{"id":42971,"date":"2017-07-26T15:00:15","date_gmt":"2017-07-26T06:00:15","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=42971"},"modified":"2022-03-14T16:11:23","modified_gmt":"2022-03-14T07:11:23","slug":"d2c","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/d2c\/","title":{"rendered":"D2C\u30d6\u30e9\u30f3\u30c9\u6210\u529f\u4e8b\u4f8b7\u9078 &#8211; \u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3092\u5e2d\u5dfb\u3059\u308b\u65b0\u52e2\u529b \u2013"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u4eca\u5e74\u306b\u5165\u3063\u3066\u304b\u3089\u5e97\u8217\u6570\u524a\u6e1b\u306b\u8e0f\u307f\u5207\u308b\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u304c\u5f8c\u3092\u7d76\u305f\u306a\u3044\u3002\u5927\u624b\u767e\u8ca8\u5e97\u30c1\u30a7\u30fc\u30f3\u306e Macy\u2019s \u306f\u4eca\u5e74\u306b\u5165\u3063\u3066\u304b\u308963\u5e97\u8217\u3092\u9589\u9396\u3057\u30011\u4e07\u4eba\u4ee5\u4e0a\u306e\u793e\u54e1\u3092\u89e3\u96c7\u3057\u305f\u3002<\/p>\n<p>Ralph Lauren\u306f3\u5e74\u524d\u306b\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u3070\u304b\u308a\u306e\u30cb\u30e5\u30fc\u30e8\u30fc\u30af5\u756a\u8857\u306b\u3042\u308b\u65d7\u8266\u5e97\u306e\u9589\u5e97\u3092\u767a\u8868\u3002Abercrombie &amp; Fitch\u3082\u5e74\u5185\u306b60\u5e97\u8217\u306e\u9589\u9396\u3092\u6c7a\u5b9a\u3057\u305f\u3002<\/p>\n<p>\u30cf\u30a4\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u767e\u8ca8\u5e97\u3001SPA\u307e\u3067\u696d\u614b\u3092\u554f\u308f\u306a\u3044\u5e97\u8217\u9589\u9396\u306e\u30cb\u30e5\u30fc\u30b9\u304c\u76f8\u6b21\u3050\u4e2d\u3001\u3042\u308b\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3092\u4e2d\u5fc3\u306b\u6d88\u8cbb\u8ca1\u696d\u754c\u5168\u4f53\u3092\u5e2d\u5dfb\u3057\u3066\u3044\u308b\u3002\u305d\u308c\u304c\u5e97\u8217\u3092\u4e00\u5207\u6301\u305f\u306a\u3044\u3001<strong>Direct to Consumer (D2C) \u3068\u3044\u3046\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<h2>Direct to Consumer \u3068\u306f<\/h2>\n<p>Direct to Consumer (D2C) \u3068\u306f\u305d\u306e\u540d\u524d\u306e\u901a\u308a<strong>\u3001\u81ea\u3089\u4f01\u753b\u3001\u88fd\u9020\u3057\u305f\u5546\u54c1\u3092\u3069\u3053\u306e\u5e97\u8217\u306b\u3082\u4ecb\u3059\u3053\u3068\u306a\u304f\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068<\/strong>\u3067\u3042\u308b\u3002\u540c\u3058\u3088\u3046\u306a\u5f62\u614b\u3067\u3042\u308bSPA\uff08Speciality store retailer of Private label Apparel\uff09\u3068\u9055\u3046\u306e\u306f\u3001<strong>\u5e97\u8217\u3092\u6301\u305f\u305a\u81ea\u793e\u904b\u55b6\u306eEC\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u307f\u8ca9\u58f2\u3057\u3066\u3044\u308b\u70b9<\/strong>\u3060\u3002<\/p>\n<p>\u4e2d\u9593\u696d\u8005\u3092\u6975\u529b\u7701\u304f\u3053\u3068\u3067\u5de5\u5834\u304b\u3089\u5e97\u8217\u307e\u3067\u306e\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u5b9f\u73fe\u3057\u305fSPA\u3092\u30d9\u30fc\u30b9\u306b\u3001\u5e97\u8217\u3092\u904b\u55b6\u3059\u308b\u969b\u306b\u304b\u304b\u308b\u8cbb\u7528\u3082\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3001\u8cea\u306e\u9ad8\u3044\u5546\u54c1\u3092\u66f4\u306b\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u5024\u6bb5\u3067\u58f2\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<strong>EC\u7248SPA\u3001\u30aa\u30f3\u30e9\u30a4\u30f3SPA\u3068\u3082\u79f0\u3055\u308c\u308b\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u30d9\u30fc\u30b9\u306b\u3059\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6fc0\u306b\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"zln2KiyB7z\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/d2candbigcompany\/\">D2C\u8e8d\u9032\u306e\u7406\u7531\u3068\u5927\u4f01\u696d\u306e\u30b8\u30ec\u30f3\u30de<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;D2C\u8e8d\u9032\u306e\u7406\u7531\u3068\u5927\u4f01\u696d\u306e\u30b8\u30ec\u30f3\u30de&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/d2candbigcompany\/embed\/#?secret=RgovLLoops#?secret=zln2KiyB7z\" data-secret=\"zln2KiyB7z\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>D2C\u306e\u57fa\u790e\u3092\u7bc9\u3044\u305f2\u3064\u306e\u5148\u99c6\u8005\u7684\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7<\/h2>\n<p>GAP\u304cSPA\u65b9\u5f0f\u306e\u5148\u99c6\u8005\u3068\u306a\u308a\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3092\u727d\u5f15\u3057\u305f\u306e\u306f\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u3060\u308d\u3046\u3002D2C\u306b\u304a\u3044\u3066\u305d\u306e\u5f79\u5272\u3092\u62c5\u3063\u305f\u306e\u304c\u3001<strong>Warby Parker<\/strong> \u3068<strong> Bonobos<\/strong> \u3067\u3042\u308b\u3002<\/p>\n<h3>Warby Parker<\/h3>\n<p>D2C\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u521d\u3081\u3066\u6210\u529f\u3057\u305f\u3068\u3055\u308c\u3066\u3044\u308b\u306e\u304cWarby Parker\u30022010\u5e74\u306b\u30da\u30f3\u30b7\u30eb\u30d0\u30cb\u30a2\u5927\u5b66\u306b\u5728\u7c4d\u3057\u3066\u3044\u305f4\u4eba\u306e\u5b66\u751f\u304c\u5275\u696d\u3057\u305f\u3053\u306e\u30e1\u30ac\u30cd\u30e1\u30fc\u30ab\u30fc\u306f\u30015\u5e74\u5f8c\u306e2015\u5e74\u306b\u306fFast Company\u8a8c\u4e0a\u3067<strong>\u6700\u3082\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306a\u4f1a\u793e\u306b\u9078\u3070\u308c\u308b<\/strong>\u3068\u3044\u3046\u5feb\u6319\u3092\u9054\u6210\u3002\u3053\u308c\u306f\u3042\u306eApple\u3084Google\u3092\u6291\u3048\u3066\u306e\u53d7\u8cde\u3060\u3063\u305f\u3002<\/p>\n<p>\u3053\u308c\u306f\u5727\u5012\u7684\u306a\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068D2C\u3068\u3044\u3046\u9769\u65b0\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u8a55\u4fa1\u3055\u308c\u3066\u306e\u3053\u3068\u3060\u3063\u305f\u3068\u3044\u3046\u3002\u305d\u306e\u9769\u65b0\u6027\u306f<strong>\u300cFOR BUILDING THE FIRST GREAT MADE-ON-THE-INTERNET BRAND\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304b\u3089\u751f\u307e\u308c\u305f\u6700\u521d\u306e\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u300d<\/strong>\u3068\u7d39\u4ecb\u3055\u308c\u305f\u307b\u3069\u3060\u3002D2C\u3068\u3044\u3046\u8ca9\u58f2\u5f62\u614b\u306e\u5148\u99c6\u8005\u3068\u3057\u3066\u3001<strong>\u5c0f\u58f2\u308a\u8ca9\u58f2\u306b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u30d6\u30e9\u30f3\u30c9<\/strong>\u3060\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42973 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/warbyparkerfounders.png\" alt=\"warbyparkerfounders\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/warbyparkerfounders.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/warbyparkerfounders-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/warbyparkerfounders-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/warbyparkerfounders-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/warbyparkerfounders-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/warbyparkerfounders-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h3>Bonobos<\/h3>\n<p>2007\u5e74\u5275\u696d\u306eBonobos\u3082\u307e\u305f\u3001D2C\u306e\u57fa\u790e\u3092\u7bc9\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002\u7537\u6027\u306b\u3082\u30c7\u30cb\u30e0\u4ee5\u5916\u306e\u30d1\u30f3\u30c4\u306e\u9078\u629e\u80a2\u304c\u6b32\u3057\u3044\u3068\u3044\u3046\u601d\u3044\u304b\u3089\u3001<strong>\u30c1\u30ce\u30d1\u30f3\u7b49\u306e\u30e1\u30f3\u30ba\u30d1\u30f3\u30c4\u306e\u307f\u306e\u53d6\u6271\u3044\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u30b9\u30bf\u30fc\u30c8<\/strong>\u3002\u201dninja\u201d\u3068\u547c\u3070\u308c\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u529b\u3092\u5165\u308c\u3001\u305d\u308c\u305e\u308c\u306b\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u67d4\u8edf\u306a\u5224\u65ad\u3092\u8a31\u53ef\u3059\u308b\u3053\u3068\u3067\u6c7a\u307e\u308a\u6587\u53e5\u306b\u7559\u307e\u3089\u306a\u3044\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306e\u201d\u63a5\u5ba2\u201d<\/strong>\u3092\u53ef\u80fd\u306b\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u304c\u529f\u3092\u594f\u3057\u3001<strong>\u30b5\u30a4\u30c8\u516c\u958b\u5f8c\u534a\u5e74\u3067\u7d04450\u4e07\u5186\u3092\u58f2\u308a\u4e0a\u3052\u308b\u3053\u3068\u306b\u6210\u529f<\/strong>\u3002<strong>\u5275\u696d\u304b\u308910\u5e74\u3067\u5408\u8a08\u7d04147\u5104\u5186<\/strong>\u306e\u6295\u8cc7\u3092\u53d7\u3051\u308b\u7b49\u52e2\u3044\u306f\u52a0\u901f\u3057\u7d9a\u3051\u3001\u30a2\u30e1\u30ea\u30ab\u3092\u4ee3\u8868\u3059\u308b\u30e1\u30f3\u30ba\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u3064\u3078\u3068\u6210\u9577\u3002\u5148\u65e5\u3001\u5c0f\u58f2\u5927\u624b\u306e<strong>Walmart\u306b\u7d04340\u5104\u5186\u3067\u8cb7\u53ce<\/strong>\u3055\u308c\u305f\u3002\u5275\u696d\u76f4\u5f8c\u306b\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u62c5\u3063\u305f\u5f0a\u793e\u3068\u3057\u3066\u306f\u3001\u4eca\u5f8c\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3057\u3066\u3044\u304f\u306e\u304b\u671f\u5f85\u3057\u305f\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42974 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/bonobos.png\" alt=\"bonobos\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/bonobos.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/bonobos-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/bonobos-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/bonobos-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/bonobos-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/bonobos-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"h4wxhZpa0l\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/bonobos\/\">\u3010\u30dc\u30ce\u30dc\u30b9\u3011\u30a2\u30e1\u30ea\u30ab\u767a \u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e1\u30f3\u30ba\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9 Bonobos \u6210\u529f\u7269\u8a9e<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30dc\u30ce\u30dc\u30b9\u3011\u30a2\u30e1\u30ea\u30ab\u767a \u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e1\u30f3\u30ba\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9 Bonobos \u6210\u529f\u7269\u8a9e&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/bonobos\/embed\/#?secret=lZH2mPq8qu#?secret=h4wxhZpa0l\" data-secret=\"h4wxhZpa0l\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u69d8\u3005\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u8e8d\u9032\u3092\u7d9a\u3051\u308b5\u3064\u306eD2C\u30d6\u30e9\u30f3\u30c9<\/h2>\n<p>\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306b\u304a\u3044\u3066\u6700\u3082\u9ad8\u3044\u30cf\u30fc\u30c9\u30eb\u306e\u4e00\u3064\u304c\u5e97\u8217\u51fa\u5e97\u306b\u4f34\u3046\u56fa\u5b9a\u8cbb\u3060\u3063\u305f\u3002Warby Parker \u3068 Bonobos \u306e\u6210\u529f\u306b\u3088\u308a\u305d\u308c\u3089\u304c\u53d6\u308a\u6255\u308f\u308c\u305f\u3044\u307e\u3001D2C\u3092\u30d9\u30fc\u30b9\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u308b\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u304c\u30a2\u30e1\u30ea\u30ab\u3092\u4e2d\u5fc3\u306b\u6025\u5897\u3057\u3066\u3044\u308b\u3002\u3053\u3053\u3067\u306f\u500b\u6027\u304c\u969b\u7acb\u30645\u3064\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3002<\/p>\n<h3>1. \u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e\u30bf\u30d6\u30fc\u306b\u6311\u6226\u3057\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9 : Everlane<\/h3>\n<p>\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306f\u30bf\u30d6\u30fc\u3068\u3055\u308c\u3066\u304d\u305f\u539f\u4fa1\u7387\u3092\u516c\u958b\u3057\u4e00\u8e8d\u6ce8\u76ee\u3092\u6d74\u3073\u305fD2C\u304c2010\u5e74\u5275\u696d\u306eEverlane\u3067\u3042\u308b\u3002\u5f0a\u793e\u304b\u3089\u3082\u307b\u3069\u8fd1\u3044\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u5e02\u5185\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u5730\u533a\u306b\u672c\u793e\u3092\u69cb\u3048\u3066\u3044\u308b\u3053\u306e\u4f1a\u793e\u304c\u4fe1\u5ff5\u3068\u3057\u3066\u63b2\u3052\u305f\u306e\u304c \u201cRadical Trasnparency : \u5fb9\u5e95\u7684\u306a\u900f\u660e\u6027\u201d\u3060\u3002<\/p>\n<p>\u305d\u306e\u8a00\u8449\u901a\u308a\u3001<strong>\u539f\u4fa1\u3060\u3051\u3067\u306f\u306a\u304f\u305d\u306e\u69cb\u6210\u8981\u7d20\u3082\u3059\u3079\u3066\u516c\u958b<\/strong>\u3057\u3066\u3044\u308b\u3002\u6750\u6599\u8cbb\u30fb\u52b4\u50cd\u8cbb\u30fb\u95a2\u7a0e\u30fb\u8f38\u9001\u8cbb\u7b49\u306e\u5185\u8a33\u3084\u88fd\u9020\u5de5\u5834\u306e\u8a73\u7d30\u3092EC\u4e0a\u304b\u3089\u7c21\u5358\u306b\u898b\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u306e\u3060\u3002\u307b\u3068\u3093\u3069\u306e\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u660e\u304b\u3057\u3066\u3044\u306a\u3044\u60c5\u5831\u3060\u304c\u3001\u3042\u3048\u3066\u9006\u306e\u3053\u3068\u3092\u884c\u3046\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u3092\u5e83\u304f\u8a8d\u77e5\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002<\/p>\n<div id=\"attachment_42975\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42975\" class=\"wp-image-42975 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanetransparentpricing.png\" alt=\"\u2191 \u539f\u4fa1\u3060\u3051\u3067\u306f\u306a\u304f\u305d\u306e\u5185\u8a33\u3092\u3082\u516c\u958b\u3002Traditional Retail\u306e\u5024\u6bb5\u3068\u306e\u5dee\u304c3\u500d\u8fd1\u304f\u306a\u308b\u3053\u3068\u3082\u5c11\u306a\u304f\u306a\u3044\u3002\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanetransparentpricing.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanetransparentpricing-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanetransparentpricing-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanetransparentpricing-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanetransparentpricing-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanetransparentpricing-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-42975\" class=\"wp-caption-text\">\u2191 \u539f\u4fa1\u3060\u3051\u3067\u306f\u306a\u304f\u305d\u306e\u5185\u8a33\u3092\u3082\u516c\u958b\u3002Traditional Retail\u306e\u5024\u6bb5\u3068\u306e\u5dee\u304c3\u500d\u8fd1\u304f\u306a\u308b\u3053\u3068\u3082\u5c11\u306a\u304f\u306a\u3044\u3002<\/p><\/div>\n<p>\u305d\u3093\u306aEverlane\u306f\u30bb\u30fc\u30eb\u3067\u3082\u4eca\u307e\u3067\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e\u5e38\u8b58\u3092\u7834\u58ca\u3057\u305f\u3002\u306a\u3093\u3068\u9867\u5ba2\u304c\u81ea\u5206\u3067\u4fa1\u683c\u3092\u6c7a\u3081\u3089\u308c\u308b\u3068\u3044\u3046\u306e\u3060\u3002<strong>\u300cChoose What You Pay\u300d<\/strong>\u3068\u540d\u4ed8\u3051\u3089\u308c\u305f\u3053\u306e\u30bb\u30fc\u30eb\u3067\u306f\u3001<strong>\u9867\u5ba2\u304c3\u3064\u306e\u4fa1\u683c\u304b\u3089\u597d\u304d\u306a\u3082\u306e\u3092\u9078\u3076\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<\/strong><\/p>\n<p>\u3053\u308c\u3082<strong>\u300c\u5fb9\u5e95\u7684\u306a\u900f\u660e\u6027\u300d\u3092\u81ea\u793e\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u3057\u3066\u63b2\u3052\u308bEverlane\u3060\u304b\u3089\u3053\u305d\u51fa\u6765\u305f<\/strong>\u3053\u3068\u3060\u308d\u3046\u3002\u58f2\u308c\u6b8b\u308a\u524d\u63d0\u3067\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u30bb\u30fc\u30eb\u3067\u58f2\u308a\u3055\u3070\u304f\u306e\u304c\u5f53\u305f\u308a\u524d\u3068\u8a00\u308f\u308c\u3066\u3044\u308b<strong>\u4ed6\u306e\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u306b\u5411\u3051\u3066\u306e\u7591\u554f\u63d0\u8d77\u3067\u3042\u308a\u3001\u30a2\u30f3\u30c1\u30c6\u30fc\u30bc<\/strong>\u3068\u3082\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<div id=\"attachment_42976\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42976\" class=\"wp-image-42976 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanechoosewhatyoupay.png\" alt=\"everlanechoosewhatyoupay\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanechoosewhatyoupay.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanechoosewhatyoupay-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanechoosewhatyoupay-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanechoosewhatyoupay-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanechoosewhatyoupay-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/everlanechoosewhatyoupay-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-42976\" class=\"wp-caption-text\">\u2191 \u30bb\u30fc\u30eb\u5546\u54c1\u306e\u8a73\u7d30\u30da\u30fc\u30b8\u3002\u5024\u6bb5\u306e\u4e0a\u3092\u30db\u30d0\u30fc\u3059\u308b\u5ea6\u306b\u7570\u306a\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u51fa\u73fe\u3059\u308b\u3002\u6700\u5b89\u5024\u3067\u306f\u300cEverlane \u306e\u5229\u76ca\u306f0\u5186\u3002\u88fd\u9020\u8cbb\u3068\u7269\u6d41\u8cbb\u306e\u307f\u542b\u3093\u3060\u5024\u6bb5\u3067\u3059\u3002\u300d\u6700\u3082\u9ad8\u3044\u5024\u6bb5\u3067\u306f\u300c\u88fd\u9020\u8cbb\u3084\u7269\u6d41\u8cbb\u306e\u307f\u306a\u3089\u305a\u3001\u79c1\u9054\u304c\u6210\u9577\u3059\u308b\u70ba\u306e\u8cc7\u91d1\u3082\u542b\u3093\u3067\u3044\u307e\u3059\u3002\u3042\u308a\u304c\u3068\u3046\uff01\u300d<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3>2. \u6d88\u8cbb\u4e3b\u7fa9\u3078\u306e\u9055\u548c\u611f\u304c\u30d6\u30e9\u30f3\u30c9\u7acb\u3061\u4e0a\u3052\u306e\u304d\u3063\u304b\u3051 : CUYANA<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42977 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/cuyana.jpg\" alt=\"cuyana\" width=\"715\" height=\"437\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/cuyana.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/cuyana-300x183.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/cuyana-704x430.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/cuyana-630x385.jpg 630w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/cuyana-329x201.jpg 329w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/cuyana-624x381.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u751f\u307e\u308c\u3001\u65e5\u672c\u3067\u3082\u5f90\u3005\u306b\u77e5\u540d\u5ea6\u304c\u9ad8\u307e\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u304cCUYANA\u3002\u201c<strong>\u00a0fewer, better thing : \u826f\u3044\u3082\u306e\u3092\u5c11\u3057\u3060\u3051\u201d\u3092\u30b9\u30ed\u30fc\u30ac\u30f3\u306b\u63b2\u3052\u3001\u6d88\u8cbb\u8005\u306b\u300c\u610f\u601d\u306e\u3042\u308b\u8cb7\u3044\u7269\u300d\u3092\u4fc3\u3057\u3066\u3044\u308b\u3002<\/strong><\/p>\n<p>\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u306eMBA\u3067\u51fa\u4f1a\u3063\u305f\u30a8\u30af\u30a2\u30c9\u30eb\u4eba\u3068\u30a4\u30f3\u30c9\u4eba\u306e\u5973\u60272\u4eba\u306b\u3088\u308b\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3078\u6765\u305f\u6642\u306b\u611f\u3058\u305f<strong>\u6d88\u8cbb\u4e3b\u7fa9\u3078\u306e\u9055\u548c\u611f\u304c\u304d\u3063\u304b\u3051<\/strong>\u3067\u751f\u307e\u308c\u305f\u3068\u8a71\u3059\u3002<\/p>\n<p>CUYANA\u3068\u3046\u540d\u524d\u306f\u30b1\u30c1\u30e5\u30a2\u8a9e\uff08\u4e3b\u306b\u5357\u7c73\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u8a00\u8a9e\uff09\u3067\u201d\u611b\u3059\u308b\u201d\u3068\u3044\u3046\u610f\u5473\u3002<strong>\u30af\u30ed\u30fc\u30bc\u30c3\u30c8\u306b\u3042\u308b\u3059\u3079\u3066\u306e\u7269\u3092\u611b\u3057\u3066\u6b32\u3057\u3044<\/strong>\u3068\u3044\u3046\u60f3\u3044\u304c\u8fbc\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306f\u9ad8\u54c1\u8cea\u3067\u304b\u3064\u8ab0\u3067\u3082\u4f7f\u3044\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u304c\u591a\u3044\u3002\u5fb9\u5e95\u3055\u308c\u305f\u7d20\u6750\u3068\u88fd\u6cd5\u3078\u306e\u3053\u3060\u308f\u308a\u306b\u3088\u308a\u751f\u307f\u51fa\u3055\u308c\u305f\u5546\u54c1\u306f\u3001\u6570\u500d\u306e\u5024\u6bb5\u304c\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u3082\u306e\u3068\u898b\u9593\u9055\u3048\u308b\u307b\u3069\u3002<\/p>\n<p>CUYANA\u306e\u3082\u3046\u4e00\u3064\u306e\u3053\u3060\u308f\u308a\u304c<strong>\u300c\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u3092\u4e00\u3064\u306e\u56fd\u3067\u300d<\/strong>\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u539f\u6750\u6599\u3092\u751f\u7523\u3057\u3066\u3044\u56fd\u3067\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u3092\u5b8c\u7d50\u3055\u305b\u3066\u3044\u308b\u306e\u3060\u3002\u3053\u308c\u306f\u4eca\u306e\u6642\u4ee3\u306e\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306f\u975e\u5e38\u306b\u3081\u305a\u3089\u3057\u304f\u3001\u60f3\u50cf\u4ee5\u4e0a\u306b\u56f0\u96e3\u306a\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3042\u3048\u3066\u540c\u4e00\u56fd\u306b\u3088\u308b\u73fe\u5730\u751f\u7523\u306b\u3053\u3060\u308f\u308b\u3053\u3068\u3067\u3001\u73fe\u5730\u306e\u8077\u4eba\u306e\u96c7\u7528\u3068\u8cea\u306e\u9ad8\u3044\u5546\u54c1\u306e\u88fd\u9020\u3092\u53ef\u80fd\u306b\u3057\u305f\u3002<strong>\u3053\u308c\u3082\u6d88\u8cbb\u8005\u3078\u300c\u610f\u601d\u306e\u3042\u308b\u8cb7\u3044\u7269\u300d\u3068\u306f\u4f55\u304b\u3092\u6295\u3052\u304b\u3051\u3001\u6d88\u8cbb\u4e3b\u7fa9\u3078\u306e\u7591\u554f\u63d0\u8d77\u3092\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u636e\u3048\u308bCUYANA\u3060\u304b\u3089\u3053\u305d\u5b9f\u73fe\u3059\u308b\u610f\u7fa9\u304c\u3042\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ApoA94aaOz\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/d2c-website-ux\/\">D2C\u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076 Web\u30b5\u30a4\u30c8\u306b\u5fc5\u8981\u306a3\u3064\u306eUX\u8981\u7d20\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;D2C\u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076 Web\u30b5\u30a4\u30c8\u306b\u5fc5\u8981\u306a3\u3064\u306eUX\u8981\u7d20\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/d2c-website-ux\/embed\/#?secret=b5bWJKk219#?secret=ApoA94aaOz\" data-secret=\"ApoA94aaOz\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>3. \u30a6\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u74b0\u5883\u306b\u3082\u8db3\u306b\u3082\u512a\u3057\u3044\u30b9\u30cb\u30fc\u30ab\u30fc : Allbirds<\/h3>\n<div id=\"attachment_42978\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42978\" class=\"wp-image-42978 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/allbirds.png\" alt=\"allbirds\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/allbirds.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/allbirds-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/allbirds-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/allbirds-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/allbirds-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/allbirds-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-42978\" class=\"wp-caption-text\">\u2191 \u00a0\u201dFROM THE LAND OF 29,221,344 SHEEP :29,221,344\u5339\u306e\u7f8a\u304c\u4f4f\u3080\u5cf6\u304b\u3089 \u201d \u306f\u8fd1\u5e74\u6d41\u884c\u306e\u201dBean to Bar Chocolate\u201d\u3092\u601d\u308f\u305b\u308b\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/p><\/div>\n<p>All Birds\u306f\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306b\u672c\u793e\u3092\u7f6e\u304d\u3001D2C\u3092\u30d9\u30fc\u30b9\u306b\u30b9\u30cb\u30fc\u30ab\u30fc\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3002<strong>\u30e1\u30f3\u30ba\u30fb\u30a6\u30a3\u30e1\u30f3\u30ba\u5171\u306b2\u7a2e\u985e\u306e\u307f\u306e\u5c55\u958b\u3068\u3044\u3046\u30b7\u30e5\u30fc\u30ba\u30e1\u30fc\u30ab\u30fc\u3068\u3057\u3066\u306f\u5f37\u6c17\u306a\u8a2d\u5b9a\u3002<br \/>\n<\/strong><br \/>\n\u305d\u308c\u3067\u3082\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u30a6\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u30b9\u30cb\u30fc\u30ab\u30fc\u3092\u5c02\u9580\u306b\u58f2\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u4eca\u307e\u3067\u306b\u7121\u3044\u30b7\u30e5\u30fc\u30ba\u30e1\u30fc\u30ab\u30fc\u3067\u3042\u3063\u305f\u304b\u3089\u3060\u308d\u3046\u3002<\/p>\n<p><strong>\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u7523\u306e\u30e1\u30ea\u30ce\u30a6\u30fc\u30eb\u3092\u30a4\u30bf\u30ea\u30a2\u306e\u5de5\u5834\u3067\u52a0\u5de5\u3057\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u751f\u5730\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u72ec\u7279\u306e\u8cea\u611f\u306f\u3001\u4ed6\u306e\u30b9\u30cb\u30fc\u30ab\u30fc\u3067\u306f\u5473\u308f\u3048\u306a\u3044\u5fc3\u5730\u826f\u3055\u3060\u3068\u3044\u3046\u3002\u66f4\u306b\u5316\u5b66\u7e4a\u7dad\u306e\u4f7f\u7528\u3092\u63a7\u3048\u3066\u3044\u308b\u70ba\u3001\u74b0\u5883\u306b\u3082\u512a\u3057\u3044\u3002<\/p>\n<p>\u6545\u90f7\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306e\u7d20\u6674\u3089\u3057\u3044\u30e1\u30ea\u30ce\u30a6\u30fc\u30eb\u3067\u30b9\u30cb\u30fc\u30ab\u30fc\u4f5c\u3063\u3066\u307f\u305f\u3044\u3068\u3044\u3046\u601d\u3044\u304b\u3089\u751f\u307e\u308c\u305f\u3068\u3044\u3046\u540c\u30d6\u30e9\u30f3\u30c9\u306f\u5275\u696d\u304b\u30893\u5e74\u307b\u3069<strong>\u3067\u4e16\u754c\u4e00\u5c65\u304d\u5fc3\u5730\u306e\u826f\u3044\u30b9\u30cb\u30fc\u30ab\u30fc<\/strong>\u3068\u8a55\u3055\u308c\u308b\u307e\u3067\u306b\u306a\u308a\u3001\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u5c65\u3044\u3066\u3044\u308b\u4eba\u3092\u3088\u304f\u898b\u304b\u3051\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u3053\u306e\u7570\u4f8b\u306e\u65e9\u3055\u306f\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u5f93\u6765\u306e\u3084\u308a\u65b9\u3067\u306e\u5b9f\u73fe\u306f\u96e3\u3057\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<h3>4. \u5143\u30a8\u30c7\u30a3\u30bf\u30fc\u304c\u63d0\u6848\u3059\u308b\u201c\u611b\u3055\u308c\u308b\u65e5\u5e38\u7740\u201d: La Ligne<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42981 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/LaLigne.png\" alt=\"LaLigne\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/LaLigne.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/LaLigne-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/LaLigne-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/LaLigne-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/LaLigne-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/LaLigne-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>La Ligna\u306f\u6709\u540d\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8a8cVogue\u306e\u7de8\u96c6\u80052\u4eba\u3068Rag&amp;Bone\u306e\u5143\u5f79\u54e1\u306e3\u4eba\u306b\u3088\u3063\u3066\u4f5c\u3089\u308c\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u3002<\/p>\n<p><strong>&#8220;We believe in the universal appeal of the stripe \u2014 always classic, forever chic. : \u30dc\u30fc\u30c0\u30fc\u306e\u9b45\u529b\u306f\u4e16\u754c\u5171\u901a &#8211; \u3044\u3064\u306e\u6642\u4ee3\u3082\u5b9a\u756a\u3067\u4e0a\u54c1\u201d<\/strong>\u3068\u3044\u3046\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u63b2\u3052\u308b\u901a\u308a\u3001\u5f7c\u5973\u305f\u3061\u306e<strong>\u8ca9\u58f2\u3059\u308b\u670d\u3059\u3079\u3066\u306b\u30dc\u30fc\u30c0\u30fc\u67c4\u304c\u5165\u3063\u3066\u3044\u308b\u3002<\/strong>La Ligna \u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u30cd\u30fc\u30e0\u306e\u7531\u6765\u3082\u30d5\u30e9\u30f3\u30b9\u8a9e\u3067\u201d\u7dda\u201d\u3092\u610f\u5473\u3059\u308b\u3068\u3044\u3046\u5fb9\u5e95\u3076\u308a\u3002<\/p>\n<p>\u201d\u5973\u6027\u306e\u30af\u30ed\u30fc\u30bc\u30c3\u30c8\u306f\u670d\u3067\u6ea2\u308c\u3066\u3044\u308b\u3051\u3069\u3001\u305d\u306e\u4e2d\u3067\u3082\u51fa\u756a\u304c\u591a\u3044\u306e\u306f6\u7740\u304f\u3089\u3044\u3002\u305d\u306e6\u7740\u306b\u9078\u3070\u308c\u308b\u3088\u3046\u306a\u670d\u3092\u4f5c\u308a\u305f\u3044\u201d\u3068\u8a9e\u308b\u5275\u696d\u8005\u304c\u76ee\u6307\u3059\u306e\u306f<strong>\u201d\u611b\u3055\u308c\u308b\u65e5\u5e38\u7740\u201d<\/strong>\u3002\u305d\u306e\u4e2d\u3067\u3082<strong>\u30dc\u30fc\u30c0\u30fc\u306e\u670d\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba\u304c\u982d\u306e\u4e2d\u306b\u771f\u3063\u5148\u306b\u6d6e\u304b\u3076\u306e\u304c\u201dLa Ligna\u201d\u3067\u3042\u308a\u305f\u3044<\/strong>\u3068\u8a71\u3059\u3002<\/p>\n<p>\u305d\u3093\u306aLa Ligna\u306eEC\u30b5\u30a4\u30c8\u306e\u7279\u5fb4\u306f<strong>\u307e\u308b\u3067\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8a8c\u306b\u8f09\u3063\u3066\u3044\u308b\u3088\u3046\u306a\u30bb\u30f3\u30b9\u306e\u826f\u3044\u5199\u771f<\/strong>\u3067\u3042\u308b\u3002\u3082\u3061\u308d\u3093\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u3082\u306e\u306f\u3059\u3079\u3066La Ligna\u306e\u3082\u306e\u3002\u5275\u696d\u8005\u304c\u30a8\u30c7\u30a3\u30bf\u30fc\u51fa\u8eab\u3067\u3042\u308b\u3053\u3068\u3092\u6d3b\u304b\u3057\u305fEC\u30b5\u30a4\u30c8\u306f\u3001\u601d\u308f\u305a\u5b9a\u671f\u7684\u306b\u8a2a\u308c\u305f\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>Kate Spade\u306e\u592b\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u5171\u540c\u5275\u696d\u8005\u306eAndy Spade\u3001\u4e0a\u8ff0\u306eWarby Parker \u306e\u5171\u540c\u5275\u696d\u8005\u3067\u3042\u308b Neil Blumenthal\u3001Theory\u306eCEO\u3067\u3042\u308bAndrew Rosen \u7b49\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u304b\u3089\u306e\u652f\u6301\u3082\u539a\u3044\u3002\u30dc\u30fc\u30c0\u30fc\u304c\u597d\u304d\u306a\u5973\u6027\u306e\u307f\u306a\u3089\u305a\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u95a2\u4fc2\u8005\u306f\u8981\u30c1\u30a7\u30c3\u30af\u306e\u30d6\u30e9\u30f3\u30c9\u3060\u3002<\/p>\n<h3>5. \u7a76\u6975\u306e\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fc\u306e\u8ffd\u6c42\uff1aReformation<\/h3>\n<div id=\"attachment_42980\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42980\" class=\"wp-image-42980 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformationBeingnakedis1.png\" alt=\"reformationBeingnakedis#1\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformationBeingnakedis1.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformationBeingnakedis1-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformationBeingnakedis1-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformationBeingnakedis1-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformationBeingnakedis1-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformationBeingnakedis1-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-42980\" class=\"wp-caption-text\">\u2191\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306f&#8221;Being naked is the #1 most sustainable option. We&#8217;re #2. : \u4e00\u756a\u74b0\u5883\u306b\u512a\u3057\u3044\u306e\u306f\u4f55\u3082\u7740\u306a\u3044\u3053\u3068\u3002\u79c1\u305f\u3061\u306f2\u756a\u76ee\u306d \u201d<\/p><\/div>\n<p>Reformation\u306f2009\u5e74\u306b<strong>\u201d\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fc\u201d\u3092\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u751f\u307e\u308c\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9<\/strong>\u3067\u3042\u308b\u3002\u4ee5\u524d\u3082\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3053\u3068\u304c\u3042\u308b\u3068\u3044\u3046\u5275\u696d\u8005\u306f\u81ea\u8eab\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u4e0e\u3048\u308b\u74b0\u5883\u3078\u306e\u60aa\u5f71\u97ff\u3092\u8eab\u3092\u3082\u3063\u3066\u77e5\u308a\u3001\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308a\u305f\u3044\u3068\u8003\u3048\u305f\u3068\u3044\u3046\u3002<\/p>\n<p>\u74b0\u5883\u554f\u984c\u306b\u3064\u3044\u3066\u95a2\u5fc3\u3092\u6301\u3064\u304d\u3063\u304b\u3051\u306b\u3064\u3044\u3066\u5f7c\u5973\u306f\u3053\u3046\u8a9e\u308b\u3002\u201c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u74b0\u5883\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u793a\u3057\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u6620\u753b\u3092\u898b\u305f\u306e\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u5f53\u6642\u751f\u7523\u3092\u304a\u9858\u3044\u3057\u3066\u3044\u305f\u4e2d\u56fd\u306e\u5de5\u5834\u3092\u8a2a\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u898b\u305f\u666f\u8272\u306f\u3069\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u6620\u753b\u3092\u89b3\u308b\u3088\u308a\u3082\u885d\u6483\u7684\u3067\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u6c17\u4ed8\u3044\u305f\u306e\u3067\u3059\u3002<strong>\u79c1\u3082\u5927\u304d\u306a\u52a0\u5bb3\u8005\u3067\u3042\u308b\u3068<\/strong>\u3002\u305d\u306e\u6642\u304b\u3089\u8cb7\u3044\u7269\u3092\u3059\u308b\u5ea6\u306b\u80f8\u304c\u75db\u3080\u3088\u3046\u306b\u306a\u308a\u3001\u3053\u306e\u307e\u307e\u3067\u306f\u3044\u3051\u306a\u3044\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u201d<\/p>\n<p>\u305d\u306e\u8a00\u8449\u901a\u308a\u8863\u670d\u306e\u7d20\u6750\u306b\u306f\u5730\u7403\u74b0\u5883\u306b\u512a\u3057\u3044\u3082\u306e\u3084\u53e4\u7740\u3092\u518d\u5229\u7528\u3002\u66f4\u306bEC\u30b5\u30a4\u30c8\u4e0a\u306b\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u5730\u7403\u74b0\u5883\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3084\u52b4\u50cd\u74b0\u5883\u7b49\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e26\u3093\u3067\u3044\u308b<strong>\u3002\u307e\u308b\u3067\u30aa\u30b7\u30e3\u30ec\u306a\u74b0\u5883\u4fdd\u8b77\u56e3\u4f53\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8<\/strong>\u306e\u3088\u3046\u306a\u3053\u306e\u30da\u30fc\u30b8\u304c\u3001\u74b0\u5883\u554f\u984c\u3092\u8003\u3048\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308b\u4eba\u3082\u5c45\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42979 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformation.png\" alt=\"reformation\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformation.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformation-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformation-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformation-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformation-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/reformation-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u2191\u74b0\u5883\u554f\u984c\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u76db\u308a\u6ca2\u5c71\u306aEC\u30b5\u30a4\u30c8<\/p>\n<p>\u3057\u304b\u3057\u3001\u74b0\u5883\u306b\u512a\u3057\u3044\u3060\u3051\u3067\u58f2\u308c\u306a\u3051\u308c\u3070\u672c\u672b\u8ee2\u5012\u3067\u3042\u308b\u3002<strong>\u670d\u306e\u81ea\u4f53\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3082\u9ad8\u3044\u306e\u304cReformation<\/strong>\u306e\u7279\u7b46\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3060\u308d\u3046\u3002Reformation\u306f<strong>\u62e0\u70b9\u3067\u3042\u308bLA\u3067\u307b\u3068\u3093\u3069\u3059\u3079\u3066\u306e\u5546\u54c1\u306e\u30c7\u30b6\u30a4\u30f3\u304b\u3089\u88fd\u9020\u3001\u767a\u9001\u307e\u3067\u3092\u5b8c\u7d50\u3055\u305b\u3066\u3044\u308b<\/strong>\u3002<\/p>\n<p>\u58f2\u308c\u3066\u3044\u308b\u5546\u54c1\u3092\u3044\u3061\u65e9\u304f\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u3001\u201d\u74b0\u5883\u306b\u60aa\u304f\u3066\u3082\u8cb7\u3044\u305f\u304f\u306a\u308b\u201d\u3068\u8a55\u3055\u308c\u308b\u307b\u3069\u306e\u30c7\u30b6\u30a4\u30f3\u6027\u3002\u30c6\u30a4\u30e9\u30fc\u30fb\u30b9\u30a6\u30a3\u30d5\u30c8\u3084\u30ea\u30a2\u30fc\u30ca\u3001\u30de\u30a4\u30ea\u30fc\u30fb\u30b5\u30a4\u30e9\u30b9\u7b49\u6570\u3005\u306e\u30bb\u30ec\u30d6\u30ea\u30c6\u30a3\u30fc\u3082\u7740\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u706b\u304c\u4ed8\u304d\u3001\u30aa\u30b7\u30e3\u30ec\u306b\u654f\u611f\u306a\u82e5\u3044\u5973\u6027\u304b\u3089\u306e\u652f\u6301\u3082\u71b1\u3044\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u201dThoughtful luggage for modern travel : \u30e2\u30c0\u30f3\u306a\u65c5\u306b\u601d\u3044\u3084\u308a\u306e\u3042\u308b\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u3092\u201d\u3092\u63b2\u3052USB\u3067\u306e\u5145\u96fb\u304c\u51fa\u6765\u308b\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b<strong>AWAY<\/strong>\u3002<\/p>\n<p>\u4e0a\u8ff0\u306eRefromation\u306e\u5143COO\u304c\u5973\u6027\u304c\u6c34\u7740\u3092\u8cb7\u3046\u969b\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u5909\u3048\u305f\u3044\u3068\u3044\u3046\u601d\u3044\u304b\u3089\u751f\u307e\u308c\u305f\u5973\u6027\u7528\u6c34\u7740\u30d6\u30e9\u30f3\u30c9<strong>BIKYNI<\/strong>\u3002\u66f4\u306b\u306f\u4e16\u754c\u521d\u306e\u5973\u6027\u7528\u30bf\u30f3\u30dd\u30f3\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<strong>LOLA<\/strong>\u307e\u3067\u3002\u3042\u308a\u3068\u3042\u3089\u3086\u308b\u30b8\u30e3\u30f3\u30eb\u3067D2C\u30d6\u30e9\u30f3\u30c9\u304c\u8a95\u751f\u3057\u3001<strong>\u5f53\u305f\u308a\u524d\u3060\u3068\u601d\u308f\u308c\u3066\u3044\u305f\u30a2\u30a4\u30c6\u30e0\u304c\u3001\u3088\u308a\u8cea\u306e\u9ad8\u304f\u3001\u304a\u3057\u3083\u308c\u3067\u4f7f\u3044\u3084\u3059\u3044\u3082\u306e\u306b\u751f\u307e\u308c\u5909\u308f\u3063\u3066\u3044\u308b<\/strong>\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067<strong>Direct to Consumer (D2C)<\/strong> \u3068\u3044\u3046\u8a00\u8449\u3092\u59cb\u3081\u3066\u805e\u3044\u305f\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u65e5\u672c\u3067\u306f\u307e\u3060\u307e\u3060\u9ad8\u307e\u3063\u3066\u3044\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u3042\u308b\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3092\u542b\u3081\u305f\u6d88\u8cbb\u8ca1\u5168\u4f53\u3067\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3061\u306f\u3058\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u4eca\u5f8c\u65e5\u672c\u3067\u3082\u666e\u53ca\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u8a00\u8449\u3060\u3051\u306b\u3001\u77e5\u3063\u3066\u304a\u3044\u3066\u640d\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u3002\u6b21\u306e\u8a18\u4e8b\u3067\u306f\u3001D2C\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066\u3088\u308a\u6df1\u6398\u308a\u3057\u3001\u300cD2C\u304c\u3053\u3053\u307e\u3067\u6210\u9577\u3057\u305f\u80cc\u666f\u300d\u3084\u305d\u3053\u304b\u3089\u6d6e\u304b\u3073\u4e0a\u304c\u308b\u300c\u65e2\u5b58\u30d6\u30e9\u30f3\u30c9\u306e\u62b1\u3048\u308b\u30b8\u30ec\u30f3\u30de\u300d\u3092\u3054\u7d39\u4ecb\u3067\u304d\u308c\u3070\u3068\u601d\u3046\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"EyzAYjFWlq\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/unboxing-experience-design\/\">\u958b\u5c01\u4f53\u9a13\u306eCX\u30c7\u30b6\u30a4\u30f3 &#8211; \u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7e4b\u304c\u308b\u65b9\u6cd5<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u958b\u5c01\u4f53\u9a13\u306eCX\u30c7\u30b6\u30a4\u30f3 &#8211; \u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7e4b\u304c\u308b\u65b9\u6cd5&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/unboxing-experience-design\/embed\/#?secret=VroyiWhyu3#?secret=EyzAYjFWlq\" data-secret=\"EyzAYjFWlq\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5e74\u306b\u5165\u3063\u3066\u304b\u3089\u5e97\u8217\u6570\u524a\u6e1b\u306b\u8e0f\u307f\u5207\u308b\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u304c\u5f8c\u3092\u7d76\u305f\u306a\u3044\u3002\u5927\u624b\u767e\u8ca8\u5e97\u30c1\u30a7\u30fc\u30f3\u306e Macy\u2019s \u306f\u4eca\u5e74\u306b\u5165\u3063\u3066\u304b\u308963\u5e97\u8217\u3092\u9589\u9396\u3057\u30011\u4e07\u4eba\u4ee5\u4e0a\u306e\u793e\u54e1\u3092\u89e3\u96c7\u3057\u305f\u3002 Ralph Lauren\u306f3\u5e74\u524d\u306b\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u3070\u304b [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":42995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[353,354,356,355],"class_list":["post-42971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-d2c","tag-directtoconsumer","tag-ec","tag-355"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/42971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=42971"}],"version-history":[{"count":26,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/42971\/revisions"}],"predecessor-version":[{"id":61662,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/42971\/revisions\/61662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/42995"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=42971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=42971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=42971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}