{"id":28916,"date":"2015-03-25T14:37:18","date_gmt":"2015-03-25T21:37:18","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=28916"},"modified":"2024-08-02T06:32:13","modified_gmt":"2024-08-01T21:32:13","slug":"branding-pt1","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/branding-pt1\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u3092\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306b\u5909\u63db\u3055\u305b\u308b5\u3064\u306e\u69cb\u6210\u8981\u7d20\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#1\u3011"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u203b\u3053\u306e\u8a18\u4e8b\u306f2023\u5e745\u6708\u306b\u6700\u65b0\u306e\u72b6\u614b\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u201c\u30d6\u30e9\u30f3\u30c9\u201d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u3066\u771f\u3063\u5148\u306b\u601d\u3044\u3064\u304f\u306e\u304c\u30ed\u30b4\u3084\u30c7\u30b6\u30a4\u30f3\u7b49\u3001\u8996\u899a\u7684\u306a\u8981\u7d20\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u5275\u308a\u4e0a\u3052\u308b\u201c<a title=\"\u4eca\u3055\u3089\u4eba\u306b\u306f\u805e\u304d\u306b\u304f\u3044\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u300d\" href=\"https:\/\/blog.btrax.com\/jp\/branding\/\" target=\"_blank\" 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href=\"https:\/\/www.btrax.com\/jp\" target=\"_blank\" rel=\"noopener\">\u5f0a\u793ebtrax<\/a>\u3067\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u969b\u306b\u3082\u3001\u307e\u305a\u59cb\u3081\u306b\u884c\u3046\u30d7\u30ed\u30bb\u30b9\u306b\u3082\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u6b63\u3057\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u4ee5\u4e0a\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u3002\u305d\u308c\u306b\u306f\u6d17\u7df4\u3055\u308c\u305f\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u88cf\u306b\u96a0\u3055\u308c\u305f\u7dfb\u5bc6\u306a\u6226\u7565\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<ol>\n<li>\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0 (\u4f4d\u7f6e)<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3(\u5c5e\u6027)<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3 (\u9023\u60f3)<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc (\u7269\u8a9e)<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9 (\u7d04\u675f)<\/li>\n<\/ol>\n<div id=\"attachment_65588\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65588\" class=\"size-full wp-image-65588\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-elements.png\" alt=\"\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u6210\u3059\u308b5\u3064\u306e\u8981\u7d20\" width=\"830\" height=\"460\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-elements.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-elements-300x166.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-elements-768x426.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65588\" class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u6210\u3059\u308b5\u3064\u306e\u8981\u7d20<\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0 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id=\"attachment_65590\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65590\" class=\"size-full wp-image-65590\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-positioning.png\" alt=\"\u660e\u78ba\u306a\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3\u30b0\u3092\u5b9a\u3081\u308b\u969b\u306b\u5229\u7528\u3059\u308b\u8aac\u660e\u8868\" width=\"830\" height=\"375\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-positioning.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-positioning-300x136.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-positioning-768x347.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65590\" class=\"wp-caption-text\">\u660e\u78ba\u306a\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3\u30b0\u3092\u5b9a\u3081\u308b\u969b\u306b\u5229\u7528\u3059\u308b\u8aac\u660e\u8868<\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3(\u5c5e\u6027)<\/h2>\n<p>\u305f\u3068\u3048\u305d\u308c\u304c\u4f01\u696d\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001<strong>\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u500b\u6027\u304c\u3042\u308b\u3002\u3053\u306e\u500b\u6027\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u3053\u305d\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u5f79\u5272<\/strong>\u3067\u3042\u308b\u3002\u73fe\u4ee3\u3067\u306f\u591a\u304f\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u6a5f\u68b0\u7684\u306a\u884c\u7a0b\u3067\u4f5c\u308a\u51fa\u3055\u308c\u3001\u985e\u4f3c\u54c1\u3068\u306e\u9055\u3044\u3092\u751f\u307f\u51fa\u3059\u306e\u306f\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u305d\u3053\u306b\u751f\u8eab\u306e\u4eba\u9593\u7684\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u52a0\u3048\u3001\u6d88\u8cbb\u8005\u306b\u89aa\u8fd1\u611f\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u5dee\u5225\u5316\u3092\u8a08\u308b\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u7121\u5473\u4e7e\u71e5\u306b\u306a\u308a\u304c\u3061\u3061\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u5bfe\u3057\u3066\u3001\u305d\u306e\u5c5e\u6027\u3092\u5b9a\u3081\u3001\u4eba\u9593\u7684\u306a\u30bf\u30c3\u30c1\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u4eba\u3005\u306e\u5fc3\u306b\u6b8b\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u306a\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3082\u3057\u4eba\u9593\u3060\u3063\u305f\u3089\u3068\u4eee\u5b9a\u3057\u3001\u5c5e\u6027\u3092\u8aac\u660e\u3059\u308b\u6587\u7ae0\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u524d\u306b\u65e5\u672c\u5e02\u5834\u5411\u3051\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4ed5\u4e8b\u3092\u3055\u305b\u3066\u9802\u3044\u305f\u3001\u7c73\u56fd\u5927\u624b\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u4e88\u7d04\u30b5\u30fc\u30d3\u30b9\u306eExpedia\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u3001\u201c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306f\u3044\u3064\u3067\u3082\u983c\u308c\u308b\u53cb\u9054\u3067\u3042\u308b\u304c\u3001\u99b4\u308c\u5408\u3044\u306e\u89aa\u53cb\u3067\u306f\u306a\u3044\u201d \u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u6700\u7d42\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u5b9a\u7fa9\u3059\u308b\u6587\u7ae0\u306b\u843d\u3068\u3057\u8fbc\u3080\u524d\u306b\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u8868\u3092\u5143\u306b\u3001\u7570\u306a\u308b\u9805\u76ee\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u6027\u683c\u3092\u8a2d\u5b9a\u3057\u3001\u5c5e\u6027\u3092\u6c7a\u3081\u3066\u3044\u304f\u3002<\/p>\n<div id=\"attachment_65592\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65592\" class=\"size-full wp-image-65592\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-personality-chart.png\" alt=\"\u30d6\u30e9\u30f3\u30c9\u306e\u5c5e\u6027\u3092\u5b9a\u7fa9\u3059\u308b\u5bfe\u6bd4\u8868\" width=\"830\" height=\"460\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-personality-chart.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-personality-chart-300x166.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-personality-chart-768x426.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65592\" class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u306e\u5c5e\u6027\u3092\u5b9a\u7fa9\u3059\u308b\u5bfe\u6bd4\u8868<\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3 (\u9023\u60f3)<\/h2>\n<p>\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u7406\u60f3\u3068\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3068\u540c\u3058\u3001\u3082\u3057\u304f\u306f\u8fd1\u3044\u4e8b\u67c4\u3068\u95a2\u9023\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u306b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u5c4a\u3051\u305f\u3044\u201c\u96f0\u56f2\u6c17\u201d\u3092\u4f1d\u3048\u3001<strong>\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u805e\u3044\u305f\u6642\u306b\u6d88\u8cbb\u8005\u304c\u9023\u60f3\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3092\u5b9a\u7fa9\u3059\u308b\u306e\u304c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3<\/strong>\u306e\u5f79\u5272\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001Apple\u793e\u304c\u30b8\u30e7\u30d6\u30b9\u5fa9\u5e30\u76f4\u5f8c\u306e90\u5e74\u4ee3\u306bThink Different\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u884c\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u6539\u5584\u65bd\u7b56\u3002\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u3084\u30ac\u30f3\u30b8\u30fc\u3001\u30b8\u30e7\u30f3\u30fb\u30ec\u30ce\u30f3\u7b49\u4eba\u3005\u306e\u6620\u50cf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001Apple\u672c\u6765\u306e\u201c\u65e2\u5b58\u306e\u5e38\u8b58\u306b\u3068\u3089\u308f\u308c\u306a\u3044\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u201d\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u3001\u6642\u4ee3\u306e\u7570\u7aef\u5150\u3068\u3055\u308c\u308b\u8457\u540d\u4eba\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306b\u5c4a\u3051\u305f\u3002<\/p>\n<p>Nike\u306eCM\u3067\u5546\u54c1\u3088\u308a\u3082\u30a2\u30b9\u30ea\u30fc\u30c8\u304c\u30d5\u30a9\u30fc\u30ab\u30b9\u3055\u308c\u3066\u3044\u308b\u306e\u3082\u540c\u3058\u3088\u3046\u306a\u7406\u7531\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u69cb\u7bc9\u306e\u969b\u306b\u306f\u3001\u76f4\u63a5\u7684\u306a\u8aac\u660e\u3088\u308a\u3082\u3001\u3059\u3067\u306b\u305d\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3061\u5408\u308f\u305b\u3066\u3044\u308b\u4eba\u3067\u3042\u3063\u305f\u308a\u3001\u8857\u3067\u3042\u3063\u305f\u308a\u3001\u6587\u5316\u7684\u306a\u4e8b\u67c4\u306b\u201c\u95a2\u9023&#8221;\u4ed8\u3051\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306b\u9023\u60f3\u3055\u305b\u308b\u306e\u304c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f01\u696d\u304c\u30a4\u30d9\u30f3\u30c8\u306e\u5354\u8cdb\u3092\u884c\u3063\u305f\u308a\u3001CM\u306b\u82b8\u80fd\u4eba\u3092\u5229\u7528\u3059\u308b\u306e\u3082\u3001\u6d88\u8cbb\u8005\u306b\u305d\u308c\u3089\u306b\u611f\u3058\u3066\u3044\u308b\u96f0\u56f2\u6c17\u3068\u95a2\u9023\u3055\u305b\u305f\u3044\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_65596\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65596\" class=\"size-full wp-image-65596\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-assiciation.png\" alt=\"\u30d6\u30e9\u30f3\u30c9\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u30de\u30c3\u30d7 (H&amp;M\u306e\u4f8b)\" width=\"830\" height=\"460\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-assiciation.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-assiciation-300x166.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/brand-assiciation-768x426.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65596\" class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u30de\u30c3\u30d7 (H&amp;M\u306e\u4f8b)<\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc (\u7269\u8a9e)<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3057\u3066\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u4e00\u756a\u97ff\u304f\u306e\u304c\u88cf\u306b\u96a0\u3055\u308c\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u3042\u308d\u3046\u3002<\/p>\n<p>\u5275\u696d\u8005\u306e\u4f1a\u793e\u8a2d\u7acb\u6642\u306e\u71b1\u3044\u601d\u3044\u3067\u3042\u3063\u305f\u308a\u3001\u5546\u54c1\u304c\u751f\u307e\u308c\u305f\u5076\u7136\u306e\u304d\u3063\u304b\u3051\u3001\u6700\u521d\u306e\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3001\u6210\u9577\u6642\u306e\u5927\u304d\u306a\u5931\u6557\u8ac7\u3068\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u5dfb\u304d\u8fd4\u3057\u305f\u304b\u306a\u3069\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u8981\u7d20\u306f\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u4e0a\u3067\u3068\u3066\u3082\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u3068\u306a\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u7269\u8a9e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u306e\u8ddd\u96e2\u3092\u7e2e\u3081\u3001\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u30d6\u30ed\u30b0\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u306a\u3069\u3067\u3082\u5c55\u958b\u53ef\u80fd\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5927\u304d\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u5b8c\u5168\u306b\u51fa\u6765\u304b\u304c\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u305d\u308c\u304c\u51fa\u6765\u308b\u307e\u3067\u306e\u6539\u8a02\u3084\u5931\u6557\u8ac7\u306a\u3069\u306b\u3082\u5927\u304d\u306a\u8208\u5473\u304c\u3042\u308b\u3002\u4e0b\u8a18\u306fJohny Walker\u793e\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306b\u8868\u73fe\u3057\u305f\u52d5\u753b\u3067\u3042\u308b\u3002<\/p>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" title=\"\u25b6 Johnnie Walker - The Man Who Walked Around The World\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fZ6aiVg2qVk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9 (\u7d04\u675f)<\/h2>\n<p>\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u306e\u304c\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u5206\u306b\u4f55\u3092\u3057\u3066\u304f\u308c\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n<p>\u3069\u3093\u306a\u306b\u7d20\u6674\u3089\u3057\u3044CM\u3084\u7d20\u6575\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u30ed\u30b4\u304c\u3042\u3063\u3066\u3082\u3001\u6d88\u8cbb\u8005\u306b\u305f\u3044\u3057\u3066\u5b89\u5b9a\u3057\u305f\u4fa1\u5024\u3092\u7d99\u7d9a\u7684\u306b\u63d0\u4f9b\u51fa\u6765\u306a\u3051\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u4fa1\u5024\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9\u3092\u901a\u3058\u3001\u9867\u5ba2\u3078\u306e\u76ee\u306b\u898b\u3048\u306a\u3044\u201c\u7d04\u675f\u201d\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u4e0a\u3067\u6700\u3082\u52b9\u679c\u7684\u3060\u3002\u305d\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306b\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u304c\u4e16\u754c\u4e2d\u306b\u3053\u3053\u307e\u3067\u5c55\u958b\u51fa\u6765\u305f\u306e\u306f\u3001\u9ec4\u8272\u3044\u201cm\u201d\u306e\u30ed\u30b4\u306e\u304a\u5e97\u306b\u884c\u3051\u3070\u3001\u5fc5\u305a\u3057\u3082\u6700\u9ad8\u3067\u306f\u306a\u3044\u304c\u3001\u5b89\u5b9a\u3057\u305f\u30e1\u30cb\u30e5\u30fc\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u3044\u3064\u3067\u3082\u78ba\u5b9f\u306b\u53d7\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u5b89\u5fc3\u611f\u3092\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u306b \u201c\u7d04\u675f\u201d \u3068\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u7c21\u5358\u306a\u3088\u3046\u3067\u3044\u3066\u3001\u610f\u5916\u3068\u96e3\u3057\u3044\u3002\u3053\u306e\u70b9\u3092\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3046\u969b\u306b\u3057\u3063\u304b\u308a\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u6642\u9593\u304c\u7d4c\u3064\u306b\u3064\u308c\u3001\u5c11\u3057\u305a\u3064\u305a\u308c\u304c\u751f\u3058\u3001\u6d88\u8cbb\u8005\u306b\u4e0d\u5b89\u3092\u4e0e\u3048\u308b\u7d50\u679c\u3068\u306a\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9\u4f8b:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Coca-Cola: <\/strong>\u697d\u3057\u304f\u6109\u5feb\u306a\u77ac\u9593\u3092\u559a\u8d77\u3057\u307e\u3059<\/li>\n<li><strong>Apple: <\/strong>\u6700\u3082\u30af\u30fc\u30eb\u3067\u4f7f\u3044\u3084\u3059\u304f\u5148\u9032\u7684\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059<\/li>\n<li><strong>Fedex: <\/strong>\u3054\u5b89\u5fc3\u4e0b\u3055\u3044\u3002\u304a\u9810\u304b\u308a\u3057\u305f\u8377\u7269\u306f\u8cac\u4efb\u3092\u6301\u3063\u3066\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/li>\n<li><strong>McDonald\u2019s: <\/strong>\u5b89\u5b9a\u3057\u305f\u30b9\u30d4\u30fc\u30c9\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>McKinsey &amp; Company: <\/strong>\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u7d4c\u55b6\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u96c6\u56e3\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u62e1\u5927\u3059\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/h2>\n<p>\u6d3b\u8e8d\u3057\u3066\u3044\u308b\u4f01\u696d\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u5171\u901a\u3057\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u73fe\u4ee3\u3067\u306f\u4f01\u696d\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u304a\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u91cd\u8981\u6027\u304c\u4eca\u307e\u3067\u306b\u306a\u304f\u9ad8\u307e\u3063\u3066\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u529b\u306f\u8ca1\u52d9\u8868\u306b\u306f\u8f09\u3089\u306a\u3044\u5927\u304d\u306a\u8ca1\u7523\u3068\u306a\u308a\u9577\u671f\u7684\u306b\u5927\u304d\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u3002<\/p>\n<p>\u9006\u306b\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u8efd\u8996\u3057\u77ed\u671f\u7684\u306a\u6210\u9577\u3060\u3051\u3092\u8003\u3048\u3066\u3057\u307e\u3046\u3068\u4f01\u696d\u3068\u3057\u3066\u306e\u4fa1\u5024\u304c\u7a4d\u307f\u4e0a\u304c\u3089\u305a\u6210\u9577\u304c\u982d\u6253\u3061\u306b\u306a\u308b\u3002<\/p>\n<p>\u6700\u7d42\u7684\u306a\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3082\u3001\u305d\u308c\u306b\u8fbf\u308a\u7740\u304f\u70ba\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306f\u975e\u5e38\u306b\u8907\u96d1\u3067\u3001\u3084\u3084\u3053\u3057\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u4e00\u5ea6\u65b9\u5411\u6027\u304c\u6c7a\u307e\u308c\u3070\u3001\u4f01\u696d\u3084\u5546\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306e\u4f4d\u7f6e\u3065\u3051\u3084\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u5b9a\u7fa9\u3059\u308b\u5c5e\u6027\u3092\u57fa\u306b\u4ed6\u306e\u4e8b\u67c4\u3068\u306e\u95a2\u9023\u6027\u3092\u52a0\u5473\u3057\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f5c\u308a\u51fa\u3057\u3001\u9867\u5ba2\u3078\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3002<\/p>\n<p>\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u306b\u306f\u3001\u30ed\u30b8\u30ab\u30eb\u306a\u8981\u7d20\u3068\u611f\u899a\u7684\u306a\u8981\u7d20\u3092\u3046\u307e\u304f\u7e54\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u3001\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u3057\u3066\u3001\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u306f<a title=\"~ \u5fa1\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4e16\u754c\u306b\u767a\u4fe1 ~ btrax\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\" href=\"https:\/\/blog.btrax.com\/jp\/global-branding\/\" target=\"_blank\" rel=\"noopener\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9<\/a>\u3059\u308b\u7b2c\u4e00\u6b69\u3067\u3042\u308a\u3001\u6700\u3082\u91cd\u8981\u306a\u884c\u7a0b\u3067\u3082\u3042\u308b\u3002<\/p>\n<blockquote><p>\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u88cf\u306b\u306f\u5fc5\u305a\u9867\u5ba2\u3078\u306e\u78ba\u56fa\u306a\u308b\u8a93\u7d04\u304c\u96a0\u3055\u308c\u3066\u3044\u308b &#8211; When you look at a strong brand, you see a promise.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>btrax\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u30b5\u30dd\u30fc\u30c8\u3068\u3057\u3066\u3001\u30ed\u30fc\u30f3\u30c1\u304b\u3089\u30b0\u30ed\u30fc\u30b9\u307e\u3067\u3001\u4e00\u6c17\u901a\u8cab\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u6574\u3048\u3066\u3044\u308b\u3002\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u305c\u3072\u304a\u6c17\u8efd\u306b<a href=\"https:\/\/btrax.com\/jp\/gbx?mc_cid=21c439d0f2&amp;mc_eid=[UNIQID]#page-block-nuxqfw0vxi\" target=\"_blank\" rel=\"noopener\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #56 \u3044\u307e\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u672c\u3092\u304a\u3055\u3089\u3044\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5VmvbARvGRsHzNtas4mVFW?utm_source=oembed\"><\/iframe><\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u203b\u3053\u306e\u8a18\u4e8b\u306f2023\u5e745\u6708\u306b\u6700\u65b0\u306e\u72b6\u614b\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u201c\u30d6\u30e9\u30f3\u30c9\u201d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u3066\u771f\u3063\u5148\u306b\u601d\u3044\u3064\u304f\u306e\u304c\u30ed\u30b4\u3084\u30c7\u30b6\u30a4\u30f3\u7b49\u3001\u8996\u899a\u7684\u306a\u8981\u7d20\u3067\u3042\u308b\u3002 \u3057\u304b\u3057\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u5275\u308a\u4e0a\u3052\u308b\u201c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u201d\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u306e\u4e2d\u3067 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