{"id":32289,"date":"2015-11-25T14:00:11","date_gmt":"2015-11-25T22:00:11","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=32289"},"modified":"2024-08-01T04:46:43","modified_gmt":"2024-07-31T19:46:43","slug":"clayton-christensen","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/clayton-christensen\/","title":{"rendered":"\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6a29\u5a01 \u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u6559\u6388\u304c\u63d0\u5531 : \u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u5546\u54c1\u306e\u79d8\u5bc6\u3068\u306f"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u4eca\u3084\u65e5\u672c\u3067\u3082\u6771\u4eac\u3092\u4e2d\u5fc3\u306b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u7684\u30c7\u30b6\u30a4\u30f3\u3001UX\u30c7\u30b6\u30a4\u30f3\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u958b\u50ac\u3055\u308c\u591a\u304f\u306e\u4eba\u304c\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3088\u3046\u3060\u3002\u300c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3001\u3046\u3061\u306e\u4f1a\u793e\u3067\u3082\u3084\u3089\u306a\u304d\u3083\u300d\u3068\u3001\u4f55\u304b\u4f7f\u547d\u611f\u3068\u5207\u8feb\u611f\u306b\u7a81\u304d\u52d5\u304b\u3055\u308c\u308b\u3088\u3046\u306b\u30a4\u30d9\u30f3\u30c8\u3078\u8db3\u3092\u904b\u3093\u3067\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u898b\u53d7\u3051\u3089\u308c\u308b\u3002<\/p>\n<p>\u79c1\u3082\u6a5f\u4f1a\u304c\u3042\u308a 11\u670813\u65e5\u306b\u884c\u308f\u308c\u305fNEC C&amp;C\u30e6\u30fc\u30b6\u30fc\u30d5\u30a9\u30fc\u30e9\u30e0\uff06iEXPO 2015\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3057\u3066\u304d\u305f\u3002<\/p>\n<p>NUA(NEC C&amp;C\u30b7\u30b9\u30c6\u30e0\u30e6\u30fc\u30b6\u30fc\u4f1a)\u3001NEC\u4e3b\u50ac\u3067\u3001\u5927\u304d\u306a\u4f1a\u5834\u306b\u30af\u30e9\u30a6\u30c9\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001\u6559\u80b2\u3001\u74b0\u5883\u306a\u3069\u69d8\u3005\u306a\u5206\u91ce\u306eNEC\u306e\u6700\u65b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u7d39\u4ecb\u3059\u308b\u30d6\u30fc\u30b9\u304c\u7acb\u3061\u4e26\u3073\u3001\u975e\u5e38\u306b\u306b\u304e\u308f\u3063\u3066\u3044\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32352 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/j.jpg\" alt=\"j\" width=\"715\" height=\"370\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/j.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/j-300x155.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/j-704x364.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/j-705x365.jpg 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/j-341x176.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/j-624x323.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u4eca\u56de\u306f\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u76ee\u7389\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u3072\u3068\u3064\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30b9\u30af\u30fc\u30eb \u6559\u6388\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306b\u3088\u308b\u300c\u7834\u58ca\u7684\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\uff5e\u65b0\u305f\u306a\u6210\u9577\u4e8b\u696d\u3092\u3069\u306e\u3088\u3046\u306b\u751f\u307f\u51fa\u3059\u306e\u304b\uff5e\u300d\u306e\u4e00\u90e8\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3002<\/p>\n<h2>\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3<\/h2>\n<p>\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306f\u300e<a href=\"https:\/\/www.amazon.com\/The-Innovators-Dilemma-Revolutionary-Business\/dp\/0062060244\" target=\"_blank\" rel=\"noopener\">\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30b8\u30ec\u30f3\u30de(The Innovator&#8217;s Dilemma)<\/a>\u300f\u306b\u304a\u3044\u3066<a href=\"https:\/\/www.claytonchristensen.com\/key-concepts\/\" target=\"_blank\" rel=\"noopener\">\u7834\u58ca\u7684\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3(disruptive innovation)<\/a>\u306e\u7406\u8ad6\u3092\u78ba\u7acb\u3055\u305b\u305f\u3053\u3068\u3067\u77e5\u3089\u308c\u3001\u4f01\u696d\u306b\u304a\u3051\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7814\u7a76\u306e\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308b\u3002\u81ea\u8eab\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3001\u7814\u7a76\u8005\u3068\u3057\u3066\u306e\u7d4c\u9a13\u304b\u3089\u591a\u304f\u306e\u5b9f\u4f8b\u3092\u4ea4\u3048\u3066\u7406\u8ad6\u306e\u8aac\u5f97\u529b\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u975e\u5e38\u306b\u9577\u3051\u3066\u3044\u308b\u3002<\/p>\n<p>\u672c\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u306f\u5f7c\u306e\uff13\u3064\u306e\u30bb\u30aa\u30ea\u30fc\u3092\u7d39\u4ecb\u3057\u3066\u304f\u308c\u305f\u3002\u4e00\u3064\u76ee\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3068\u305d\u306e\u767a\u5c55\u904e\u7a0b\u306b\u3064\u3044\u3066\u3001\u4e8c\u3064\u76ee\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u3001\u305d\u3057\u3066\u4e09\u3064\u76ee\u306f\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u88fd\u54c1\u958b\u767a\u306b\u3064\u3044\u3066\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u30fb\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u7684\u30c7\u30b6\u30a4\u30f3\u3092\u3088\u308a\u7406\u89e3\u3057\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u3001\u4e09\u3064\u76ee\u306e\u30bb\u30aa\u30ea\u30fc\u300c\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u88fd\u54c1\u958b\u767a\u306b\u3064\u3044\u3066\u300d\u3092\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304f\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"hxb3RGEMLj\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/nonused-function\/\">\u300c\u8ab0\u306b\u3082\u4f7f\u308f\u308c\u306a\u3044\u6a5f\u80fd\u3092\u6301\u3064\u88fd\u54c1\u300d\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u30462\u3064\u306e\u7406\u7531<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u300c\u8ab0\u306b\u3082\u4f7f\u308f\u308c\u306a\u3044\u6a5f\u80fd\u3092\u6301\u3064\u88fd\u54c1\u300d\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u30462\u3064\u306e\u7406\u7531&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/nonused-function\/embed\/#?secret=uAiP4MW7sU#?secret=hxb3RGEMLj\" data-secret=\"hxb3RGEMLj\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u88fd\u54c1\u958b\u767a<\/h2>\n<blockquote><p><em>Market understanding that mirrors how customer experience life. People\u2019s characteristics don&#8217;t make a cause to buy a product. What causes them to purchase products is their jobs. People are buying something because there&#8217;s a job needed to be done.<br \/>\n\u5e02\u5834\u306f\u9867\u5ba2\u306e\u65e5\u3005\u306e\u751f\u6d3b\u3092\u53cd\u6620\u3059\u308b\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u5b9f\u306f\u3001\u9867\u5ba2\u306e\u7279\u6027\u3084\u6027\u683c\u3088\u308a\u3082\u3001\u5f7c\u3089\u304c\u6210\u3057\u9042\u3052\u305f\u3044\u4e8b\u67c4\u306b\u3088\u3063\u3066\u5de6\u53f3\u3055\u308c\u308b\u306e\u3067\u3042\u308b\u3002<\/em><\/p><\/blockquote>\n<p>\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306f\u9867\u5ba2\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30fc\u3084\u6027\u683c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u9867\u5ba2\u304c\u6210\u3057\u9042\u3052\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4ed5\u4e8b\u3084\u4e8b\u67c4\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3053\u305d\u304c\u4eba\u306b\u9078\u3070\u308c\u308b\u5546\u54c1\u3092\u4f5c\u308b\u306e\u306b\u5fc5\u8981\u3067\u3042\u308b\u3068\u8aac\u304f\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3084\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u7684\u30c7\u30b6\u30a4\u30f3\u306e\u624b\u6cd5\u3067\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u30da\u30eb\u30bd\u30ca\u3092\u307e\u305a\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u3081\u3066\u76f4\u63a5\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3089\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u304c\u3001\u305d\u308c\u3067\u306f\u52b4\u529b\u304c\u304b\u304b\u308a\u3059\u304e\u308b\u3002<\/p>\n<p>\u305d\u308c\u3088\u308a\u3082\u5b9f\u969b\u306b\u88fd\u54c1\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3001\u53c8\u306f\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u73fe\u5834\u306b\u51fa\u5411\u3044\u3066\u3001<strong>\u305d\u308c\u3092\u8cb7\u3063\u3066\u3044\u308b\u4eba\u305f\u3061\u304c\u672c\u5f53\u306b\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u4f55\u304b\u3092\u63a2\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3060\u3068\u3044\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306f63\u6b73\u3001\u8eab\u9577\u304c203cm\u3082\u3042\u308a\u30015\u5150\u306e\u7236\u3067\u3042\u308b\u3002HBS\u306e\u6559\u6388\u3067\u3042\u308a\u4f1a\u793e\u7d4c\u55b6\u8005\u3068\u3044\u3046\u8077\u696d\u3002<\/p>\n<p>\u3053\u308c\u306f\u5f7c\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30fc\u3068\u30da\u30eb\u30bd\u30ca\u306b\u3042\u305f\u308b\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u304c\u5206\u304b\u3063\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u5f7c\u304c\u306a\u305c\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u304c\u597d\u304d\u3067\u8cb7\u3046\u306e\u304b\u3092\u5c0e\u304d\u3060\u3059\u306e\u306f\u96e3\u3057\u3044\u3002<\/p>\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u306e\u4f8b\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32329\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_321379421.jpg\" alt=\"shutterstock_321379421\" width=\"715\" height=\"478\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_321379421.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_321379421-300x201.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_321379421-704x471.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_321379421-576x385.jpg 576w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_321379421-301x201.jpg 301w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_321379421-624x417.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u3042\u308b\u6642\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u304c\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u306e\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u88fd\u54c1\u958b\u767a\u306b\u53d6\u308a\u7d44\u3093\u3060\u3002<\/p>\n<p>\u307e\u305a\u884c\u308f\u308c\u305f\u306e\u306f\u3042\u308b\u5e97\u8217\u3067\u4e00\u65e5\u4e2d\u3001\u671d\u304b\u3089\u6669\u307e\u3067\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u3092\u8cb7\u3063\u3066\u3044\u304f\u4eba\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3002\u300c\u8ab0\u3068\u6765\u5e97\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u4e00\u4eba\u3067\u6765\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u300c\u3069\u3093\u306a\u670d\u88c5\u306a\u306e\u304b\uff1f\u300d\u300c\u4ed6\u306b\u4f55\u304b\u4e00\u7dd2\u306b\u3082\u306e\u3092\u8cb7\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u306a\u3069\u6ce8\u610f\u6df1\u304f\u89b3\u5bdf\u3092\u7d9a\u3051\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u9762\u767d\u3044\u767a\u898b\u304c\u3042\u3063\u305f\u3002\u306a\u3093\u3068<strong>\u6700\u3082\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u304c\u3088\u304f\u58f2\u308c\u308b\u306e\u306f\u3001\u65e9\u671d\u3067\u3001\u9577\u8ddd\u96e2\u904b\u8ee2\u3057\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u30c9\u30e9\u30a4\u30d0\u30fc\u306e\u7537\u6027\u9054<\/strong>\u3002\u5f7c\u3089\u306f\u4ed6\u306b\u4f55\u3082\u8cb7\u308f\u305a\u3001\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u3060\u3051\u3092\u7247\u624b\u306b\u5e97\u3092\u51fa\u3066\u3044\u304f\u3002<\/p>\n<p>\u660e\u304f\u308b\u65e5\u3001\u305d\u306e\u671d\u306b\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u3092\u8cb7\u3063\u3066\u3044\u304f\u7537\u6027\u9663\u306b\u8cea\u554f\u3092\u3076\u3064\u3051\u305f\u3002<\/p>\n<blockquote><p><em>What job are you trying to get done?<\/em><br \/>\n<em> Think about the last time when you had the same job and didn&#8217;t hire milkshake to do?<br \/>\n<\/em><\/p><\/blockquote>\n<p>\u300c\u3069\u3093\u306a\u3053\u3068\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u3092\u8cb7\u3063\u305f\u306e\u304b\uff1f\u300d\u6025\u306b\u305d\u3093\u306a\u8cea\u554f\u3092\u3055\u308c\u3066\u3082\u7b54\u3048\u304c\u51fa\u3066\u3053\u306a\u304b\u3063\u305f\u306e\u3067\u3001\u300c\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u3067\u306a\u3051\u308c\u3070\u4ee3\u308f\u308a\u306b\u4f55\u3092\u8cb7\u3063\u3066\u305d\u306e\u4ed5\u4e8b\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3057\u305f\u304b\uff1f\u300d\u3068\u805e\u3044\u305f\u3002\u3059\u308b\u3068\u3001\u300c\u9577\u304f\u3066\u3064\u307e\u3089\u306a\u3044\u904b\u8ee2\u4e2d\u3001\u30cf\u30f3\u30c9\u30eb\u3092\u63e1\u3063\u3066\u3044\u306a\u3044\u65b9\u306e\u7247\u624b\u3067\u4f55\u304b\u3059\u308b\u3053\u3068\u304c\u6b32\u3057\u304b\u3063\u305f\u3093\u3060\u300d\u3068\u3044\u3046\u58f0\u304c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32331\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_220560697.jpg\" alt=\"shutterstock_220560697\" width=\"715\" height=\"478\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_220560697.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_220560697-300x201.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_220560697-704x471.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_220560697-576x385.jpg 576w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_220560697-301x201.jpg 301w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/shutterstock_220560697-624x417.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u3064\u307e\u308a<strong>\u300c\u9577\u304f\u3066\u3064\u307e\u3089\u306a\u3044\u904b\u8ee2\u4e2d\u306b\u6642\u9593\u3092\u3064\u3076\u3059\u3053\u3068\uff1da job needed to be done (\u9054\u6210\u3057\u305f\u3044\u3053\u3068) \u300d<\/strong>\u3060\u3063\u305f\u306e\u3060\u3002\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u306e\u4ee3\u308f\u308a\u306b\u3001\u30d0\u30ca\u30ca\u3060\u3068\u3059\u3050\u306b\u98df\u3079\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u3001\u671d\u304b\u3089\u305d\u3053\u307e\u3067\u7a7a\u8179\u3067\u306f\u306a\u3044\u306e\u306b\u98df\u3079\u308b\u6c17\u304c\u8d77\u304d\u306a\u3044\u3053\u3068\u3082\u591a\u3044\u3002<\/p>\n<p>\u307e\u305f\u30c9\u30fc\u30ca\u30c4\u306f\u597d\u304d\u3059\u304e\u3066\uff13\u3001\uff14\u500b\u3068\u98df\u3079\u904e\u304e\u3066\u59bb\u306b\u3057\u304b\u3089\u308c\u3066\u3057\u307e\u3046\u3002\u30d9\u30fc\u30b0\u30eb\u306f\u4e7e\u71e5\u3057\u3059\u304e\u3066\u3044\u308b\u3057\u3001\u98df\u3079\u3065\u3089\u304f\u624b\u304c\u3075\u3055\u304c\u308a\u3059\u304e\u3066\u9006\u306b\u56f0\u3063\u3066\u3057\u307e\u3046\u3002\u305d\u308c\u306b\u5bfe\u3057\u3066\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u306f\u7247\u624b\u3067\u7c21\u5358\u306b\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u3001\u98f2\u307f\u304d\u308b\u306e\u306b23\u5206\u3082\u304b\u304b\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u9054\u6210\u3057\u305f\u3044\u3053\u3068\u3092\u9069\u6b63\u306b\u6e80\u305f\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3067\u9078\u3070\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u305f\u306e\u3060\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8N6pJBZqv3\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking-difference\/\">\u3053\u3053\u304c\u3061\u3083\u3046\u306d\u3093\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u30025\u3064\u306e\u8aa4\u89e3\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3053\u3053\u304c\u3061\u3083\u3046\u306d\u3093\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u30025\u3064\u306e\u8aa4\u89e3\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/design-thinking-difference\/embed\/#?secret=KhhMsaaEoY#?secret=8N6pJBZqv3\" data-secret=\"8N6pJBZqv3\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u88fd\u54c1\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u56db\u3064\u306e\u6bb5\u968e<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32293\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2015-11-18 \u5348\u5f8c0.37.39\" width=\"715\" height=\"510\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1-300x214.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1-704x502.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1-540x385.png 540w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1-155x110.png 155w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1-282x201.png 282w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/11\/01453d456e0978705afcc1454780da4c1-624x445.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u4e0a\u8a18\u306e\u30d4\u30e9\u30df\u30c3\u30c9\u4e0a\u306e\u56f3\u3067\u306f\u3001\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u88fd\u54c1\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u56db\u3064\u306e\u6bb5\u968e\u3092\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u307e\u305a\u306f\u4e00\u756a\u4e0b\u306e\u3001\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u304c\u7e70\u308a\u8fd4\u3057\u8aac\u660e\u3057\u3066\u3044\u308b\u300c\u9867\u5ba2\u304c\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u6b21\u306b\u305d\u308c\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u3069\u3093\u306a\u7d4c\u9a13\u3084\u4fa1\u5024\u3092\u8cfc\u8cb7\u3084\u5229\u7528\u30b7\u30fc\u30f3\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3092\u6c7a\u3081\u3001\u5b9f\u969b\u306b\u4f55\u3092\u3069\u3046\u3084\u3063\u3066\u88fd\u54c1\u306b\u76db\u308a\u8fbc\u3080\u306e\u304b\u3092\u8003\u3048\u3001\u305d\u3053\u307e\u3067\u5b9f\u73fe\u3057\u3066\u521d\u3081\u3066\u88fd\u54c1\u306e\u76ee\u7684\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u78ba\u7acb\u3055\u308c\u308b\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<blockquote><p>\u00a0The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a \u2018product.\u2019 What is paid for is satisfaction.\u201d<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u4f01\u696d\u304c\u601d\u3063\u3066\u3044\u308b\u7406\u7531\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u4e8b\u306f\u5c11\u306a\u3044\u3002\u306a\u305c\u306a\u3089\u3001\u5f7c\u3089\u306f&#8217;\u5546\u54c1&#8217;\u3067\u306f\u306a\u304f\u3001&#8217;\u6e80\u8db3&#8217;\u306b\u304a\u91d1\u3092\u6255\u3046\u304b\u3089\u3060\u3002<\/p><\/blockquote>\n<p>by Peter Drucker<\/p>\n<p>\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u3082\u5f15\u7528\u3057\u3066\u3044\u305f\u3001\u3053\u306e\u30d4\u30fc\u30bf\u30fc\u30c9\u30e9\u30c3\u30ab\u30fc\u3082\u8a00\u3046\u3088\u3046\u306b\u3001\u9867\u5ba2\u306f\u81ea\u5206\u305f\u3061\u304c\u60f3\u50cf\u3057\u3066\u3044\u308b\u7406\u7531\u3067\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3053\u3068\u306e\u65b9\u304c\u5c11\u306a\u3044\u3002\u5171\u901a\u3057\u3066\u3044\u308b\u306e\u306f\u300c\u88fd\u54c1\u300d\u3092\u8cb7\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e<strong>\u88fd\u54c1\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u5229\u7528\u4f53\u9a13(User Experience)\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u300c\u6e80\u8db3\u611f\u300d\u3092\u671f\u5f85\u3057\u3066\u8cb7\u3063\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u5b9f\u3067\u306f\u305d\u3046\u7c21\u5358\u306b\u306f\u89e3\u306f\u5f97\u3089\u308c\u306a\u3044\u3002\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306f\u9867\u5ba2\u306e\u672c\u5f53\u306e\u30cb\u30fc\u30ba\u30fb\u76ee\u7684\u3092\u63a2\u308b\u306e\u306b\uff12\u3064\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u304c\u7acb\u3061\u306f\u3060\u304b\u3063\u3066\u3044\u308b\u3068\u8a00\u3046\u3002<\/p>\n<p>\u4e00\u3064\u76ee\u306f\u300c\u88fd\u54c1\u306e\u30c7\u30fc\u30bf\u300d\u3002\u8981\u3059\u308b\u306b\u793e\u5185\u3067\u300c\u3053\u306e\u5546\u54c1\u306e\u7279\u5fb4\u306f\u3053\u308c\u3067\u4f7f\u7528\u65b9\u6cd5\u306f\u3053\u308c\u300d\u3068\u3044\u3046\u56fa\u5b9a\u6982\u5ff5\u3092\u81ea\u7136\u3068\u81ea\u5206\u305f\u3061\u306e\u4e2d\u3067\u4f5c\u3063\u3066\u3057\u307e\u3044\u3001\u305d\u306e\u67a0\u3092\u8d85\u3048\u308b\u3088\u3046\u306a\u4f7f\u3044\u65b9\u3084\u76ee\u7684\u3092\u898b\u9003\u3057\u3066\u3057\u307e\u3046\u3002\u4e8c\u3064\u76ee\u306f\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5c64\u306e\u7406\u89e3\u3060\u3002\u672c\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306e\u8a73\u3057\u3044\u7d39\u4ecb\u306f\u306a\u304b\u3063\u305f\u304c\u3001\u5f7c\u306fIKEA\u306e\u4f8b\u3092\u52c9\u5f37\u3059\u308b\u3068\u826f\u3044\u3068\u52e7\u3081\u3066\u3044\u305f\u3002<\/p>\n<blockquote><p>If you designed the product to nail the job perfectly, your brand name will pop up in people&#8217;s mind.<\/p>\n<p>\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u88fd\u54c1\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u306e\u306b\u6b63\u3057\u3044\u9053\u3067\u306f\u306a\u3044\u3002\u9867\u5ba2\u304c\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u304c\u5fc5\u8981\u306a\u3053\u3068\u3067\u3042\u308b\u3002<\/p><\/blockquote>\n<p>\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u304c\u7e70\u308a\u8fd4\u3057\u63d0\u5531\u3057\u3066\u3044\u305f\u59ff\u304c\u4eca\u3082\u5370\u8c61\u306b\u6b8b\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u6e80\u8db3\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u304c\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u305d\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3044\u306e\u304b\u3092\u5fb9\u5e95\u7684\u306b\u89b3\u5bdf\u3001\u8abf\u67fb\u3001\u8b70\u8ad6\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<p>\u982d\u3067\u5206\u304b\u3063\u3066\u3044\u3066\u3082\u306a\u304b\u306a\u304b\u3084\u308a\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u3001\u696d\u52d9\u3067\u306f\u5b9f\u884c\u306b\u79fb\u305b\u306a\u3044\u3068\u8a00\u3063\u305f\u3054\u76f8\u8ac7\u3092\u3088\u304f\u304a\u4f3a\u3044\u3059\u308b\u306e\u3060\u304c\u3001\u3053\u308c\u304c\u65e5\u5e38\u7684\u306b\u884c\u308f\u308c\u3066\u6d78\u900f\u3057\u3066\u3044\u308b\u306e\u304c\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u30fb\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u30a8\u30ea\u30a2\u3060\u3002<\/p>\n<p>\u5f0a\u793e\u3067\u306f\u305d\u306e\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u30fb\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u7684\u30c7\u30b6\u30a4\u30f3\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u96c6\u4e2d\u3057\u3066\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001<a href=\"https:\/\/blog.btrax.com\/jp\/innovation-program\/\" target=\"_blank\" rel=\"noopener\">Innovation Program<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u3054\u8208\u5473\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3044\u3064\u3067\u3082<a href=\"https:\/\/btrax.com\/jp\/contact-us\/\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089\u307e\u3067\u3054\u9023\u7d61<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u753b\u50cf\uff1a<a href=\"https:\/\/lds.net\/blog\/hasten\/member-missionaries\/clayton-christensen-shares-his-expertise-to-help-everyday-missionaries\/\" target=\"_blank\" rel=\"noopener\">lds.net<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u4eca\u3084\u65e5\u672c\u3067\u3082\u6771\u4eac\u3092\u4e2d\u5fc3\u306b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u7684\u30c7\u30b6\u30a4\u30f3\u3001UX\u30c7\u30b6\u30a4\u30f3\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u958b\u50ac\u3055\u308c\u591a\u304f\u306e\u4eba\u304c\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3088\u3046\u3060\u3002\u300c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3001\u3046\u3061\u306e\u4f1a\u793e\u3067\u3082\u3084\u3089\u306a\u304d\u3083\u300d\u3068\u3001\u4f55\u304b\u4f7f\u547d\u611f\u3068\u5207\u8feb\u611f\u306b\u7a81\u304d\u52d5\u304b\u3055\u308c [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":68944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229],"tags":[204],"class_list":["post-32289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-204"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/32289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=32289"}],"version-history":[{"count":28,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/32289\/revisions"}],"predecessor-version":[{"id":68945,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/32289\/revisions\/68945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/68944"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=32289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=32289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=32289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}