{"id":31010,"date":"2015-07-28T00:14:26","date_gmt":"2015-07-28T07:14:26","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=31010"},"modified":"2025-07-20T21:55:33","modified_gmt":"2025-07-20T12:55:33","slug":"design-thinking3","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/design-thinking3\/","title":{"rendered":"\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u8ab2\u984c\u5b9a\u7fa9\u306e\u30b3\u30c4\u3068\u306f\uff1f &#8211; \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part3"},"content":{"rendered":"<div class='wp_content_tag clearfix'><h2>\u25a0\u30c7\u30b6\u30a4\u30f3\u601d\u8003 &#8211; 5\u3064\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u306f\u30c7\u30b6\u30a4\u30f3\u7684\u8003\u3048\u65b9\u3092\u30d3\u30b8\u30cd\u30b9\u30fb\u751f\u6d3b\u306b\u5f79\u7acb\u3066\u308b\u30e1\u30bd\u30c3\u30c9\u3067\u3001\u5927\u4f01\u696d\u304b\u3089\u4e00\u90e8\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u307e\u3067\u5e45\u5e83\u304f\u4f7f\u308f\u308c\u59cb\u3081\u3066\u3044\u308b\u3002\u4e0b\u56f3\u306f\u3001Stanford\u5927\u5b66\u306eD\u30b9\u30af\u30fc\u30eb\u304c\u63d0\u5531\u3059\u308b5\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\uff12\u3064\u76ee\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u300cDefine\uff08\u8ab2\u984c\u5b9a\u7fa9\uff09\u300d\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30100\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345.png\" alt=\"steps730x345\" width=\"730\" height=\"345\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345.png 730w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-300x142.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-704x333.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-705x333.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-341x161.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-624x295.png 624w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<h2>Define\uff08\u8ab2\u984c\u5b9a\u7fa9\uff09<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\uff12\u3064\u76ee\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308bDefine\uff08\u8ab2\u984c\u5b9a\u7fa9\uff09\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u304c\u3042\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u4e8b\u3092\u9078\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u89e3\u6c7a\u3059\u308b\u30cb\u30fc\u30ba\u3092\u30af\u30ea\u30a2\u306b\u3059\u308b\u3068\u3044\u3046\u306e\u304c\u76ee\u6a19\u3060\u3002<\/p>\n<ul>\n<li><strong>Target Users<\/strong><\/li>\n<li><strong>User Needs<\/strong><\/li>\n<li><strong>Market Condition<\/strong><\/li>\n<li><strong>The Future<\/strong><\/li>\n<\/ul>\n<p>\u9078\u5b9a\u3059\u308b\u306e\u306f\u30cb\u30fc\u30ba\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3084\u5e02\u5834\u304c\u3069\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3082\u9078\u5b9a\u3059\u308b\u3002btrax\u3067\u306f\uff14\u3064\u76ee\u3068\u3057\u3066\u3001\u672a\u6765\u306b\u3069\u3046\u3044\u3063\u305f\u5909\u5316\u304c\u8d77\u3053\u308b\u304b\u3092\u9078\u5b9a\u3059\u308b\u3068\u3044\u3046\u9805\u76ee\u3082\u8ffd\u52a0\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u25a0The Future<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31000 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/5c14c36feedb6626b8444c7ecdd1899f.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2015-07-28 14.27.27\" width=\"715\" height=\"308\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/5c14c36feedb6626b8444c7ecdd1899f.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/5c14c36feedb6626b8444c7ecdd1899f-300x129.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/5c14c36feedb6626b8444c7ecdd1899f-704x303.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/5c14c36feedb6626b8444c7ecdd1899f-705x304.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/5c14c36feedb6626b8444c7ecdd1899f-341x147.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/5c14c36feedb6626b8444c7ecdd1899f-624x269.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h2 style=\"text-align: center;\">Paul Graham\u2019s quotation:<br \/>\n\u201cLive in the future, and build what is missing.\u201d<\/h2>\n<p>\u5199\u771f\u306fPaul Graham\u3067\u3001Y Combinator\u3068\u3044\u3046\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u6709\u540d\u306a\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30a2\u30af\u30bb\u30e9\u30ec\u30fc\u30bf\u30fc\u306e\u5275\u696d\u8005\u3060\u3002\u3053\u308c\u306f\u5f7c\u304c\u6210\u529f\u306e\u79d8\u8a23\u3068\u3057\u3066\u8a9e\u3063\u305f\u4e00\u8a00\u3067\u3001\u300c\u672a\u6765\u3092\u60f3\u5b9a\u3057\u3066\u751f\u304d\u3001\u305d\u306e\u4e2d\u3067\u8db3\u308a\u7121\u3044\u3068\u601d\u3046\u3082\u306e\u3092\u4f5c\u308a\u306a\u3055\u3044\u300d\u3068\u3044\u3046\u610f\u5473\u3060\u3002<\/p>\n<p>\u65b0\u3057\u304f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u751f\u307f\u51fa\u3057\u305f\u308a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f5c\u308b\u969b\u306b\u306f\u3001\u307e\u308b\u3067\u81ea\u5206\u304c\u672a\u6765\u306b\u884c\u3063\u305f\u304b\u306e\u3088\u3046\u306a\u8003\u3048\u65b9\u3092\u3057\u3066\u3001\u305d\u3053\u3067\u4eca\u306e\u4e16\u306e\u4e2d\u3067\u306f\u8db3\u308a\u7121\u3044\u3068\u601d\u3046\u3088\u3046\u306a\u3082\u306e\u3092\u4f5c\u308c\u3070\u3001\u81ea\u5206\u304c\u60f3\u50cf\u3059\u308b\u672a\u6765\u306b\u3068\u3063\u3066\u5fc5\u8981\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3067\u304d\u308b\u3001\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u5b9f\u969bbtrax\u672c\u793e\u306e\u30aa\u30d5\u30a3\u30b9\u304c\u3042\u308b\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306f\u672a\u6765\u3092\u751f\u304d\u3066\u3044\u308b\u30bf\u30a4\u30d7\u306e\u8857\u3067\u3042\u308b\u3068\u8a00\u3048\u308b\u3002Uber\u7b49\u306e\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084tech\u7cfb\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u4e16\u754c\u306b\u5148\u7acb\u3063\u3066\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001\u5b9f\u9a13\u7684\u306b\u904b\u7528\u3055\u308c\u305f\u5f8c\u306b\u4e16\u754c\u306b\u5411\u3051\u3066\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306b\u306f\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u3084\u4eca\u307e\u3067\u306b\u7121\u304b\u3063\u305f\u3082\u306e\u3092\u4f7f\u3044\u305f\u3044\u4eba\u304c\u591a\u304f\u3001\u3053\u306e\u3088\u3046\u306a\u5b9f\u9a13\u7684\u30b5\u30fc\u30d3\u30b9\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u5408\u81f4\u3057\u3066\u3044\u308b\u3002\u305d<\/p>\n<p>\u306e\u3088\u3046\u306b\u8857\u3068\u3057\u3066\u306e\u9b45\u529b\u304c\u9ad8\u3044\u305f\u3081\u3001\u4e16\u754c\u4e2d\u304b\u3089\u591a\u304f\u306e\u4f01\u696d\u304c\u6765\u3066\u5b9f\u9a13\u7684\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3066\u3044\u308b\u3002btrax\u3067\u3082\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u3057\u3066\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f5c\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u89b3\u5bdf\u3059\u308b\u3068\u3044\u3063\u305f\u4e8b\u3092\u884c\u3063\u3066\u3044\u308b\u3002<\/p>\n<h2>\u25a0\u30cb\u30fc\u30ba\u306e\u60f3\u5b9a<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31002 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/c037b2a1f093d7c6e764a136f2dac819.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2015-07-28 14.28.33\" width=\"715\" height=\"476\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/c037b2a1f093d7c6e764a136f2dac819.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/c037b2a1f093d7c6e764a136f2dac819-300x200.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/c037b2a1f093d7c6e764a136f2dac819-704x469.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/c037b2a1f093d7c6e764a136f2dac819-578x385.png 578w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/c037b2a1f093d7c6e764a136f2dac819-302x201.png 302w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/c037b2a1f093d7c6e764a136f2dac819-624x415.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3068\u305d\u306e\u30cb\u30fc\u30ba\u3092\u60f3\u5b9a\u3059\u308b\u6642\u306b\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3067\u306f\u3053\u306e\u3088\u3046\u306a\u56f3\u89e3\u304c\u306a\u3055\u308c\u308b\u3002<\/p>\n<p><strong>\u5de6\uff1a \u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3046\u3044\u3046\u4eba\u9054\u306a\u306e\u304b\u3092\u3067\u304d\u308b\u3060\u3051\u5177\u4f53\u7684\u306b\u66f8\u304f<br \/>\n\u4e2d\uff1a \u30e6\u30fc\u30b6\u30fc\u9054\u306e\u30cb\u30fc\u30ba\u3092\u66f8\u304f<br \/>\n\u53f3\uff1a \u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u3001\u5b9f\u306f\u6c17\u3065\u304b\u306a\u304b\u3063\u305f\u3088\u3046\u306a\u8996\u70b9\u304b\u3089\u8003\u5bdf\u3092\u66f8\u304f<\/strong><\/p>\n<p>\u3053\u308c\u3092\u5143\u306b\u3001\u30cb\u30fc\u30ba\u3092\u9078\u5b9a\u3057\u3066\u3044\u304f\u3002<\/p>\n<h2>\u25a0Define: Target Users<\/h2>\n<p>Target User\u3092\u6c7a\u3081\u308b\u6642\u306f\u3067\u304d\u308b\u3060\u3051\u5177\u4f53\u7684\u306b\u9078\u3076\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u4f8b\u3048\u3070\u300c\u65e5\u672c\u306b\u6765\u308b\u65c5\u884c\u5ba2\u300d\u3068\u3044\u3046\u5b9a\u7fa9\u306f\u5177\u4f53\u6027\u304c\u8db3\u308a\u306a\u3044\u3002\u4eee\u306b\u3001\u300c\u65e5\u672c\u306b\u521d\u3081\u3066\u6765\u308b\u6d77\u5916\u306e\u65c5\u884c\u5ba2\u3002\uff11\u9031\u9593\u524d\u5f8c\u306e\u6ede\u5728\u671f\u9593\u3002\u6ede\u5728\u5148\u306f\u6771\u4eac\u3068\u4eac\u90fd\u3002<\/p>\n<p>\u4e3b\u306a\u79fb\u52d5\u624b\u6bb5\u306f\u96fb\u8eca\u3067\u3001\u65e5\u672c\u8a9e\u306f\u307b\u3068\u3093\u3069\u8a71\u305b\u7121\u3044\u3002\u300d\u3068\u3044\u3063\u305f\u6240\u307e\u3067\u5177\u4f53\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u9078\u5b9a\u304c\u3067\u304d\u308c\u3070\u3001\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3053\u306e\u4f8b\u3067\u306f\u300c\u65e5\u672c\u8a9e\u306f\u307b\u3069\u3093\u3069\u8a71\u305b\u7121\u3044\u300d\u300c\uff11\u9031\u9593\u524d\u5f8c\u65e5\u672c\u306b\u6ede\u5728\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u30cb\u30fc\u30ba\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<h2>\u25a0Define: Needs: \u89e3\u6c7a\u7b56\u3092\u6c7a\u3081\u3064\u3051\u306a\u3044<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31031\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/53552351b2b7e949feaaec3287cbc420.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2015-07-28 15.51.00\" width=\"715\" height=\"417\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/53552351b2b7e949feaaec3287cbc420.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/53552351b2b7e949feaaec3287cbc420-300x175.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/53552351b2b7e949feaaec3287cbc420-704x411.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/53552351b2b7e949feaaec3287cbc420-660x385.png 660w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/53552351b2b7e949feaaec3287cbc420-341x199.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/53552351b2b7e949feaaec3287cbc420-624x364.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>#\u4eca\u307e\u3067\u666e\u901a\u306b\u3084\u3063\u3066\u3044\u305f\u3068\u3053\u308d\u304c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3067\u306f\u5927\u304d\u304f\u8986\u308b\u3068\u3044\u3046\u3068\u3053\u308d\u3002<br \/>\n\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u304c\u4eca\u307e\u3067\u306e\u8003\u3048\u65b9\u3068\u5927\u304d\u304f\u7570\u306a\u308b\u70b9\u3068\u3057\u3066\u3001<strong>\u300c\u89e3\u6c7a\u7b56\u3092\u6c7a\u3081\u3064\u3051\u306a\u3044\u300d<\/strong>\u3068\u3044\u3046\u70b9\u304c\u3042\u308b\u3002<\/p>\n<p>\u4e0a\u306e\u753b\u50cf\u3067\u306f\u3001\u5c0f\u3055\u306a\u5973\u306e\u5b50\u304c\u672c\u3092\u91cd\u306d\u305f\u4e0a\u306b\u4e57\u308a\u3001\u68da\u306e\u4e0a\u306e\u672c\u3092\u53d6\u308d\u3046\u3068\u3057\u3066\u3044\u308b\u3002<br \/>\n\u3053\u308c\u3092\u898b\u3066\u30cb\u30fc\u30ba\u306f\u4f55\u304b\u3068\u8003\u3048\u305f\u5834\u5408\u306b\u3001\u901a\u5e38\u306f\u300c\u80cc\u304c\u5c0f\u3055\u3044\u306e\u3067\u672c\u3092\u53d6\u308b\u306e\u304c\u56f0\u96e3\u3060\u300d\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3082\u3057\u304f\u306f\u3001\u6975\u7aef\u306b\u300c\u306f\u3057\u3054\u304c\u306a\u3044\u300d\u300c\u4e0a\u306e\u672c\u3092\u53d6\u308b\u9053\u5177\u304c\u7121\u3044\u300d\u3068\u3044\u3046\u4f8b\u3092\u30cb\u30fc\u30ba\u3068\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002\u3053\u308c\u3089\u304c\u3001\u89e3\u6c7a\u7b56\u3092\u76f2\u76ee\u7684\u306b\u6c7a\u3081\u3064\u3051\u3066\u3044\u308b\u4f8b\u3060\u3002<\/p>\n<p>\u6ce8\u76ee\u3059\u308b\u70b9\u3092\u300c\u5927\u4eba\u304c\u8aad\u3080\u3088\u3046\u306a\u672c\u3092\u5c0f\u3055\u306a\u5973\u306e\u5b50\u304c\u8aad\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u6240\u307e\u3067\u623b\u3059\u3068\u3001\u300c\u3053\u306e\u5b50\u306f\u5927\u4eba\u304c\u8aad\u3080\u672c\u3092\u8aad\u307f\u305f\u3044\u306e\u3060\u308d\u3046\u304b\u300d\u300c\u89aa\u3068\u30b3\u30df\u30e5\u30cb\u30fc\u30b1\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u304d\u3063\u304b\u3051\u306b\u3057\u305f\u3044\u306e\u304b\u300d\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u3059\u308b\u3068\u89e3\u6c7a\u7b56\u306f\u3080\u3057\u308d\u3001\u300c\u5c0f\u3055\u306a\u5b50\u3067\u3082\u5927\u4eba\u306e\u672c\u304c\u8aad\u3081\u308b\u3088\u3046\u306a\u30a2\u30d7\u30ea\u3092\u4f5c\u308b\u300d\u3068\u3044\u3063\u305f\u3082\u306e\u306b\u306a\u308b\u3060\u308d\u3046\u3002<strong>\u6f5c\u5728\u7684\u306a\u90e8\u5206\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u89e3\u6c7a\u7b56\u3092\u3001\u76ee\u5148\u306e\u3068\u3053\u308d\u3067\u306f\u306a\u304f\u3001\u6839\u5e95\u306b\u3042\u308b\u3068\u3053\u308d\u306b\u5bfe\u3057\u3066\u306e\u89e3\u6c7a\u7b56\u3092\u6398\u308a\u8d77\u3053\u305b\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6700\u3082\u6b63\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br \/>\n<\/strong><\/p>\n<h2>\u25a0Define: Market Condition &amp; Future<\/h2>\n<p>\u5148\u306b\u6319\u3052\u305f4\u3064\u306eDefine\u306e\u4e2d\u3067Market Condition\u3068Future\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u73fe\u5728\u306e\u5e02\u5834\u306b\u5bfe\u3057\u3066\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u308b\u6642\u306b\u3001\u73fe\u5728\u306e\u4e8b\u3060\u3051\u3092\u8003\u3048\u3066\u3044\u308b\u3068\u3001\u4eca\u306f\u826f\u304f\u3066\u3082\u5c06\u6765\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u4f7f\u3063\u3066\u3082\u3089\u3048\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u306e\u3067\u3001\u672a\u6765\u3092define\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3060\u3002<\/p>\n<p>Predicting Consumer behavior in 2020<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31007 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/9c01793d1a13335dedbc03a63f96ce02.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2015-07-28 14.29.42\" width=\"715\" height=\"473\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/9c01793d1a13335dedbc03a63f96ce02.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/9c01793d1a13335dedbc03a63f96ce02-300x198.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/9c01793d1a13335dedbc03a63f96ce02-704x466.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/9c01793d1a13335dedbc03a63f96ce02-582x385.png 582w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/9c01793d1a13335dedbc03a63f96ce02-304x201.png 304w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/9c01793d1a13335dedbc03a63f96ce02-624x413.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>btrax\u306e\u30ea\u30b5\u30fc\u30c1\u306e\uff11\u3064\u3068\u3057\u3066\u5b58\u5728\u3059\u308b\u8cc7\u6599\u306e\u4e00\u90e8\u3092\u629c\u7c8b\u3057\u305f\u3002\u3053\u308c\u306f\u6d88\u8cbb\u8005\u306e\u52d5\u5411\u30012020\u5e74\u306b\u4e16\u754c\u7684\u306b\u3069\u3046\u3044\u3046\u5e02\u5834\u306b\u306a\u3063\u3066\u3044\u3066\u3001\u6d88\u8cbb\u8005\u306f\u3069\u3046\u3044\u3046\u4e16\u754c\u306b\u4f4f\u3093\u3067\u3044\u3066\u3069\u3046\u3044\u3046\u30cb\u30fc\u30ba\u304c\u3042\u308b\u306e\u304b\u304c\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e0a\u56f3\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f2020\u5e74\u306e\u6d88\u8cbb\u8005\u306f4\u3064\u306e\u6027\u8cea\u304c\u3042\u308b\u3060\u308d\u3046\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u308c\u305e\u308c\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u3042\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u611f\u3058\u3066\u3044\u308b\u304b\u3068\u3001\u672a\u6765\u7684\u306a\u5074\u9762\u304b\u3089\u30cb\u30fc\u30ba\u306e\u9078\u5b9a\u3092\u3059\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31008 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/f677c9a7c79f75ca1a383e566bf858a5.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2015-07-28 14.29.54\" width=\"715\" height=\"402\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/f677c9a7c79f75ca1a383e566bf858a5.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/f677c9a7c79f75ca1a383e566bf858a5-300x169.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/f677c9a7c79f75ca1a383e566bf858a5-704x396.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/f677c9a7c79f75ca1a383e566bf858a5-685x385.png 685w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/f677c9a7c79f75ca1a383e566bf858a5-341x192.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/07\/f677c9a7c79f75ca1a383e566bf858a5-624x351.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>4\u3064\u306e\u7279\u5fb4\u306e1\u3064\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u3067\u793e\u4f1a\u304c\u767a\u5c55\u3059\u308b\u3060\u308d\u3046\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002\u3053\u308c\u306b\u95a2\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3067\u7269\u4e8b\u304c\u9032\u3080\u304b\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u3066\u307e\u3068\u3081\u305f\u3082\u306e\u304c\u4e0a\u56f3\u3060\u3002<\/p>\n<p>2013~2020\u5e74\u306b\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u5e02\u5834\u306b\u8a2a\u308c\u3066\u6d88\u8cbb\u8005\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u6d88\u8cbb\u8005\u306e\u611f\u899a\u304c\u5909\u308f\u3063\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u3082\u306e\u3060\u304c\u3001\u3053\u306e\u3088\u3046\u306b\u672a\u6765\u3092define\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u4ed8\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\uff12\u3064\u76ee\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u305f\u3002\u6b21\u56de\u306f\u3001\u6b21\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u201dIdeate\u201d\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304f\u3002\u3053\u308c\u306f\u3001\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u3069\u3046\u3084\u3063\u3066\u51fa\u3057\u3066\u9078\u5b9a\u3057\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u4e00\u756a\u30b3\u30a2\u306e\u90e8\u5206\u3060\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking1\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e4\u3064\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9 \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 1<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking2\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u5171\u611f\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 2<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking3\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u8ab2\u984c\u5b9a\u7fa9\u306e\u30b3\u30c4\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part3<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking4\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u30a2\u30a4\u30c7\u30a3\u30a2\u767a\u60f3\u65b9\u6cd5\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 4<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking5\/\" target=\"_blank\" rel=\"noopener\">\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306e\u57fa\u672c\u3068\u4f5c\u308a\u65b9 \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 5<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking-6\/\" target=\"_blank\" rel=\"noopener\">\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u79d8\u8a23\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 6<\/a><\/li>\n<\/ul>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #7 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u306f\uff1f\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9650\u754c\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4n7E5wLMUAPX3ffoPnTsu3?utm_source=oembed\"><\/iframe><\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u7684\u8003\u3048\u65b9\u3092\u30d3\u30b8\u30cd\u30b9\u30fb\u751f\u6d3b\u306b\u5f79\u7acb\u3066\u308b\u30e1\u30bd\u30c3\u30c9\u3067\u3001IBM\u7b49\u306e\u5927\u4f01\u696d\u304b\u3089\u3001\u4e00\u90e8\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u307e\u3067\u5e45\u5e83\u304f\u4f7f\u308f\u308c\u59cb\u3081\u3066\u3044\u308b\u3002\u4e0b\u56f3\u306f\u3001Stanford\u5927\u5b66\u306eD\u30b9\u30af\u30fc\u30eb\u304c\u63d0\u5531\u3059\u308b\u30015\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\uff12\u3064\u76ee\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u300cDefine\uff08\u554f\u984c\u5b9a\u7fa9\uff09\u300d\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":58976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226],"tags":[243,215,225],"class_list":["post-31010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-243","tag-215","tag-225"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/31010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=31010"}],"version-history":[{"count":45,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/31010\/revisions"}],"predecessor-version":[{"id":71088,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/31010\/revisions\/71088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/58976"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=31010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=31010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=31010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}