{"id":42783,"date":"2017-07-19T15:00:42","date_gmt":"2017-07-19T22:00:42","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=42783"},"modified":"2022-04-27T17:31:50","modified_gmt":"2022-04-27T08:31:50","slug":"customer-engagement","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/customer-engagement\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1f\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u3092\u3064\u306a\u3052\u308b5\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<div class='wp_content_tag 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class=\"wp-embedded-content\" data-secret=\"jmHl0abMsz\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/engagement\/\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b7\u3064\u306e\u8981\u7d20<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b7\u3064\u306e\u8981\u7d20&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/engagement\/embed\/#?secret=tMpjSqUgNN#?secret=jmHl0abMsz\" data-secret=\"jmHl0abMsz\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" 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href=\"https:\/\/www.forbes.com\/sites\/alexlawrence\/2012\/11\/01\/five-customer-retention-tips-for-entrepreneurs\/#1889b235e8df\">\u30ac\u30fc\u30c8\u30ca\u30fc<\/a>\u306f\u4f01\u696d\u306e\u672a\u6765\u306e\u53ce\u5165\u306e80%\u306f\u73fe\u5728\u306e\u65e2\u5b58\u9867\u5ba2\u306e20%\u304b\u3089\u304f\u308b\u3060\u308d\u3046\u3068\u4e88\u6e2c\u3082\u3057\u3066\u3044\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"CEvMMaAYNS\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/new-clients\/\">\u9867\u5ba2\u96e2\u308c\u306e\u539f\u56e0\u3068\u305d\u308c\u3092\u9632\u3050\u305f\u3081\u306b\u899a\u3048\u3066\u304a\u304d\u305f\u30444\u3064\u306e\u5bfe\u7b56<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u9867\u5ba2\u96e2\u308c\u306e\u539f\u56e0\u3068\u305d\u308c\u3092\u9632\u3050\u305f\u3081\u306b\u899a\u3048\u3066\u304a\u304d\u305f\u30444\u3064\u306e\u5bfe\u7b56&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/new-clients\/embed\/#?secret=11gHgGyhGE#?secret=CEvMMaAYNS\" data-secret=\"CEvMMaAYNS\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\uff11. 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id=\"attachment_42853\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42853\" class=\"wp-image-42853\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/value-of-customer-service-on-twitter--e1500000999897.png\" alt=\"value of customer service on twitter\" width=\"715\" height=\"315\" \/><p id=\"caption-attachment-42853\" class=\"wp-caption-text\">\u753b\u50cf\u5143\uff1aStudy: Twitter customer care increases willingness to pay<\/p><\/div>\n<h2>\uff12. \u6700\u9867\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3059\u308b<\/h2>\n<p>\u5927\u624b\u73a9\u5177\u5c0f\u58f2\u306e\u30c8\u30a4\u30b6\u3089\u30b9\u306fE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u69cb\u7bc9\u306b\u304b\u304b\u308b\u52b9\u7387\u3092\u4e0a\u3052\u3001\u52b9\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3046\u3068\u5404\u9867\u5ba2\u306e\u30b9\u30c6\u30a4\u30bf\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u7684\u306b\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001\u305d\u308c\u306b\u3088\u308a\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u69cb\u7bc9\u5f37\u5316\u306b\u6210\u529f\u3057\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u3067\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5165\u308c\u3063\u3071\u306a\u3057\u3067\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u6642\u9593\u9650\u5b9a\u306e\u5272\u5f15\u60c5\u5831\u3092\u30e1\u30fc\u30eb\u3084\u30a2\u30d7\u30ea\u3067\u914d\u4fe1\u3059\u308b\u306a\u3069\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u304b\u3064\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u6709\u52b9\u6d3b\u7528\u3057\u305f\u7d50\u679c\u3001E\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306f\uff13\u500d\u8fd1\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f5.5\u500d\u306b\u4e0a\u304c\u308a\u3001\u518d\u8cfc\u5165\u306b\u304a\u3051\u308b\u5e73\u5747\u6ce8\u6587\u4fa1\u5024\u306f40%\u5897\u3048\u305f\u306e\u3067\u3042\u308b\u3002\u3055\u3089\u306b\u793e\u54e1\u306e\u4f5c\u696d\u52b9\u7387\u30824\u500d\u4e0a\u304c\u3063\u305f\u3068\u3044\u3046\u306e\u3060\u304b\u3089ROI\u306f\u975e\u5e38\u306b\u9ad8\u3044\u624b\u6bb5\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"G7yPJAQSor\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/content-marketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d6\u3064\u306e\u30c8\u30ec\u30f3\u30c9<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d6\u3064\u306e\u30c8\u30ec\u30f3\u30c9&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/content-marketing\/embed\/#?secret=GTwm3muawY#?secret=G7yPJAQSor\" data-secret=\"G7yPJAQSor\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\uff13. \u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u3092\u4f5c\u308a\u3001\u5e83\u3052\u308b<\/h2>\n<p>\u4f8b\u3048\u3070\u30a2\u30e1\u30ea\u30ab\u306e\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9Free People\u306f<a href=\"https:\/\/www.freepeople.com\/fpme\/\">FP Me site<\/a>\u3068\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u30b5\u30a4\u30c8\u3067\u306f\u9867\u5ba2\u304c Free People\u306e\u670d\u3092\u304d\u305f\u81ea\u5206\u306e\u30b9\u30bf\u30a4\u30eb\u306e\u5199\u771f\u3092\u6295\u7a3f\u3057\u3066\u5171\u6709\u3057\u305f\u308a\u3001\u9867\u5ba2\u540c\u58eb\u304c\u30b3\u30e1\u30f3\u30c8\u3064\u3051\u3042\u3063\u3066\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u3068\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3002<\/p>\n<p>\u3053\u306e\u30b5\u30a4\u30c8\u5c02\u7528\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0(#FPME)\u3092\u6d3b\u7528\u3057\u3066\u4ed6\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30dd\u30b9\u30c8\u3082\u4fc3\u3059\u3053\u3068\u3067\u3001\u305d\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u300c\u3044\u3044\u306d\uff01\u300d\u3092\u7372\u5f97\u3057\u3001\u9867\u5ba2\u3092\u5e83\u3052\u3066\u3044\u308b\u3002\u3082\u3061\u308d\u3093\u305d\u306e\u30dd\u30b9\u30c8\u304b\u3089\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u3078\u6d41\u5165\u3092\u4fc3\u3057\u3001\u8cfc\u5165\u307e\u3067\u7e4b\u3052\u308b\u6d41\u308c\u304c\u3067\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u30b5\u30a4\u30c8\u306f2013\u5e74\u306e\u958b\u8a2d\u304b\u30892\u5e74\u306e\u9593\u306b7\u4e076\u5343\u306e\u5199\u771f\u304c\u30a2\u30c3\u30d7\u3055\u308c\u3001#FPME\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u304c\u3064\u3044\u305f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u4e0a\u306e\u30dd\u30b9\u30c8\u306f11\u4e073\u5343\u4ee5\u4e0a\u306b\u306a\u3063\u305f\u3002\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u901a\u3057\u3066\u6d3b\u767a\u306b\u30b3\u30df\u30cb\u30e5\u30b1\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u3044\u308b\u69d8\u5b50\u304c\u308f\u304b\u308b\u3002<\/p>\n<p>FP Me site\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3067\u3042\u308b\u5927\u5b66\u751f\u306e\u9593\u3067\u306fTopShop\u3001ZARA\u3092\u5dee\u3057\u7f6e\u3044\u3066\uff11\u756a\u4eba\u6c17\u306e\u30d6\u30e9\u30f3\u30c9\u306b<a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/09\/04\/why-urban-outfitters-free-people-needs-more-attention\/#4037a2ea6737\">\u9078\u3070\u308c\u305f<\/a>\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u30b5\u30a4\u30c8\u3067\u9867\u5ba2\u304c\u81ea\u5206\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u81ea\u6162\u3057\u305f\u308a\u540c\u58eb\u304c\u4ea4\u6d41\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6d3b\u767a\u306b\u306a\u308a\u3001\u30d5\u30a1\u30f3\u304c\u30d5\u30a1\u30f3\u3092\u547c\u3076\u7d50\u679c\u3068\u306a\u3063\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_42856\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42856\" class=\"wp-image-42856\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/07\/fpme-e1500001578134.png\" alt=\"\u753b\u50cf\u5143\uff1ahttps:\/\/www.prweb.com\/releases\/2013\/9\/prweb11144277.htm\" width=\"715\" height=\"325\" \/><p id=\"caption-attachment-42856\" class=\"wp-caption-text\">\u753b\u50cf\u5143\uff1aFP Me: 10k photos uploaded to Free People\u2019s online style network since March launch<\/p><\/div>\n<h2>\uff14. \u30c7\u30b8\u30bf\u30eb\u3060\u304b\u3089\u3053\u305d\u611f\u60c5\u306b\u8a34\u3048\u308b\u3053\u3068\u3092\u610f\u8b58\u3059\u308b<\/h2>\n<p>\u524d\u306b\u3082\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u9867\u5ba2\u306b\u3001\u4eca\u3042\u306a\u305f\u304c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u3044\u308b\u306e\u306f\u9854\u304c\u898b\u3048\u306a\u3044\u7d44\u7e54\u3067\u306f\u306a\u304f\u3001\u3061\u3083\u3093\u3068\u9854\u304c\u3042\u308b\u3001\u751f\u8eab\u306e\u4eba\u9593\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u3067\u3088\u308a\u5f37\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u751f\u307e\u308c\u308b\u3002<\/p>\n<p>\u7c21\u5358\u306a\u65b9\u6cd5\u3067\u3044\u3046\u3068\u3001\u3088\u304f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u62c5\u5f53\u8005\u306e\u540d\u524d\u3001\u5199\u771f\u3092\u51fa\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u304b\u672c\u7269\u304b\u306f\u3055\u3066\u304a\u304d\u3001\u540d\u7121\u3057\u30fb\u9854\u306a\u3057\u3055\u3093\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u3088\u308a\u3082\u89aa\u3057\u307f\u3084\u95a2\u308f\u308a\u3092\u3088\u308a\u611f\u3058\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u307e\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u8a71\u3092\u3059\u308b\u3068\u304d\u306b\u3001\u8aac\u660e\u3092\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u5171\u611f\u3092\u547c\u3076\u3088\u3046\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u5c55\u958b\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u304b\u3089\u300c\u3044\u3044\u306d\uff01\u300d\u3068\u3044\u3046\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u8fd4\u3063\u3066\u304f\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u610f\u8b58\u3057\u305f\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"If6EwbaJFF\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/content\/\">\u601d\u308f\u305a\u30b7\u30a7\u30a2\u3057\u305f\u304f\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b7\u3064\u306e\u79d8\u5bc6<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u601d\u308f\u305a\u30b7\u30a7\u30a2\u3057\u305f\u304f\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b7\u3064\u306e\u79d8\u5bc6&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/content\/embed\/#?secret=r3hFi30KCV#?secret=If6EwbaJFF\" data-secret=\"If6EwbaJFF\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\uff15. \u30c7\u30b8\u30bf\u30eb\u3060\u3051\u3069\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\u304c\u809d<\/h2>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30aa\u30fc\u30c0\u30fc\u306eUX\u6539\u5584\u306b\u3082\u76db\u3093\u306b\u884c\u3063\u3066\u3044\u308b\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f2014\u5e74\u3001\u30b7\u30a2\u30c8\u30eb\u306bRoastery\u3068\u3044\u3046\u5b9f\u5e97\u8217\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u3002\u30b3\u30fc\u30d2\u30fc\u306e\u8a66\u98f2\u3084\u65b0\u9bae\u306a\u7119\u714e\u8c46\u304c\u3067\u304d\u308b\u77ac\u9593\u3092\u307f\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u308a\u3001\u30d0\u30ea\u30b9\u30bf\u3084\u30b3\u30fc\u30d2\u30fc\u306e\u5c02\u9580\u5bb6\u3068\u8a71\u3057\u305f\u308a\u3001\u98f2\u98df\u3082\u697d\u3057\u3081\u308b\u5834\u6240\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3053\u306b\u306f\u30b3\u30fc\u30d2\u30fc\u306b\u95a2\u3059\u308b\u30c9\u30e9\u30de\u3084\u30ed\u30de\u30f3\u30b9\u3092\u4e94\u611f\u3067\u4f53\u9a13\u3057\u3066\u307b\u3057\u3044\u3068\u3044\u3046\u9858\u3044\u304c\u8fbc\u3081\u3089\u308c\u3066\u3044\u308b\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u672c\u5f53\u306b\u30b3\u30fc\u30d2\u30fc\u304c\u597d\u304d\u306a\u4eba\u3068\u306e\u95a2\u308f\u308a\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u3001\u4eca\u5ea6\u306f\u5f7c\u3089\u304c\u81ea\u8eab\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u5185\u306b\u3044\u308b\u4ed6\u306e\u300c\u30b3\u30fc\u30d2\u30fc\u597d\u304d\u300d\u9054\u306bRoastery\u3067\u306e\u4f53\u9a13\u3092\u8a71\u3059\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u308c\u306f\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u4f1d\u3048\u305f\u3044\u30b3\u30fc\u30d2\u30fc\u3078\u306e\u3053\u3060\u308f\u308a\u3084\u6587\u5316\u3068\u3044\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9867\u5ba2\u306e\u58f0\u3092\u901a\u3057\u3066\u5e83\u3081\u3066\u3044\u3051\u308b\u306e\u3067\u3001\u3088\u308a\u4fe1\u983c\u3055\u308c\u308b\u529b\u5f37\u3044\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u306a\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" title=\"The Starbucks Reserve Roastery and Tasting Room\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pBatO5_-h08?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u4eba\u540c\u58eb\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3066\u3044\u304f\u3053\u3068<\/h2>\n<p>\u4f8b\u3048\u3070\u53cb\u4eba\u3068\u9577\u304f\u826f\u3044\u95a2\u4fc2\u3067\u3044\u305f\u3044\u3068\u601d\u3063\u305f\u3089\u3001\u4e00\u65b9\u7684\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u3064\u3051\u308b\u306a\u3069\u3001\u76f8\u624b\u306e\u3053\u3068\u3092\u7406\u89e3\u305b\u305a\u3001\u307e\u305f\u81ea\u5206\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u308f\u305a\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u540c\u3058\u3067\u9867\u5ba2\u306f\u4eba\u3067\u3042\u308a\u30d6\u30e9\u30f3\u30c9\u3082\u4eba\u3067\u3042\u308b\u3068\u3044\u3046\u610f\u8b58\u3057\u3066\u3001\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u76f8\u624b\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u7406\u5c48\u3088\u308a\u3082\u30d1\u30c3\u30b7\u30e7\u30f3\u306b\u5171\u611f\u3057\u3066\u3082\u3089\u3048\u308b\u3053\u3068\u304c\u9867\u5ba2\u3068\u9577\u304f\u3001\u5f37\u3044\u7d46\u3092\u4f5c\u308b\u3002\u305d\u308c\u304c\u7d50\u679c\u3068\u3057\u3066\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u4e0a\u3052\u3001\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u3092\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u53c2\u8003\uff1a<br \/>\n<a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2015\/09\/14\/8-ways-to-engage-better-with-your-customers\/#6ae7338351f3\">8 Ways To Engage Better With Your Customers<\/a><br \/>\n<a href=\"https:\/\/www.referralcandy.com\/blog\/sephora-word-of-mouth-marketing\/\">Sephora word of mouth marketing<\/a><br \/>\n<a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/topics\/research\/2016\/study-twitter-customer-care-increases-willingness-to-pay-across-industries.html\">Study twitter customer care increase willingness to pay across industries<\/a><br \/>\n<a href=\"https:\/\/www.the-gma.com\/customer-engagement\">Increasing customer engagement: case study<\/a><br \/>\n<a href=\"https:\/\/1pic4j1bku7l3njrqu449c7k-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/04\/Case-Study-Toys-R-Us-GB-English.pdf\">Success story: Toys \u201cR\u201d us<\/a><br \/>\n<a href=\"https:\/\/www.reviewtrackers.com\/examples-customer-engagement-strategies\/\">3 examples of successful customer engagement strategy<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u7686\u3055\u3093\u306f\u81ea\u793e\u306e\u9867\u5ba2\u3092\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u8005\u3042\u308b\u3044\u306f\u6d88\u8cbb\u8005\u3068\u3057\u3066\u3060\u3051\u898b\u3066\u306f\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u305d\u3057\u3066\u3001\u58f2\u308a\u4e0a\u3052\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u8a55\u4fa1\u306a\u3069\u6570\u5b57\u3060\u3051\u3067\u9867\u5ba2\u7372\u5f97\u5ea6\u3092\u6e2c\u3063\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\u3002 \u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u5927\u4e8b\u306a\u306e\u306f\u9867\u5ba2\u306e\u5b58\u5728\u3067\u3042\u308b\u304c [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":58579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[203,205,211,216,218],"class_list":["post-42783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-web","tag-205","tag-211","tag-216","tag-218"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/42783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=42783"}],"version-history":[{"count":25,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/42783\/revisions"}],"predecessor-version":[{"id":62609,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/42783\/revisions\/62609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/58579"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=42783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=42783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=42783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}