{"id":41323,"date":"2017-05-15T12:04:40","date_gmt":"2017-05-15T19:04:40","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=41323"},"modified":"2025-12-05T10:04:00","modified_gmt":"2025-12-05T01:04:00","slug":"typeandbranding","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/typeandbranding\/","title":{"rendered":"\u3010\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u4e8b\u4f8b\u3011\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5bc6\u63a5\u306a\u95a2\u4fc2"},"content":{"rendered":"<div class='wp_content_tag 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href=\"https:\/\/blog.btrax.com\/jp\/bjoern\/\" target=\"_blank\" rel=\"noopener\">\u306a\u305c\u65e5\u672c\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b<\/a>\u300d\u3067\u3082\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001<strong>\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u7fa9\u3082\u307e\u305f\u201c\u4eba\u9593\u5473\u201d\u3084\u201d\u201c\u96f0\u56f2\u6c17\u201d\u3068\u3044\u3063\u305f\u8a00\u8449\u3067\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u308b<\/strong>\u304b\u3089\u3060\u3002<\/p>\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308b\u3053\u3068\u306f\u660e\u767d\u3060\u308d\u3046\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u304c\u5b9f\u969b\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3046\u3002<\/p>\n<h2>3\u5206\u3067\u308f\u304b\u308b\u6b27\u6587\u66f8\u4f53\u306e\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u6b74\u53f2<\/h2>\n<p>\u5b9f\u4f8b\u306e\u524d\u306b\u307e\u305a\u306f\u6b74\u53f2\u3092\u5c11\u3057\u3060\u3051\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3002\u8d77\u6e90\u3092\u77e5\u3089\u305a\u3057\u3066\u672c\u8cea\u3092\u8a9e\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3060\u304b\u3089\u3060\u3002<\/p>\n<h3>\u4e16\u754c\u521d\u306e\u66f8\u4f53\uff1a\u30d6\u30e9\u30c3\u30af\u30ec\u30bf\u30fc<\/h3>\n<p>\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u751f\u307f\u306e\u89aa\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u306e\u304c<strong>\u30e8\u30cf\u30cd\u30b9\u30fb\u30b0\u30fc\u30c6\u30f3\u30d9\u30eb\u30af<\/strong>\u3002\u7f85\u91dd\u76e4\u30fb\u706b\u85ac\u306b\u4e26\u3076\u30eb\u30cd\u30b5\u30f3\u30b9\u4e09\u5927\u767a\u660e\u306e\u4e00\u3064\u3067\u3042\u308b\u6d3b\u7248\u5370\u5237\u8853\u3092\u666e\u53ca\u3055\u305b\u305f\u4eba\u7269\u3068\u3057\u3066\u3001\u6b74\u53f2\u306e\u6388\u696d\u3067\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u65b9\u3082\u591a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u5f7c\u304c\u8056\u66f8\u3092\u5370\u5237\u3059\u308b\u305f\u3081\u306b\u767a\u660e\u3057\u305f\u306e\u304c\u4e16\u754c\u521d\u306e\u66f8\u4f53\u3068\u3055\u308c\u3066\u3044\u308b\u30d6\u30e9\u30c3\u30af\u30ec\u30bf\u30fc\u3067\u3042\u308b\u3002\u3061\u306a\u307f\u306b\u540d\u524d\u306e\u7531\u6765\u306f\u66f8\u3044\u305f\u6587\u7ae0\u306e\u300c\u9ed2\u3044\u300d\u90e8\u5206\u304c\u591a\u304f\u306a\u308b\u3053\u3068\u304b\u3089\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41367\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/newyorktimes.png\" alt=\"newyorktimes\" width=\"715\" height=\"300\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/newyorktimes.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/newyorktimes-300x126.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/newyorktimes-704x295.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/newyorktimes-705x296.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/newyorktimes-341x143.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/newyorktimes-624x262.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/>\u2191\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u306e\u30ed\u30b4\u306e\u30d9\u30fc\u30b9\u3068\u306a\u3063\u3066\u3044\u308b\u66f8\u4f53\u3068\u3057\u3066\u3001\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u65b9\u3082\u591a\u3044\u306f\u305a\u3002<\/p>\n<h3>\u73fe\u4ee3\u306e\u30d5\u30a9\u30f3\u30c8\u306e\u30d9\u30fc\u30b9\uff1a\u30ed\u30fc\u30de\u30f3\u4f53\uff08\u30bb\u30ea\u30d5\u4f53\uff09<\/h3>\n<p>\u3057\u304b\u3057\u3001\u540d\u524d\u306e\u7531\u6765\u304b\u3089\u308f\u304b\u308b\u3088\u3046\u306b\u30d6\u30e9\u30c3\u30af\u30ec\u30bf\u30fc\u306e\u554f\u984c\u70b9\u306f\u4f59\u767d\u304c\u5c11\u306a\u3044\u304c\u6545\u306b\u9577\u6587\u306e\u53ef\u8aad\u6027\u306b\u306f\u512a\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3060\u3063\u305f\u3002\u305d\u3053\u3067\u8a95\u751f\u3057\u305f\u306e\u304c\u3001\u30ed\u30fc\u30de\u30f3\u4f53\u3068\u547c\u3070\u308c\u308b\u66f8\u4f53\u3067\u3042\u308b\u3002<\/p>\n<p>\u767a\u660e\u3057\u305f\u306e\u306f\u30b0\u30fc\u30c6\u30f3\u30d9\u30eb\u30af\u306e\u5f1f\u5b50\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u3001\u30cb\u30b3\u30e9\u30fb\u30b8\u30a7\u30f3\u30bd\u30f3\u3002\u30d6\u30e9\u30c3\u30af\u30ec\u30bf\u30fc\u3067\u66f8\u3044\u305f\u6587\u7ae0\u3068\u6bd4\u8f03\u3059\u308b\u3068\u4f59\u767d\u304c\u591a\u304f\u3042\u308a\u3001\u305a\u3063\u3068\u8aad\u307f\u3084\u3059\u304f\u306a\u3063\u305f\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41333\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman.png\" alt=\"roman\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><strong>\u30bb\u30ea\u30d5\u304c\u3042\u308b\u304b\u3089\u5225\u540d\u30bb\u30ea\u30d5\u4f53<\/strong><br \/>\n\u30b9\u30c8\u30ed\u30fc\u30af\u306e\u7aef\u306b\u3072\u3052\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u4ed8\u3044\u3066\u3044\u308b\u306e\u304c\u30ed\u30fc\u30de\u30f3\u4f53\u306e\u7279\u5fb4\u3067\u3001\u3053\u306e\u3072\u3052\u306e\u90e8\u5206\u304c\u300c\u30bb\u30ea\u30d5\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001<strong>\u5225\u540d\u30bb\u30ea\u30d5\u4f53\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b<\/strong>\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41332\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/serif.png\" alt=\"serif\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/serif.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/serif-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/serif-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/serif-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/serif-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/serif-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><strong>Old\u2192Traditional\u2192Modern<\/strong><br \/>\n\u305d\u306e\u5f8c\u3001Old Roman\u30fbTraditional Roman\u30fbModern Roman\u3068\u5c11\u3057\u305a\u3064\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u91cd\u306d\u3001\u73fe\u5728\u3067\u306f\u307b\u3068\u3093\u3069\u306e\u30bb\u30ea\u30d5\u4f53\u304c\u3053\u306e3\u3064\u306e\u3046\u3061\u306e\u3069\u308c\u304b\u306b\u5206\u985e\u3055\u308c\u3066\u3044\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41437\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman1.png\" alt=\"roman\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman1.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman1-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman1-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman1-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman1-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/roman1-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/>\u00a0\u3056\u3063\u304f\u308a\u3068\u3057\u305f\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3002<br \/>\n<strong>\u30bb\u30ea\u30d5\u306e\u592a\u3055<\/strong>\uff1aModern \uff1c Traditional \uff1c Old<br \/>\n<strong>\u592a\u7dda\u3068\u7d30\u7dda\u306e\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8<\/strong>\uff1aOld \uff1c Traditional \uff1c Modern<\/p>\n<h3>\u30e2\u30c0\u30f3\u306a\u5370\u8c61\uff1a\u30b5\u30f3\u30bb\u30ea\u30d5\u4f53<\/h3>\n<p>\u30bb\u30ea\u30d5\u4f53\u306e\u666e\u53ca\u304c\u4e00\u6bb5\u843d\u3057\u305f\u3053\u308d\u3001\u30bb\u30ea\u30d5\u3092\u30d0\u30c3\u30b5\u30ea\u3068\u30ab\u30c3\u30c8\u3057\u305f\u5168\u304f\u65b0\u3057\u3044\u66f8\u4f53\u304c\u767a\u660e\u3055\u308c\u308b\u3002\u305d\u308c\u304c\u30b5\u30f3\u30bb\u30ea\u30d5\u4f53\u3068\u547c\u3070\u308c\u308b\u66f8\u4f53\u3002\u30b5\u30f3\u306f\u301c\u304c\u306a\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u300c\u30b5\u30f3\u30bb\u30ea\u30d5\uff1d\u30bb\u30ea\u30d5\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u8a33\u3002\u65e5\u672c\u3067\u306f\u30b4\u30b7\u30c3\u30af\u4f53\u3068\u547c\u3076\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p><strong>\u6b27\u6587\u30d5\u30a9\u30f3\u30c8\u306e\u738b\u69d8: Helvetica\u00a0<\/strong><br \/>\n\u30b5\u30f3\u30bb\u30ea\u30d5\u4f53\u3092\u8a9e\u308b\u4e0a\u3067\u5916\u305b\u306a\u3044\u306e\u304c<strong>Helvetica<\/strong>\u3067\u3042\u308b\u3002\u4e16\u754c\u4e2d\u306e\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u591a\u304f\u304c\u6700\u3082\u512a\u308c\u305f\u30d5\u30a9\u30f3\u30c8\u3068\u3057\u3066\u6319\u3052\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u6c38\u4e45\u5b9a\u756a\u3068\u306e\u547c\u3073\u58f0\u3082\u9ad8\u3044\u3002<\/p>\n<p>\u8857\u4e2d\u3067\u898b\u306a\u3044\u65e5\u306f\u306a\u3044\u3068\u65ad\u8a00\u3057\u3066\u3082\u3088\u3044\u304f\u3089\u3044\u3001\u81f3\u308b\u6240\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u306a\u3093\u3068Helvetica\u306e\u9b45\u529b\u306b\u8feb\u3063\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u6620\u753b\u307e\u3067\u5236\u4f5c\u3055\u308c\u3066\u3044\u308b\u306e\u3060\u304b\u3089\u9a5a\u304d\u3060\u3002\u6b27\u6587\u30d5\u30a9\u30f3\u30c8\u306e\u738b\u69d8\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u306e\u306b\u3082\u7d0d\u5f97\u3067\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41448\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/nycsubway.jpg\" alt=\"nycsubway\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/nycsubway.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/nycsubway-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/nycsubway-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/nycsubway-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/nycsubway-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/nycsubway-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u2191\u5404\u56fd\u306e\u516c\u5171\u6a5f\u95a2\u306e\u6a19\u8b58\u306b\u3082Helvetica\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u5730\u4e0b\u9244\u306e\u6a19\u8b58\u3082Helvetica\u3060\u3002<\/p>\n<h3>\u65e5\u672c\u306e\u66f8\u4f53\u306f\u5927\u304d\u304f\u5206\u3051\u308b\u30684\u3064<\/h3>\n<p>\u65e5\u672c\u306e\u66f8\u4f53\u306e\u6b74\u53f2\u306f\u3001\u6b74\u53f2\u304c\u9577\u304f\u307e\u305f\u8af8\u8aac\u3042\u308b\u305f\u3081\u4ed6\u306e\u8a18\u4e8b\u306b\u8b72\u308a\u3001\u3053\u3053\u3067\u306f\u73fe\u5728\u4e3b\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b4\u3064\u306e\u66f8\u4f53\u306e\u7d39\u4ecb\u306b\u7559\u3081\u3066\u304a\u304d\u305f\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41434\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/JapanFont.png\" alt=\"JapanFont\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/JapanFont.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/JapanFont-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/JapanFont-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/JapanFont-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/JapanFont-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/JapanFont-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u3056\u3063\u304f\u308a\u3068\u3057\u305f\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3002<br \/>\n<strong>\u660e\u671d\u4f53:<\/strong>\u7e26\u7dda\u304c\u6a2a\u7dda\u3088\u308a\u3082\u3084\u3084\u592a\u3044\u66f8\u4f53\u3002\u6a2a\u7dda\u306e\u7d42\u70b9\u306b\u4e09\u89d2\u5f62\u306e\u300c\u3046\u308d\u3053\u300d\u304c\u3042\u308b\u306e\u304c\u7279\u5fb4\u3067\u3042\u308b\u3002\u69d8\u3005\u306a\u5834\u9762\u3067\u4f7f\u308f\u308c\u3066\u304a\u308a\u3001\u99b4\u67d3\u307f\u306e\u3042\u308b\u66f8\u4f53\u3060\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u306f\u305a\u3002<\/p>\n<p><strong>\u30b4\u30b7\u30c3\u30af\u4f53:<\/strong>\u7e26\u7dda\u3068\u6a2a\u7dda\u306e\u592a\u3055\u304c\u307b\u307c\u5747\u7b49\u306e\u66f8\u4f53\u3002\u76ee\u306b\u5165\u3063\u3066\u304d\u3084\u3059\u304f\u3001\u8aad\u307f\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3042\u308b\u3002\u3053\u306e4\u3064\u306e\u4e2d\u3067\u306f\u4e00\u756a\u30e2\u30c0\u30f3\u306a\u5370\u8c61\u3002<\/p>\n<p><strong>\u4e38\u30b4\u30b7\u30c3\u30af\u4f53:<\/strong>\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u30b4\u30b7\u30c3\u30af\u4f53\u3092\u4e38\u3081\u305f\u66f8\u4f53\u3002\u72ec\u7279\u306a\u53ef\u611b\u3055\u304c\u7279\u5fb4\u3067\u3001\u512a\u3057\u3044\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<br \/>\n<strong>\u6977\u66f8\u4f53:<\/strong>\u7b46\u4f7f\u3044\u3092\u8272\u6fc3\u304f\u53cd\u6620\u3055\u305b\u305f\u66f8\u4f53\u3002\u6b74\u53f2\u3092\u611f\u3058\u308b\u3053\u3068\u304c\u51fa\u6765\u3001\u548c\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6f14\u51fa\u3059\u308b\u969b\u306b\u771f\u3063\u5148\u306b\u601d\u3044\u6d6e\u304b\u3079\u308b\u66f8\u4f53\u3060\u308d\u3046\u3002<\/p>\n<h2>\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h2>\n<h3>\u30d5\u30a9\u30f3\u30c8\u304c\u4e16\u754c\u89b3\u3092\u4f5c\u308b<\/h3>\n<p>\u5192\u982d\u3067\u3082\u89e6\u308c\u305f\u3088\u3046\u306b\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u306e\u9593\u306b\u306f\u5bc6\u63a5\u306a\u95a2\u4fc2\u6027\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u9593\u9055\u3044\u306a\u3044\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u4e00\u756a\u6700\u521d\u306e\u7a93\u53e3\u3068\u3082\u8a00\u3048\u308b\u30bf\u30a4\u30c8\u30eb\u3084\u30ed\u30b4\u306e\u30d5\u30a9\u30f3\u30c8\u306f\u3001\u305d\u306e<strong>\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4e16\u754c\u89b3\u3092\u4f1d\u3048\u308b\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u5f79\u5272<\/strong>\u3092\u62c5\u3063\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u5b9f\u4f8b\u3068\u3057\u3066\u6628\u5e74\u5927\u30d2\u30c3\u30c8\u3057\u305f\u90a6\u753b\u306e\u30bf\u30a4\u30c8\u30eb\u30d5\u30a9\u30f3\u30c8\u3092\u4f7f\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u306e\u304b\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41356\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/yourname1.png\" alt=\"yourname1\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/yourname1.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/yourname1-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/yourname1-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/yourname1-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/yourname1-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/yourname1-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41364\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/magazine.png\" alt=\"magazine\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/magazine.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/magazine-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/magazine-704x394.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/magazine-688x385.png 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/magazine-341x191.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/magazine-624x349.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u2191\u6b21\u306b\u96d1\u8a8c\u3092\u8cb7\u3046\u6642\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u306e\u30d5\u30a9\u30f3\u30c8\u306b\u6ce8\u76ee\u3057\u3066\u9078\u3093\u3067\u307f\u3066\u3082\u9762\u767d\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<h3>SAINT LAURENT\u306f\u6570\u5341\u5e74\u3082\u306e\u9593\u4f7f\u308f\u308c\u7d9a\u3051\u305f\u30ed\u30b4\u3092\u5909\u66f4\u3057\u3001\u82e5\u8005\u306e\u652f\u6301\u3092\u7372\u5f97<\/h3>\n<p>\u305d\u306e\u4e00\u65b9\u3067\u6b74\u53f2\u304c\u3042\u308a\u306a\u304c\u3089\u601d\u3044\u5207\u3063\u3066\u30ed\u30b4\u306e\u30d5\u30a9\u30f3\u30c8\u3092\u5909\u66f4\u3057\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3082\u3042\u308b\u3002<strong>\u4e2d\u3067\u3082\u30b5\u30f3\u30ed\u30fc\u30e9\u30f3\u306e\u30d6\u30e9\u30f3\u30c9\u540d\u304a\u3088\u3073\u30ed\u30b4\u5909\u66f4<\/strong>\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u4eba\u306e\u307f\u306a\u3089\u305a\u3001\u591a\u304f\u306e\u4eba\u306b\u885d\u6483\u3092\u4e0e\u3048\u305f\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41444\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/ysl.jpg\" alt=\"ysl\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/ysl.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/ysl-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/ysl-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/ysl-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/ysl-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/05\/ysl-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u2191\u5f93\u6765\u306eVera Humana95\u3068\u547c\u3070\u308c\u308b\u30d5\u30a9\u30f3\u30c8\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30ed\u30b4(\u4e0a)\u304b\u3089\u3001Helvetica\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305f\u3082\u306e(\u4e0b)\u306b\u5909\u66f4\u3002\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u3067\u30e2\u30c0\u30f3\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u30ed\u30b4\u306b\u751f\u307e\u308c\u5909\u308f\u3063\u305f\u3002<\/p>\n<p>\u30b5\u30f3\u30ed\u30fc\u30e9\u30f3\u3092\u5098\u4e0b\u306b\u53ce\u3081\u308b\u30b1\u30ea\u30f3\u30b0\u306b\u3088\u308b\u3068\u3001\u30b5\u30f3\u30ed\u30fc\u30e9\u30f3\u306e\u7dcf\u53ce\u5165\u306f\u30ed\u30b4\u5909\u66f4\u3092\u542b\u3081\u305f<strong>\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5f8c\u306e3\u5e74\u9593\u30672\u500d\u3082\u5897\u52a0<\/strong>\u3002<\/p>\n<p>\u82e5\u8005\u305f\u3061\u306b\u3082\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u5730\u4f4d\u306e\u78ba\u7acb\u306b\u6210\u529f\u3057\u3001Wallpaper\u8a8c\u306e\u9078\u3076\u300c\u30d9\u30b9\u30c8\u30fb\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8cde\u300d\u3092\u53d7\u8cde\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u8fd1\u5e74\u7a00\u306b\u898b\u308b\u3053\u306e\u5927\u898f\u6a21\u306a\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u5927\u6210\u529f\u306b\u7d42\u308f\u3063\u305f\u3068\u8a00\u3063\u3066\u9593\u9055\u3044\u306a\u3044\u3060\u308d\u3046\u30021962\u5e74\u306b\u30aa\u30fc\u30c8\u30af\u30c1\u30e5\u30fc\u30eb\u30e1\u30be\u30f3\uff08\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u5c02\u9580\u5e97\uff09\u3068\u3057\u3066\u59cb\u307e\u3063\u305f\u30a4\u30f4\u30fb\u30b5\u30f3\u30ed\u30fc\u30e9\u30f3\u306f\u898b\u4e8b\u306b\u82e5\u8005\u306b\u3082\u652f\u6301\u3055\u308c\u308b<strong>\u201c\u30a4\u30b1\u3066\u308b\u201d\u30d6\u30e9\u30f3\u30c9\u3078\u3068\u751f\u307e\u308c\u5909\u308f\u3063\u305f<\/strong>\u306e\u3060\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<blockquote><p>\u201cDon\u2019t try to be original. Just try to be good.\u201d<\/p><\/blockquote>\n<p>\u69d8\u3005\u306a\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3067\u77e5\u3089\u308c\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u754c\u306e\u30d4\u30ab\u30bd\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u308b\u30dd\u30fc\u30eb\u30fb\u30e9\u30f3\u30c9\u306f\u3001\u201cLess is More&#8221;\u3084\u201dGod is in the detail\u201d\u7b49\u306e\u767a\u8a00\u3067\u77e5\u3089\u308c\u3066\u3044\u308b\u30df\u30fc\u30b9\u30fb\u30d5\u30a1\u30f3\u30fb\u30c7\u30eb\u30fb\u30ed\u30fc\u30a8\u306e\u540d\u8a00\u3067\u3042\u308b\u201cI don\u2019t want to be interesting. I want to be good.\u201d\u3092\u8a00\u3044\u63db\u3048\u3001<strong>\u201cDon\u2019t try to be original. Just try to be good.\u201d<\/strong>\u3068\u3044\u3046\u8a00\u8449\u3092\u6b8b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u30c7\u30b6\u30a4\u30f3\u306e\u4e16\u754c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30bb\u30f3\u30b9\u304c\u826f\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u4eba\u9054\u5168\u54e1\u306b\u5171\u901a\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u308b\u3088\u3046\u306b\u601d\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3069\u308c\u3060\u3051\u4ed5\u7acb\u3066\u306e\u826f\u3044\u30b9\u30fc\u30c4\u3092\u7740\u3066\u3044\u3066\u3082\u30b7\u30e3\u30c4\u306e\u8896\u304c\u5c11\u3057\u9577\u3044\u3060\u3051\u3067\u5168\u4f53\u306e\u96f0\u56f2\u6c17\u304c\u7de0\u307e\u3089\u305a\u30ab\u30c3\u30b3\u60aa\u3044\u3002\u307e\u3055\u306b\u201cDon\u2019t try to be original. Just try to be good.\u201d\u305d\u306e\u3082\u306e\u3060\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u306b\u3082\u540c\u69d8\u306e\u3053\u3068\u304c\u8a00\u3048\u308b\u3060\u308d\u3046\u3002\u3069\u308c\u3060\u3051\u30c7\u30b6\u30a4\u30f3\u304c\u512a\u308c\u3066\u3044\u3066\u3082\u30d5\u30a9\u30f3\u30c8\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u7d71\u4e00\u611f\u306e\u306a\u3044\u4ed5\u4e0a\u304c\u308a\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4e0a\u624b\u304f\u30cf\u30de\u308c\u3070\u81ea\u7136\u3068\u5168\u4f53\u306e\u96f0\u56f2\u6c17\u3092\u5e95\u4e0a\u3052\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u30ec\u30d9\u30eb\u3092\u4e00\u3064\u4e0a\u3078\u3068\u62bc\u3057\u4e0a\u3052\u3066\u304f\u308c\u308b\u3002\u4e0a\u8ff0\u3057\u305f\u6b74\u53f2\u3068\u5b9f\u4f8b\u304c\u8868\u3059\u3088\u3046\u306b\u3001<strong>\u76ee\u7684\u3053\u305d\u304c\u305d\u306e\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u826f\u3057\u60aa\u3057\u3092\u6c7a\u3081\u308b<\/strong>\u306e\u3060\u3002<\/p>\n<p>\u53c2\u8003<br \/>\nhttps:\/\/designinstruct.com\/typography\/typography-history-crash-course-5min\/<\/p>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #2-26 \u6587\u5b57\u304c\u4f1d\u3048\u308b\u30c7\u30b6\u30a4\u30f3\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u5165\u9580\u3010\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c #2\u3011\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/786ZGRcr5Izj2vLvvJFoIW?utm_source=oembed\"><\/iframe><\/p><\/div>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u3042\u306a\u305f\u304c\u30c7\u30b6\u30a4\u30ca\u30fc\u3067\u3042\u308d\u3046\u304c\u306a\u304b\u308d\u3046\u304c\u3001\u300c\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u300d\u306b\u89e6\u308c\u308b\u3053\u3068\u306a\u304f\u7d42\u308f\u308b\u65e5\u306a\u30691\u65e5\u3082\u7121\u3044\u3060\u308d\u3046\u3002\u306a\u305c\u306a\u3089\u6587\u5b57\u3068\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u306f\u5207\u3063\u3066\u3082\u5207\u308a\u96e2\u305b\u306a\u3044\u95a2\u4fc2\u3067\u3042\u308a\u3001\u73fe\u4ee3\u306b\u304a\u3044\u3066\u6587\u5b57\u3053\u305d\u304c\u4e00\u756a\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u3042\u308b\u304b\u3089\u3060\u3002<\/p>\n","protected":false},"author":91,"featured_media":68977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[350,213,216],"class_list":["post-41323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-350","tag-213","tag-216"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/41323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=41323"}],"version-history":[{"count":70,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/41323\/revisions"}],"predecessor-version":[{"id":55017,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/41323\/revisions\/55017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/68977"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=41323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=41323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=41323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}