{"id":28425,"date":"2015-04-05T14:36:19","date_gmt":"2015-04-05T21:36:19","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=28425"},"modified":"2024-08-02T06:31:43","modified_gmt":"2024-08-01T21:31:43","slug":"marketingvsbranding","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/marketingvsbranding\/","title":{"rendered":"\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3068\u306f"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p><em>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u30012022\u5e747\u6708\u306b\u6700\u65b0\u306e\u72b6\u614b\u306b\u66f4\u65b0\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u3053\u306e\u9055\u3044\u3092\u306f\u3063\u304d\u308a\u3068\u8aac\u660e\u51fa\u6765\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6839\u672c\u7684\u306b\u9055\u3046\u304c\u3001\u6df7\u5408\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3001\u56fd\u571f\u304c\u5e83\u3044\u3053\u3068\u3082\u3042\u308a\u7c21\u5358\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u4e8b\u304c\u51fa\u6765\u306a\u3044\u3002\u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"uAa8OcRtIB\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/branding\/\">\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/branding\/embed\/#?secret=QpnInOLJqm#?secret=uAa8OcRtIB\" data-secret=\"uAa8OcRtIB\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u4eca\u56de\u306f\u3001btrax\u3067\u3053\u308c\u307e\u3067\u8907\u6570\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u901a\u3057\u3066\u84c4\u7a4d\u3057\u305f\u77e5\u8b58\u3001\u7d4c\u9a13\u3092\u8e0f\u307e\u3048\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3084\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081\u3066\u307f\u305f\u3002<\/p>\n<h2>30\u79d2\u3067\u5206\u304b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/h2>\n<p>\u5e02\u5834\u3092\u4f5c\u308a\u3001\u5e83\u3052\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3092\u8a08\u308b\u306e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3060\u3068\u3057\u305f\u3089\u3001\u305d\u308c\u3089\u306e\u30a4\u30e1\u30fc\u30b8\u30a2\u30c3\u30d7\u3092\u884c\u3046\u306e\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u8a00\u3067\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068\u305d\u3046\u306a\u308b\u304c\u3001\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u306b\u5f53\u3066\u306f\u3081\u3066\u307f\u308b\u3068\u305d\u306e\u4e21\u65b9\u3092\u517c\u306d\u5099\u3048\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3060\u3063\u305f\u308a\u65bd\u7b56\u304c\u3042\u308a\u610f\u5916\u3068\u6df7\u5408\u3057\u3084\u3059\u3044\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u4e00\u822c\u7684\u306a\u6982\u5ff5\u3067\u8003\u3048\u3066\u307f\u305f\u5834\u5408\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3001\u305d\u3057\u3066\u305d\u306e\u52b9\u679c\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n<p>\u51fa\u6765\u308b\u3060\u3051\u7c21\u5358\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u70ba\u306b\u3001\u3053\u3053\u3067\u306f\u3042\u3048\u3066\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u306a\u304f\u4eba\u9593\u540c\u58eb\u306e\u3084\u308a\u53d6\u308a\u3092\u4f8b\u3068\u3057\u3066\u6319\u3052\u308b\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u65e5\u5e38\u751f\u6d3b\u3067\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u6e67\u304d\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 vs \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29208 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/11.png\" alt=\"1\" width=\"715\" height=\"321\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/11.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/11-300x135.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/11-704x316.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/11-705x317.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/11-341x153.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/03\/11-624x280.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u4e0a\u8a18\u306e\u56f3\u3067\u306f\u7537\u5973\u4e8c\u4eba\u304c\u4f1a\u8a71\u3092\u3057\u3066\u3044\u308b\u3002\u7537\u6027\u304c\u982d\u304c\u826f\u3044\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u4f1d\u308f\u308b\u304b\u3092\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u7537\u6027\u304c\u81ea\u5206\u81ea\u8eab\u304c\u982d\u304c\u826f\u3044\u3068\u3044\u3046\u3053\u3068\u3092\u201c\u81ea\u5df1\u7533\u544a\u201d\u3059\u308b\u306e\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u624b\u6cd5\u3067\u3042\u308a\u3001\u5973\u6027\u306e\u65b9\u304c\u4f55\u3089\u304b\u306e\u7406\u7531\u3067\u5f7c\u304c\u982d\u304c\u826f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u5f7c\u5973\u304c\u306a\u3093\u3089\u304b\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u901a\u3058\u3066\u5f97\u305f\u5f7c\u306e\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308b\u3002\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308b\u5074\u304c\u76f4\u63a5\u4f1d\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u3001\u53d7\u3051\u53d6\u3063\u305f\u5074\u304c\u81ea\u4e3b\u7684\u306b\u611f\u3058\u308b\u30a4\u30e1\u30fc\u30b8\u306e\u5dee\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 &#8211; \u81ea\u5206\u304b\u3089\u81ea\u5206\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u76f8\u624b\u306b\u4f1d\u3048\u308b\u52aa\u529b<\/li>\n<li>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 &#8211; \u76f8\u624b\u306b\u81ea\u5206\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u52aa\u529b<\/li>\n<\/ul>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 vs \u5e83\u544a vs PR vs \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29214 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2.png\" alt=\"2\" width=\"715\" height=\"640\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2-300x269.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2-704x630.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2-581x520.png 581w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2-430x385.png 430w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2-225x201.png 225w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/2-624x559.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u305d\u308c\u3067\u306f\u3001\u4e0a\u8a18\u306b\u52a0\u3048\u3066\u3001\u5e83\u544a\u3068PR\u306e\u5f79\u5272\u3092\u542b\u3081\u3066\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u5e83\u544a\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e00\u3064\u3068\u8003\u3048\u3089\u308c\u308b\u304c\u3001\u3088\u308a\u6d88\u8cbb\u8005\u3078\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u6027\u304c\u5f37\u3044\u3002\u5f93\u3063\u3066\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30ce\u30a4\u30ba\u3068\u3057\u3066\u898b\u306a\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u306f\u306a\u3044\u3002<\/p>\n<p>\u3042\u307e\u308a\u306b\u76f4\u63a5\u7684\u306b\u4f1d\u3048\u3059\u304e\u308b\u3068\u53d7\u3051\u53d6\u308b\u5074\u304c\u5f15\u3044\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u3082\u3046\u5c11\u3057\u9593\u63a5\u7684\u3067\u4fe1\u983c\u3092\u5f97\u3084\u3059\u3044\u65b9\u6cd5\u3068\u3057\u3066PR (\u5e83\u5831\u6d3b\u52d5)\u304c\u3042\u308b\u3002<\/p>\n<p>PR\u3068\u306fPublic Relations\u306e\u7565\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u3084\u30cb\u30e5\u30fc\u30b9\u7b49\u3092\u901a\u3058\u3066\u7b2c\u4e09\u8005\u304b\u3089\u6d88\u8cbb\u8005\u306b\u5c4a\u304f\u3088\u3046\u306a\u60c5\u5831\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3057\u3066\u3082\u3089\u3046\u65bd\u7b56\u3067\u3042\u308b\u3002<\/p>\n<p>\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u304b\u3089\u306e\u60c5\u5831\u3067\u3042\u308c\u3070\u3088\u308a\u4fe1\u983c\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"atlYrnvdpk\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/experiential-marketing\/\">\u7d4c\u9a13\u4fa1\u5024\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u301c\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u301c<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u7d4c\u9a13\u4fa1\u5024\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u301c\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u301c&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/experiential-marketing\/embed\/#?secret=IspmoVcKAi#?secret=atlYrnvdpk\" data-secret=\"atlYrnvdpk\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5f79\u5272\u3068\u305d\u306e\u52b9\u679c<\/h2>\n<h3>\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u30a4\u30e1\u30fc\u30b8\u3068\u3057\u3066\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304f\u4f01\u696d\u4fa1\u5024<\/h3>\n<p>\u300c<a title=\"\u4eca\u3055\u3089\u4eba\u306b\u306f\u805e\u304d\u306b\u304f\u3044\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u300d\" href=\"https:\/\/blog.btrax.com\/jp\/branding\/\" target=\"_blank\" rel=\"noopener\">\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/a>\u300d\u306e\u8a18\u4e8b\u3067\u3082\u3054\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u4fa1\u5024\u5411\u4e0a\u306b\u76f4\u63a5\u95a2\u308f\u308b\u3002\u305d\u3057\u3066\u3001\u3053\u3053\u3067\u306e\u4f01\u696d\u4fa1\u5024\u3068\u306f\u3001\u91d1\u92ad\u3084\u6570\u5024\u3067\u306f\u7c21\u5358\u306b\u306f\u8868\u3059\u306e\u304c\u96e3\u3057\u3044\u3001\u6a21\u5023\u4e0d\u53ef\u80fd\u306a\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u578b\u306eiPhone\u3092\u30b9\u30da\u30c3\u30af\u3092\u3042\u307e\u308a\u898b\u306a\u3044\u3067\u3082\u7121\u6761\u4ef6\u306b\u4e88\u7d04\u3057\u305f\u308a\u3001\u6d77\u5916\u65c5\u884c\u306b\u3044\u3063\u3066\u3082\u306a\u305c\u304b\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306b\u884c\u3063\u3066\u3057\u307e\u3046\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u76ee\u306b\u898b\u3048\u306a\u3044\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u30a4\u30e1\u30fc\u30b8\u3068\u3057\u3066\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304f\u3082\u306e\u3001<a title=\"\u3053\u308c\u304b\u3089\u306e\u4f1a\u793e\u306b\u6700\u3082\u91cd\u8981\u306a\u8cc7\u7523: \u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30fb\u30a8\u30af\u30a4\u30c6\u30a3\" href=\"https:\/\/blog.btrax.com\/jp\/equity\/\" target=\"_blank\" rel=\"noopener\">\u5fc3\u7406\u7684\u306a\u4f01\u696d\u4fa1\u5024<\/a>\u304c\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308a\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u305d\u306e\u8a8d\u8b58\u4fa1\u5024\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3068\u306a\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5f37\u3044\u4f01\u696d\u3067\u306f\u3001\u5272\u5f15\u3069\u3053\u308d\u304b\u5e38\u306b\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u306b\u3066\u9867\u5ba2\u306e\u7d99\u7d9a\u4f4e\u306a\u8cfc\u8cb7\u306e\u52d5\u6a5f\u4ed8\u3051\u304c\u884c\u3048\u308b\u3002\u4f8b\u3048\u3070 \u9ad8\u304f\u3066\u3082\u30f4\u30a3\u30c8\u30f3\u306e\u9650\u5b9a\u8ca1\u5e03\u3092\u8cb7\u3063\u3066\u3082\u826f\u3044\u3068\u8003\u3048\u308b\u3001\u306a\u3069\u3002<\/p>\n<h3>CM\u306b\u304a\u3051\u308b\u82b8\u80fd\u4eba\u306e\u5f79\u5272<\/h3>\n<p>\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u304c\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u306e\u3060\u308d\u3046\u304b\uff1f\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u591a\u304f\u306e\u5834\u5408\u3001 \u305d\u306e\u4f01\u696d\u304c\u6301\u3063\u3066\u3044\u308b\u30d5\u30a3\u30ed\u30bd\u30d5\u30a3\u30fc\u3084\u3001\u5546\u54c1\u304c\u8868\u73fe\u3059\u308b\u30d3\u30b8\u30e7\u30f3\u7b49\u3092\u8868\u73fe\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070Nike\u306eCM\u3067\u3042\u308c\u3070\u3001\u5546\u54c1\u3088\u308a\u3082\u30a2\u30b9\u30ea\u30fc\u30c8\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3055\u308c\u3066\u3044\u308b\u306e\u3082\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308d\u3046\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u65e5\u672c\u3067\u306f\u3001\u4f8b\u3048\u3070\u30c6\u30ec\u30d3CM\u3067\u82b8\u80fd\u4eba\u304c\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3042\u308b\u304c\u3001\u3053\u308c\u306f\u4e16\u754c\u7684\u306b\u898b\u3066\u3082\u304b\u306a\u308a\u30e6\u30cb\u30fc\u30af\u306a\u7279\u5fb4\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u305d\u306e\u4f01\u696d\u304c\u9054\u6210\u3057\u305f\u3044\u30a4\u30e1\u30fc\u30b8\u306b\u5408\u3063\u305f\u82b8\u80fd\u4eba\u3092\u8d77\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5916\u90e8\u306e\u529b\u3092\u501f\u308a\u3066\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u884c\u3046\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30bd\u30b7\u30a8\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u6226\u7565\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LLo9Douvr7\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/branding-pt1\/\">\u30d6\u30e9\u30f3\u30c9\u3092\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306b\u5909\u63db\u3055\u305b\u308b5\u3064\u306e\u69cb\u6210\u8981\u7d20\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#1\u3011<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d6\u30e9\u30f3\u30c9\u3092\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306b\u5909\u63db\u3055\u305b\u308b5\u3064\u306e\u69cb\u6210\u8981\u7d20\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#1\u3011&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/branding-pt1\/embed\/#?secret=EOZ9OrpJYs#?secret=LLo9Douvr7\" data-secret=\"LLo9Douvr7\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3068\u305d\u306e\u52b9\u679c<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u4f01\u696d\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3001\u4f01\u696d\u306e<strong>\u5b58\u5728\u610f\u7fa9\u3092\u5b9a\u7fa9\u3059\u308bWhat\u306e\u90e8\u5206<\/strong>\u3092\u62c5\u3046\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u306f\u3001\u4f01\u696d\u306e\u4fa1\u5024 (\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9) \u3092<strong>\u3069\u306e\u3088\u3046\u306b\u4f1d\u3048\u308b\u304b\u3068\u3044\u3046How\u306e\u90e8\u5206<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u306b\u76f4\u63a5\u95a2\u308f\u308b\u30d7\u30ed\u30bb\u30b9\u3002<\/p>\n<p>\u6c7a\u3057\u3066\u672c\u6765\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u81ea\u4f53\u306e\u4fa1\u5024\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306a\u304f\u3001\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3069\u3046\u3084\u3063\u3066\u898b\u305b\u308b\u304b\u3001\u3069\u3046\u3084\u3063\u3066\u9867\u5ba2\u307e\u3067\u5c4a\u3051\u308b\u304b\u3001\u3069\u3046\u3084\u3063\u3066\u6f5c\u5728\u9867\u5ba2\u3092\u5897\u3084\u3059\u304b\u3068\u3044\u3063\u305f\u90e8\u5206\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u5e02\u5834\u3092\u3064\u304f\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u306b\u5e83\u3052\u308b\u306e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272<\/h3>\n<p>\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u300cMarket (\u5e02\u5834) \u300d\u3092\u52d5\u540d\u8a5e\u5316\u3057\u305f\u3082\u306e\u304b\u3089\u6765\u3066\u3044\u308b\u901a\u308a\u3001\u201c\u5e02\u5834\u3092\u958b\u62d3\u3059\u308b\u201d\u3001\u201c\u5e02\u5834\u3092\u5275\u308b\u201d\u3068\u3044\u3063\u305f\u610f\u5473\u5408\u3044\u3092\u81ea\u7136\u3068\u6301\u3064\u3002<\/p>\n<p>\u512a\u308c\u305f\u88fd\u54c1\u3084\u4f01\u696d\u306e\u9b45\u529b\u3092\u3088\u308a\u591a\u304f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5c4a\u3051\u308b\u306e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3060\u3002<\/p>\n<p>\u30d8\u30f3\u30ea\u30fc\u30fb\u30d5\u30a9\u30fc\u30c9\u306e\u540d\u8a00\u3001<em>\u300c\u3082\u3057\u9867\u5ba2\u306b\u3001\u5f7c\u3089\u306e\u671b\u3080\u3082\u306e\u3092\u805e\u3044\u3066\u3044\u305f\u3089\u3001\u6211\u3005\u306f\u4eca\u9803\u901f\u3044\u99ac\u8eca\u3092\u4f5c\u3063\u3066\u3044\u305f\u3060\u308d\u3046\u300d<\/em>\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u3082\u3057\u65e2\u5b58\u306e\u5e02\u5834\u304c\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u559a\u8d77\u3057\u3001\u65b0\u305f\u306a\u5e02\u5834\u3092\u5275\u308a\u51fa\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_57936\" style=\"width: 1410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57936\" class=\"size-full wp-image-57936\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/marketing-branding.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6bd4\u8f03\" width=\"1400\" height=\"689\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/marketing-branding.png 1400w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/marketing-branding-300x148.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/marketing-branding-768x378.png 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2015\/04\/marketing-branding-1024x504.png 1024w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><p id=\"caption-attachment-57936\" class=\"wp-caption-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6bd4\u8f03<\/p><\/div>\n<h2>\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306b\u306f\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3068\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u9808<\/h2>\n<p>Apple\u304c\u521d\u671f\u306e\u30de\u30c3\u30ad\u30f3\u30c8\u30c3\u30b7\u30e5\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u767a\u6ce8\u3057\u305f\u969b\u3001\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30b9\u306f\u300c<strong>\u307e\u308b\u3067SONY\u304c\u4f5c\u308a\u305d\u3046\u306a\u30d1\u30bd\u30b3\u30f3\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u304f\u308c\u300d<\/strong>\u3068\u30ea\u30af\u30a8\u30b9\u30c8\u3057\u305f\u3068\u3044\u3046\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u305d\u306e\u5f53\u6642 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href=\"https:\/\/btrax.com\/jp\/contact-us\/\" target=\"_blank\" rel=\"noopener\">\u305c\u3072\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a\u300c\u9055\u3044\u300d\u30b7\u30ea\u30fc\u30ba<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"RDfU0hsUgU\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-cx\/\">CX\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1fUX\u30c7\u30b6\u30a4\u30f3\u3068\u306e\u9055\u3044\u3068\u305d\u308c\u305e\u308c\u306e\u5f79\u5272<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CX\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1fUX\u30c7\u30b6\u30a4\u30f3\u3068\u306e\u9055\u3044\u3068\u305d\u308c\u305e\u308c\u306e\u5f79\u5272&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-cx\/embed\/#?secret=8oXgMStmMC#?secret=RDfU0hsUgU\" data-secret=\"RDfU0hsUgU\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<blockquote class=\"wp-embedded-content\" data-secret=\"QbBnCrxu93\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/design-types\/\">design, Design, DESIGN \u305d\u306e\u9055\u3044\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;design, Design, DESIGN \u305d\u306e\u9055\u3044\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" 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src=\"https:\/\/blog.btrax.com\/jp\/design-vs-art\/embed\/#?secret=LAOGoQHcd0#?secret=2jXjBG6Udd\" data-secret=\"2jXjBG6Udd\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xPAi0HHfNu\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ucd\/\">\u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" 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difference between marketing vs. branding<\/a><\/li>\n<li><a href=\"https:\/\/smallbusiness.chron.com\/branding-vs-product-marketing-22583.html\" target=\"_blank\" rel=\"noopener\">Branding vs. Product Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.entrepreneur.com\/article\/239497\" target=\"_blank\" rel=\"noopener\">The Quick and Dirty on Marketing, Advertising and Branding<\/a><\/li>\n<\/ul>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #56 \u3044\u307e\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u672c\u3092\u304a\u3055\u3089\u3044\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5VmvbARvGRsHzNtas4mVFW?utm_source=oembed\"><\/iframe><\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u30012022\u5e747\u6708\u306b\u6700\u65b0\u306e\u72b6\u614b\u306b\u66f4\u65b0\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u3053\u306e\u9055\u3044\u3092\u306f\u3063\u304d\u308a\u3068\u8aac\u660e\u51fa\u6765\u308b\u4eba\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u3002 \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6839\u672c\u7684\u306b\u9055\u3046\u304c\u3001\u6df7\u5408\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002 \u30a2 [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":59810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[216,317,218],"class_list":["post-28425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-216","tag-317","tag-218"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/28425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=28425"}],"version-history":[{"count":118,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/28425\/revisions"}],"predecessor-version":[{"id":68951,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/28425\/revisions\/68951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/59810"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=28425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=28425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=28425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}