secret=\"RKNIaT2gp1\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u4eba\u3092\u884c\u52d5\u306b\u5c0e\u304f\uff13\u3064\u306e\u8981\u7d20\u3068\u306f<\/h2>\n<p>\u305d\u3082\u305d\u3082\u3001\u4eba\u306f\u3069\u3046\u3057\u3066\u884c\u52d5\u3059\u308b\u306e\u304b\u3002\u305d\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u77e5\u3089\u306a\u3044\u3053\u3068\u306b\u306f\u4eba\u3092\u52b9\u679c\u7684\u306b\u52d5\u304b\u3059\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002\u4eba\u306e\u884c\u52d5\u3092\u56e0\u6570\u5206\u89e3\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u3092\u4f7f\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u4eba\u3092\u884c\u52d5\u306b\u5c0e\u304f\u304b\u3092\u8003\u3048\u308b\u3002\u4eba\u306e\u884c\u52d5\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u306e\u8981\u56e0\u304c\u4f5c\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8d77\u3053\u308b\u3002\u305d\u308c\u305e\u308c\u3069\u3046\u3044\u3046\u3053\u3068\u306a\u306e\u304b\u3001\u4e00\u3064\u4e00\u3064\u9806\u3092\u8ffd\u3063\u3066\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<ol>\n<li>\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\uff08Motivation\uff09<\/li>\n<li>\u80fd\u529b\uff08Ability\uff09<\/li>\n<li>\u304d\u3063\u304b\u3051 (Trigger)<\/li>\n<\/ol>\n<h3>\uff11. \u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43320\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki1.png\" alt=\"saki1\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki1.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki1-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki1-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki1-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki1-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki1-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>2\u3064\u306e\u5fdc\u52df\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3042\u308b\u3068\u3059\u308b\u3002\u30c1\u30e7\u30a4\u30b9A\u306f\u30c6\u30b9\u30e9\u306e\u30e2\u30c7\u30eb S (10\u4e07\u30c9\u30eb\u76f8\u5f53)\u3001\u30c1\u30e7\u30a4\u30b9B\u306f\u30b7\u30dc\u30ec\u30fc\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u30e2\u30c7\u30eb (2\u4e07\u30c9\u30eb\u76f8\u5f53)\u3002\u3069\u3061\u3089\u306e\u65b9\u304c\u3088\u308a\u591a\u304f\u306e\u5fdc\u52df\u304c\u3042\u308b\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u304a\u305d\u3089\u304f\u3001\u591a\u304f\u306e\u4eba\u304c\u30c6\u30b9\u30e9\u306b\u5fdc\u52df\u3059\u308b\u3068\u5bb9\u6613\u306b\u4e88\u60f3\u304c\u3064\u304f\u3002\u306a\u305c\u306a\u3089\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u304c\u30b7\u30dc\u30ec\u30fc\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u30e2\u30c7\u30eb\u3088\u308a\u3082\u9ad8\u7d1a\u8eca\u30c6\u30b9\u30e9\u306b\u61a7\u308c\u3092\u6301\u3064\u304b\u3089\u3060\u3002\u30c6\u30b9\u30e9\u3092\u6b32\u3057\u3044\u3068\u3044\u3046\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u304c\u3001\u30d7\u30ea\u30a6\u30b9\u3092\u6b32\u3057\u3044\u3068\u3044\u3046\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3088\u308a\u3082\u9ad8\u3044\u305f\u3081\u3001\u30c6\u30b9\u30e9\u3078\u306e\u5fdc\u52df\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u304c\u3088\u308a\u591a\u304f\u306e\u4eba\u3092\u884c\u52d5\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\uff12. \u80fd\u529b<\/h3>\n<p>\u6b21\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306aA\u3068B\u306e2\u7a2e\u985e\u306e\u5fdc\u52df\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3042\u3063\u305f\u3068\u3059\u308b\u3002\u305d\u308c\u305e\u308c\u306b\u5bfe\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u5185\u5bb9\u306f:<\/p>\n<p><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 A:<\/strong><\/p>\n<ul>\n<li>\u540d\u524d<\/li>\n<li>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<\/li>\n<li>\u96fb\u8a71\u756a\u53f7<\/li>\n<li>\u5e74\u9f62<\/li>\n<li>\u6027\u5225<\/li>\n<li>\u5e74\u53ce<\/li>\n<li>\u4f4f\u6240<\/li>\n<li>\u5fdc\u52df\u3059\u308b\u305f\u3081\u306b\u306f5000\u5186\u6255\u3046\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<\/ul>\n<p><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 B:<\/strong><\/p>\n<ul>\n<li>\u540d\u524d<\/li>\n<li>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<\/li>\n<li>\u96fb\u8a71\u756a\u53f7<\/li>\n<\/ul>\n<p>\u307e\u305a\u306f\u3001\u5fdc\u52df\u3057\u3066\u5f97\u3089\u308c\u308b\u5546\u54c1\u304cA, B\u3069\u3061\u3089\u306b\u5fdc\u52df\u3057\u3066\u3082\u540c\u3058\u3068\u3044\u3046\u524d\u63d0\u306e\u3082\u3068\u9032\u3081\u3088\u3046\u3002\u305d\u306e\u5834\u5408\u3001\u3069\u3061\u3089\u306e\u65b9\u304c\u5fdc\u52df\u3057\u305f\u304f\u306a\u308b\u3060\u308d\u3046\u304b\u3002\u3069\u3046\u8003\u3048\u3066\u3082\u4e00\u822c\u7684\u306b\u306fB\u306e\u307b\u3046\u3060\u308d\u3046\u3002B\u306f\u5fdc\u52df\u3059\u308b\u305f\u3081\u306b\u3001\u540d\u524d\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3001\u96fb\u8a71\u756a\u53f7\u306e\uff13\u3064\u306e\u9805\u76ee\u3092\u8a18\u5165\u3059\u308b\u3060\u3051\u3067\u826f\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057A\u306b\u5fdc\u52df\u3059\u308b\u306b\u306f\u30017\u3064\u306e\u9805\u76ee\u3092\u8a18\u5165\u3057\u3001\u304b\u30645000\u5186\u6255\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u5fc3\u7406\u7684\u306b\u3082\u7d4c\u6e08\u7684\u306b\u3082B\u306e\u884c\u70ba\u3092\u3059\u308b\u80fd\u529b\u3092\u6301\u3063\u305f\u4eba\u306e\u65b9\u304cA\u306e\u884c\u70ba\u3092\u3059\u308b\u80fd\u529b\u3092\u6301\u3064\u4eba\u3088\u308a\u3082\u9065\u304b\u306b\u591a\u3044\u3068\u4e88\u60f3\u304c\u3064\u304f\u3002\u305d\u306e\u305f\u3081\u3001B\u306e\u307b\u3046\u304c\u3088\u308a\u591a\u304f\u306e\u4eba\u3092\u884c\u52d5\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u3067\u306f\u6b21\u306b\u30011\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u306e\u3088\u3046\u306b\u3001A\u306b\u5fdc\u52df\u3059\u308c\u3070\u30c6\u30b9\u30e9\u304c\u3001B\u306b\u5fdc\u52df\u3059\u308c\u3070\u30b7\u30dc\u30ec\u30fc\u304c\u5f53\u305f\u308b\u3068\u3059\u308b\u3002\u3069\u3061\u3089\u306e\u65b9\u304c\u3088\u308a\u591a\u304f\u306e\u5fdc\u52df\u3092\u96c6\u3081\u308b\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u3053\u308c\u306f\u306e\u3061\u306b\u8aac\u660e\u3059\u308b\u884c\u52d5\u5b66\u306e\u30e2\u30c7\u30eb\u3092\u53c2\u7167\u3059\u308b\u3068\u308f\u304b\u308b\u3088\u3046\u306b\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5404\u8981\u7d20\u304c\u4f5c\u7528\u3057\u3042\u3063\u3066\u3001\u305d\u306e\u30d0\u30e9\u30f3\u30b9\u306b\u3088\u308a\u7d50\u679c\u304c\u51fa\u308b\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<h3>3. \u304d\u3063\u304b\u3051<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43321\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki2.png\" alt=\"saki2\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki2.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki2-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki2-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki2-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki2-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki2-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u4eba\u306e\u884c\u52d5\u3092\u8a98\u767a\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u8981\u56e0\u306f\u300c<strong>\u304d\u3063\u304b\u3051 (Trigger)<\/strong>\u300d\u3060\u3002<strong>\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u80fd\u529b\u306b\u52a0\u3048\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u884c\u52d5\u3092\u8d77\u3053\u3059\u305f\u3081\u306e\u304d\u3063\u304b\u3051<\/strong>\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u6c42\u3081\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6b53\u559c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5272\u5f15\u304c\u6709\u52b9\u306a\u671f\u9650\u3092\u8868\u793a\u3057\u305f\u308a\u5728\u5eab\u6570\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3092\u300c\u4eca\u8cb7\u308f\u306a\u3051\u308c\u3070\u306a\u304f\u306a\u308b\u300d\u3068\u3044\u3046\u5fc3\u5883\u306b\u9665\u3089\u305b\u884c\u52d5\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>\u56f3\u89e3\u3067\u898b\u308b\u30d3\u30d8\u30a4\u30d3\u30a2\u30e2\u30c7\u30eb<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43322\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki3.png\" alt=\"saki3\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki3.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki3-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki3-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki3-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki3-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki3-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u3053\u3053\u307e\u3067\u8aac\u660e\u3057\u3066\u304d\u305f\uff13\u3064\u306e\u8981\u7d20\u304c\u3069\u306e\u3088\u3046\u306b\u4f5c\u7528\u3059\u308b\u306e\u304b\u3092\u8868\u3057\u305f\u306e\u304c\u4e0b\u8a18\u306e\u56f3\u3060\u3002\u3053\u308c\u306f\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u6559\u6388\u306eBJ Fogg\u304c\u5531\u3048\u305f\u30d3\u30d8\u30a4\u30d3\u30a2\u30e2\u30c7\u30eb\u3092\u5143\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u7e26\u306e\u8ef8\u304c\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u9ad8\u3055\u3001\u6a2a\u306e\u8ef8\u306f\u884c\u52d5\u3092\u8d77\u3053\u3059\u305f\u3081\u306e\u5fc5\u8981\u306a\u80fd\u529b\u5024\u3092\u3057\u3066\u3057\u3066\u304a\u308a\u3001\u53f3\u306b\u884c\u304f\u307b\u3069\u4f4e\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u5404\u661f\u306f\u304d\u3063\u304b\u3051\uff08Trigger\uff09\u3092\u8868\u3059\u3002<\/p>\n<p>\u5bfe\u8c61\u306e\u884c\u52d5\u304c\u3001\u66f2\u7dda\u3088\u308a\u3082\u4e0a\u306e\u90e8\u5206\uff08\u6c34\u8272\u90e8\u5206\uff09\u306b\u5165\u3063\u3066\u3044\u3066\u3001\u304b\u3064\u304d\u3063\u304b\u3051\uff08Trigger\uff09\u304c\u3042\u308c\u3070\u305d\u306e\u884c\u52d5\u306b\u4eba\u3092\u5c0e\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u3053\u306e\u6c34\u8272\u306e\u90e8\u5206\u306f\u3001\u884c\u52d5\u3092\u8d77\u3053\u3059\u306b\u5341\u5206\u306a\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3001\u305d\u308c\u306b\u5fc5\u8981\u306a\u80fd\u529b\u5024\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u53d6\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u767d\u306e\u90e8\u5206\u306f\u3001\u5fc5\u8981\u306a\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u306a\u308a\u306a\u304b\u3063\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u80fd\u529b\u304c\u6e80\u305f\u306a\u3044\u3053\u3068\u304c\u7406\u7531\u3067\u3001\u304d\u3063\u304b\u3051\uff08Trigger\uff09\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u884c\u52d5\u3092\u8d77\u8d8a\u3055\u306a\u3044\u3002<\/p>\n<p>\u304d\u3063\u304b\u3051\uff08Trigger\uff09\u306f\u6c34\u8272\u306e\u67a0\u5185\u3067\u306e\u307f\u6709\u52b9\u3067\u3042\u308a\u3001\u767d\u3044\u90e8\u5206\u3067\u306f\u7121\u52b9\u306b\u306a\u308b\u3002\u7e26\u8ef8\u306f\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4f4e (Low) \u304b\u3089\u9ad8 (High) \u306b\u4f38\u3073\u3066\u3044\u304d\u3001\u6a2a\u8ef8\u306f\u884c\u52d5\u304c\u3069\u308c\u3060\u3051\u96e3\u3057\u3044\u304b (Hard) \u304b\u3089\u7c21\u5358\u304b (Easy) \u306b\u4f38\u3073\u3066\u3044\u304f\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u661f1\u306f\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4f4e\u304b\u3089\u4e2d\u9593\u3001\u80fd\u529b\u306fHard\u5bc4\u308a\u3060\u3002\u3053\u308c\u306f\u3042\u308b\u7a0b\u5ea6\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u3063\u3066\u3082\u3001\u5fc5\u8981\u306a\u80fd\u529b\u304c\u9ad8\u3044\u3053\u3068\u3067\u3001\u767d\u3044\u90e8\u5206\u306b\u5c5e\u3059\u308b\u306e\u3067\u4eba\u3092\u884c\u52d5\u3055\u305b\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3002<\/p>\n<p>\u661f2\u306f\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304cHigh\u5bc4\u308a\u3001\u80fd\u529b\u304cHard\u5bc4\u308a\u3060\u3002\u80fd\u529b\u3060\u3051\u898b\u308c\u3070\u661f1\u3068\u540c\u3058\u30ec\u30d9\u30eb\u306eHard\u3055\u3092\u6301\u3064\u661f2\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u661f1\u3088\u308a\u3082\u9ad8\u3044\u3002\u3064\u307e\u308a\u3001\u884c\u52d5\u306e\u3080\u305a\u304b\u3057\u3055\u3092\u4e0a\u56de\u308b\u3060\u3051\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u3063\u305f\u305f\u3081\u6c34\u8272\u5185\u306b\u5165\u308a\u3001\u304d\u3063\u304b\u3051\u304c\u3042\u3063\u305f\u305f\u3081\u4eba\u3092\u884c\u52d5\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u3002<\/p>\n<p>\u524d\u51fa\u306e\u4f8b\u3067\u8003\u3048\u308b\u3068\u3001\u5165\u529b\u9805\u76ee\u304c\u591a\u304f\u3066\u3082\u30c6\u30b9\u30e9\u3092\u30b2\u30c3\u30c8\u3059\u308b\u305f\u3081\u306b\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3092\u3059\u308b\u4f8b\u3082\u3053\u308c\u306b\u8fd1\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blog.btrax.com\/jp\/store-ux\/\" target=\"_blank\" rel=\"noopener\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u8cfc\u5165\u7387\u3092\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\uff15\u3064\u306eUX\u30dd\u30a4\u30f3\u30c8<\/a><\/p>\n<h3>\u3042\u306e\u5927\u624b\u4f01\u696d\u3082\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b<\/h3>\n<p>\u3053\u306e\u30c1\u30e3\u30fc\u30c8\u306b\u57fa\u3065\u304d\u4e0a\u624b\u306b\u4eba\u3092\u884c\u52d5\u306b\u5c0e\u3044\u3066\u3044\u308b\u306e\u304cAmazon\u3060\u3002\u4ee5\u4e0b\u306e\u753b\u50cf\u3092\u898b\u3066\u307b\u3057\u3044\u3002\u30a2\u30de\u30be\u30f3\u306e\u5546\u54c1\u8cfc\u5165\u30da\u30fc\u30b8\u306b\u306f\u3001\u69d8\u3005\u306a\u30c8\u30ea\u30ac\u30fc\u304c\u3061\u308a\u3070\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4ed6\u3088\u308a\u3082\u5b89\u3044\u5024\u6bb5\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u3001\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u6ce8\u6587\u53ef\u80fd\uff08Buy now with 1-Click\uff09\u3068\u3044\u3046\u3001\u6ce8\u6587\u3078\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u6700\u5c0f\u9650\u306b\u7559\u3081\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u3007\u3007\u6642\u9593\u4ee5\u5185\u306b\u6ce8\u6587\u3059\u308c\u3070\u00d7\u00d7\u65e5\u307e\u3067\u306b\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u6642\u9593\u5236\u9650\u306e\u304d\u3063\u304b\u3051\uff08Trigger\uff09\u3092\u4e0e\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>Amazon\u306f\u30d3\u30d8\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u30c1\u30e3\u30fc\u30c8\u4e0a\u306e\u6c34\u8272\u306e\u67a0\u5185\u306b\u5165\u308b\u305f\u3081\u306e\u69d8\u3005\u306a\u5de5\u592b\u3092\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43323\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki4.png\" alt=\"saki4\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki4.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki4-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki4-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki4-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki4-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/saki4-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"okvAgHGz4a\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/amazon-ux\/\">\u30e6\u30fc\u30b6\u30fc\u3092\u5922\u4e2d\u306b\u3055\u305b\u308bAmazon\u304c\u63a1\u7528\u3059\u308b4\u3064\u306eUX\u30c7\u30b6\u30a4\u30f3\u8981\u7d20<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e6\u30fc\u30b6\u30fc\u3092\u5922\u4e2d\u306b\u3055\u305b\u308bAmazon\u304c\u63a1\u7528\u3059\u308b4\u3064\u306eUX\u30c7\u30b6\u30a4\u30f3\u8981\u7d20&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/amazon-ux\/embed\/#?secret=p36twmdPpz#?secret=okvAgHGz4a\" data-secret=\"okvAgHGz4a\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b3\u8981\u7d20\u3092\u89e3\u8aac<\/h2>\n<p>\u6b21\u306b\u30d3\u30d8\u30a4\u30d3\u30a2\u30e2\u30c7\u30eb\u3092\u69cb\u6210\u3059\u308b3\u3064\u306e\u8981\u7d20\u3092\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3>\uff13\u3064\u306e\u30b3\u30a2\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\uff1d\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u306a\u308b\u3082\u306e<\/h3>\n<p>\u4eba\u9593\u306f\u679c\u305f\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u611f\u3058\u308b\u306e\u3067\u3042\u308d\u3046\u304b\u3002\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u5f97\u308b\u305f\u3081\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u53d6\u308a\u9664\u304f\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e2\u3064\u3067\u69cb\u6210\u3055\u308c\u308b3\u3064\u306e\u8981\u7d20\u304c\u3042\u308b\u3002<\/p>\n<h3>\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc1\uff1a\u559c\u3073\/\u75db\u307f<\/h3>\n<p>\u30b3\u30a2\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc1\u306f\u300c\u559c\u3073\u3068\u75db\u307f\u300d\u3060\u3002\u4eba\u306f\u559c\u3073\u3092\u5f97\u308b\u3001\u3082\u3057\u304f\u306f\u75db\u307f\u3092\u907f\u3051\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u884c\u52d5\u3059\u308b\u3002\u30af\u30e9\u30b7\u30c3\u30af\u97f3\u697d\u304c\u597d\u304d\u306a\u4eba\u306f\u751f\u6f14\u594f\u3092\u8074\u304f\u3068\u3044\u3046\u559c\u3073\u3092\u6c42\u3081\u3066\u30b3\u30f3\u30b5\u30fc\u30c8\u4f1a\u5834\u307e\u3067\u884c\u304f\u3002\u98a8\u90aa\u306e\u8f9b\u3044\u601d\u3044\u3092\u53d6\u308a\u9664\u304f\u305f\u3081\u306b\u85ac\u3092\u8cfc\u5165\u3059\u308b\u3002<\/p>\n<p>\u559c\u3073\u3068\u75db\u307f\u306f\u5f37\u529b\u306a\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u306a\u306e\u3067\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u4e00\u756a\u306b\u691c\u8a0e\u3059\u3079\u304d\u8981\u7d20\u3060\u3002\u3053\u306e\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u3001\u7279\u306b\u75db\u307f\u306f\u5fc5\u305a\u3057\u3082\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u559c\u3073\u3068\u75db\u307f\u306f\u8868\u88cf\u4e00\u4f53\u306e\u6982\u5ff5\u306a\u306e\u3067\u3001\u982d\u306e\u7247\u9685\u306b\u7f6e\u3044\u3066\u304a\u304f\u3053\u3068\u3067\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u3088\u308a\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc2\uff1a\u5e0c\u671b\/\u6050\u6016<\/h3>\n<p>2\u3064\u76ee\u306e\u30b3\u30a2\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u306f\u300c\u5e0c\u671b\u3068\u6050\u6016\u300d\u3060\u3002\u3053\u306e\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u306f\u3001\u672a\u6765\u306e\u4e88\u6e2c\u304c\u95a2\u4fc2\u3059\u308b\u3002\u5e0c\u671b\u306f\u826f\u3044\u3053\u3068\u304c\u8d77\u3053\u308b\u4e88\u6e2c\u3067\u3042\u308b\u3057\u3001\u6050\u6016\u306f\u60aa\u3044\u3053\u3068\u304c\u8d77\u3053\u308b\u3001\u4f55\u304b\u3092\u5931\u3046\u4e88\u6e2c\u3067\u3042\u308b\u3002\u3053\u306e\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u306f\u5148\u307b\u3069\u8aac\u660e\u3057\u305f\u559c\u3073\/\u75db\u307f\u3088\u308a\u3082\u5f37\u529b\u306b\u50cd\u304f\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5c06\u6765\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u3068\u671f\u5f85\u3057\u3066\u30d3\u30c3\u30c8\u30b3\u30a4\u30f3\u3092\u8cfc\u5165\u3059\u308b\u3002\u5bb6\u304c\u4e38\u7126\u3052\u306b\u308a\u8ca1\u7523\u3092\u5931\u3046\u3068\u3044\u3046\u6050\u6016\u3092\u4e57\u308a\u8d8a\u3048\u308b\u305f\u3081\u306b\u706b\u707d\u4fdd\u967a\u3092\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u4f8b\u3002<\/p>\n<p>\u5e0c\u671b\u3068\u6050\u6016\u306f\u8aac\u5f97\u306e\u305f\u3081\u306e\u6280\u8853\uff08persuasive technology\uff09\u306b\u304a\u3044\u3066\u6709\u52b9\u6d3b\u7528\u3055\u308c\u3066\u304d\u305f\u3002\u4f8b\u3048\u3070\u3001\u4eba\u3005\u306f\u5e0c\u671b\u3068\u3044\u3046\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u30c7\u30fc\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30c8\u306b\u767b\u9332\u3059\u308b\u3002\u6050\u6016\u304b\u3089\u3001\u30a6\u30a3\u30eb\u30b9\u30bd\u30d5\u30c8\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3002<\/p>\n<p>\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u306eBJ Fogg\u306f\u500b\u4eba\u7684\u306b\u3001\u5e0c\u671b\u304c\u6700\u3082\u502b\u7406\u7684\u3067\u6709\u529b\u306a\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u3060\u3068\u7d50\u8ad6\u4ed8\u3051\u3066\u3044\u308b\u3002<\/p>\n<h3>\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc3\uff1a\u793e\u4f1a\u7684\u627f\u8a8d\/\u62d2\u5426<\/h3>\n<p>3\u3064\u76ee\u306e\u30b3\u30a2\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u306f\u300c\u793e\u4f1a\u7684\u627f\u8a8d\u3068\u62d2\u5426\u300d\u3060\u3002\u305d\u308c\u305e\u308c\u304c\u500b\u4eba\u7684\u306b\u7d4c\u9a13\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u4eba\u306f\u81ea\u5206\u306e\u793e\u4f1a\u7684\u627f\u8a8d\u3084\u7acb\u5834\u3092\u52dd\u3061\u53d6\u308b\u305f\u3081\u306b\u884c\u52d5\u3059\u308b\u3002\u305d\u306e\u4e2d\u3067\u3082\u7279\u306b\u3001\u793e\u4f1a\u304b\u3089\u62d2\u7d76\u3055\u308c\u308b\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u7d50\u679c\u3092\u62db\u304f\u3053\u3068\u3092\u9632\u3050\u3053\u3068\u3092\u76ee\u7684\u306b\u884c\u52d5\u3059\u308b\u3002<\/p>\n<p>\u4eba\u985e\u304c\u96c6\u56e3\u3092\u4f5c\u308a\u52a9\u3051\u5408\u3063\u3066\u751f\u304d\u3066\u304d\u305f\u6b74\u53f2\u304b\u3089\u8003\u3048\u308b\u3068\u3053\u306e\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u304c\u751f\u307e\u308c\u308b\u306e\u3082\u4e0d\u601d\u8b70\u3067\u306f\u306a\u3044\u3002SNS\u4e0a\u3067\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u3088\u308a\u591a\u304f\u306e\u3044\u3044\u306d\uff01\u3092\u7372\u5f97\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4eba\u3005\u306e\u591a\u3055\u304c\u3053\u306e\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u304c\u73fe\u5728\u3082\u306a\u304a\u5f37\u3044\u5f71\u97ff\u3092\u6301\u3064\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u57fa\u672c\u7684\u306a\u3053\u306e3\u3064\u306e\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u306f\u512a\u52a3\u304c\u3064\u3051\u3089\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u30e2\u30c1\u30d9\u30fc\u30bf\u30fc\u3092\u9078\u3093\u3067\u6b32\u3057\u3044\u3002<\/p>\n<h3>\u80fd\u529b (Ability)<\/h3>\n<p>\u56f3\u89e3\u306e\u6a2a\u8ef8\u3067\u3042\u308b\u80fd\u529b\u3002\u3053\u308c\u306f\u3064\u307e\u308a\u3001\u305d\u306e\u884c\u52d5\u304c\u3069\u308c\u3060\u3051\u7c21\u5358\u304b\u3092\u8868\u3057\u3066\u3044\u308b\u3002\u5177\u4f53\u7684\u306b\u80fd\u529b\u306e\u7a2e\u985e\u3092\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<ul>\n<li>\u6642\u9593 (Time)\uff1a\u6240\u8981\u6642\u9593\u304c\u9577\u304f\u304b\u304b\u3089\u306a\u3044<\/li>\n<li>\u304a\u91d1 (Money)\uff1a\u6255\u3063\u3066\u3082\u826f\u3044\u91d1\u984d<\/li>\n<li>\u8eab\u4f53\u7684\u8ca0\u62c5 (Physical Effort)\uff1a\u7269\u7406\u7684\u306b\u305d\u308c\u307b\u3069\u5927\u5909\u3067\u306f\u306a\u3044<\/li>\n<li>\u8003\u3048\u308b\u624b\u9593 (Brain Work)\uff1a\u7c21\u5358\u306b\u8003\u3048\u3089\u308c\u308b<\/li>\n<li>\u793e\u4f1a\u7684\u8ddd\u96e2 (Social Distance)\uff1a\u4ed6\u306e\u4eba\u3082\u3084\u3063\u3066\u3044\u308b\u3001\u305d\u306e\u884c\u52d5\u3092\u3057\u3066\u3082\u5909\u3067\u306f\u306a\u3044<\/li>\n<li>\u30eb\u30fc\u30c6\u30a3\u30fc\u30f3\u6027\u3001\u7fd2\u6163\u6027 (Routine-ness)\uff1a\u4ee5\u524d\u3084\u3063\u305f\u3053\u3068\u304c\u3042\u308b<\/li>\n<\/ul>\n<h3>\u304d\u3063\u304b\u3051\uff08Trigger\uff09<\/h3>\n<p>\u56f3\u89e3\u3067\u306f\u300c\u2605\u300d\u3068\u8868\u3055\u308c\u3066\u3044\u305f\u304d\u3063\u304b\u3051\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306b\u3088\u308b\u3068\u3001\u3044\u304f\u3089\u305d\u306e\u884c\u52d5\u304c\u6c34\u8272\u306e\u53f3\u4e0a\u306e\u65b9\u306b\u5c5e\u3057\u3066\u3044\u3088\u3046\u3068\u3082\u3053\u306e\u304d\u3063\u304b\u3051\u304c\u7121\u3051\u308c\u3070\u4eba\u3092\u884c\u52d5\u3055\u305b\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u304d\u3063\u304b\u3051\u306b\u306f\u3069\u3093\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u304b\u3002<\/p>\n<ul>\n<li>\u671f\u9593\u9650\u5b9a\u4fa1\u683c\u3001\u671f\u9593\u9650\u5b9a\u5546\u54c1\uff1aLimited Time Offer<\/li>\n<li>\u30e1\u30eb\u30de\u30ac\uff1aEmail Newsletter<\/li>\n<li>SNS\u306e\u30d5\u30a3\u30fc\u30c9\uff1aSocial Media Feed<\/li>\n<li>\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\uff1aPush Notification<\/li>\n<li>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30e1\u30c3\u30bb\u30fc\u30b8\uff1aPopup Message<\/li>\n<li>\u55b6\u696d\u6d3b\u52d5\uff1aSales Person<\/li>\n<\/ul>\n<p>\u3055\u3066\u3053\u3053\u3067\u3001\u3053\u308c\u307e\u3067\u8aac\u660e\u3057\u3066\u304d\u305f\u30e2\u30c7\u30eb\u3092\u8e0f\u307e\u3048\u3001\u5192\u982d\u3067\u6319\u3052\u305f\u4f8b\u3092\u691c\u8a3c\u3057\u76f4\u3057\u3066\u307f\u3088\u3046\u3002<\/p>\n<h3>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u9806\u8abf\u306b\u4f38\u3073\u3066\u3044\u308b\u306e\u306b\u8cfc\u5165\u306b\u307e\u3067\u7d50\u3073\u3064\u304b\u306a\u3044<\/h3>\n<p>\u2192\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4f4e\u3044<br \/>\n\u5199\u771f\u304c\u5c11\u306a\u3044\u3001\u9b45\u529b\u7684\u3067\u306a\u3044\u306a\u3069\u306e\u7406\u7531\u304b\u3089\u8cfc\u8cb7\u610f\u6b32\u3092\u5341\u5206\u306b\u63bb\u304d\u7acb\u3066\u3066\u3089\u308c\u3066\u3044\u306a\u3044<\/p>\n<p>\u2192\u5024\u6bb5\u304c\u9ad8\u3044<br \/>\n\u652f\u6255\u3063\u3066\u3082\u826f\u3044\u3068\u601d\u3046\u4ee5\u4e0a\u306e\u91d1\u984d\u3067\u3042\u308b<\/p>\n<p>\u2192\u4eca\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044<br \/>\n\u9650\u5b9a\u54c1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e2d\u3067\u306f\u306a\u3044\u305f\u3081\u5f8c\u65e5\u8cfc\u5165\u3057\u3088\u3046\u3068\u601d\u3063\u3066\u3057\u307e\u3046<\/p>\n<h3>\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305f\u65b0\u5546\u54c1\u304c\u58f2\u308c\u305a\u3001\u5b9a\u756a\u5546\u54c1\u3070\u304b\u308a\u58f2\u308c\u308b<\/h3>\n<p>\u2192\u8003\u3048\u308b\u306e\u304c\u9762\u5012<br \/>\n\u30eb\u30fc\u30c6\u30a3\u30fc\u30f3\u6027\u3001\u8003\u3048\u308b\u624b\u9593\uff1a\u5b9a\u756a\u5546\u54c1\u3092\u8cb7\u3046\u3053\u3068\u306b\u6163\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u9762\u5012\u3060<\/p>\n<h3>\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u5897\u3048\u306a\u3044<\/h3>\n<p>\u2192\u304d\u3063\u304b\u3051\u304c\u4e0e\u3048\u3089\u308c\u3066\u3044\u306a\u3044<br \/>\n\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u7b49\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u53d6\u308a\u8fbc\u3080\u65bd\u7b56\u304c\u306a\u3055\u308c\u3066\u3044\u306a\u3044<\/p>\n<h2>\u4eba\u9593\u304c\u884c\u52d5\u3092\u8d77\u3053\u3059\u305f\u3081\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u975e\u5e38\u306b\u79d1\u5b66\u7684<\/h2>\n<p>\u3053\u306e3\u4f8b\u3092\u898b\u308b\u3068\u308f\u304b\u308b\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u601d\u3044\u901a\u308a\u306b\u52d5\u3044\u3066\u304f\u308c\u306a\u3044\u3053\u3068\u306e\u80cc\u666f\u306b\u306f\u305f\u3063\u305f3\u3064\u306e\u7406\u7531\u3057\u304b\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u4eca\u56de\u306f\u5272\u611b\u3059\u308b\u304c\u3082\u3061\u308d\u30932\u3064\u4ee5\u4e0a\u306e\u8981\u56e0\u304c\u4f5c\u7528\u3057\u3042\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308b\u3002\uff08\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u80fd\u529b\u304c\u3068\u3082\u306b\u4f4e\u3044\u7b49\uff09<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u601d\u3044\u901a\u308a\u306b\u884c\u52d5\u3055\u305b\u308b\u3053\u3068\u306f\u3069\u3093\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u5171\u901a\u306e\u8ab2\u984c\u3060\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u4e88\u6e2c\u4e0d\u80fd\u3001\u30b5\u30fc\u30d3\u30b9\u306f\u8a66\u3057\u3066\u307f\u306a\u3051\u308c\u3070\u308f\u304b\u3089\u306a\u3044\u3068\u3068\u308a\u3042\u3048\u305a\u6295\u8cc7\u3059\u308b\u3088\u308a\u3082\u3001\u30c7\u30b6\u30a4\u30f3\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u59cb\u3081\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3060\u308d\u3046\u304b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"aMbO7Ok6Tt\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/behavior-design\/\">\u4eba\u9593\u306e\u884c\u52d5\u3092\u8a98\u5c0e\u3059\u308b\u3001\u5fc3\u7406\u5b66\u306b\u57fa\u3065\u3044\u305f\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3 Part1<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eba\u9593\u306e\u884c\u52d5\u3092\u8a98\u5c0e\u3059\u308b\u3001\u5fc3\u7406\u5b66\u306b\u57fa\u3065\u3044\u305f\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3 Part1&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/behavior-design\/embed\/#?secret=RqHotMHNqf#?secret=aMbO7Ok6Tt\" data-secret=\"aMbO7Ok6Tt\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u53c2\u7167\uff1a<a href=\"https:\/\/conversionxl.com\/blog\/how-to-use-behavioral-design-for-boosting-conversions-using-the-fogg-behavior-model\/\" target=\"_blank\" rel=\"noopener\">&#8220;How to use behavioral design for boosting conversions&#8221;<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u3092\u884c\u52d5\u3055\u305b\u308b\u305f\u3081\u4f01\u696d\u306f\u69d8\u3005\u306a\u52aa\u529b\u3092\u3057\u3066\u3044\u308b\u3002\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u3002\u8a18\u4e8b\u3092\u30b7\u30a7\u30a2\u3057\u3066\u3082\u3089\u3046\u3002\u5546\u54c1\u3092\u8cb7\u3063\u3066\u3082\u3089\u3046\u3002\u30c7\u30b6\u30a4\u30f3\u306e\u529b\u3067\u4eba\u3092\u884c\u52d5\u3055\u305b\u308b\u306e\u304c\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u3060\u3002 \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u9806\u8abf\u306b\u4f38\u3073\u3066\u3044\u308b\u306e\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":54388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226],"tags":[384,213,218],"class_list":["post-43312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-ux","tag-213","tag-218"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/43312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=43312"}],"version-history":[{"count":32,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/43312\/revisions"}],"predecessor-version":[{"id":61593,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/43312\/revisions\/61593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/54388"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=43312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=43312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=43312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}