{"id":40787,"date":"2017-04-02T14:58:24","date_gmt":"2017-04-02T05:58:24","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=40787"},"modified":"2023-06-01T03:54:18","modified_gmt":"2023-05-31T18:54:18","slug":"brand-code","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/brand-code\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u306e\u907a\u4f1d\u5b50 &#8211; \u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u3068\u306f\uff1f\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#3\u3011"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u300c<strong>\u76f8\u624b\u306b\u81ea\u5206\u3092\u3069\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u305f\u3044\u304b<\/strong>\u300d\u3053\u308c\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306e\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3068\u306a\u308b\u3002<\/p>\n<p>\u305d\u308c\u304c\u4f01\u696d\u306e\u5834\u5408\u3082\u3042\u308c\u3070\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u90fd\u5e02\u3084\u500b\u4eba\u306b\u81f3\u308b\u307e\u3067\u3001\u4eba\u3005\u53d7\u3051\u53d6\u308b\u3059\u3079\u3066\u306e\u4e8b\u67c4\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u9054\u6210\u3059\u308b\u3079\u304d\u30a4\u30e1\u30fc\u30b8\u3092\u30af\u30ea\u30a2\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u308c\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3001\u8aa4\u89e3\u3092\u62db\u3044\u305f\u308a\u6c42\u3081\u308b\u7d50\u679c\u304c\u5f97\u3089\u308c\u306b\u304f\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u4eba\u306b\u4f8b\u3048\u3066\u307f\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3002\u81ea\u5206\u304c\u5468\u308a\u306e\u4eba\u305f\u3061\u3001\u7279\u306b\u3042\u307e\u308a\u89aa\u3057\u304f\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u77e5\u3089\u306a\u3044\u4eba\u306b\u5bfe\u3057\u3066\u201d\u3053\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306e\u4eba\u201d\u306b\u601d\u308f\u308c\u305f\u3044\u3092\u6700\u521d\u306b\u30af\u30ea\u30a2\u306b\u3059\u308b\u4e8b\u3067\u8a00\u52d5\u3084\u670d\u88c5\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u30dd\u30b9\u30c8\u5185\u5bb9\u304c\u81ea\u305a\u3068\u5b9a\u307e\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306b\u601d\u308f\u308c\u305f\u3044\u306e\u304b\u3001\u30af\u30fc\u30eb\u306b\u53d7\u3051\u53d6\u3089\u308c\u305f\u3044\u306e\u304b\u3002\u6c17\u8efd\u306b\u9023\u7d61\u3057\u3066\u6b32\u3057\u3044\u306e\u304b\u3001\u624b\u304c\u5c4a\u304d\u306b\u304f\u3044\u30a4\u30e1\u30fc\u30b8\u306b\u3057\u305f\u3044\u306e\u304b\u3002\u30a4\u30f3\u30c6\u30ea\u306b\u898b\u305b\u305f\u3044\u306e\u304b\u3001\u5eb6\u6c11\u7684\u306a\u96f0\u56f2\u6c17\u3092\u91b8\u3057\u51fa\u3057\u305f\u3044\u306e\u304b\u3002<\/p>\n<p>\u305d\u306e\u65b9\u5411\u6027\u3092\u307e\u305a\u306f\u5b9a\u3081\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4e8b\u3067\u3001\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u69cb\u7bc9\u30d7\u30ed\u30bb\u30b9\u304c\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u907a\u4f1d\u5b50\u8a2d\u8a08\u56f3<\/h2>\n<p>\u307b\u307c\u3059\u3079\u3066\u306e\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u5bfe\u3057btrax\u3067\u306f\u4e00\u756a\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u306e\u4f5c\u6210\u3092\u30b4\u30fc\u30eb\u3068\u3057\u305f\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u7d4c\u55b6\u5c64\u3092\u542b\u3081\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306e\u4e3b\u8981\u30e1\u30f3\u30d0\u30fc\u3092\u96c6\u3081\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u65b9\u3005\u306b\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u51fa\u3057\u3066\u3082\u3089\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u308b\u4e8b\u3067\u305d\u306e\u5f8c\u306e\u30c7\u30b6\u30a4\u30f3\u5de5\u7a0b\u3092\u975e\u5e38\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6301\u3064\u771f\u9ac4\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u308c\u3092\u6700\u5927\u5316\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u306e\u4f5c\u6210\u3067\u3042\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u00a0 (Brand Code) \u306e\u201dCode\u201d\u3068\u306f\u907a\u4f1d\u5b50\u3092\u8868\u3059\u82f1\u8a9e\u306e (Genetic Code) \u304c\u8a9e\u6e90\u3067\u3042\u308a\u3001\u305d\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u907a\u4f1d\u5b50\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u5de5\u7a0b\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u5ea6\u907a\u4f1d\u5b50\u3092\u6c7a\u3081\u3066\u3057\u307e\u3048\u3070\u305d\u306e\u5f8c\u306e\u30ed\u30b4\u3084\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3001\u30b5\u30a4\u30c8\u3001\u5e83\u544a\u3001\u5e97\u8217\u30c7\u30b6\u30a4\u30f3\u3001\u63a5\u5ba2\u65b9\u6cd5\u306a\u3069\u306e\u201d\u5b50\u4f9b\u305f\u3061\u201d\u306e\u306f\u3063\u304d\u308a\u3068\u3057\u305f\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3001\u3082\u3063\u3068\u3082\u57fa\u672c\u7684\u304b\u3064\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u306a\u308b\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u306e\u4e2d\u8eab\u3092\u7d39\u4ecb<\/h2>\n<p>\u3067\u306f\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u306a\u308b\u3082\u306e\u306e\u4e2d\u8eab\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3002\u4e00\u6614\u524d\u306a\u3089\u4f01\u696d\u79d8\u5bc6\u3068\u3082\u8a00\u3048\u308b\u305d\u306e\u69cb\u6210\u5185\u5bb9\u3092\u516c\u958b\u3057\u305f\u3044\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u306b\u304a\u3051\u308bbtrax\u306e\u30d6\u30e9\u30f3\u30c9\u30d0\u30ea\u30e5\u30fc\u304c\u201d\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u80b2\u3066\u308b&#8221;\u3053\u3068\u306b\u3042\u308b\u304b\u3089\u3067\u3042\u308a\u3002\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u304c\u80b2\u3064\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u304c\u305d\u306e\u4e00\u90e8\u306b\u3082\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u4eca\u56de\u306e\u4f8b\u3067\u306fbtrax\u81ea\u8eab\u306e\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u3092\u30b5\u30f3\u30d7\u30eb\u3068\u3057\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>1. Brand Value &#8211; \u30d6\u30e9\u30f3\u30c9\u30d0\u30ea\u30e5\u30fc<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3084\u30e6\u30fc\u30b6\u30fc\u3001\u76f8\u624b\u306b\u5bfe\u3057\u3066\u4e0e\u3048\u308b\u3079\u304d\u4fa1\u5024<\/p>\n<p>\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3066\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308a\u305f\u3044\u304b\u3002\u6700\u7d42\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3068\u89e6\u308c\u5408\u3046\u3053\u3068\u3067\u76f8\u624b\u304c\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u306b\u306a\u308b\u304b\u306e\u5b9a\u7fa9\u3002<\/p>\n<p><strong>\u4f8b) btrax\u306e\u30d6\u30e9\u30f3\u30c9\u30d0\u30ea\u30e5\u30fc<\/strong><\/p>\n<blockquote><p>Designing the Future by Bridging the Gaps<\/p><\/blockquote>\n<ol>\n<li>\u30c7\u30b6\u30a4\u30f3\u3092\u901a\u3058\u3066\u4e16\u306e\u4e2d\u306b\u5b58\u5728\u3059\u308b\u69d8\u3005\u306a\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u3053\u3068\u3067\u672a\u6765\u3092\u4f5c\u308a\u51fa\u3059\u3002<\/li>\n<li>\u6700\u9069\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u901a\u3058\u3066\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u6c42\u3081\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u3002<\/li>\n<li>\u9769\u65b0\u6027\u3068\u666e\u904d\u6027\u3092\u5171\u5b58\u3055\u305b\u308b\u4e8b\u306b\u3088\u308a\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u65b0\u305f\u306a\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u70ba\u306e\u66ff\u3048\u306e\u5229\u304b\u306a\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u306e\u5b58\u5728\u3067\u3042\u308a\u7d9a\u3051\u308b\u3002<\/li>\n<\/ol>\n<h3>2. Brand Target &#8211; \u30d6\u30e9\u30f3\u30c9\u30bf\u30fc\u30b2\u30c3\u30c8<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u727d\u5f15\u5f79\u3068\u306a\u308b\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u3084\u30e6\u30fc\u30b6\u30fc\u3001\u4eba\u3005\u3092\u5b9a\u7fa9\u3059\u308b\u3002<\/p>\n<p>\u305d\u308c\u306b\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u306f\u306a\u3044\u4eba\u305f\u3061\u306b\u5bfe\u3057\u3066\u306e\u4f59\u8a08\u306f\u914d\u616e\u3092\u6975\u529b\u6e1b\u3089\u3059\u52b9\u679c\u304c\u3042\u308b\u3002\u3053\u3053\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u306a\u308b\u3079\u304f\u5177\u4f53\u7684\u306b\u3001\u4f01\u696d\u3084\u30b0\u30eb\u30fc\u30d7\u5358\u4f4d\u3067\u306f\u306a\u304f\u201d\u4eba\u201d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3002<\/p>\n<p><strong>\u4f8b) btrax\u306e\u30d6\u30e9\u30f3\u30c9\u30bf\u30fc\u30b2\u30c3\u30c8<\/strong><\/p>\n<blockquote><p>\u30c7\u30b6\u30a4\u30f3\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u6d3b\u7528\u3057\u3066<br \/>\n\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3057\u305f\u3044\u4f01\u696d<\/p><\/blockquote>\n<ul>\n<li>\u4f01\u696d\u306e\u7d4c\u55b6\u5c64<\/li>\n<li>\u4f01\u696d\u306e\u4e8b\u696d\u62c5\u5f53\u8005<\/li>\n<li>\u4f01\u696d\u6d77\u5916\u4e8b\u696d\u62c5\u5f53\u8005<\/li>\n<li>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d<\/li>\n<li>\u4eca\u5f8c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u82e5\u624b\u3084\u5b66\u751f<\/li>\n<\/ul>\n<h3>3. Brand Keywords &#8211; \u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9<\/h3>\n<p>\u305d\u306e\u3089\u3057\u3055\u3092\u8868\u73fe\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n<p>\u3053\u3053\u3067\u4f1d\u3048\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u201d\u8a00\u8449\u201d\u306b\u3057\u3066\u8868\u73fe\u3059\u308b\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6570\u306f5\u304b\u308910\u7a0b\u5ea6\u3067\u53ef\u80fd\u306a\u9650\u308a\u7c21\u6f54\u306a\u77ed\u3044\u8868\u73fe\u304c\u671b\u307e\u308c\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u308c\u307e\u3067\u3059\u3067\u306b\u6301\u3061\u5408\u308f\u305b\u3066\u3044\u308b\u30a4\u30e1\u30fc\u30b8\u3068\u4eca\u5f8c\u80b2\u3093\u3067\u3044\u304d\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u4e21\u65b9\u3092\u305d\u308c\u305e\u308c\u6570\u7a2e\u985e\u4e26\u3079\u3001\u8fd1\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7d71\u5408\u3057\u3001\u30d5\u30a1\u30a4\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u4e26\u3079\u3066\u3044\u304f\u3002<\/p>\n<p><strong>\u4f8b) btrax\u306e\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9<\/strong> (\u3059\u3067\u306b\u6301\u3061\u5408\u308f\u305b\u3066\u3044\u308b\u2192\u3053\u308c\u304b\u3089\u80b2\u307f\u305f\u3044\u4fa1\u5024\u306e\u9806)<\/p>\n<ul>\n<li><strong>Diverse<\/strong> \u591a\u69d8\u6027<\/li>\n<li><strong>Unique<\/strong> \u72ec\u5275\u6027<\/li>\n<li><strong>Fun<\/strong> \u697d\u3057\u3055<\/li>\n<li><strong>Curious<\/strong> \u8208\u5473\u6df1\u3044<\/li>\n<li><strong>Flexible<\/strong> \u67d4\u8edf\u6027<\/li>\n<li><strong>Clear<\/strong> \u7121\u99c4\u304c\u7121\u3044<\/li>\n<li><strong>Essential<\/strong> \u672c\u8cea\u7684<\/li>\n<li><strong>Integral<\/strong> \u8ef8\u304c\u3076\u308c\u306a\u3044<\/li>\n<\/ul>\n<h3>4. Brand View &#8211; \u30d6\u30e9\u30f3\u30c9\u30d3\u30e5\u30fc<\/h3>\n<p>\u4e0a\u8a18\u306e\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30ed\u30b8\u30ab\u30eb\u306a\u5de6\u8133\u3060\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u3053\u3061\u3089\u306f\u53f3\u8133\u3001\u30ed\u30b8\u30c3\u30af\u3067\u8003\u3048\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u76f4\u611f\u7684\u306a\u611f\u899a\u3067\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8868\u73fe\u3059\u308b\u3002<\/p>\n<p>\u305d\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u4e00\u822c\u7684\u306b\u201d\u30e0\u30fc\u30c9\u30dc\u30fc\u30c9&#8221;\u3068\u547c\u3070\u308c\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u30a4\u30e1\u30fc\u30b8\u3092\u4f7f\u3063\u305f\u8868\u73fe\u3002\u305d\u308c\u306b\u30d7\u30e9\u30b9\u3057\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u201d\u3089\u3057\u3044\u201d\u66f2\u3082\u9078\u3076\u3053\u3068\u3067\u8996\u899a\u3068\u8074\u899a\u3092\u6d3b\u7528\u3057\u305f\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u3002<\/p>\n<p><strong>\u4f8b) btrax\u306e\u30d6\u30e9\u30f3\u30c9\u30d3\u30e5\u30fc<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-40789 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/1.jpg\" alt=\"1\" width=\"715\" height=\"417\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/1.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/1-300x175.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/1-704x411.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/1-660x385.jpg 660w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/1-341x199.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/1-624x364.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><strong>1. \u30dd\u30eb\u30b7\u30a7\u306b\u3088\u308b\u672a\u6765\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u30ab\u30fc<\/strong><\/p>\n<ul>\n<li>\u6a5f\u80fd\u7684\u3067\u6d17\u7df4\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>\u7121\u99c4\u304c\u5c11\u306a\u3044<\/li>\n<li>\u898b\u305f\u76ee\u306e\u304b\u3063\u3053\u3088\u3055\u3068\u5b9f\u7528\u6027\u3092\u517c\u306d\u5099\u3048\u3066\u3044\u308b<\/li>\n<li>\u5fc5\u8981\u5145\u5206\u306a\u6027\u80fd\u3092\u4fdd\u6301\u3057\u3066\u3044\u308b<\/li>\n<li>\u5207\u308a\u6368\u3066\u3066\u3044\u308b\u9867\u5ba2\u5c64\u304c\u5c11\u306a\u3044<\/li>\n<\/ul>\n<p><strong>2. \u30c0\u30a4\u30a2\u30e2\u30f3\u30c9<\/strong><\/p>\n<ul>\n<li>\u900f\u660e\u6027\u304c\u9ad8\u3044<\/li>\n<li>\u5f37\u56fa\u3067\u3042\u308b<\/li>\n<li>\u591a\u9762\u7684\u306a\u8f1d\u304d\u304c\u3042\u308b<\/li>\n<li>\u8ab0\u3082\u304c\u8a8d\u3081\u308b\u30c8\u30c3\u30d7\u306e\u5ea7<\/li>\n<li>\u69d8\u3005\u306a\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u306b\u5229\u7528\u53ef\u80fd<\/li>\n<\/ul>\n<p><strong>3. \u591a\u69d8\u6027\u306e\u3042\u308b\u30c1\u30fc\u30e0<\/strong><\/p>\n<ul>\n<li>\u591a\u69d8\u6027\u304c\u9ad8\u3044<\/li>\n<li>\u697d\u3057\u3044<\/li>\n<li>\u7570\u306a\u308b\u6587\u5316\u3092\u8a8d\u3081\u3042\u308b<\/li>\n<li>\u30aa\u30fc\u30d7\u30f3\u306a\u96f0\u56f2\u6c17<\/li>\n<li>\u660e\u308b\u304f\u6d3b\u767a<\/li>\n<\/ul>\n<p><strong>4. \u95c7\u3092\u901f\u3044\u30b9\u30d4\u30fc\u30c9\u3067\u9032\u3080\u5149<\/strong><\/p>\n<ul>\n<li>\u672a\u6765\u3092\u898b\u636e\u3048\u308b<\/li>\n<li>\u901f\u3044\u30b9\u30d4\u30fc\u30c9<\/li>\n<li>\u660e\u308b\u3044\u5c06\u6765<\/li>\n<li>\u81ea\u3089\u304c\u7a81\u304d\u9032\u3080<\/li>\n<li>\u7121\u9650\u306e\u53ef\u80fd\u6027<\/li>\n<\/ul>\n<p><strong>5. \u65e5\u672c\u5200<\/strong><\/p>\n<ul>\n<li>\u92ed\u3044<\/li>\n<li>\u8efd\u3044<\/li>\n<li>\u65e9\u3044<\/li>\n<li>\u7814\u304e\u3059\u307e\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>\u7cbe\u9032\u3057\u7d9a\u3051\u308b<\/li>\n<\/ul>\n<p><strong>6. \u30aa\u30fc\u30d7\u30f3\u306a\u96f0\u56f2\u6c17\u306e\u30aa\u30d5\u30a3\u30b9<\/strong><\/p>\n<ul>\n<li>\u900f\u660e\u6027<\/li>\n<li>\u958b\u653e\u611f<\/li>\n<li>\u660e\u308b\u3044<\/li>\n<li>\u697d\u3057\u3044<\/li>\n<li>\u30ea\u30e9\u30c3\u30af\u30b9\u3067\u304d\u308b<\/li>\n<\/ul>\n<p><strong>7. \u8349\u539f\u3067\u304a\u8336\u30bf\u30a4\u30e0<\/strong><\/p>\n<ul>\n<li>\u30ea\u30e9\u30c3\u30af\u30b9<\/li>\n<li>\u6c17\u6301\u3061\u304c\u843d\u3061\u7740\u304f<\/li>\n<li>\u8003\u3048\u304c\u6574\u7406\u3055\u308c\u308b<\/li>\n<li>\u7121\u99c4\u304c\u7121\u3044<\/li>\n<li>\u30af\u30ea\u30a2\u306a\u601d\u8003<\/li>\n<\/ul>\n<p><strong>8. \u5e0c\u671b\u3092\u6301\u3063\u305f\u5c11\u5e74<\/strong><\/p>\n<ul>\n<li>\u529b\u5f37\u3044<\/li>\n<li>\u6210\u9577\u6027<\/li>\n<li>\u53ef\u80fd\u6027<\/li>\n<li>\u5e0c\u671b<\/li>\n<li>\u7a4d\u6975\u6027<\/li>\n<\/ul>\n<p><strong>9. \u30d1\u30ba\u30eb\u306e\u6700\u5f8c\u306e\u30d4\u30fc\u30b9<\/strong><\/p>\n<ul>\n<li>\u6574\u7406\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>\u30e6\u30cb\u30fc\u30af<\/li>\n<li>Just fit<\/li>\n<li>\u5b8c\u7d50\u3059\u308b<\/li>\n<li>\u304f\u307f\u4e0a\u3052\u3089\u308c\u308b<\/li>\n<\/ul>\n<p><strong>10. \u3075\u308f\u3075\u308f\u306e\u72ac (Cooper)<\/strong><\/p>\n<ul>\n<li>\u89aa\u3057\u307f\u3084\u3059\u3044<\/li>\n<li>\u6d3b\u767a<\/li>\n<li>\u80fd\u52d5\u7684<\/li>\n<li>\u512a\u3057\u3044<\/li>\n<li>\u53ef\u611b\u3089\u3057\u3044<\/li>\n<\/ul>\n<p><strong>11. \u98a8\u8239\u3067\u6d6e\u304d\u4e0a\u304c\u308b<\/strong><\/p>\n<ul>\n<li>\u6d6e\u904a\u611f<\/li>\n<li>\u5c06\u6765\u6027<\/li>\n<li>\u30b5\u30dd\u30fc\u30c8<\/li>\n<li>\u30c1\u30fc\u30e0\u30ef\u30fc\u30af<\/li>\n<li>\u53ef\u80fd\u6027<\/li>\n<\/ul>\n<p><strong>12. Home of the Brave &#8211; TOTO<\/strong><\/p>\n<ul>\n<li>\u30a2\u30e1\u30ea\u30ab\u7684<\/li>\n<li>\u6d3b\u529b\u306e\u3042\u308b<\/li>\n<li>\u52c7\u6c17\u4ed8\u3051\u308b<\/li>\n<li>\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u3063\u307d\u3044<\/li>\n<li>\u30bb\u30f3\u30b9\u304c\u826f\u3044<\/li>\n<\/ul>\n<h3>4. Brand Positioning &#8211; \u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/h3>\n<p>\u8fd1\u3044\u30d5\u30a3\u30fc\u30eb\u30c9\u306b\u304a\u3051\u308b\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u76ee\u6307\u3059\u3079\u304d\u201d\u4f4d\u7f6e\u201d\u3092\u5b9a\u3081\u308b<\/p>\n<p>\u3082\u3063\u3068\u3082\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u5fb4\u306e\u4e00\u3064\u3068\u3057\u3066\u305d\u306e\u30e6\u30cb\u30fc\u30af\u304c\u3042\u3052\u3089\u308c\u308b\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u305d\u306e\u4fa1\u5024\u3084\u5370\u8c61\u304c\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u304b\u3076\u308b\u72b6\u614b\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u5b9a\u3081\u308c\u308c\u3066\u3044\u306a\u3044\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u76ee\u6307\u3059\u3079\u304d\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30e6\u30cb\u30fc\u30af\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u76ee\u6307\u3059\u3002\u73fe\u5728\u306e\u4f4d\u7f6e (\u534a\u900f\u660e)\u304b\u3089\u76ee\u6307\u3059\u3079\u304d\u5834\u6240\u3092\u77e2\u5370\u3067\u8868\u793a\u3059\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u306e\u56f3\u304c\u3042\u304f\u307e\u3067&#8221;\u76f8\u624b\u304c\u53d7\u3051\u53d6\u308b\u5370\u8c61&#8221;\u3067\u3042\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3084\u4f01\u696d\u7af6\u4e89\u529b\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u3044\u306a\u3044\u4e8b\u3002\u305d\u306e\u70b9\u306b\u304a\u3044\u3066\u306f\u4e8b\u696d\u8a08\u753b\u306b\u304a\u3051\u308b\u7af6\u5408\u6bd4\u8f03\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002<\/p>\n<div id=\"attachment_65613\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65613\" class=\"size-full wp-image-65613\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/brand-positioning-btrax.png\" alt=\"btrax\u306e\u30d7\u30e9\u30f3\u3069\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\" width=\"830\" height=\"477\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/brand-positioning-btrax.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/brand-positioning-btrax-300x172.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2017\/04\/brand-positioning-btrax-768x441.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65613\" class=\"wp-caption-text\">btrax\u306e\u30d7\u30e9\u30f3\u3069\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/p><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u201c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u201d\u3068\u805e\u304f\u3068\u4f55\u304b\u6577\u5c45\u304c\u9ad8\u3044\u611f\u3058\u304c\u3059\u308b\u304c\u3001\u624b\u59cb\u3081\u306b\u4e0a\u8a18\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u305d\u3063\u3066\u81ea\u5206\u81ea\u8eab\u306e\u30d6\u30e9\u30f3\u30c9\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u3066\u307f\u308b\u3068\u975e\u5e38\u306b\u9762\u767d\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u3088\u308a\u8a73\u3057\u3044\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u969b\u3084\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u306f<a href=\"mailto:tokyo@btrax.com\" target=\"_blank\" rel=\"noopener\">tokyo@btrax.com<\/a>\u307e\u3067\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/branding\/\" target=\"_blank\" rel=\"noopener\">\u4eca\u3055\u3089\u4eba\u306b\u306f\u805e\u304d\u306b\u304f\u3044\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u300d<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/branding-pt1\/\" target=\"_blank\" rel=\"noopener\">\u30d6\u30e9\u30f3\u30c9\u3092\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306b\u5909\u63db\u3055\u305b\u308b5\u3064\u306e\u69cb\u6210\u8981\u7d20\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6559\u79d1\u66f8 Pt.1\u3011<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/branding-pt2\/\" target=\"_blank\" rel=\"noopener\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u69cb\u7bc9\u65b9\u6cd5\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6559\u79d1\u66f8 Pt.2\u3011<\/a><\/li>\n<\/ul>\n<p style=\"text-align: right;\">\u7b46\u8005: <a href=\"https:\/\/twitter.com\/BrandonKHill\" target=\"_blank\" rel=\"noopener\">Brandon K. Hill<\/a> \/ CEO, <a href=\"https:\/\/www.btrax.com\/jp\" target=\"_blank\" rel=\"noopener\">btrax, Inc.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u300c\u76f8\u624b\u306b\u81ea\u5206\u3092\u3069\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u305f\u3044\u304b\u300d\u3053\u308c\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306e\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3068\u306a\u308b\u3002 \u305d\u308c\u304c\u4f01\u696d\u306e\u5834\u5408\u3082\u3042\u308c\u3070\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u90fd\u5e02\u3084\u500b\u4eba\u306b\u81f3\u308b\u307e\u3067\u3001\u4eba\u3005\u53d7\u3051\u53d6\u308b\u3059\u3079\u3066\u306e\u4e8b\u67c4\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u9054\u6210\u3059\u308b [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":65609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[216,588,225],"class_list":["post-40787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-216","tag-588","tag-225"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/40787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=40787"}],"version-history":[{"count":21,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/40787\/revisions"}],"predecessor-version":[{"id":65897,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/40787\/revisions\/65897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/65609"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=40787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=40787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=40787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}