{"id":35517,"date":"2016-06-08T16:00:45","date_gmt":"2016-06-08T23:00:45","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=35517"},"modified":"2025-11-18T17:31:50","modified_gmt":"2025-11-18T08:31:50","slug":"jp-brands2","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/jp-brands2\/","title":{"rendered":"\u3010\u65e5\u672c\u304b\u3089\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3092 Part 2.\u3011\u30b9\u30c8\u30fc\u30ea\u30fc\u3053\u305d\u304c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u6e90\u6cc9\u3067\u3042\u308b"},"content":{"rendered":"<div class='wp_content_tag clearfix'><blockquote><p>A PRODUCT IS A STORY, NOT A LIST OF FEATURES<br \/>\n\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u3060\u3002\u898b\u305f\u76ee\u3067\u3082\u6027\u80fd\u3067\u3082\u306a\u3044\u3002<\/p><\/blockquote>\n<p>\u201c\u65e5\u672c\u306b\u306f\u7d20\u6674\u3089\u3057\u3044\u6280\u8853\u304c\u3042\u308b\u201d 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class=\"wp-embedded-content\" data-secret=\"TDZMXllwyw\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/jp-craftsman\/\">\u65e5\u672c\u306e\u6280\u8853\u529b\u304c\u4e16\u754c\u7684\u306b\u3059\u3054\u3044\u672c\u5f53\u306e\u7406\u7531<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u65e5\u672c\u306e\u6280\u8853\u529b\u304c\u4e16\u754c\u7684\u306b\u3059\u3054\u3044\u672c\u5f53\u306e\u7406\u7531&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/jp-craftsman\/embed\/#?secret=viHtG2ix7R#?secret=TDZMXllwyw\" data-secret=\"TDZMXllwyw\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u305d\u308c\u3082\u3069\u3053\u304b\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u90e8\u54c1\u3068\u3057\u3066\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u81ea\u3089\u304c\u8868\u821e\u53f0\u306b\u7acb\u3063\u3066\u4e16\u754c\u4e2d\u306e\u8ab0\u3082\u304c\u77e5\u308b\u3088\u3046\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u76ee\u6307\u3057\u3066\u3002\u3084\u308a\u65b9\u6b21\u7b2c\u3067\u306f\u305d\u308c\u3092\u9054\u6210\u51fa\u6765\u308b\u3060\u3051\u306e\u7d20\u8cea\u3092\u5341\u5206\u306b\u5099\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u3067\u306f\u305d\u306e\u201c\u3084\u308a\u65b9\u201d\u3068\u306f\u3044\u3063\u305f\u3044\u4f55\u306a\u306e\u304b\u3002\u524d\u56de\u306e<a href=\"https:\/\/blog.btrax.com\/jp\/jp-brands1\/\">Part1 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id=\"attachment_64952\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-64952\" class=\"size-full wp-image-64952\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/10\/long-lasting-companies.png\" alt=\"\u4e16\u754c\u306e\u9577\u5bff\u4f01\u696d\u306e\u591a\u304f\u304c\u65e5\u672c\u4f01\u696d\" width=\"830\" height=\"480\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/10\/long-lasting-companies.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/10\/long-lasting-companies-300x173.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/10\/long-lasting-companies-768x444.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-64952\" class=\"wp-caption-text\">\u4e16\u754c\u306e\u9577\u5bff\u4f01\u696d\u306e\u591a\u304f\u304c\u65e5\u672c\u4f01\u696d<\/p><\/div>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u78ba\u5b9f\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u306f\u305a\u3060\u3002\u3057\u304b\u3057\u305d\u308c\u304c\u4f1d\u3063\u3066\u304d\u3066\u3044\u306a\u3044\u3002<\/p>\n<p>\u305d\u308c\u306f\u5f7c\u3089\u304c\u307e\u3060<strong>\u300c\u201c\u6280\u8853\u201d\u3060\u3051\u304c\u201c\u4fa1\u5024\u201d\u3060\u300d<\/strong>\u3068\u601d\u3063\u3066\u3044\u308b\u304b\u3089\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u4fa1\u5024\u306e\u5909\u9077\u306b\u307e\u3060\u6c17\u4ed8\u3044\u3066\u3044\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<strong>\u4f1d\u3048\u308b\u52aa\u529b\u3092\u3057\u3066\u3044\u306a\u3044<\/strong>\u306e\u3060\u3068\u3057\u305f\u3089\u3001\u975e\u5e38\u306b\u3082\u3063\u305f\u3044\u306a\u3044\u3053\u3068\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<h2>\u6b74\u53f2\u3068\u4f1d\u7d71\u306e\u4f7f\u3044\u65b9<\/h2>\n<p>\u305d\u3093\u306a\u65e5\u672c\u306e\u8001\u8217\u4f01\u696d\u3092\u5c3b\u76ee\u306b\u3001\u53e4\u304f\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u69cb\u7bc9\u3092\u91cd\u8981\u8996\u3057\u3066\u304d\u305f\u306e\u304c\u4eca\u3084<strong>\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9<\/strong>\u3068\u547c\u3070\u308c\u308b\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u9054\u3060\u3002\u6700\u521d\u306f\u5c0f\u3055\u306a\u5de5\u623f\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u305f\u5f7c\u3089\u3060\u304c\u5b9f\u306f\u5275\u696d\u3057\u305f\u306e\u306f\u3053\u3053150\u5e74\u3068\u65e5\u672c\u306e\u8001\u8217\u4f01\u696d\u306b\u6bd4\u3079\u308b\u3068\u307e\u3060\u65e5\u306f\u6d45\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5f7c\u3089\u306f<strong>\u6b74\u53f2\u3084\u4f1d\u7d71\u306e\u4f7f\u3044\u65b9\u304c\u975e\u5e38\u306b\u4e0a\u624b\u3044<\/strong>\u306e\u3060\u3002\u4f8b\u3048\u3070\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u304c\u65c5\u884c\u9784\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u59cb\u307e\u3063\u305f\u3053\u3068\u3084\u30a8\u30eb\u30e1\u30b9\u304c\u5143\u99ac\u5177\u30e1\u30fc\u30ab\u30fc\u3060\u3063\u305f\u3053\u3068\u306f\u8ab0\u3082\u304c\u4e00\u5ea6\u306f\u8033\u306b\u631f\u3093\u3060\u3053\u3068\u304c\u3042\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u306e\u4f8b<\/h3>\n<p>\u3053\u3053\u3067\u306f\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3092\u4f8b\u306b\u3042\u3052\u3066\u307f\u3088\u3046\u3002\u5f7c\u3089\u306f\u65c5\u884c\u9784\u30e1\u30fc\u30ab\u30fc\u3068\u3057\u3066\u5275\u696d\u3057\u305f\u3068\u3044\u3046\u300c\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u3092<strong>\u300c\u65c5\u300d<\/strong>\u3068\u3044\u3046\u30c6\u30fc\u30de\u306b\u307e\u3067\u6607\u83ef\u3055\u305b\u3001\u305d\u308c\u3092<strong>\u300e\u30f4\u30a3\u30c8\u30f3\u3089\u3057\u3055\u300f<\/strong>\u3068\u3057\u3066\u63b2\u3052\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u65c5\u884c\u9784\u3060\u3051\u306b\u7559\u307e\u3089\u305a\u3001\u8863\u670d\u3084\u9774\u3001\u8ca1\u5e03\u306a\u3069<strong>\u300e\u30f4\u30a3\u30c8\u30f3\u3089\u3057\u3044\u300f\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u305d\u306e\u3082\u306e\u3092\u63d0\u6848<\/strong>\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u5f7c\u3089\u306e\u624b\u639b\u3051\u308b\u3082\u306e\u306f\u3082\u306f\u3084\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u306e\u305d\u308c\u3067\u306f\u306a\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30012013\u5e74\u306b\u521d\u3068\u306a\u308b\u5bb6\u5177\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3057\u305f\u969b\u306b\u306f\u3001\u4f50\u85e4\u30aa\u30aa\u30ad\u6c0f\u306b\u3088\u3063\u3066\u8a2d\u7acb\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u30aa\u30d5\u30a3\u30b9\u300cnendo\u300d\u3068\u5171\u306b\u3001LED\u3068\u5145\u96fb\u6c60\u3092\u4f7f\u7528\u3057\u305f\u3001\u5dfb\u3044\u3066\u6301\u3061\u904b\u3079\u308b\u9769\u4e00\u679a\u306e\u7167\u660e\u5668\u5177\u3092\u767a\u8868\u3057\u8a71\u984c\u3068\u306a\u3063\u305f\u3002\u3053\u308c\u3082<strong>\u300e\u30f4\u30a3\u30c8\u30f3\u3089\u3057\u3044\u300f\u7167\u660e<\/strong>\u3068\u306f\u4f55\u304b\u3092\u8003\u3048\u305f\u4e0a\u3067\u306e\u3082\u306e\u3060\u308d\u3046\u3002<\/p>\n<p>\u307e\u305f\u3053\u306e\u300c\u65c5\u300d\u3068\u3044\u3046\u30c6\u30fc\u30de\u306b\u306f<strong>\u300c\u4eba\u751f\u305d\u306e\u3082\u306e\u3053\u305d\u304c\u65c5\u3060\u300d<\/strong>\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3082\u96a0\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u8a00\u308f\u305a\u3068\u77e5\u308c\u305f\u30bd\u9023\u6700\u5f8c\u306e\u66f8\u8a18\u9577\u3067\u3042\u308b\u30df\u30cf\u30a8\u30eb\u30fb\u30b4\u30eb\u30d0\u30c1\u30e7\u30d5\u304c\u30e2\u30ce\u30b0\u30e9\u30e0\u306e\u30dc\u30b9\u30c8\u30f3\u30d0\u30c3\u30b0\u3068\u5171\u306b\u30d9\u30eb\u30ea\u30f3\u306e\u58c1\u3092\u901a\u308a\u904e\u304e\u308b\u5e83\u544a\u3092\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u3060\u308d\u3046\u304b\u3002<\/p>\n<p><strong>\u201c\u306a\u305c\u4eba\u306f\u65c5\u3092\u3059\u308b\u306e\u304b\u3002\u4e16\u754c\u3092\u77e5\u308b\u305f\u3081\uff1f\u305d\u308c\u3068\u3082\u305d\u308c\u3092\u5909\u3048\u308b\u305f\u3081\uff1f\u201d<\/strong>\u3068\u3044\u3046\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3068\u5171\u306b<strong>\u793e\u4f1a\u4e3b\u7fa9\u56fd\u306e\u8c61\u5fb4<\/strong>\u304c<strong>\u6c11\u4e3b\u4e3b\u7fa9\u306e\u8c61\u5fb4<\/strong>\u3068\u3082\u8a00\u3048\u308b\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u304b\u3070\u3093\u3092\u6301\u3063\u3066\u3044\u308b\u59ff\u306f\u3001\u305f\u3060\u305f\u3060\u201d\u6280\u8853\u201d\u3084\u201d\u30c7\u30b6\u30a4\u30f3\u201d\u3092\u5ba3\u4f1d\u3059\u308b\u3088\u308a\u3082\u3001\u306f\u308b\u304b\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u305f\u306b\u9055\u3044\u306a\u3044\u3002<\/p>\n<p>\u3053\u306e\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u306e\u4f8b\u306e\u3088\u3046\u306b<strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u63b4\u3080\u52d5\u304d<\/strong>\u304c\u4eca\u3044\u308d\u3044\u308d\u306a\u696d\u754c\u3067\u8d77\u3053\u308a\u59cb\u3081\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<h2>\u5727\u5012\u7684\u306a\u30a2\u30c3\u30d7\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u751f\u307f\u51fa\u3057\u305f\u3082\u306e<\/h2>\n<blockquote><p>The Best Brands are Built on Great Stories.<br \/>\n\u7d20\u6674\u3089\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u7d20\u6674\u3089\u3057\u3044\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3082\u3068\u3065\u3044\u3066\u4f5c\u3089\u308c\u308b<br \/>\n\u2014Ian Rowden, CMO, Virgin Group<\/p><\/blockquote>\n<p>\u4eca\u3084\u4e16\u754c\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u30e9\u30f3\u30ad\u30f3\u30b0\u7b2c\u4e00\u4f4d\u306b\u541b\u81e8\u3057\u3066\u3044\u308b\u30a2\u30c3\u30d7\u30eb\u3082\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u3063\u3066\u4eca\u306e\u5730\u4f4d\u3092\u7bc9\u304d\u4e0a\u3052\u305f\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u5275\u696d\u8005\u3067\u3042\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u304c\u81ea\u8eab\u306e\u5f79\u5272\u3092\u201d\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u201d\u3067\u306f\u306a\u304f\u3001<strong>\u201cKeeper of the Vision (\u30d3\u30b8\u30e7\u30f3\u3092\u4fdd\u3061\u7d9a\u3051\u308b\u8005)\u201d<\/strong>\u3068\u547c\u3076\u3088\u3046\u306b\u3001\u5f7c\u3089\u306f\u30d3\u30b8\u30e7\u30f3\u306e\u5171\u6709\u3092\u975e\u5e38\u306b\u5927\u5207\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001Mac\u3084iPhone\u3001iPod\u306a\u3069\u5f7c\u3089\u306e\u751f\u307f\u51fa\u3057\u3066\u304d\u305f\u88fd\u54c1\u306f\u6a5f\u80fd\u7684\u306b\u3082\u30c7\u30b6\u30a4\u30f3\u7684\u306b\u3082\u975e\u5e38\u306b\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u3082\u306e\u3070\u304b\u308a\u3060\u3002\u3057\u304b\u3057\u3001\u3082\u3057\u305d\u308c\u3060\u3051\u306a\u3089\u3070\u3001Sony\u3084Samsung\u306a\u3069\u4ed6\u306e\u7af6\u5408\u9054\u306b\u3082\u4ed8\u3051\u5165\u308b\u9699\u304c\u3042\u3063\u305f\u306f\u305a\u3060\u3002<\/p>\n<p>\u5c11\u306a\u304f\u3068\u3082\u65b0\u88fd\u54c1\u767a\u58f2\u306e\u4f55\u65e5\u3082\u524d\u304b\u3089\u3042\u305d\u3053\u307e\u3067\u306e\u884c\u5217\u304c\u751f\u307e\u308c\u308b\u3088\u3046\u306a\u3053\u3068\u306f\u7121\u304b\u3063\u305f\u3060\u308d\u3046\u3002\u305d\u308c\u3082\u6bd4\u8f03\u7684\u4e0d\u5177\u5408\u304c\u591a\u3044\u3068\u3055\u308c\u3066\u3044\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3060\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u306e\u201c\u30a2\u30c3\u30d7\u30eb\u30d6\u30e9\u30f3\u30c9\u201d\u3092\u78ba\u7acb\u3055\u305b\u305f\u306e\u306f\u4f55\u304b\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u30fc\u304c\u3042\u3063\u305f\u306b\u9055\u3044\u306a\u3044\u3002\u305d\u308c\u3053\u305d\u304c\u30b9\u30c8\u30fc\u30ea\u30fc\u306a\u306e\u3060\u3002<\/p>\n<h3>Mac\u3082iPhone\u3082iPod\u3082\u624b\u6bb5\u306b\u904e\u304e\u306a\u3044<\/h3>\n<p>\u201d\u6d88\u8cbb\u8005\u304c\u671b\u3093\u3067\u3044\u308b\u58f2\u308c\u308b\u88fd\u54c1\u201d\u3092\u4f5c\u308b\u306e\u306f\u4f01\u696d\u3068\u3057\u3066\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u3060\u308d\u3046\u3002\u30a2\u30c3\u30d7\u30eb\u3082\u4f8b\u5916\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u305d\u308c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5f7c\u3089\u306f\u88fd\u54c1\u3092\u5f7c\u3089\u306e <strong>\u201cMission= \u4fe1\u5ff5\u201d \u3092\u4f1d\u3048\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/strong>\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3002\u3053\u308c\u306f\u88fd\u54c1\u305d\u306e\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4ed6\u306e\u7af6\u5408\u3068\u306f\u5927\u304d\u306a\u9055\u3044\u3067\u3042\u308b\u3002<\/p>\n<p>\u5f7c\u3089\u306f\u58f2\u308b\u305f\u3081\u306bMac\u3084iPod\u3092\u4f5c\u3063\u305f\u3068\u3044\u3046\u3088\u308a\u3082\u3001<strong>\u201c\u4f1d\u3048\u305f\u3044\u3053\u3068\u3092\u4f1d\u3048\u308b\u305f\u3081\u306bMac\u3084iPod\u304c\u5fc5\u8981\u3060\u3063\u305f\u201d <\/strong>\u3068\u3044\u3046\u8a00\u3046\u65b9\u304c\u9069\u5207\u306a\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65e5\u672c\u306e\u4f01\u696d\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u4ed6\u306e\u7af6\u5408\u304c\u5f53\u6642\u306e\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3060\u3063\u305f<strong>\u201c\u8efd\u304f\u3066\u6301\u3061\u904b\u3073\u3084\u3059\u3044\u97f3\u697d\u30d7\u30ec\u30fc\u30e4\u30fc<\/strong>\u201d\u3092\u4f5c\u3063\u3066\u3044\u305f\u4e2d\u3001\u30a2\u30c3\u30d7\u30eb\u306f<strong>\u201c\u91cd\u304f\u3066\u5927\u304d\u3044\u97f3\u697d\u30d7\u30ec\u30fc\u30e4\u30fc\u201d<\/strong>\u3092\u767a\u58f2\u3057\u305f\u3002\u305d\u308c\u3082\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u5f37\u6c17\u306e\u4fa1\u683c\u8a2d\u5b9a\u3067\u3002\u3053\u308c\u304c<strong>\u521d\u4ee3iPod<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u8a73\u3057\u304f\u306f\u7701\u7565\u3059\u308b\u304c\u3001\u30a2\u30c3\u30d7\u30eb\u304c<strong>\u201c\u97f3\u697d\u3092\u697d\u3057\u3093\u3067\u6b32\u3057\u3044\u201d<\/strong>\u3068\u3044\u3046\u60f3\u3044\u3092\u4e57\u305b\u305fiPod\u306f\u201c\u91cd\u3055\u201d\u3082\u201c\u5024\u6bb5\u201d\u3092\u3082\u76f8\u624b\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u3066\u3044\u3063\u305f\u3002\u3053\u306e\u5f8c\u306e\u6210\u529f\u306f\u307f\u306a\u3055\u3093\u3082\u77e5\u308b\u3068\u3053\u308d\u3060\u308d\u3046\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"euD8RRuHSE\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/imac-history\/\">Apple\u306e\u5fa9\u6d3b\u3068\u8e8d\u9032\u306e\u30b7\u30f3\u30dc\u30eb iMac\u306e\u9032\u5316\u3092\u30c7\u30b6\u30a4\u30f3\u8996\u70b9\u3067\u632f\u308a\u8fd4\u308b<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Apple\u306e\u5fa9\u6d3b\u3068\u8e8d\u9032\u306e\u30b7\u30f3\u30dc\u30eb iMac\u306e\u9032\u5316\u3092\u30c7\u30b6\u30a4\u30f3\u8996\u70b9\u3067\u632f\u308a\u8fd4\u308b&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/imac-history\/embed\/#?secret=haz3ublXVf#?secret=euD8RRuHSE\" data-secret=\"euD8RRuHSE\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>\u201c\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u305d\u306e\u3082\u306e\u306a\u306e\u3088\u201d<\/h3>\n<p>\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3084\u30a2\u30c3\u30d7\u30eb\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u4eca\u591a\u304f\u306e\u5206\u91ce\u306b\u304a\u3044\u3066\u73fe\u5728\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u3044\u4f01\u696d\u3068\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u306e\u5dee\u5225\u5316\u3092\u62c5\u3063\u3066\u3044\u308b\u306e\u306f\u88fd\u54c1\u3067\u306f\u306a\u304f\u305d\u3046\u3044\u3063\u305f<strong>\u201c\u30d3\u30b8\u30e7\u30f3\u3078\u306e\u5171\u611f\u201d<\/strong>\u3084<strong>\u201c\u4fa1\u5024\u89b3\u306e\u5171\u6709\u201d<\/strong>\u3068\u3044\u3063\u305f<strong>\u201c\u30b9\u30c8\u30fc\u30ea\u30fc\u201d<\/strong>\u306e\u90e8\u5206\u306b\u3053\u305d\u3042\u308b\u306e\u3060\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SDH7e4TNFn\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/equity\/\">\u3053\u308c\u304b\u3089\u306e\u4f1a\u793e\u306b\u6700\u3082\u91cd\u8981\u306a\u8cc7\u7523: \u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30fb\u30a8\u30af\u30a4\u30c6\u30a3<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3053\u308c\u304b\u3089\u306e\u4f1a\u793e\u306b\u6700\u3082\u91cd\u8981\u306a\u8cc7\u7523: \u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30fb\u30a8\u30af\u30a4\u30c6\u30a3&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/equity\/embed\/#?secret=Aqws6BdkdC#?secret=SDH7e4TNFn\" data-secret=\"SDH7e4TNFn\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p><strong>Starbucks<\/strong><br \/>\n\u201cTo inspire and nurture the human spirit \u2014 One person, one cup, and one neighborhood at a time.\u201d<br \/>\n\u4eba\u3005\u306e\u5fc3\u3092\u8c4a\u304b\u3067\u6d3b\u529b\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u30fc\u3072\u3068\u308a\u306e\u304a\u5ba2\u69d8\u3001\u4e00\u676f\u306e\u30b3\u30fc\u30d2\u30fc\u3001\u305d\u3057\u3066\u3072\u3068\u3064\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304b\u3089\u3002<\/p>\n<p><strong>Red Bull<\/strong><br \/>\n\u201cRed Bull Gives You Wings!\u201d<br \/>\n\u306e\u3069\u304c\u6e07\u3044\u305f\u304b\u3089\u3058\u3083\u306a\u3044\u3002\u7ffc\u3092\u624b\u306b\u5165\u308c\u308b\u305f\u3081\u306b\u30ec\u30c3\u30c9\u30d6\u30eb\u3092\u98f2\u3081\u3002<\/p>\n<p><strong>NIKE<\/strong><br \/>\n\u201cJUST DO IT\u201d<br \/>\n\u8a00\u3044\u8a33\u3059\u308b\u306a\u3002\u3068\u306b\u304b\u304f\u3084\u308c\u3002<\/p>\n<p>\u6c7a\u3057\u3066\u305d\u306e\u88fd\u54c1\u306e\u826f\u3055\u3067\u306f\u306a\u3044\u3002\u5f7c\u3089\u304c\u63d0\u4f9b\u3059\u308b\u3082\u306e\u306f\u5f7c\u3089\u306e<strong>\u201cMission= \u4fe1\u5ff5\u201d<\/strong>\u3067\u3042\u308b\u3002<strong>\u30b3\u30fc\u30d2\u30fc<\/strong>\u3082<strong>\u30a8\u30ca\u30b8\u30fc\u30c9\u30ea\u30f3\u30af<\/strong>\u3082<strong>\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba<\/strong>\u3082<strong>\u305d\u308c\u3092\u4f1d\u3048\u308b\u5a92\u4f53<\/strong>\u3067\u3057\u304b\u306a\u3044\u306e\u3060\u3002<\/p>\n<p>\u30a2\u30c3\u30d7\u30eb\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3057\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u3068\u3082\u5171\u306b\u50cd\u3044\u305fAlessandra Ghini\u6c0f\u306f\u3053\u3046\u8a9e\u308b\u3002<\/p>\n<blockquote><p>It\u2019s easy to fall into features and facts,<br \/>\nbut Apple&#8217;s brand was about the story.<br \/>\n\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u898b\u305f\u76ee\u3084\u6027\u80fd\u306b\u76ee\u304c\u884c\u304d\u304c\u3061\u3060\u3051\u3069\u3001<br \/>\n\u5b9f\u306f\u30a2\u30c3\u30d7\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u305d\u306e\u3082\u306e\u306a\u306e\u3088<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"j04tjft1LS\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/lifestyle-brands\/\">\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u3068\u306f &#8211; \u305d\u306e\u4ee3\u8868\u4e8b\u4f8b\u3068\u69cb\u7bc9\u65b9\u6cd5 &#8211;<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u3068\u306f &#8211; \u305d\u306e\u4ee3\u8868\u4e8b\u4f8b\u3068\u69cb\u7bc9\u65b9\u6cd5 &#8211;&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/lifestyle-brands\/embed\/#?secret=PtJDzz78fz#?secret=j04tjft1LS\" data-secret=\"j04tjft1LS\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u4f5c\u308a\u65b9<\/h2>\n<h3>\u300cWhy\u300d\u3053\u305d\u304c\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3<\/h3>\n<p>\u3067\u306f\u73fe\u4ee3\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ad\u30fc\u30d5\u30a1\u30af\u30bf\u30fc\u3067\u3042\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u306f\u3069\u306e\u3088\u3046\u306b\u751f\u307f\u51fa\u3055\u308c\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u305d\u308c\u306f\u300c\u4f55\u3092\u4fe1\u3058\u3066\u3044\u308b\u306e\u304b\u30fb\u306a\u305c\u305d\u306e\u88fd\u54c1\u3092\u4f5c\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u300cWhy\u300d\u306e\u90e8\u5206\u3092\u78ba\u7acb\u3055\u305b\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u307e\u308b\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u305d\u306e\u300cWhy\u300d\u3053\u305d\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306a\u3063\u3066\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u63b4\u307f\u3001\u5f7c\u3089\u306b\u3068\u3063\u3066\u305d\u306e\u4f1a\u793e\u3092<strong>\u300c\u7279\u5225\u306a\u3082\u306e\u300d<\/strong>\u306b\u3059\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u300c\u4f55\u3092\u4fe1\u3058\u3066\u3044\u308b\u306e\u304b\u30fb\u4f55\u3092\u4f1d\u3048\u305f\u3044\u306e\u304b\u30fb\u4f55\u3092\u3057\u305f\u3044\u306e\u304b\u300d\u305d\u3093\u306a\u8cea\u554f\u306b\u3088\u3063\u3066\u6d6e\u304d\u4e0a\u304c\u3063\u3066\u304f\u308b<strong>\u300c\u306a\u305c\u305d\u308c\u3092\u4f5c\u308b\u306e\u304b\u300d<\/strong>\u3068\u3044\u3046\u6839\u6e90\u306e\u4fa1\u5024\u89b3\u3092\u6398\u308a\u8d77\u3053\u3059\u3053\u3068\u3067\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u306f\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u304f\u308b\u306f\u305a\u3060\u3002<\/p>\n<h3>\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3068\u3044\u3046\u3053\u3068<\/h3>\n<p>\u3057\u304b\u3057\u3001\u300c\u826f\u3044\u7269\u3092\u4f5c\u308c\u3070\u81ea\u7136\u3068\u4e16\u306e\u4e2d\u306b\u4f1d\u308f\u308b\u300d\u306a\u3093\u3066\u3053\u3068\u304c\u4e16\u754c\u57fa\u6e96\u3067\u306f\u8d77\u3053\u308a\u3048\u306a\u3044\u3053\u3068\u3068\u540c\u3058\u3088\u3046\u306b<strong>\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u3063\u3066\u78ba\u7acb\u3055\u308c\u305f\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u3088\u308b\u7d20\u6674\u3089\u3057\u3044\u30d3\u30b8\u30e7\u30f3\u306f\u201c\u52dd\u624b\u306b\u201d\u4e16\u306e\u4e2d\u306b\u51fa\u56de\u308a\u201c\u52dd\u624b\u306b\u201d\u6d88\u8cbb\u8005\u9054\u306e\u5fc3\u306b\u97ff\u3044\u3066\u3044\u304f\u300d\u306a\u3093\u3066\u3053\u3068\u306f\u306a\u3044<\/strong>\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u3069\u3093\u306a\u7d20\u6674\u3089\u3057\u3044\u30d3\u30b8\u30e7\u30f3\u3082\u6d88\u8cbb\u8005\u3068\u30b7\u30a7\u30a2\u51fa\u6765\u3066\u3044\u306a\u3051\u308c\u3070\u305d\u3053\u306b\u4fa1\u5024\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u306f\u306a\u3044\u306e\u3060\u3002<\/p>\n<p>\u4e16\u306e\u4e2d\u306b\u767a\u4fe1\u3057\u305f\u6642\u306b\u4fa1\u5024\u89b3\u3092\u5171\u6709\u51fa\u6765\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u6d88\u8cbb\u8005\u306b\u308f\u304b\u308a\u3084\u3059\u3044\u5f62\u306b\u5909\u63db\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u308c\u304c<strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u201c\u30c7\u30b6\u30a4\u30f3\u201d\u3059\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c7\u30b6\u30a4\u30f3\u306b\u3064\u3044\u3066\u30c7\u30b6\u30a4\u30f3\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u300cStorymaker\u300d\u306e\u30d3\u30e8\u30eb\u30f3\u30fb\u30a2\u30a4\u30d2\u30b7\u30e5\u30c6\u30c3\u30c9\u6c0f\u306f\u5148\u65e5\u958b\u50ac\u3055\u308c\u305f\u300cDESIGN for Innovation 2016\u300d\u3067\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u51fa\u6c41\u3068\u540c\u69d8\u306b\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u98df\u3079\u3084\u3059\u3044\u3088\u3046\u306b\u8abf\u7406<\/strong>\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u3084\u30e1\u30c7\u30a3\u30a2\u304c\u8a71\u3057\u305f\u304f\u306a\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u300d\u3068\u8a9e\u3063\u3066\u3044\u308b\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u51fa\u6c41\u306b\u4f8b\u3048\u308b\u3053\u3068\u3067\u3069\u3093\u306a\u201c\u7f8e\u5473\u3057\u3044\u201d\u30b9\u30c8\u30fc\u30ea\u30fc\u3082\u4e16\u306e\u4e2d\u3078\u3068\u4f1d\u3048\u3089\u308c\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u4fa1\u5024\u3092\u6301\u305f\u306a\u3044\u3053\u3068\u3092\u8aac\u660e\u3057\u3066\u304f\u308c\u305f\u3002<\/p>\n<h3>\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb\u304b\u3089\u59cb\u307e\u308b<\/h3>\n<p>\u307e\u305a\u306f\u300cWhy\u300d\u306b\u3088\u3063\u3066\u6d6e\u304d\u4e0a\u304c\u3063\u3066\u304f\u308b\u81ea\u3089\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u57fa\u306b\u30d3\u30b8\u30e7\u30f3\u3092\u78ba\u7acb\u3055\u305b\u308b\u3053\u3068\u3002\u305d\u3057\u3066\u305d\u306e\u30d3\u30b8\u30e7\u30f3\u306b\u6d88\u8cbb\u8005\u304c\u5171\u611f\u3057\u3066\u3001\u5468\u308a\u306e\u4eba\u3068\u5171\u6709\u3057\u305f\u3044\u3068\u601d\u308f\u305b\u308b\u70ba\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u3002<\/p>\n<p>\u305d\u3093\u306a\u3053\u3068\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u73fe\u5728\u306e<strong>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6700\u3082\u91cd\u8981\u306a\u3053\u3068<\/strong>\u3060\u3068\u8a00\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3rDM0iOMZh\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/brand-story-formula\/\">\u6d77\u5916\u306e\u8457\u540d\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u5b66\u3076\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u6d77\u5916\u306e\u8457\u540d\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u5b66\u3076\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/brand-story-formula\/embed\/#?secret=JTxRdP5uYk#?secret=3rDM0iOMZh\" data-secret=\"3rDM0iOMZh\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>Why \u2192 How \u2192 What<\/h2>\n<p>30\u5e74\u524d\u307e\u3067\u306f<strong>\u300cWhat\u300d(\u4f55\u3092)<\/strong>\u3068\u3044\u3046<strong>\u6a5f\u80fd\u3084\u6280\u8853<\/strong>\u3060\u3051\u3067\u4fa1\u5024\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u305f\u3002<\/p>\n<p>\u3084\u304c\u3066<strong>\u300cHow\u300d(\u3069\u306e\u3088\u3046\u306b)<\/strong>\u3068\u3044\u3046<strong>\u30c7\u30b6\u30a4\u30f3\u7684\u306a\u4fa1\u5024<\/strong>\u304c\u91cd\u8996\u3055\u308c\u59cb\u3081\u3001\u73fe\u5728\u3067\u306f<strong>\u300cWhy\u300d(\u306a\u305c)\u00a0<\/strong>\u3068\u3044\u3046<strong>\u201c\u30b9\u30c8\u30fc\u30ea\u30fc\u201d\u30fb\u201c\u610f\u5473\u6027\u201d<\/strong>\u3068\u3044\u3046\u3068\u3053\u308d\u307e\u3067\u7121\u3044\u3068\u3001\u4ed6\u306e\u4f01\u696d\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308c\u305a\u3001\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\u3057\u3066\u3044\u307e\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u6d88\u8cbb\u8005\u306b\u8a8d\u77e5\u3055\u308c\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u96e3\u3057\u304f\u306a\u3063\u3066\u6765\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e16\u754c\u3067\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f<strong>\u201c\u5171\u611f\u201d\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u6642\u4ee3<\/strong>\u306a\u306e\u3060\u3002<\/p>\n<p style=\"line-height: 1.71429; margin-bottom: 1.71429rem;\">\uff08\u53c2\u8003\uff1a\u4e16\u754c\u3067\u6700\u3082\u6709\u540d\u306aTED\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u3064\u3067\u3042\u308b<a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action?language=ja\" target=\"_blank\" rel=\"noopener\">\u30b5\u30a4\u30e2\u30f3 \u30b7\u30cd\u30c3\u30af: \u512a\u308c\u305f\u30ea\u30fc\u30c0\u30fc\u306f\u3069\u3046\u3084\u3063\u3066\u884c\u52d5\u3092\u4fc3\u3059\u304b<\/a>\u3082\u3053\u306eWhy \u2192 How \u2192 What \u306e\u5927\u5207\u3055\u3092\u8a9e\u3063\u3066\u3044\u308b\u3002\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3054\u89a7\u306b\u306a\u3063\u3066\u307f\u3066\u6b32\u3057\u3044\u3002\uff09<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"5xqu13pNSq\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/simon-sinek\/\">\u30b5\u30a4\u30e2\u30f3\u30fb\u30b7\u30cd\u30c3\u30af\u304b\u3089\u5b66\u3076\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7 12\u306e\u6975\u610f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30b5\u30a4\u30e2\u30f3\u30fb\u30b7\u30cd\u30c3\u30af\u304b\u3089\u5b66\u3076\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7 12\u306e\u6975\u610f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/simon-sinek\/embed\/#?secret=yLFcZZy2Bu#?secret=5xqu13pNSq\" data-secret=\"5xqu13pNSq\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>\u307e\u3068\u3081<\/h3>\n<p>\u300c\u3072\u305f\u3059\u3089\u826f\u3044\u7269\u3092\u4f5c\u308a\u7d9a\u3051\u308b\u3002\u300d\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u7cbe\u795e\u3067\u3042\u308b\u3053\u3068\u306b\u306f\u9593\u9055\u3044\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u4e16\u754c\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u6700\u4f4e\u6761\u4ef6\u3067\u3057\u304b\u306a\u3044\u3002\u60c5\u5831\u5316\u793e\u4f1a\u306b\u3088\u3063\u3066\u56fd\u969b\u9593\u306e\u8ddd\u96e2\u304c\u305a\u3063\u3068\u8fd1\u304f\u306a\u3063\u305f\u73fe\u5728\u306b\u304a\u3044\u3066\u3001\u6b66\u5668\u304c\u6280\u8853\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3060\u3002<\/p>\n<p>\u3082\u3046\u4e00\u6b69\u6df1\u6398\u308a\u3057\u3066\u307f\u3066\u6b32\u3057\u3044\u3002<\/p>\n<blockquote><p>\u300c\u3042\u306a\u305f\u306f\u7d20\u6674\u3089\u3057\u3044\u6280\u8853\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u88fd\u54c1\u3092\u4f5c\u308b\u306e\u3067\u3059\u304b\uff1f<br 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