{"id":35269,"date":"2016-05-15T14:02:55","date_gmt":"2016-05-15T21:02:55","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=35269"},"modified":"2022-04-18T09:16:32","modified_gmt":"2022-04-18T00:16:32","slug":"service-design","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/service-design\/","title":{"rendered":"\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1f\u3010\u30e2\u30ce\u304b\u3089\u30b5\u30fc\u30d3\u30b9\u3078\u3011"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u5f0a\u793e\u3067\u306f\u3001\u65e5\u9803\u3088\u308a<strong>\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3044\u3066\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u91cd\u8981\u6027<\/strong>\u3092\u63d0\u5531\u3057\u3066\u304a\u308a\u3001&#8221;UX&#8221;\u3001&#8221;\u30c7\u30b6\u30a4\u30f3\u601d\u8003&#8221;\u3001&#8221;\u4eba\u9593\u4e2d\u5fc3\u8a2d\u8a08&#8221;\u3068\u3044\u3063\u305f\u591a\u7a2e\u591a\u69d8\u306a\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u3092\u767a\u4fe1\u3055\u305b\u3066\u9802\u3044\u3066\u3044\u308b\u3002\u305d\u3053\u3067\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u305f\u3044\u30c8\u30d4\u30c3\u30af\u306f\u3001<strong>\u201d\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u201d<\/strong>\u3060\u3002<\/p>\n<blockquote><p>\u3053\u308c\u304b\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30e2\u30ce\u3088\u308a\u4f53\u9a13\u304c\u4fa1\u5024\u306b\u306a\u308b<\/p><\/blockquote>\n<p>\u3053\u308c\u306f\u30012\u6708\u306b\u7d4c\u6e08\u7523\u696d\u7701\u4e3b\u50ac\u3067\u884c\u308f\u308c\u305f\u300e\u65b0\u4e8b\u696d\u5275\u9020\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9&amp;Connect!\u300f\u3067\u5f0a\u793eCEO\u306e\u30d6\u30e9\u30f3\u30c9\u30f3\u304c\u767b\u58c7\u3055\u305b\u3066\u9802\u3044\u305f\u969b\u306b\u8ff0\u3079\u305f\u8a00\u8449\u3067\u3042\u308b\u3002\u3053\u3053\u6570\u5e74\u3067\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5927\u304d\u306a\u5909\u9769\u304c\u8a2a\u308c\u3066\u304a\u308a\u3001Airbnb\u3084Uber\u306a\u3069\u306e\u30e6\u30cb\u30b3\u30fc\u30f3\u4f01\u696d\u304b\u3089Amazon\u306a\u3069\u306e\u5927\u4f01\u696d\u307e\u3067\u3001\u69d8\u3005\u306a\u4f01\u696d\u306b\u3088\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30b5\u30fc\u30d3\u30b9\u5316\u304c\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u8aac\u660e\u3055\u305b\u3066\u9802\u3044\u305f\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0kptmzstnk\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/design-shift\/\">DESIGN Shift: \u3053\u308c\u304b\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30e2\u30ce\u3088\u308a\u4f53\u9a13\u304c\u4fa1\u5024\u306b\u306a\u308b<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;DESIGN Shift: \u3053\u308c\u304b\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30e2\u30ce\u3088\u308a\u4f53\u9a13\u304c\u4fa1\u5024\u306b\u306a\u308b&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/design-shift\/embed\/#?secret=NvLcQ9rXpd#?secret=0kptmzstnk\" data-secret=\"0kptmzstnk\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u4eca\u56de\u306f\u3001\u305d\u3093\u306a\u30b5\u30fc\u30d3\u30b9\u306e\u672c\u8cea\u3092\u898b\u6975\u3081\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3044\u3002\u201d\u77e5\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u77e5\u3089\u306a\u3044\u201d\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3A to Z\u3068\u984c\u3057\u3001\u305d\u306e\u5b9a\u7fa9\u304b\u3089\u5fc5\u8981\u6027\u3084\u4ed6\u306e\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u3068\u306e\u9055\u3044\u307e\u3067\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u7d10\u89e3\u3044\u3066\u3044\u304f\u306e\u3067\u3001\u65e2\u306b\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u65b9\u3082\u4eca\u56de\u521d\u3081\u3066\u805e\u3044\u305f\u65b9\u3082\u3001\u662f\u975e\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u9802\u304d\u305f\u3044\u3002<\/p>\n<h2>\u30b5\u30fc\u30d3\u30b9\u304c\u751f\u307f\u51fa\u3059\u74b0\u5883\u304b\u3089\u898b\u76f4\u3059<\/h2>\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u3001\u554f\u984c\u5b9a\u7fa9\u3084\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u901a\u3057\u3066\u3088\u308a\u826f\u3044\u30b5\u30fc\u30d3\u30b9\u74b0\u5883\u3092\u4f5c\u308a\u4e0a\u3052\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3092\u6307\u3059\u3002\u305d\u3057\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u30b4\u30fc\u30eb\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u3068\u5bfe\u8c61\u8005\u3068\u3044\u3063\u305f\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u5168\u3066\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u3001\u5f7c\u3089\u306b\u6e80\u8db3\u3057\u3066\u3082\u3089\u3046\u3088\u3046\u306a\u7d20\u6674\u3089\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u4f8b\u3092\u6319\u3052\u3088\u3046\u3002\u5177\u5408\u304c\u60aa\u3044\u305f\u3081\u75c5\u9662\u306b\u884c\u304f\u3068\u9577\u86c7\u306e\u5217\u304c\u3042\u308a\u30012\u6642\u9593\u5f85\u3064\u3053\u3068\u306b\u306a\u3063\u305f\u3002\u3088\u3046\u3084\u304f\u540d\u524d\u3092\u547c\u3070\u308c\u305f\u304b\u3068\u601d\u3046\u3068\u3001\u770b\u8b77\u5e2b\u306b\u554f\u8a3a\u7968\u3092\u66f8\u3044\u3066\u4f53\u6e29\u8a08\u3067\u4f53\u6e29\u3092\u56f3\u308b\u3088\u3046\u306b\u8a00\u308f\u308c\u3001\u66f4\u306b30\u5206\u5f85\u3064\u3053\u3068\u306b\u306a\u308a\u5177\u5408\u306f\u60aa\u3044\u3057\u9577\u6642\u9593\u5f85\u305f\u3055\u308c\u3066\u30a4\u30e9\u30a4\u30e9\u3059\u308b\u3057\u3067\u3001\u3068\u306b\u304b\u304f\u6700\u60aa\u306a\u6642\u9593\u3092\u904e\u3054\u3057\u305f\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u3001\u307e\u305a\u4f55\u304c\u554f\u984c\u304b\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3060\u3002\u60a3\u8005\u3092\u9577\u6642\u9593\u5f85\u305f\u305b\u3066\u3057\u307e\u3046\u539f\u56e0\u3001\u554f\u8a3a\u7968\u3084\u4f53\u6e29\u8a08\u3092\u6e21\u3059\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u4e00\u3064\u305a\u3064\u554f\u984c\u3092\u6d17\u3044\u51fa\u3057\u3066\u3044\u304f\u3002\u305d\u3057\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u5bfe\u8c61\u8005\u306e\u60a3\u8005\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u770b\u8b77\u5e2b\u3084\u533b\u5e2b\u306a\u3069\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u308f\u308b\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u9054\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u3057\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u70b9\u3092\u7d5e\u3063\u3066\u3044\u304f\u3002\u305d\u306e\u5f8c\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u751f\u307e\u308c\u305f\u30a2\u30a4\u30c7\u30a2\u3092\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3\u30b0\u3057\u306a\u304c\u3089\u8a66\u9a13\u7684\u306b\u8a66\u3057\u3066\u3044\u304d\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZrDVpo8uae\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking5\/\">\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306e\u57fa\u672c\u3068\u4f5c\u308a\u65b9 &#8211; \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 5<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306e\u57fa\u672c\u3068\u4f5c\u308a\u65b9 &#8211; \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 5&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/design-thinking5\/embed\/#?secret=Q9Ne8NpRKY#?secret=ZrDVpo8uae\" data-secret=\"ZrDVpo8uae\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>UX\u3001CX\u3001\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u540c\u3058\u3082\u306e\uff1f<\/h2>\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u6982\u8981\u304c\u4f55\u3068\u306a\u304f\u898b\u3048\u3066\u304d\u305f\u3068\u3053\u308d\u3067\u3001\u3075\u3068\u3053\u306e\u3088\u3046\u306b\u601d\u3046\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u4e00\u898b\u4e09\u8005\u3068\u3082\u540c\u3058\u3082\u306e\u306b\u601d\u3048\u308b\u304c\u7b54\u3048\u306fNO\u3067\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u5bfe\u8c61\u3068\u3059\u308b\u3082\u306e\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4ed5\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u76ee\u7684\u3084\u7528\u9014\u306b\u3088\u3063\u3066\u8a00\u3044\u65b9\u3082\u5909\u308f\u308b\u306e\u3060\u3002<\/p>\n<ul>\n<li>UX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u4e0a\u306b\u3042\u308b1\u3064\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff08\u4f01\u696d\u3068\u9867\u5ba2\u306e\u63a5\u70b9\u3068\u306a\u308b\u3082\u306e\uff09\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u308b\u3002\u305d\u306e\u969b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30b9\u30de\u30db\u306e\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3042\u308b\u3002<\/li>\n<li>CX\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u4e0a\u306b\u3042\u308b\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u308b\u3002\u305d\u306e\u969b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30b9\u30de\u30db\u306e\u30a2\u30d7\u30ea\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3001\u30b9\u30bf\u30c3\u30d5\u5bfe\u5fdc\u306a\u3069\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u9650\u3089\u305a\u5305\u62ec\u7684\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6307\u3059\u3002<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u554f\u984c\u5b9a\u7fa9\u304b\u3089\u69cb\u7bc9\u307e\u3067\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5074\u3068\u63d0\u4f9b\u3055\u308c\u308b\u5074\u3092\u542b\u3081\u305f\u5168\u3066\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u4e00\u7dd2\u306b\u5275\u308a\u4e0a\u3052\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3059\u3002<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"H2Lzh8YiEr\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-business\/\">\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 (UX) \u306e\u91cd\u8981\u6027<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 (UX) \u306e\u91cd\u8981\u6027&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-business\/embed\/#?secret=692kw8WGRs#?secret=H2Lzh8YiEr\" data-secret=\"H2Lzh8YiEr\" width=\"500\" height=\"282\"  marginwidth=\"0\" 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loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35356 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/05\/service-design.gif\" alt=\"service-design\" width=\"715\" height=\"401\" 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