{"id":34583,"date":"2016-02-18T14:45:28","date_gmt":"2016-02-18T22:45:28","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=34583"},"modified":"2023-04-30T11:45:19","modified_gmt":"2023-04-30T02:45:19","slug":"brand-royalty","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/brand-royalty\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u306e\u91cd\u8981\u6027\u3068\u6e2c\u5b9a\u3001\u5411\u4e0a5\u3064\u306e\u65b9\u6cd5\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#2\u3011"},"content":{"rendered":"<div class='wp_content_tag 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(\u4e3b\u306bB2B)<\/li>\n<li>\u30af\u30ec\u30fc\u30e0\u304c\u5c11\u306a\u3044<\/li>\n<\/ul>\n<p>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u69cb\u7bc9\u306b\u6210\u529f\u3059\u308c\u3070\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u5927\u5e45\u306b\u6291\u3048\u308b\u4e8b\u3082\u53ef\u80fd\u306b\u306a\u308b\u3002\u65b0\u898f\u9867\u5ba2\u3092\u60f9\u304d\u4ed8\u3051\u308b\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u304c\u9065\u304b\u306b\u8cbb\u7528\u304c\u5b89\u304f\u306a\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u7af6\u4e89\u76f8\u624b\u306b\u5bfe\u3057\u3066\u3082\u76f8\u5f53\u306a\u53c2\u5165\u969c\u58c1\u306b\u306a\u308b\u3002\u5f93\u3063\u3066\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u5927\u304d\u306a\u8ca1\u7523\u3068\u306a\u308b\u3002<\/p>\n<p>\u7c73\u56fd\u3000Experian Marketing 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class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u597d\u5faa\u74b0\u3092\u3046\u307f\u3060\u3057\u9577\u671f\u7684\u306b\u9ad8\u3044\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059<\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u8a08\u308b3\u3064\u306e\u65b9\u6cd5<\/h2>\n<h3>\u7d99\u7d9a\u7387<\/h3>\n<p>\u81ea\u793e\u306e\u88fd\u54c1\u3092\u8907\u6570\u56de\u306b\u308f\u305f\u3063\u3066\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u5272\u5408\u3092\u5143\u306b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u8a08\u308b\u65b9\u6cd5\u3002<\/p>\n<p>\u3064\u307e\u308a\u30ea\u30d4\u30fc\u30c8\u30fb\u30aa\u30fc\u30c0\u30fc\u306e\u767a\u751f\u6bd4\u7387\u3092\u8abf\u3079\u3066\u6570\u5024\u5316\u3059\u308b\u3002<\/p>\n<p>\u901a\u5e38\u306f\u3053\u306e\u6570\u5b57\u306b\u52a0\u3048\u3066\u3001\u671f\u9593\u3001\u983b\u5ea6\u3001\u91d1\u984d\u3001\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5\u306a\u3069\u306e\u8cfc\u5165\u5c65\u6b74\u3082\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u7d99\u7d9a\u7387\u3068\u53ce\u76ca\u6027\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u9ad8\u3055\u306b\u4f34\u3046\u5229\u76ca\u7387\u306e\u5411\u4e0a\u3092\u8a08\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u65b9\u6cd5\u306b\u306f\u843d\u3068\u3057\u7a74\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u30fb\u30aa\u30fc\u30c0\u30fc\u306e\u5168\u3066\u304c\u30d6\u30e9\u30f3\u30c9\u529b\u306b\u3082\u3068\u3065\u3044\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u9b45\u529b\u3092\u611f\u3058\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u4e0b\u8a18\u306e\u3055\u307e\u3056\u307e\u306a\u7406\u7531\u3067\u8cfc\u5165\u3057\u7d9a\u3051\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u4ed6\u793e\u306b\u4e57\u308a\u63db\u3048\u308b\u306e\u304c\u9762\u5012<\/li>\n<li>\u6280\u8853\u3084\u30d7\u30ed\u30bb\u30b9\u4e0a\u306e\u5236\u7d04\u304b\u3089\u4e57\u308a\u63db\u3048\u304c\u96e3\u3057\u3044<\/li>\n<li>\u4ee3\u91d1\u306e\u56de\u53ce\u304c\u7d42\u308f\u3063\u3066\u3044\u306a\u3044<\/li>\n<li>\u4eca\u306f\u69d8\u5b50\u898b\u3060\u304c\u3001\u4ed6\u793e\u304b\u3089\u826f\u3044\u88fd\u54c1\u304c\u51fa\u6b21\u7b2c\u4e57\u308a\u63db\u3048\u308b\u4e88\u5b9a<\/li>\n<\/ul>\n<h3>\u96e2\u8131\u7387<\/h3>\n<p>\u4ed6\u793e\u306e\u88fd\u54c1\u306b\u4e57\u308a\u63db\u3048\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u8abf\u3079\u308b\u65b9\u6cd5\u3002\u3053\u306e\u5272\u5408\u304c\u4f4e\u3051\u308c\u3070\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3055\u308c\u308b\u3002<\/p>\n<p>\u96e2\u53cd\u7387\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u73fe\u72b6\u306e\u4f55\u304b\u3057\u3089\u306b\u554f\u984c\u304c\u3042\u308b\u5834\u5408\u306b\u4e0a\u6607\u3059\u308b\u3002<\/p>\n<ul>\n<li>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea<\/li>\n<li>\u9867\u5ba2\u5bfe\u5fdc\u306e\u30d7\u30ed\u30bb\u30b9<\/li>\n<li>\u55b6\u696d\u62c5\u5f53\u8005\u306e\u529b\u91cf<\/li>\n<li>\u793e\u4f1a\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8<\/li>\n<\/ul>\n<p>\u3053\u306e\u65b9\u6cd5\u3082\u5b9f\u306f\u7d99\u7d9a\u7387\u3068\u540c\u3058\u304f\u3001\u305f\u3068\u3048\u4e0a\u8a18\u306e\u69d8\u306a\u554f\u984c\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u306a\u3093\u3089\u304b\u306e\u7406\u7531\u3067\u8cfc\u5165\u3057\u7d9a\u3051\u3066\u3044\u308b\u5834\u5408\u306f\u5206\u6790\u3057\u306b\u304f\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<h3>\u30aa\u30b9\u30b9\u30e1\u7387<\/h3>\n<p>\u5b9f\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u3092\u8a08\u308b\u969b\u306b\u6700\u3082\u6709\u52b9\u7684\u306a\u306e\u306f\u3001\u30aa\u30b9\u30b9\u30e1\u7387\u3092\u8abf\u3079\u308b\u4e8b\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u201d<strong>\u3053\u306e\u4f1a\u793e\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304b<\/strong>\u201d\u3068\u805e\u304d\u3001\u305d\u306e\u5272\u5408\u3092\u8abf\u3079\u308b\u65b9\u6cd5\u3002<\/p>\n<p>\u3053\u306e\u3042\u307e\u308a\u306b\u5358\u7d14\u3059\u304e\u3066\u3001\u306b\u308f\u304b\u306b\u4fe1\u3058\u3089\u308c\u306a\u3044\u3088\u3046\u306a\u65b9\u6cd5\u304c\u5b9f\u306f\u3001\u307b\u3069\u3093\u3069\u306e\u696d\u7a2e\u3067\u3053\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3068\u9867\u5ba2\u884c\u52d5\u306e\u9593\u306b\u306f\u660e\u3089\u304b\u306a\u76f8\u95a2\u6027\u304c\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u8abf\u3079\u308b\u969b\u306b\u6700\u3082\u52b9\u679c\u7684\u3068\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u4f01\u696d\u3001\u3042\u308b\u3044\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u4eba\u306b\u3059\u3059\u3081\u308b\u884c\u70ba\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u9ad8\u3055\u3092\u4f53\u73fe\u3057\u305f\u7a76\u6975\u306e\u884c\u52d5\u3067\u3042\u308a\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3053\u308c\u3053\u305d\u304c\u5229\u76ca\u6210\u9577\u3092\u9ad8\u3081\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308b<\/p>\n<p>\u3053\u306e\u8cea\u554f\u306b\u3088\u3063\u3066\u7b54\u3048\u306b\u3088\u3063\u3066\u9867\u5ba2\u306f\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u3001\u4e0b\u8a18\u306e3\u3064\u306e\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li>\u3068\u3066\u3082\u305d\u3046\u601d\u3046 \u2192\u00a0<strong>\u63a8\u5968\u8005 (Promoters)<\/strong> : \u983b\u7e41\u306b\u8cfc\u8cb7\u3068\u30af\u30c1\u30b3\u30df\u3092\u3057\u3066\u304f\u308c\u308b\u9867\u5ba2<\/li>\n<li>\u5c11\u3057\u305d\u3046\u601d\u3046\u00a0\u2192 <strong>\u4e2d\u7acb\u8005 (Passives)<\/strong> : \u307b\u3069\u307b\u3069\u306b\u6e80\u8db3\u306f\u3057\u3066\u3044\u308b\u304c\u884c\u52d5\u306f\u8d77\u3053\u3055\u306a\u3044<\/li>\n<li>\u305d\u3046\u306f\u601d\u308f\u306a\u3044\u00a0\u2192 <strong>\u8ab9\u8b17\u8005 (Detractors)<\/strong> : \u5426\u5b9a\u7684\u306a\u30b3\u30e1\u30f3\u30c8\u3092\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/li>\n<\/ul>\n<p>\u3059\u306a\u308f\u3061\u30aa\u30b9\u30b9\u30e1\u7387\u304c\u9ad8\u3051\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u547c\u3093\u3067\u6765\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u5ba3\u4f1d\u5e83\u544a\u8cbb\u3092\u5927\u5e45\u306b\u6291\u3048\u308b\u4e8b\u3082\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30b9\u304c\u9867\u5ba2\u306eApple\u306b\u5bfe\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u3092\u6b66\u5668\u306b\u3057\u3066\u3044\u305f\u70b9\u306b\u3082\u91cd\u306a\u308b\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b5\u3064\u306e\u65b9\u6cd5<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u70ba\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u4f53\u9a13\u3001\u305d\u3057\u3066\u88fd\u54c1\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u306e3\u3064\u306e\u8981\u7d20\u5168\u3066\u306b\u304a\u3044\u3066\u9ad8\u3044\u6e80\u8db3\u5ea6\u3092\u5f97\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13 (UX) \u3092\u5c4a\u3051\u308b\u4e8b\u306b\u3082\u76f4\u7d50\u3057\u3066\u3044\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KfLMe8HfTG\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-basics\/\">\u3010\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3011UX\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c\u3068\u4e3b\u8981\u6982\u5ff5<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3011UX\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c\u3068\u4e3b\u8981\u6982\u5ff5&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-basics\/embed\/#?secret=aoa7LSJGnv#?secret=KfLMe8HfTG\" data-secret=\"KfLMe8HfTG\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u4ee5\u524d\u306f\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4e2d\u5fc3\u306b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u884c\u304f\u4e8b\u3082\u591a\u304b\u3063\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u4ee3\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u901a\u3058\u3066\u60c5\u5831\u304c\u5bb9\u6613\u306b\u7372\u5f97\u51fa\u6765\u308b\u305f\u3081\u3001\u4e0a\u8a18\u306e3\u3064\u306e\u4f53\u9a13\u5185\u5bb9\u306f\u76f4\u63a5\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u4ee5\u5916\u306b\u3082\u62e1\u6563\u3055\u308c\u3084\u3059\u3044\u3002\u5358\u7d14\u306a\u5e83\u544a\u65bd\u7b56\u3060\u3051\u3067\u306f\u9650\u5b9a\u7684\u306a\u7d50\u679c\u3057\u304b\u6c42\u3081\u3089\u308c\u306a\u3044\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u4e00\u5ea6\u9867\u5ba2\u304b\u3089\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7372\u5f97\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u9867\u5ba2\u306e\u5fc3\u306f\u79fb\u308a\u6c17\u3067\u3042\u308b\u4e0a\u306b\u3001\u4ed6\u793e\u88fd\u54c1\u306e\u60c5\u5831\u3082\u77ac\u6642\u306b\u5c4a\u304f\u70ba\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7d76\u3048\u9593\u306a\u3044\u52aa\u529b\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u6765\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u306e\u70ba\u306b\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u672c\u7269\u306e\u4fa1\u5024\u3092\u3068\u3069\u3051\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u4e0b\u8a18\u306e3\u3064\u306e\u4e8b\u67c4\u3092\u5e38\u306b\u5ff5\u982d\u306b\u304a\u3044\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3>1. \u512a\u826f\u9867\u5ba2\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u5168\u54e1\u3092\u559c\u3070\u305b\u308b\u4e8b\u306f\u304b\u306a\u308a\u96e3\u3057\u3044\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u81ea\u5206\u305f\u3061\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u71b1\u72c2\u7684\u306b\u611b\u3057\u3066\u304f\u308c\u308b\u9867\u5ba2\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u4e8b\u3002<\/p>\n<p>\u305d\u308c\u304c\u4f8b\u3048100\u4eba\u306b1\u4eba\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u9867\u5ba2\u304c\u53cb\u9054\u306a\u3069\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u7d20\u6674\u3089\u3057\u3055\u3092\u8a9e\u3063\u3066\u304f\u308c\u308b\u4e8b\u3067\u3001\u5f90\u3005\u306b\u3067\u306f\u3042\u308b\u304c\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u3066\u304f\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u308c\u306fApple\u304c\u4ee5\u524d\u3088\u308a\u63a1\u7528\u3057\u3066\u3044\u308b\u6226\u7565\u3067\u3001\u6642\u9593\u306f\u639b\u304b\u308b\u304c\u78ba\u5b9f\u306b\u52b9\u679c\u306e\u3042\u308b\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<h3>2. \u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9\u3092\u4fdd\u6301\u3059\u308b<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u304c\u767a\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u5b9f\u969b\u306e\u4fa1\u5024\u3092\u4e00\u5b9a\u306b\u4fdd\u3064\u4e8b\u3067\u9867\u5ba2\u3078\u306e\u76ee\u306b\u898b\u3048\u306a\u3044\u300c\u7d04\u675f\u300d\u3092\u5c4a\u3051\u308b\u4e8b\u304c\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u6d88\u8cbb\u8005\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u53d7\u3051\u308b\u30a4\u30e1\u30fc\u30b8\u3068\u3001\u5b9f\u969b\u306b\u4f53\u9a13\u3092\u901a\u3058\u3066\u611f\u3058\u308b\u5185\u5bb9\u304c\u4e00\u81f4\u3057\u7d9a\u3051\u308b\u4e8b\u304c\u51fa\u6765\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u7d04\u675f\u304c\u5b88\u3089\u308c\u308b\u306e\u3067\u3001\u9867\u5ba2\u304b\u3089\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u52dd\u3061\u53d6\u308b\u4e8b\u304c\u51fa\u6765\u308b\u3002<\/p>\n<p><em>\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9\u4f8b:<\/em><\/p>\n<ul>\n<li><strong>Coca-Cola: <\/strong>\u697d\u3057\u304f\u6109\u5feb\u306a\u77ac\u9593\u3092\u559a\u8d77\u3057\u307e\u3059<\/li>\n<li><strong>Apple: <\/strong>\u6700\u3082\u30af\u30fc\u30eb\u3067\u4f7f\u3044\u3084\u3059\u304f\u5148\u9032\u7684\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059<\/li>\n<li><strong>Fedex: <\/strong>\u3054\u5b89\u5fc3\u4e0b\u3055\u3044\u3002\u304a\u9810\u304b\u308a\u3057\u305f\u8377\u7269\u306f\u8cac\u4efb\u3092\u6301\u3063\u3066\u304a\u5c4a\u3051\u3057\u307e\u3059<\/li>\n<li><strong>McDonald\u2019s: <\/strong>\u5b89\u5b9a\u3057\u305f\u30b9\u30d4\u30fc\u30c9\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059<\/li>\n<li><strong>McKinsey &amp; Company: <\/strong>\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u7d4c\u55b6\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u96c6\u56e3\u3067\u3059<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"v3kCyDVPw5\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/branding-pt1\/\">\u30d6\u30e9\u30f3\u30c9\u3092\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306b\u5909\u63db\u3055\u305b\u308b5\u3064\u306e\u69cb\u6210\u8981\u7d20\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#1\u3011<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d6\u30e9\u30f3\u30c9\u3092\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306b\u5909\u63db\u3055\u305b\u308b5\u3064\u306e\u69cb\u6210\u8981\u7d20\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#1\u3011&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/branding-pt1\/embed\/#?secret=OLw26VgtDB#?secret=v3kCyDVPw5\" data-secret=\"v3kCyDVPw5\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>3. \u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u91cd\u8981\u8996\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u8ddd\u96e2\u3092\u7e2e\u3081\u308b\u4e8b\u306f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306e\u306b\u6700\u9069\u306a\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3042\u308b\u3002<\/p>\n<p>\u7121\u6a5f\u8cea\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u7684\u306a\u30b3\u30df\u30cb\u30e5\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u306f\u4e16\u754c\u5171\u901a\u3002<\/p>\n<p>\u8fd1\u5e74\u3067\u306fPodcast\u306a\u3069\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3068\u540c\u6642\u306b\u3001\u89aa\u3057\u307f\u3084\u3059\u3044\u53e3\u8abf\u3067\u4f1d\u3048\u308b\u3053\u3068\u3067\u89aa\u8fd1\u611f\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u5de5\u592b\u3092\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3082\u3042\u308b\u3002<\/p>\n<p>\u7279\u306b\u9867\u5ba2\u304c\u6c42\u3081\u308b\u5185\u5bb9\u306b\u5e38\u306b\u8033\u3092\u50be\u3051\u308b\u4e8b\u304c\u5927\u5207\u3002\u7c73\u56fd\u306e\u30b5\u30a6\u30b9\u30a6\u30a7\u30b9\u30c8\u822a\u7a7a\u306f\u300c\u5fc3\u306e\u901a\u3063\u305f\u30a8\u30a2\u30e9\u30a4\u30f3\u300d\u304c\u30e2\u30c3\u30c8\u30fc\u3067\u3001\u30ed\u30b4\u306b\u3082\u30cf\u30fc\u30c8\u306e\u30b7\u30f3\u30dc\u30eb\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>SNS\u7b49\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3072\u3068\u3064\u3068\u3063\u3066\u3082\u3001\u4f01\u696d\u304b\u3089\u767a\u3055\u308c\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u3057\u3066\u300c\u5bfe\u8a71\u300d\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u610f\u8b58\u3057\u305f\u3044\u3068\u3053\u308d\u3060\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"pCbnZMTswe\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/transparent-brands\/\">\u3053\u308c\u304b\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u3093\u3069\u3093\u900f\u660e\u306b\u306a\u3063\u3066\u3044\u304f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3053\u308c\u304b\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u3093\u3069\u3093\u900f\u660e\u306b\u306a\u3063\u3066\u3044\u304f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/transparent-brands\/embed\/#?secret=kBXobPQ5HP#?secret=pCbnZMTswe\" data-secret=\"pCbnZMTswe\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>4. \u306a\u305c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u9078\u3070\u308c\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b<\/h3>\n<p>\u81ea\u793e\u3092\u5206\u6790\u3059\u308b\u306e\u306f\u7af6\u5408\u5206\u6790\u3088\u308a\u3082\u96e3\u3057\u3044\u3002<\/p>\n<p>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u624b\u3044\u308b\u7406\u7531\u3092\u7406\u89e3\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u5f37\u307f\u3092\u518d\u8a8d\u8b58\u3059\u308b\u4e8b\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u3042\u3052\u308b\u70ba\u306e\u6226\u7565\u3092\u8003\u3048\u308b\u4e8b\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u81ea\u5206\u305f\u3061\u3067\u3057\u304b\u51fa\u6765\u306a\u3044\u4fa1\u5024\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u6c42\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u8a34\u6c42\u3092\u884c\u3046\u3002<\/p>\n<p>\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308c\u3070\u5bcc\u88d5\u5c64\u306b\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308c\u3070\u82e5\u8005\u306b\u300c\u3060\u3051\u300d\u8a34\u6c42\u3059\u308c\u3070\u826f\u3044\u3002\u4e00\u756a\u826f\u304f\u7121\u3044\u306e\u306f\u5168\u3066\u306e\u4eba\u3005\u306b\u611b\u3055\u308c\u305f\u3044\u3068\u8003\u3048\u308b\u4e8b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"7gWhtoPWKG\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/brand-story-2\/\">\u4eba\u3005\u306e\u5fc3\u3092\u63b4\u3080\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc 5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eba\u3005\u306e\u5fc3\u3092\u63b4\u3080\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc 5\u3064\u306e\u30dd\u30a4\u30f3\u30c8&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/brand-story-2\/embed\/#?secret=RKyBFJWM3H#?secret=7gWhtoPWKG\" data-secret=\"7gWhtoPWKG\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>5. \u304a\u3082\u3066\u306a\u3057\u3068\u30b5\u30d7\u30e9\u30a4\u30ba\u306e\u5408\u308f\u305b\u6280<\/h3>\n<p>\u30e6\u30fc\u30b6\u304c\u6c17\u3065\u304b\u306a\u3044\u3046\u3061\u306b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u6700\u9069\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u308b\u3001\u3044\u308f\u3086\u308b\u300c\u304a\u3082\u3066\u306a\u3057\u300d\u304c\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070Amazon\u3084Netflix\u3068\u3044\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u3046\u7a0b\u306b\u6700\u9069\u306a\u5546\u54c1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8868\u793a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u304c\u30a2\u30c3\u30d7\u3059\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u76ee\u306b\u898b\u3048\u306a\u3044\u304a\u3082\u3066\u306a\u3057\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u9774\u306eEC\u30b5\u30fc\u30d3\u30b9Zappos\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u30af\u30c3\u30ad\u30fc\u3084\u82b1\u675f\u3092\u9001\u3063\u305f\u308a\u3001\u914d\u9001\u65b9\u6cd5\u3092\u7121\u6599\u3067\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u306a\u3069\u3001\u30b5\u30d7\u30e9\u30a4\u30ba\u3092\u901a\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u9ad8\u3081\u3066\u3044\u308b\u3002<\/p>\n<p style=\"text-align: right;\">\u7b46\u8005: <a href=\"https:\/\/twitter.com\/BrandonKHill\" target=\"_blank\" rel=\"noopener\">Brandon K. Hill<\/a> \/ CEO, <a href=\"https:\/\/www.btrax.com\/jp\" target=\"_blank\" rel=\"noopener\">btrax, Inc.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u203b\u3053\u306e\u8a18\u4e8b\u306f2023\u5e745\u6708\u306b\u6700\u65b0\u306e\u72b6\u614b\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u3001\u793e\u54e1\u3001\u682a\u4e3b\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306a\u3069\u306e\u4f01\u696d\u3092\u53d6\u308a\u5dfb\u304f\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc (\u5229\u5bb3\u95a2\u4fc2\u8005) \u304c\u3001\u305d\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u62b1\u3044\u3066\u3044\u308b\u300c\u611b [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":65605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[201,216,588,466,225],"class_list":["post-34583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-ux","tag-216","tag-588","tag-466","tag-225"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/34583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=34583"}],"version-history":[{"count":26,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/34583\/revisions"}],"predecessor-version":[{"id":65608,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/34583\/revisions\/65608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/65605"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=34583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=34583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=34583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}