{"id":30066,"date":"2015-06-10T15:34:13","date_gmt":"2015-06-10T06:34:13","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=30066"},"modified":"2025-07-20T21:55:44","modified_gmt":"2025-07-20T12:55:44","slug":"design-thinking2","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/design-thinking2\/","title":{"rendered":"\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u300c\u5171\u611f\u300d\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 2"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u306f\u30c7\u30b6\u30a4\u30f3\u7684\u8003\u3048\u65b9\u3092\u30d3\u30b8\u30cd\u30b9\u30fb\u751f\u6d3b\u306b\u5f79\u7acb\u3066\u308b\u30e1\u30bd\u30c3\u30c9\u3067\u3001IBM\u7b49\u306e\u5927\u4f01\u696d\u304b\u3089\u4e00\u90e8\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u307e\u3067\u5e45\u5e83\u304f\u4f7f\u308f\u308c\u59cb\u3081\u3066\u3044\u308b\u3002\u4e0b\u56f3\u306fStanford\u5927\u5b66\u306eD\u30b9\u30af\u30fc\u30eb\u304c\u63d0\u5531\u3059\u308b5\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u300cEmpathize (\u7406\u89e3\u3068\u5171\u611f)\u300d\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30100\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345.png\" alt=\"steps730x345\" width=\"730\" height=\"345\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345.png 730w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-300x142.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-704x333.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-705x333.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-341x161.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/steps730x345-624x295.png 624w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/h2>\n<h2>Empathize (\u7406\u89e3\u3068\u5171\u611f)<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u6700\u521d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u300cEmpathize(\u7406\u89e3\u3068\u5171\u611f)\u300d\u3067\u306f\u3001\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u53d7\u3051\u53d6\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u30fb\u5171\u611f\u3059\u308b\u3053\u3068\u3092\u7d4c\u3066\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u3059\u4e8b\u304c\u76ee\u7684\u3060\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u8ab0\u304c\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3046\u306e\u304b\u3001\u4f55\u6545\u305d\u308c\u3092\u4f7f\u3044\u305f\u304c\u308b\u306e\u304b\uff1f\u3069\u306e\u3088\u3046\u306a\u30b7\u30fc\u30f3\u3067\u4f7f\u3046\u306e\u304b\uff1f<\/p>\n<p>\u307e\u305f\u3001\u3044\u3064\u4f7f\u3046\u306e\u304b\uff1f\u3068\u3044\u3046\u4e8b\u3060\u3002\u65e5\u672c\u306e\u4f01\u696d\u3067\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3068\u304d\u306e\u3088\u3046\u306b\u5e74\u9f62\u3084\u6027\u5225\u30fb\u5e74\u53ce\u3092\u8003\u616e\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u300c\u3069\u306e\u3088\u3046\u306a\u52d5\u6a5f\u30fb\u7406\u7531\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3046\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u8ad6\u7406\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li><b><b>Who will use it?<\/b><\/b><\/li>\n<li><b><\/b><b>Why will they use it?<\/b><\/li>\n<li><b>Where will they use it?<\/b><b><\/b><\/li>\n<li><b>When will they use it?<\/b><\/li>\n<\/ul>\n<h2>\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3068\u306f<\/h2>\n<p>\u3053\u3053\u3067\u3001Henry Ford\u306e\u8a00\u8449\u3092\u5f15\u7528\u3059\u308b\uff1a<\/p>\n<p>\u201cIf I had asked people what they wanted, they would have said: faster horses\u2026\u201d<br \/>\n\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u4f55\u304c\u6b32\u3057\u3044\u304b\u3092\u805e\u3044\u3066\u3044\u305f\u3089\u3001\u6050\u3089\u304f\u6211\u3005\u306e\u4f1a\u793e\u306f\u901f\u3044\u99ac\u3092\u4f5c\u3063\u3066\u3044\u305f\u3060\u308d\u3046\u3002\u300d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30092\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/1.jpg\" alt=\"1\" width=\"715\" height=\"362\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/1.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/1-300x152.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/1-704x356.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/1-705x357.jpg 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/1-341x173.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/1-624x316.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u81ea\u52d5\u8eca\u304c\u7121\u3044\u6642\u4ee3\u3067\u306f\u3001\u4eba\u3005\u306f\u666e\u6bb5\u99ac\u8eca\u306b\u4e57\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u99ac\u8eca\u306e\u901f\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u901f\u3044\u99ac\u304c\u6b32\u3057\u3044\u3068\u8003\u3048\u308b\u3002\u5358\u7d14\u306b\u300c\u4f55\u304c\u6b32\u3057\u3044\u304b\u300d\u3092\u8cea\u554f\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u5f7c\u3089\u304c\u60f3\u50cf\u51fa\u6765\u308b\u7bc4\u56f2\u3067\u306e\u7b54\u3048\u3057\u304b\u8fd4\u3063\u3066\u3053\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u6b32\u3057\u3044\u7269\u3092\u5143\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f5c\u3063\u3066\u3044\u304f\u8a33\u3060\u304c\u3001\u9769\u65b0\u7684\u306a\u3082\u306e\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3053\u306e\u30b1\u30fc\u30b9\u306b\u304a\u3051\u308b\u300c\u81ea\u52d5\u8eca\u300d\u306e\u3088\u3046\u306a\u6f5c\u5728\u7684\u306a\u9700\u8981\u3092\u898b\u629c\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u4e0a\u624b\u304f\u4f7f\u3048\u3070\u3001\u99ac\u8eca\u3067\u306f\u306a\u304f\u81ea\u52d5\u8eca\u3092\u767a\u60f3\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3042\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u3001\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u3059\u306e\u304c\u201dEmpathize\u201d\u30d7\u30ed\u30bb\u30b9\u306e\u5f79\u5272\u3060\u3002<\/p>\n<h2>\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u30593\u3064\u306e\u65b9\u6cd5<\/h2>\n<p>\u5177\u4f53\u7684\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u3059\u65b9\u6cd5\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306b\u5217\u6319\u3059\u308b\uff13\u3064\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li><b><b>Immerse: \u81ea\u5206\u3067\u4f53\u9a13\u3057\u3066\u307f\u308b<\/b><\/b><\/li>\n<li><b>Observe: \u30e6\u30fc\u30b6\u30fc\u3092\u89b3\u5bdf\u3059\u308b<\/b><\/li>\n<li><b>Engage: \u30e6\u30fc\u30b6\u30fc\u306b\u76f4\u63a5\u805e\u3044\u3066\u307f\u308b<\/b><\/li>\n<\/ol>\n<h3>1. Immerse: \u81ea\u5206\u3067\u4f53\u9a13\u3057\u3066\u307f\u308b<\/h3>\n<p>\u3053\u308c\u306f\u3001\u4f1a\u793e\u306e\u30d5\u30a1\u30a6\u30f3\u30c0\u30fc\u3084\u5f93\u696d\u54e1\u304c\u666e\u6bb5\u6c17\u306b\u306a\u3063\u3066\u3044\u308b\u4e8b\u3084\u554f\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u4e8b\u3092\u5b9f\u969b\u306b\u4f53\u9a13\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3060\u3002<\/p>\n<p>\u753b\u50cf\u306f(\u75c5\u9662\u306e\u8077\u54e1\u304c)\u81ea\u3089\u60a3\u8005\u3068\u3057\u3066\u8a3a\u5bdf\u3092\u4f53\u9a13\u3057\u3066\u3001\u8a3a\u5bdf\u30b9\u30da\u30fc\u30b9\u3092\u6539\u5584\u3057\u305f\u4f8b\u3067\u3042\u308b\u3002\u300c\u9577\u3044\u9593\u5f85\u305f\u3055\u308c\u308b\u306e\u3067\u9000\u5c48\u3067\u3042\u308b\u300d\u3001\u300c\u5f85\u3063\u3066\u3044\u308b\u9593\u4e0d\u5b89\u306b\u306a\u308b\u300d\u3068\u3044\u3063\u305f\u81ea\u3089\u306e\u4f53\u9a13\u3057\u305f\u554f\u984c\u3092\u5143\u306b\u3001\u300c\u98fd\u304d\u306a\u3044\u3088\u3046\u306bTV\u3092\u8a2d\u7f6e\u3059\u308b\u300d\u300c\u3059\u3050\u306b\u533b\u5e2b\u3068\u8a71\u305b\u308b\u3088\u3046\u306a\u30b7\u30b9\u30c6\u30e0\u306b\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u6539\u5584\u304c\u884c\u308f\u308c\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30093\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/2.jpg\" alt=\"2\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/2.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/2-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/2-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/2-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/2-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/2-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h3>2. Observe: \u30e6\u30fc\u30b6\u30fc\u3092\u89b3\u5bdf\u3059\u308b<\/h3>\n<p>\uff12\u3064\u76ee\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u751f\u6d3b\u3092\u3057\u3066\u3044\u3066\u308b\u304b\u3092\u89b3\u5bdf\u3059\u308b\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<p>\u6b21\u306e\u753b\u50cf\u306f\u500b\u5ba4\u5185\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u753b\u9762\u4e0a\u3067\u3069\u3046\u3044\u3046\u52d5\u304d\u3092\u3057\u3066\u308b\u306e\u304b\u3092\u3001\u30de\u30a6\u30b9\u306e\u52d5\u304d\u3092\u30b7\u30a7\u30a2\u3057\u3066\u76e3\u8996\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u9593\u306b\u53e3\u306b\u51fa\u3057\u305f\u300c\u4f7f\u3044\u3065\u3089\u3044\u300d\u300c\u9762\u767d\u3044\u300d\u3068\u3044\u3063\u305f\u767a\u8a00\u3092\u8a18\u9332\u3057\u3066\u3044\u308b\u69d8\u5b50\u3067\u3042\u308b\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u3092\u5171\u611f\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3068\u5171\u306b\u3001\u65e2\u5b58\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6539\u5584\u306b\u3082\u4f7f\u3046\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30094\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/3.jpg\" alt=\"3\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/3.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/3-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/3-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/3-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/3-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/3-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h3>3. Engage: \u30e6\u30fc\u30b6\u30fc\u306b\u76f4\u63a5\u805e\u3044\u3066\u307f\u308b<\/h3>\n<p>\uff13\u3064\u76ee\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u898b\u3064\u3051\u3066\u76f4\u63a5\u805e\u3044\u3066\u307f\u308b\u3068\u3044\u3046\u4f8b\u3060\u3002\u753b\u50cf\u3067\u306f\u3001\u5b50\u4f9b\u5411\u3051\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f5c\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u969b\u306b\u3001btrax\u30b9\u30bf\u30c3\u30d5\u304c\u76f4\u63a5\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u5e02\u5185\u3067\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u969b\u306e\u7279\u5fb4\u3068\u3057\u3066\u8cea\u554f\u306b\u5bfe\u3057\u3066\u306e\u7b54\u3048\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u3046\u3044\u3046\u3082\u306e\u304c\u826f\u3044\u300d\u3068\u3044\u3063\u305f\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u63d0\u6848\u3057\u3066\u304f\u308c\u308b\u4eba\u304c\u591a\u3044\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u3001\u6709\u610f\u7fa9\u306a\u60c5\u5831\u3092\u96c6\u3081\u308b\u4e8b\u304c\u51fa\u6765\u308b\u3002<\/p>\n<p>\u6d77\u5916\u3084\u30a2\u30e1\u30ea\u30ab\u5411\u3051\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f5c\u308b\u5834\u5408\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u975e\u5e38\u306b\u91cd\u8981\u3060\u3002\u307e\u305f\u7279\u306b\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306e\u5834\u5408\u306f\u3001\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u3068\u547c\u3070\u308c\u308b\u7a4d\u6975\u7684\u306b\u65b0\u3057\u3044\u88fd\u54c1\u3092\u8a66\u305d\u3046\u3068\u3059\u308b\u5c64\u3082\u591a\u3044\u306e\u3067\u3001\u6075\u307e\u308c\u305f\u74b0\u5883\u306b\u3042\u308b\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30095\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/4.jpg\" alt=\"4\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/4.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/4-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/4-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/4-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/4-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/4-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h2>\u7d50\u679c\u3092\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306b\u307e\u3068\u3081\u308b<\/h2>\n<p>\u4e0a\u8a18\u306e\u65b9\u6cd5\u3067\u5f97\u305f\u60c5\u5831\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u3001\uff14\u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u542b\u3080\u5341\u5b57\u306e\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306b\u307e\u3068\u3081\u3066\u3044\u304f\u3002<\/p>\n<ul>\n<li><strong>Quotes &amp; Defining Words (\u5de6\u4e0a)\uff1a\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u8a00\u3063\u3066\u3044\u305f\u8a00\u8449<\/strong><\/li>\n<li><strong>Thoughts &amp; Beliefs (\u53f3\u4e0a)\uff1a\u30ed\u30b8\u30ab\u30eb\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u8003\u3048<\/strong><\/li>\n<li><strong>Actions &amp; Behaviours (\u5de6\u4e0b)\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u884c\u3063\u3066\u3044\u305f\u884c\u70ba\uff1a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3<\/strong><\/li>\n<li><strong>Feelings &amp; Emotions (\u53f3\u4e0b)\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u899a\u53ca\u3073\u611f\u60c5<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30096\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/5.jpg\" alt=\"5\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/5.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/5-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/5-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/5-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/5-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/5-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h2>Empathy Map\u3092\u4f5c\u6210\u3059\u308b<\/h2>\n<p>\u5148\u307b\u3069\u306e\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u5143\u306b\u3001\u6700\u7d42\u7684\u306b\u60c5\u5831\u306e\u6574\u7406\u3092\u884c\u3046\u305f\u3081\u3001Empathy Map\u3068\u3044\u3046\u56f3\u3092\u4f5c\u6210\u3059\u308b\u3002\u3053\u3053\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u898b\u30fb\u8003\u3048\u30fb\u884c\u52d5\u3057\u3066\u3044\u308b\u304b\u306b\u60c5\u5831\u3092\u4ed5\u5206\u3051\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u3001\u6574\u7406\u3057\u305f\u60c5\u5831\u304b\u3089\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u4e0d\u90fd\u5408\u30fb\u82e6\u75db\u306b\u611f\u3058\u308b\u3060\u308d\u3046\u300d\u3068\u3044\u3046\u4e8b\u67c4\u3092\u201dPain\u201d\u30ea\u30b9\u30c8\u306b\u3001\u9006\u306b\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u559c\u3076\u3060\u308d\u3046\u300d\u3068\u3044\u3046\u4e8b\u67c4\u3092\u201dGain\u201d\u30ea\u30b9\u30c8\u306b\u66f8\u304d\u8fbc\u3080\u3002\u3053\u308c\u3067Empathize\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u304c\u5b8c\u4e86\u3059\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30097\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/6.jpg\" alt=\"6\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/6.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/6-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/6-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/6-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/6-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/6-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3084Empathy map\u3092\u4f5c\u6210\u3059\u308b\u904e\u7a0b\u306f\u3001Post it\u306a\u3069\u3092\u4f7f\u3046\u3068\u52b9\u7387\u7684\u306b\u4f5c\u696d\u3092\u9032\u3081\u308b\u4e8b\u304c\u51fa\u6765\u308b\u3060\u308d\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30098\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/7.jpg\" alt=\"7\" width=\"715\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/7.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/7-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/7-704x394.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/7-688x385.jpg 688w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/7-341x191.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/06\/7-624x349.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>\u4eca\u56de\u306f\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u6700\u521d\u306e\u30d7\u30ed\u30bb\u30b9&#8221;Empathize&#8221;\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u305f\u3002\u6b21\u56de\u306f\uff12\u3064\u76ee\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u201dDefine\u201d\u306b\u3064\u3044\u3066\u8a73\u7d30\u306b\u8aac\u660e\u3059\u308b\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking1\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e4\u3064\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9 \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 1<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking2\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u5171\u611f\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 2<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking3\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u8ab2\u984c\u5b9a\u7fa9\u306e\u30b3\u30c4\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part3<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking4\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u30a2\u30a4\u30c7\u30a3\u30a2\u767a\u60f3\u65b9\u6cd5\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 4<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking5\/\" target=\"_blank\" rel=\"noopener\">\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306e\u57fa\u672c\u3068\u4f5c\u308a\u65b9 \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 5<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/design-thinking-6\/\" target=\"_blank\" rel=\"noopener\">\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u79d8\u8a23\u3068\u306f\uff1f \u2013 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u5b66\u3076 Part 6<\/a><\/li>\n<\/ul>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #7 \u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u306f\uff1f\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9650\u754c\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" 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