{"id":43115,"date":"2017-08-09T15:00:02","date_gmt":"2017-08-09T22:00:02","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=43115"},"modified":"2020-08-09T06:40:20","modified_gmt":"2020-08-08T21:40:20","slug":"d2candbigcompany","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/d2candbigcompany\/","title":{"rendered":"D2C\u8e8d\u9032\u306e\u7406\u7531\u3068\u5927\u4f01\u696d\u306e\u30b8\u30ec\u30f3\u30de"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u5148\u65e5\u306e\u8a18\u4e8b\u3001<a href=\"https:\/\/blog.btrax.com\/jp\/d2c\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3092\u5e2d\u5dfb\u3059\u308b\u65b0\u52e2\u529b \u2013 D2C\u3067\u6210\u529f\u3057\u305f7\u3064\u306e\u30d6\u30e9\u30f3\u30c9<\/a>\u3067\u306f\u3001D2C\u3068\u3044\u3046\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306b\u5207\u308a\u8fbc\u307f\u3001\u898b\u4e8b\u6210\u529f\u3092\u9042\u3052\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u7d39\u4ecb\u3057\u305f\u3002\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3082\u3046\u5c11\u3057\u6df1\u6398\u308a\u3092\u3057\u3001<strong>D2C\u304c\u3053\u3053\u307e\u3067\u6210\u9577\u3057\u305f\u80cc\u666f\u3084\u7279\u5fb4<\/strong>\u3001\u305d\u3057\u3066\u305d\u3053\u304b\u3089\u6d6e\u304b\u3073\u4e0a\u304c\u308b<strong>\u5927\u4f01\u696d\u306e\u62b1\u3048\u308b\u30b8\u30ec\u30f3\u30de<\/strong>\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3044\u3002<\/p>\n<h2>Direct to Consumer \u3068\u306f<\/h2>\n<p>\u524d\u56de\u306e\u8a18\u4e8b\u3068\u91cd\u8907\u306b\u306f\u306a\u308b\u304c\u3001Direct to Consumer (D2C)\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u8aac\u660e\u3057\u305f\u3044\u3002 D2C\u3068\u306f\u305d\u306e\u540d\u524d\u306e\u901a\u308a\u3001\u81ea\u3089\u4f01\u753b\u30fb\u88fd\u9020\u3057\u305f\u5546\u54c1\u3092\u3069\u3053\u306e\u5e97\u8217\u306b\u3082\u4ecb\u3059\u3053\u3068\u306a\u304f\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u540c\u3058\u3088\u3046\u306a\u5f62\u614b\u3067\u3042\u308bSPA\uff08Speciality store retailer of Private label Apparel\uff09\u3068\u6700\u3082\u7570\u306a\u308b\u70b9\u306f\u3001<strong>\u5e97\u8217\u3067\u306e\u8ca9\u58f2\u3092\u884c\u308f\u305a\u81ea\u793e\u904b\u55b6\u306eEC\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u307f\u8ca9\u58f2\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<p>\u4e2d\u9593\u696d\u8005\u3092\u6975\u529b\u7701\u304f\u3053\u3068\u3067\u5de5\u5834\u304b\u3089\u5e97\u8217\u307e\u3067\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u5b9f\u73fe\u3057\u305f\u306e\u304cSPA\u3060\u304c\u3001D2C\u306f\u3053\u308c\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u3046\u3048\u3067\u3001\u3055\u3089\u306b\u5e97\u8217\u3092\u904b\u55b6\u3059\u308b\u969b\u306b\u304b\u304b\u308b\u8cbb\u7528\u3082\u524a\u6e1b\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u8cea\u306e\u9ad8\u3044\u5546\u54c1\u3092\u66f4\u306b\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u5024\u6bb5\u3067\u58f2\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f<strong>EC\u7248SPA\u3001\u30aa\u30f3\u30e9\u30a4\u30f3SPA<\/strong>\u3068\u3082\u79f0\u3055\u308c\u3066\u3044\u308b\u304c\u3001<strong>\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3053\u308c\u3092\u30d9\u30fc\u30b9\u306b\u3059\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u6025\u6fc0\u306b\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43119 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/D2CLogo.png\" alt=\"D2CLogo\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/D2CLogo.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/D2CLogo-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/D2CLogo-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/D2CLogo-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/D2CLogo-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/D2CLogo-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191 \u524d\u56de\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305fD2C\u3067\u6210\u529f\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u9054\u3002\u30e1\u30ac\u30cd\u3084\u30b9\u30cb\u30fc\u30ab\u30fc\u3001\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u304b\u3089\u5973\u6027\u7528\u30bf\u30f3\u30dd\u30f3\u307e\u3067\u3001\u3042\u308a\u3068\u3042\u3089\u3086\u308b\u30b8\u30e3\u30f3\u30eb\u3067D2C\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<h2>D2C\u306e2\u3064\u306e\u7279\u5fb4<\/h2>\n<h3>\u9078\u3073\u629c\u304b\u308c\u305f\u5c11\u6570\u7cbe\u92ed\u306e\u30a2\u30a4\u30c6\u30e0<\/h3>\n<p><strong>D2C\u30d6\u30e9\u30f3\u30c9\u306f\u9078\u3073\u629c\u304b\u308c\u305f\u5c11\u6570\u7cbe\u92ed\u306e\u30a2\u30a4\u30c6\u30e0\u3067\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/strong>\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u7bc9\u3044\u3066\u304b\u3089\u8ca9\u58f2\u5546\u54c1\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u65b9\u6cd5\u306f\u304b\u3064\u3066\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u304c\u884c\u3063\u3066\u304d\u305f\u305d\u308c\u3068\u5171\u901a\u3057\u3066\u3044\u308b\u3002\u30eb\u30a4\u30f4\u30a3\u30c8\u30f3\u304c\u9784\u30e1\u30fc\u30ab\u30fc\u3068\u3057\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u7bc9\u3044\u3066\u304b\u3089\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u3068\u3044\u3046\u5f62\u3067\u8ca9\u58f2\u5546\u54c1\u3092\u5897\u3084\u3057\u3066\u3044\u3063\u305f\u306e\u306f\u6709\u540d\u306a\u8a71\u3060\u308d\u3046\u3002<\/p>\n<p>\u4eca\u3068\u306a\u3063\u3066\u306f\u591a\u304f\u306e\u8ca9\u58f2\u5546\u54c1\u3092\u62b1\u3048\u308bD2C\u30d6\u30e9\u30f3\u30c9\u3082\u6700\u521d\u306f\u5c11\u306a\u3044\u30a2\u30a4\u30c6\u30e0\u3067\u306e\u30b9\u30bf\u30fc\u30c8\u3067\u3042\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u524d\u56de\u306e\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305fWarby Parker\u304c\u5f53\u521d\u6271\u3063\u305f\u306e\u306f<strong>$95\u306e\u30e1\u30ac\u30cd\u306e\u307f<\/strong>\u3001Bonobos\u306f<strong>\u30c7\u30cb\u30e0\u4ee5\u5916\u306e\u30e1\u30f3\u30ba\u30d1\u30f3\u30c4\u306e\u307f<\/strong>\u3001Everlane\u3082<strong>\u7121\u5730\u306eT\u30b7\u30e3\u30c4\u30fb\u30cd\u30af\u30bf\u30a4\u30fb\u304b\u3070\u3093\u306e\u307f<\/strong>\u3067\u306e\u30b9\u30bf\u30fc\u30c8\u3060\u3063\u305f\u3068\u3044\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43121 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/bonobos.png\" alt=\"bonobos\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/bonobos.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/bonobos-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/bonobos-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/bonobos-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/bonobos-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/bonobos-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191 D2C\u306e\u57fa\u790e\u3092\u7bc9\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u3072\u3068\u3064\u3067\u3042\u308bBonobos\u306f\u3001\u7537\u6027\u306b\u3082\u30c7\u30cb\u30e0\u4ee5\u5916\u306e\u9078\u629e\u80a2\u304c\u6b32\u3057\u3044\u3068\u3044\u3046\u601d\u3044\u304b\u3089\u3001\u30c1\u30ce\u30d1\u30f3\u7b49\u306e\u307f\u306e\u53d6\u6271\u3044\u3067\u30b9\u30bf\u30fc\u30c8\u3002\u30b5\u30a4\u30c8\u516c\u958b\u5f8c\u534a\u5e74\u3067\u7d04450\u4e07\u5186\u3092\u58f2\u308a\u4e0a\u3052\u305f\u3002<\/p>\n<h3>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/h3>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3082D2C\u306e\u7279\u5fb4\u3068\u3057\u3066\u3042\u3052\u3089\u308c\u308b\u3002D2C\u30d6\u30e9\u30f3\u30c9\u306e\u591a\u304f\u306f\u6b74\u53f2\u304c\u6d45\u304f\u3001\u8457\u540d\u306a\u30c7\u30b6\u30a4\u30ca\u30fc\u3092\u64c1\u3057\u3066\u3044\u308b\u8a33\u3067\u3082\u306a\u3044\u70ba\u3001<strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u3063\u3066\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u78ba\u7acb\u3055\u305b\u308b<\/strong>\u30d6\u30e9\u30f3\u30c9\u304c\u591a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<strong>Warby Parker\u306e\u8a95\u751f\u306e\u304d\u3063\u304b\u3051\u306f\u5275\u696d\u8005\u81ea\u3089\u306e\u8f9b\u3044\u7d4c\u9a13\u306b\u57fa\u3044\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u3002\u516c\u5f0f\u30b5\u30a4\u30c8\u306b\u306f\u3053\u3046\u66f8\u3044\u3066\u3042\u308b\u3002\u300c\u79c1\u304c\u5b66\u751f\u306e\u9803\u3001\u30d0\u30c3\u30af\u30d1\u30c3\u30ab\u30fc\u3092\u3057\u3066\u3044\u308b\u9593\u306b\u30e1\u30ac\u30cd\u3092\u7121\u304f\u3057\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u65b0\u3057\u3044\u3082\u306e\u3092\u8cb7\u3044\u306b\u884c\u304d\u307e\u3057\u305f\u304c\u3001\u5024\u6bb5\u304c\u9ad8\u3059\u304e\u305f\u70ba\u8cfc\u5165\u3092\u65ad\u5ff5\u305b\u3056\u308b\u5f97\u305a\u3001\u305d\u306e\u7d50\u679c\u3001\u5927\u5b66\u9662\u3067\u306e\u4e00\u5b66\u671f\u9593\u3092\u76ee\u3092\u7d30\u3081\u3001\u4e0d\u6e80\u3092\u8a00\u3044\u306a\u304c\u3089\u904e\u3054\u3059\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002Warby Parker\u3092\u8208\u3057\u305f\u306e\u306f\u3001\u305d\u3093\u306a\u82e6\u3044\u601d\u3044\u51fa\u3092\u7686\u69d8\u306b\u306f\u5473\u308f\u3063\u3066\u6b32\u3057\u304f\u306a\u3044\u3068\u3044\u3046\u601d\u3044\u304c\u304d\u3063\u304b\u3051\u3067\u3059\u3002\u300d<\/p>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u5f93\u6765\u306e\u5e97\u8217\u3067\u306e\u8ca9\u58f2\u3092\u30e1\u30a4\u30f3\u306b\u884c\u3046\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u3001<strong>\u81ea\u5b85\u3067\u843d\u3061\u7740\u3044\u3066\u3086\u3063\u304f\u308a\u8cb7\u3044\u7269\u304c\u51fa\u6765\u308bD2C\u3068\u306e\u76f8\u6027\u304c\u826f\u3044<\/strong>\u3068\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u5f15\u304d\u8fbc\u307e\u308c\u308b\u3068\u3001\u5f7c\u3089\u306e\u9b42\u306e\u7bed\u3063\u305f\u5546\u54c1\u3092\u601d\u308f\u305a\u8cb7\u3063\u3066\u307f\u305f\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43122 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/warbyparkerstory.png\" alt=\"warbyparkerstory\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/warbyparkerstory.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/warbyparkerstory-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/warbyparkerstory-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/warbyparkerstory-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/warbyparkerstory-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/warbyparkerstory-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191 \u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u30c9\u30e9\u30de\u3084\u5c0f\u8aac\u306e\u4e3b\u4eba\u516c\u306b\u611f\u60c5\u79fb\u5165\u3057\u3066\u3057\u307e\u3046\u306e\u3068\u4f3c\u3066\u3044\u308b<\/p>\n<h2>D2C\u304c\u6301\u30643\u3064\u5f37\u307f<\/h2>\n<p>\u3067\u306fD2C\u306e\u6301\u3064\u5f37\u307f\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3060\u308d\u3046\u304b\u3002\u4e00\u822c\u7684\u306b\u3042\u3052\u3089\u308c\u308b\u306e\u304c\u4ee5\u4e0b\u306e3\u3064\u3067\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u30d6\u30e9\u30f3\u30c9\u30d3\u30b8\u30e7\u30f3\u3092\u4f1d\u3048\u3089\u308c\u308b\u5546\u54c1<\/li>\n<li>\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9<\/li>\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u84c4\u7a4d<\/li>\n<\/ol>\n<h3>1\uff0e\u30d6\u30e9\u30f3\u30c9\u30d3\u30b8\u30e7\u30f3\u3092\u4f1d\u3048\u3089\u308c\u308b\u5546\u54c1<\/h3>\n<p>\u4ef2\u4ecb\u696d\u8005\u3092\u631f\u3080\u3053\u3068\u306a\u304f\u4f01\u753b\u304b\u3089\u88fd\u9020\u30fb\u8ca9\u58f2\u307e\u3067\u3092\u3059\u3079\u3066\u81ea\u3089\u3067\u884c\u3046\u70ba\u3001<strong>\u4f1a\u793e\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u601d\u60f3\u3092\u76f4\u63a5\u8cfc\u5165\u8005\u306b\u4f1d\u3048\u3084\u3059\u3044\u306e\u306f\u5927\u304d\u306a\u5229\u70b9<\/strong>\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001Everlane\u304c \u201cRadical Trasnparency : \u5fb9\u5e95\u7684\u306a\u900f\u660e\u6027\u201d\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u4f1d\u3048\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001\u8ca9\u58f2\u6642\u306b\u539f\u4fa1\u7387\u3092\u516c\u958b\u51fa\u6765\u305f\u306e\u3082D2C\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306a\u3089\u3067\u306f\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u306e\u4e00\u65b9\u3001\u5f93\u6765\u306e\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u3067\u540c\u3058\u3053\u3068\u3092\u3084\u308b\u306e\u306f\u96e3\u3057\u3044\u3002\u306a\u305c\u306a<strong>\u3089\u5546\u793e\u3084OEM\u30e1\u30fc\u30ab\u30fc\u304c\u9593\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u591a\u3044<\/strong>\u304b\u3089\u3060\u3002\u5f7c\u3089\u306f\u8907\u6570\u306e\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u304b\u3089\u4ed5\u4e8b\u3092\u53d7\u3051\u308b\u70ba\u3001\u6700\u60aa\u306e\u5834\u5408<strong>\u300e\u300c\u30bf\u30b0\u300d\u3060\u3051\u9055\u3063\u3066\u4ed6\u306f\u307b\u3068\u3093\u3069\u540c\u3058\u300f<\/strong>\u306a\u3093\u3066\u3053\u3068\u3082\u8d77\u3053\u308a\u3046\u308b\u3002\u3053\u308c\u3067\u306f<strong>\u5e97\u8217\u7121\u3057\u3067\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u4e0d\u53ef\u80fd<\/strong>\u3060\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43124 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/everlanetransparentpricing.png\" alt=\"everlanetransparentpricing\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/everlanetransparentpricing.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/everlanetransparentpricing-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/everlanetransparentpricing-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/everlanetransparentpricing-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/everlanetransparentpricing-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/everlanetransparentpricing-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191 Everlane\u306f\u539f\u4fa1\u3060\u3051\u3067\u306f\u306a\u304f\u305d\u306e\u5185\u8a33\u3092\u3082\u516c\u958b\u3002\u6750\u6599\u8cbb\u30fb\u52b4\u50cd\u8cbb\u30fb\u95a2\u7a0e\u30fb\u8f38\u9001\u8cbb\u7b49\u306e\u5185\u8a33\u3084\u88fd\u9020\u5de5\u5834\u306e\u8a73\u7d30\u3092EC\u4e0a\u304b\u3089\u7c21\u5358\u306b\u898b\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<\/p>\n<h3>2\uff0e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9<\/h3>\n<p>\u88fd\u9020\u3060\u3051\u3067\u306f\u306a\u304f\u8ca9\u58f2\u3082\u81ea\u3089\u884c\u3046\u3053\u3068\u3067<strong>\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u51fa\u6765\u308b<\/strong>\u3002\u306a\u305c\u306a\u3089\u3001\u95a2\u4fc2\u306e\u69cb\u7bc9\u306f\u300c\u8ca9\u58f2\u3059\u308b\u6642\u3060\u3051\u300d\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u3082\u3089\u3046\u6642\u304b\u3089\u59cb\u307e\u308a\u3001\u767a\u9001\u4e2d\u306e\u3084\u308a\u53d6\u308a\u3001\u8fd4\u54c1\u306e\u969b\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u7b49\u3001\u7dcf\u5408\u7684\u306b\u7bc9\u304b\u308c\u3066\u3044\u304f\u3082\u306e\u3060\u304b\u3089\u3060\u3002<\/p>\n<p>\u4ed6\u306eEC\u30b5\u30a4\u30c8\u306b\u5378\u3057\u3066\u3057\u307e\u3046\u3068\u8ca9\u58f2\u3057\u3066\u304b\u3089\u9867\u5ba2\u304c\u95a2\u4fc2\u3092\u7bc9\u304f\u5bfe\u8c61\u306f\u305d\u306e\u4ed6\u793e\u306b\u306a\u308b\u3002<strong>\u3053\u308c\u306f\u5927\u304d\u306a\u6a5f\u4f1a\u640d\u5931\u306b\u4ed6\u306a\u3089\u306a\u3044<\/strong>\u3002Amazon\u3067\u8cfc\u5165\u3057\u305f\u969b\u306b\u3001\u8cfc\u5165\u5546\u54c1\u3068\u540c\u6642\u306bAmazon\u306e\u3053\u3068\u3082\u597d\u304d\uff08\u5acc\u3044\uff09\u306b\u306a\u308b\u306e\u306f\u3053\u308c\u3092\u8c61\u5fb4\u3057\u3066\u3044\u308b\u4f8b\u3068\u3044\u3048\u308b\u3002\u3053\u308c\u306fAmazon\u3067\u306e\u53d6\u6271\u3044\u3092\u62d2\u5426\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u7d9a\u51fa\u3057\u3066\u3044\u308b\u7406\u7531\u306e\u4e00\u3064\u3068\u3057\u3066\u3042\u3052\u3089\u308c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43120 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/birkenstock.png\" alt=\"birkenstock\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/birkenstock.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/birkenstock-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/birkenstock-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/birkenstock-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/birkenstock-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/birkenstock-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191 \u65e5\u672c\u3067\u3082\u4eba\u6c17\u306a\u30b5\u30f3\u30c0\u30eb\u30e1\u30fc\u30ab\u30fc\u3001\u30d3\u30eb\u30b1\u30f3\u30b7\u30e5\u30c8\u30c3\u30af\u306f\u300c\u300eAmazon\u300f\u3067\u8ca9\u58f2\u3057\u305f\u696d\u8005\u306b\u306f\u4eca\u5f8c\u4e00\u5207\u306e\u53d6\u5f15\u3092\u884c\u308f\u306a\u3044\u300d\u3068\u65ad\u8a00\u3002\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u69cb\u7bc9\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u70ba\u3001Amazon\u7b49\u4ed6\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u8ca9\u58f2\u306b\u614e\u91cd\u306b\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u3082\u591a\u3044\u3002<\/p>\n<h3>3\uff0e\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/h3>\n<p><strong>\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u304c\u53eb\u3070\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u4e45\u3057\u3044\u304c\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3082\u4f8b\u5916\u3067\u306f\u306a\u3044<\/strong>\u3002\u4e0a\u6d41\u304b\u3089\u4e0b\u6d41\u307e\u3067\u5358\u306b\u62c5\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u7d30\u304b\u3044\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u84c4\u7a4d\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3089\u3092\u65b0\u5546\u54c1\u958b\u767a\u306b\u3082\u6d3b\u304b\u3057\u3084\u3059\u3044\u74b0\u5883\u3068\u306a\u308b\u3002<\/p>\n<p><a href=\"https:\/\/blog.btrax.com\/jp\/3-key-items\/\" target=\"_blank\" rel=\"noopener\">\u3053\u308c\u304b\u3089\u306e\u4f01\u696d\u306b\u4e0d\u53ef\u6b20\u306a\u4e09\u7a2e\u306e\u795e\u5668\u3068\u306f<\/a>\u3067\u3082\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u300121\u4e16\u7d00\u306b\u304a\u3051\u308b\u826f\u3044\u4f01\u696d\u3068\u7d20\u6674\u3089\u3057\u3044\u4f01\u696d\u3092\u5206\u3051\u308b\u4e00\u3064\u306e\u6307\u6a19\u304c\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u91cf\u3068\u6d3b\u7528\u65b9\u6cd5\u3067\u3042\u308b\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\u4ee3\u8868\u53d6\u7de0\u5f79\u4f1a\u9577\u517c\u793e\u9577 \u67f3\u4e95\u6b63\u6c0f\u304c\u3053\u308c\u304b\u3089\u306e\u7523\u696d\u306b\u3064\u3044\u3066<strong>\u300c\u3059\u3079\u3066\u306e\u7523\u696d\u306f\u3001\u60c5\u5831\u3092\u5546\u54c1\u5316\u3059\u308b\u65b0\u3057\u3044\u696d\u614b\u306b\u5909\u308f\u308b\u300d<\/strong>\u3068\u8a71\u3059\u3088\u3046\u306b\u3001\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3082\u540c\u69d8\u306b\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u306f\u65e5\u306b\u65e5\u306b\u5897\u3057\u3066\u3044\u304f\u3060\u308d\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43086 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/gafa-graph.png\" alt=\"gafa-graph\" width=\"715\" height=\"364\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/gafa-graph.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/gafa-graph-300x153.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/gafa-graph-704x358.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/gafa-graph-705x359.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/gafa-graph-341x174.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/gafa-graph-624x318.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191 GAFA (Google, Amazon, Facebook, Apple) \u306f\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u6b66\u5668\u306b\u5f93\u6765\u306e\u7523\u696d\u5206\u985e\u306e\u67a0\u3092\u8d85\u3048\u305f\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u59cb\u3081\u3066\u3044\u308b\u3002<\/p>\n<h2>\u5e97\u982d\u8ca9\u58f2\u304c\u4e0d\u8981\u306a3\u3064\u306e\u7406\u7531<\/h2>\n<p>\u5f93\u6765\u8003\u3048\u3089\u308c\u3066\u304d\u305f\u5b9f\u5e97\u8217\u306e\u5f79\u5272\u3068\u306f\u4ee5\u4e0b\u306e3\u3064\u306b\u96c6\u7d04\u3055\u308c\u308b\u306e\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<ol>\n<li>\u5546\u54c1\u306e\u8cfc\u5165\u5834\u6240\u3068\u3057\u3066\u306e\u5f79\u5272<\/li>\n<li>\u5e83\u544a\u3068\u3057\u3066\u306e\u5f79\u5272<\/li>\n<li>\u9867\u5ba2\u3068\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u69cb\u7bc9\u3068\u3057\u3066\u306e\u5f79\u5272<\/li>\n<\/ol>\n<p>\u306a\u305c\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u5b9f\u5e97\u8217\u3067\u306e\u8ca9\u58f2\u304c\u4e0d\u8981\u306b\u306a\u3063\u305f\u306e\u304b\u3002\u305d\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u3001\u4e0a\u8a183\u3064\u306e\u5f79\u5272\u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5171\u306b\u306b\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<h3>1\uff0e\u5546\u54c1\u306e\u8cfc\u5165\u5834\u6240\u3068\u3057\u3066\u306e\u5f79\u5272 \u2192 \u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316<\/h3>\n<p>\u307b\u3068\u3093\u3069\u306e\u4eba\u306e\u982d\u306e\u4e2d\u306b\u6d6e\u304b\u3076\u306e\u304c\u3053\u306e\u5f79\u5272\u3060\u308d\u3046\u3002\u5c11\u3057\u524d\u307e\u3067\u306f\u5b9f\u5e97\u92ea\u4ee5\u5916\u306b\u5546\u54c1\u3092\u8cb7\u3046\u624b\u6bb5\u306a\u3069\u307b\u3068\u3093\u3069\u5b58\u5728\u3057\u306a\u304b\u3063\u305f\u3002\u307e\u3057\u3066\u3084\u30e1\u30ac\u30cd\u3092\u901a\u8ca9\u3067\u8cfc\u5165\u3057\u3066\u3044\u308b\u4eba\u306a\u3069\u5468\u308a\u306b\u5c45\u305f\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u3057\u304b\u30572017\u5e74\u306f\u3082\u3046\u305d\u306e\u3088\u3046\u306a\u6642\u4ee3\u3067\u306f\u7121\u3044\u306e\u306f\u7686\u69d8\u3082\u3054\u5b58\u77e5\u306e\u901a\u308a\u3002<strong>D2C\u306e\u5148\u99c6\u8005\u3067\u3042\u308bWarby Parker\u304c\u58f2\u3063\u3066\u3044\u308b\u306e\u306f\u30e1\u30ac\u30cd\u3067\u3042\u308b<\/strong>\u3002\u3053\u308c\u3092\u8db3\u5143\u304b\u3089\u652f\u3048\u3066\u3044\u308b\u306e\u304c\u3001\u9867\u5ba2\u306eEC\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u3078\u306e\u62b5\u6297\u304c\u7121\u304f\u306a\u308a\u3001<strong>EC\u5e02\u5834\u304c\u62e1\u5927\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<p>\u3053\u306e\u3053\u3068\u306fAmazon\u3068\u30e4\u30de\u30c8\u904b\u8f38\u306e\u30cb\u30e5\u30fc\u30b9\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u308b\u65e5\u672c\u3067\u3082\u5b9f\u611f\u51fa\u6765\u308b\u6d41\u308c\u3067\u306f\u3042\u308b\u304c\u3001\u9762\u7a4d\u304c\u5c0f\u3055\u304f\u30b3\u30f3\u30d1\u30af\u30c8\u306a\u90fd\u5e02\u304c\u591a\u3044\u65e5\u672c\u3088\u308a\u3082\u5e83\u5927\u306a\u9762\u7a4d\u3092\u6301\u3064\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3044\u3066\u3088\u308a\u9855\u8457\u306b\u611f\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u5c0f\u58f2\u308a\u696d\u754c\u5168\u4f53\u306e\u5272\u5408\u3092\u898b\u308b\u3068\u3001\u65e5\u672c\u306b\u304a\u3051\u308bEC\u306e\u5272\u5408\u306f5%\u4ee5\u4e0b\u306b\u3068\u3069\u307e\u308b\u306e\u306b\u5bfe\u3057\u3001<strong>\u30a2\u30e1\u30ea\u30ab\u3067\u306f10%\u4ee5\u4e0a\u3092\u5360\u3081\u308b<\/strong>\u3002\u307e\u305f\u4eca\u5e74\u4e2d\u306b\u306f\u3001\u9577\u3089\u304f\u30a2\u30d1\u30ec\u30eb\u58f2\u4e0a\u30c8\u30c3\u30d7\u306e\u5ea7\u3092\u5b88\u308a\u7d9a\u3051\u3066\u3044\u305f\u5927\u624b\u767e\u8ca8\u5e97\u30c1\u30a7\u30fc\u30f3\u306eMacy\u2019s\u3092\u629c\u304d\u3001\u9042\u306b<strong>Amazon\u304c\u30a2\u30e1\u30ea\u30ab\u3067\u30c8\u30c3\u30d7\u306b\u7acb\u3064<\/strong>\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4eca\u5f8c\u306e\u6210\u9577\u7387\u306b\u95a2\u3057\u3066\u3082\u3001<strong>Amazon\u306e\u30a2\u30d1\u30ec\u30eb\u90e8\u9580\u304c30%\u8fd1\u3044\u306e\u306b\u5bfe\u3057\u3066\u3001Macy\u2019s\u306f4%\u306e\u30c0\u30a6\u30f3<\/strong>\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u308b\u3002EC\u5e02\u5834\u306e\u6210\u9577\u306f\u4eca\u5f8c\u3082\u66f4\u306b\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u304f\u3001\u3053\u306e\u6d41\u308c\u304cD2C\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3082\u5927\u304d\u306a\u8ffd\u3044\u98a8\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43132 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/amazonmacys.png\" alt=\"amazonmacy's\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/amazonmacys.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/amazonmacys-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/amazonmacys-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/amazonmacys-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/amazonmacys-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/08\/amazonmacys-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191 \u30a2\u30e1\u30ea\u30ab\u3067\u4e00\u756a\u300c\u670d\u3092\u58f2\u308b\u4f1a\u793e\u300d\u304c\u767e\u8ca8\u5e97\u3067\u306f\u306a\u304fIT\u4f1a\u793e\u306b\u306a\u308b\u65e5\u3092\u8ab0\u304c\u4e88\u60f3\u3057\u305f\u3060\u308d\u3046\u304b\u3002<\/p>\n<h3>2\uff0e\u5e83\u544a\u3068\u3057\u3066\u306e\u5f79\u5272 \u2192 SNS\u3067\u306e\u62e1\u6563<\/h3>\n<p>\u67f3\u4e95\u6c0f\u306f\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3084\u30d1\u30ea\u3092\u542b\u3081\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u65d7\u8266\u5e97\u3092\u69cb\u3048\u305f\u3053\u3068\u306b\u5bfe\u3057\u3066\u3001\u300c\u4e16\u754c\u306b\u5bfe\u3057\u3066\u3001\u301d\u30e6\u30cb\u30af\u30ed\u3068\u306f\u3053\u3046\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3088\u301f\u3068\u3044\u3046\u81ea\u5df1\u7d39\u4ecb\u306f\u3042\u308b\u7a0b\u5ea6\u3067\u304d\u305f\u3068\u601d\u3044\u307e\u3059\u300d\u3068\u8a71\u3059\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3082\u5e97\u8217\u304c\u8ca9\u58f2\u3059\u308b\u5834\u6240\u3060\u3051\u3067\u306f\u306a\u304f<strong>\u300c\u81ea\u5df1\u7d39\u4ecb\u300d\u3068\u3044\u3046\u540d\u306e\u5e83\u544a\u306e\u5f79\u5272<\/strong>\u3092\u6301\u3061\u5408\u308f\u305b\u3066\u3044\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3002<\/p>\n<p>\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3092\u6240\u6301\u3057\u306a\u3044D2C\u30d6\u30e9\u30f3\u30c9\u306f\u4f55\u3092\u305d\u306e\u4ee3\u66ff\u3068\u3057\u3066\u4f7f\u3063\u305f\u306e\u3060\u308d\u3046\u304b\uff1f\u4e00\u3064\u3067\u306f\u306a\u3044\u304c\u3001\u305d\u306e\u4e2d\u3067\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u305f\u306e\u304c<strong>SNS<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u300d\u304c\u6d41\u884c\u8a9e\u306b\u306a\u308a\u3001\u300c\u3044\u304b\u306b\u30a4\u30f3\u30b9\u30bf\u306b\u30dd\u30b9\u30c8\u3057\u305f\u304f\u306a\u308b\u304b\u300d\u304c\u5546\u54c1\u958b\u767a\u306e\u969b\u3082\u57fa\u6e96\u3068\u306a\u308a\u306f\u3058\u3081\u3066\u3044\u308b\u3002\u8cfc\u8cb7\u4f53\u9a13\u306b\u304a\u3044\u3066\u69d8\u3005\u306a\u5f62\u3067SNS\u304c\u5f71\u97ff\u529b\u3092\u53ca\u307c\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u7591\u3044\u306f\u306a\u3044\u3060\u308d\u3046\u3002<strong>\u7279\u306bD2C\u306f\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u70ba\u3001\u5f7c\u3089\u306e\u751f\u6d3b\u306b\u6df1\u304f\u6d78\u900f\u3057\u3066\u3044\u308bSNS\u3092\u5e83\u544a\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u7684\u306b\u6f5c\u5728\u9867\u5ba2\u3092\u898b\u3064\u3051\u3001\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<br \/>\n<\/strong><br \/>\n\u4f8b\u3048\u3070Warby Parker\u306f\u5275\u696d\u304b\u3089\u7d047\u5e74\u3067<strong>Facebook\u4e0a\u306768\u4e07\u4ef6\u4ee5\u4e0a\u306e\u3044\u3044\u306d<\/strong>\u3001<strong>Instagram\u4e0a\u306735\u4e07\u4ee5\u4e0a<\/strong>\u3082\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3002\u6bce\u56de\u5199\u771f\u3092\u30a2\u30c3\u30d7\u3059\u308b\u5ea6\u306b\u3053\u308c\u3060\u3051\u306e\u6570\u306e\u4eba\u304c\u898b\u3066\u304f\u308c\u308c\u3070\u3001\u5e97\u8217\u304c\u62c5\u3063\u3066\u304d\u305f\u5e83\u544a\u3068\u3057\u3066\u306e\u5f79\u5272\u306e\u4e00\u90e8\u3092\u4ee3\u66ff\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" title=\"1,000 Pieces of Candy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UhimXYM_J8k?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<p>\u2191 Warby Parker \u304c\u00a0Youtube \u306b\u6295\u7a3f\u3057\u3066\u3044\u308b\u52d5\u753b\u3002\u5f15\u304d\u8fbc\u307e\u308c\u3066\u3057\u307e\u3046\u307b\u3069\u9762\u767d\u304f\u3001\u201d\u5e83\u544a\u201d\u3092\u89b3\u3066\u3044\u308b\u611f\u899a\u306f\u5168\u304f\u306a\u3044\u3002\u201d\u5e83\u544a\u3063\u307d\u3044\u5e83\u544a\u306f\u3082\u3046\u7d42\u308f\u308a\u201d\u3082\u5e83\u544a\u696d\u754c\u3092\u8868\u3059\u4e00\u3064\u306e\u30c8\u30ec\u30f3\u30c9\u3060\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h3>3\uff0e\u9867\u5ba2\u3068\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u69cb\u7bc9\u3068\u3057\u3066\u306e\u5f79\u5272 \u2192 \u5b9f\u5e97\u8217\u306e\u518d\u5b9a\u7fa9<\/h3>\n<p><strong>\u7b54\u3048\u306f\u5b9f\u5e97\u8217\u306e\u518d\u5b9a\u7fa9<\/strong><\/p>\n<p>\u63a5\u5ba2\u3092\u542b\u3081\u305f\u5e97\u8217\u7a7a\u9593\u3092\u901a\u3057\u3066\u306e\u9867\u5ba2\u3068\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u69cb\u7bc9\u3082\u5b9f\u5e97\u8217\u306e\u679c\u305f\u3059\u3079\u304d\u5927\u304d\u306a\u5f79\u5272\u306e\u4e00\u3064\u3067\u3042\u308b\u3002\u3044\u304f\u3089\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u9032\u5316\u3057\u3088\u3046\u3068\u3082\u300c\u76f4\u63a5\u4f1a\u3063\u3066\u8a71\u3059\u300d\u3053\u3068\u3088\u308a\u3082\u512a\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u306f\u306a\u3044\u3002<\/p>\n<p>D2C\u3082\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6d3b\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u3066\u3044\u308b\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3060\u3051\u3060\u3068\u3084\u306f\u308a\u95a2\u4fc2\u6027\u306e\u6df1\u3055\u306b\u9650\u754c\u304c\u51fa\u3066\u6765\u308b\u3002\u66f4\u306b\u3069\u308c\u3060\u3051\u4fbf\u5229\u306b\u306a\u3063\u3066\u3082EC\u30b5\u30a4\u30c8\u306f\u4f7f\u308f\u306a\u3044\u3068\u3044\u3046\u5c64\u3082\u5c11\u306a\u304b\u3089\u305a\u5b58\u5728\u3059\u308b\u3002\u305d\u3053\u3067<strong>D2C\u30d6\u30e9\u30f3\u30c9\u304c\u51fa\u3057\u305f\u7b54\u3048\u304c\u5b9f\u5e97\u8217\u306e\u518d\u5b9a\u7fa9\u3067\u3042\u308b<\/strong>\u3002\u5f7c\u3089\u306f<strong>\u300c\u8ca9\u58f2\u3059\u308b\u300d\u5834\u6240\u3067\u306f\u306a\u304f\u3001\u300c\u5c55\u793a\u3059\u308b\u300d\u5834\u6240\u3068\u3057\u3066\u306e\u5b9f\u5e97\u8217<\/strong>\u306e\u51fa\u5e97\u3092\u59cb\u3081\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u30e1\u30a4\u30f3\u30d5\u30a3\u30fc\u30eb\u30c9\u306f\u3042\u304f\u307e\u3067EC\u30b5\u30a4\u30c8<\/strong><\/p>\n<p><strong>EC\u3067\u306e\u8ca9\u58f2\u3067\u30d6\u30e9\u30f3\u30c9\u7bc9\u304d\u4e0a\u3052\u305f\u5f7c\u3089\u306f\u3001\u5b9f\u5e97\u8217\u3067\u306f\u306a\u304fEC\u30b5\u30a4\u30c8\u4e0a\u306e\u65b9\u304c\u3044\u308f\u3070\u30e1\u30a4\u30f3\u30d5\u30a3\u30fc\u30eb\u30c9<\/strong>\u3067\u3042\u308b\u3002\u30b5\u30a4\u30c8\u4e0a\u306b\u306f\u512a\u308c\u305f\u8cfc\u5165\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u70ba\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8c4a\u5bcc\u306b\u3042\u308b\u3002\u3067\u3042\u308c\u3070\u3001<strong>\u5b9f\u5e97\u8217\u3067\u308f\u3056\u308f\u3056\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u306f\u306a\u3044<\/strong>\u3002<\/p>\n<p>\u66f4\u306b\u300c\u8ca9\u58f2\u3059\u308b\u5834\u6240\u300d\u3068\u3057\u3066\u306e\u5e97\u8217\u306e\u6f5c\u5728\u7684\u306a\u554f\u984c\u70b9\u3068\u3057\u3066\u3001\u5728\u5eab\u3092\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u70ba\u3001\u53d6\u308a\u6271\u3048\u308b\u54c1\u6570\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u308b\u3002\u300c\u5927\u304d\u306a\u5e97\u8217\u3067\u306e\u6271\u3044\u3057\u304b\u3054\u3056\u3044\u307e\u305b\u3093\u300d\u300cM\u30b5\u30a4\u30ba\u306f\u54c1\u5207\u308c\u3067\u3059\u304c\u3001S\u30b5\u30a4\u30ba\u3067\u3057\u305f\u3089\u3054\u3056\u3044\u307e\u3059\u300d\u305d\u3093\u306a\u3053\u3068\u3092\u8a00\u308f\u308c\u304c\u3063\u304b\u308a\u3057\u305f\u7d4c\u9a13\u304c\u4e00\u5ea6\u306f\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u305d\u3053\u3067\u591a\u304f\u306eD2C\u30d6\u30e9\u30f3\u30c9\u306f\u8ca9\u58f2\u3092\u4e00\u5207\u884c\u308f\u306a\u3044\u300c\u5c55\u793a\u5834\u300d\u3068\u3057\u3066\u5b9f\u5e97\u8217\u306e\u5f79\u5272\u3092\u518d\u5b9a\u7fa9\u3057\u305f\u3002\u5728\u5eab\u3092\u62b1\u3048\u308b\u5fc5\u8981\u3082\u7121\u3051\u308c\u3070\u3001\u58f2\u308a\u5207\u308c\u3066\u3057\u307e\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3082\u8d77\u3053\u308a\u5f97\u306a\u3044\u3002<strong>\u300c\u9867\u5ba2\u3068\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u69cb\u7bc9\u300d\u3068\u3044\u3046\u5e97\u8217\u306e\u5f79\u5272\u306e\u89b3\u70b9\u304b\u3089\u898b\u308c\u3070\u3001\u3053\u3061\u3089\u306e\u65b9\u304c\u5408\u7406\u7684\u3060\u3068\u3044\u3046\u5224\u65ad\u3082\u9837\u3051\u308b<\/strong>\u3002\u4f8b\u3048\u3070\u3001Bonobos\u306e\u30ea\u30a2\u30eb\u5e97\u8217\u306b\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306b\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u5168\u5546\u54c1\u30fb\u5168\u30b5\u30a4\u30ba\u304c\u5e38\u306b\u6e96\u5099\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3002<\/p>\n<p><img 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