{"id":25966,"date":"2014-10-23T15:41:17","date_gmt":"2014-10-23T22:41:17","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=25966"},"modified":"2020-08-10T15:57:49","modified_gmt":"2020-08-10T06:57:49","slug":"user-aquisition","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/user-aquisition\/","title":{"rendered":"\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u767a\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304b\u3089\u5b66\u3076\u771f\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97"},"content":{"rendered":"<div class='wp_content_tag clearfix'><blockquote class=\"wp-embedded-content\" data-secret=\"xyvjgUKf7T\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/first-users\/\">\u4e3b\u8981\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30b5\u30fc\u30d3\u30b9\u306e\u521d\u671f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u65b9\u6cd5<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4e3b\u8981\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30b5\u30fc\u30d3\u30b9\u306e\u521d\u671f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u65b9\u6cd5&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/first-users\/embed\/#?secret=viFGbxNaJd#?secret=xyvjgUKf7T\" data-secret=\"xyvjgUKf7T\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3092\u62e0\u70b9\u306b\u9867\u5ba2\u5411\u3051\u30d6\u30ed\u30ac\u30fc\u3001\u8d77\u696d\u5bb6\u3068\u3057\u3066\u6d3b\u8e8d\u3059\u308b<a href=\"https:\/\/andrewchen.co\/about\/\" target=\"_blank\" rel=\"noopener\">Andrew Chen<\/a>\u304c\u30b7\u30fc\u30c9\u30b9\u30c6\u30fc\u30b8\u6bb5\u968e\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u6295\u8cc7\u3092\u3059\u308b<a href=\"https:\/\/andrewchen.co\/2008\/09\/12\/growing-renewable-audiences-a-talk-at-oreilly-alphatech-ventures\/\" target=\"_blank\" rel=\"noopener\">O\u2019Reilly Alphatech Ventures\u306b\u3066\u8a71\u3057\u305f\u5185\u5bb9<\/a>\u3092\u57fa\u306b\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30fc\u30de\u306f<strong>\u300c\u3044\u304b\u306b\u9867\u5ba2\u3092\u5275\u9020\u3059\u308b\u304b\u300d<\/strong>\u3067\u3059\u3002\u6295\u8cc7\u3092\u53d7\u3051\u305f\u5074\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u6570\u4e07\u4eba\u3068\u3044\u3046\u898f\u6a21\u3067\u306f\u306a\u304f\u6570\u5343\u4e07\u4eba\u3068\u3044\u3046\u898f\u6a21\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u65b9\u6cd5\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30662\u30d1\u30bf\u30fc\u30f3\u306e\u65b9\u6cd5\u3042\u308a\u3001\u305d\u308c\u306f\u201dRenewable\u201d (\u67af\u6e07\u3057\u306a\u3044\u3001\u65b0\u3057\u3044\u6210\u9577\u306b\u3088\u3063\u3066\u307e\u305f\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u751f\u307e\u308c\u308b\u65b9\u6cd5)\u3068\u201dNot Renewable\u201d (\u4e00\u6642\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u65b9\u6cd5)\u3067\u3059\u3002\u3053\u306e2\u30d1\u30bf\u30fc\u30f3\u306b\u3064\u3044\u3066\u306f\u3088\u308a\u8a73\u3057\u304f\u5f8c\u307b\u3069\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>TechCrunch\u3084PR\u6d3b\u52d5\u306b\u3088\u308b\u9732\u51fa<\/h2>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25969 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/alexa-graph.jpg\" alt=\"alexa-graph\" width=\"715\" height=\"418\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/alexa-graph.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/alexa-graph-300x175.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/alexa-graph-704x411.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/alexa-graph-658x385.jpg 658w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/alexa-graph-341x199.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/alexa-graph-624x364.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><br \/>\n\u53c2\u7167: <a href=\"https:\/\/andrewchen.co\/2008\/09\/12\/growing-renewable-audiences-a-talk-at-oreilly-alphatech-ventures\/\" target=\"_blank\" rel=\"noopener\">Growing renewable audiences<\/a><\/p>\n<p style=\"text-align: left;\">\u4f8b\u3068\u3057\u3066\u3001TechCrunch\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u51fa\u5834\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e1\u5e74\u5f8c\u306e\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u3042\u307e\u308a\u5927\u304d\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6570\u306e\u5897\u52a0\u306f\u898b\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>TechCrunch\u306e\u3088\u3046\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u9732\u51fa\u306f\u65b0\u3057\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u6295\u8cc7\u5bb6\u306b\u77e5\u3063\u3066\u3082\u3089\u3044\u7e4b\u304c\u308b\u305f\u3081\u306b\u306f\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u9867\u5ba2\u5411\u3051\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u62e1\u5927\u306e\u305f\u3081\u306b\u4eba\u3092\u30b5\u30a4\u30c8\u3078\u4fc3\u3059\u306b\u306f\u3042\u307e\u308a\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u7406\u7531\u3068\u3057\u3066\u306f\u3001PR\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u7e70\u308a\u8fd4\u3057\u8a2a\u308c\u308b\u3053\u3068\u306f\u306a\u304f\u3001\u6301\u7d9a\u7684\u306a\u52b9\u679c\u306f\u751f\u307e\u308c\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u4e00\u6642\u7684\u306b\u4f38\u3073\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u3059\u3050\u6d88\u3048\u53bb\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u9577\u671f\u7684\u306b\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u306e\u304c\u73fe\u5b9f\u3067\u3059\u3002<\/p>\n<p>Andrew\u306fPR\u6d3b\u52d5\u3084\u30d6\u30ed\u30b0\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u3053\u3060\u308f\u308b\u3053\u3068\u3092\u201dfool\u2019s gold\u201d (\u611a\u304b\u8005\u306e\u30b4\u30fc\u30eb\u30c9)\u3068\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3069\u3046\u3067\u3082\u3044\u3044\u3053\u3068\u306b\u3053\u3060\u308f\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u78ba\u304b\u306b\u3042\u306a\u305f\u306e\u540d\u524d\u3084\u4f1a\u793e\u540d\u304c\u591a\u304f\u306e\u4eba\u306b\u77e5\u308c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u4e0a\u304c\u308b\u3053\u3068\u306f\u6c17\u6301\u3061\u304c\u826f\u3044\u3082\u306e\u3067\u305d\u306e\u5f71\u97ff\u529b\u3092\u52d8\u9055\u3044\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n<p>\u30d6\u30ed\u30b0\u8a18\u4e8b\u304c\u30d2\u30c3\u30c8\u3059\u308c\u3070\u3001\u4ed6\u306e\u30d7\u30ec\u30b9\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u3082\u4f9d\u983c\u30e1\u30fc\u30eb\u304c\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u821e\u3044\u4e0a\u304c\u3063\u3066\u3057\u307e\u3046\u6c17\u6301\u3061\u3082\u5206\u304b\u308a\u307e\u3059\u304c\u3001\u9593\u9055\u3044\u306a\u304f\u305d\u308c\u306f\u3084\u304c\u3066\u300c\u6628\u65e5\u306e\u53e4\u3044\u30cb\u30e5\u30fc\u30b9\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3086\u3048\u306b\u3001\u4e00\u6642\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u3092\u56f3\u308b\u3053\u3068\u306f\u6c7a\u3057\u3066\u304a\u52e7\u3081\u3057\u307e\u305b\u3093\u3057\u3001\u305d\u308c\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u306e\u306f\u3084\u3081\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u3046\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u6301\u7d9a\u7684\u3067\u7d99\u7d9a\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7372\u5f97\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<h2>\u201cRenewable\u201d (\u7d99\u7d9a\u7684\u306a\u30e6\u30fc\u30b6\u30fc) VS \u201dNot Renewable\u201d (\u4e00\u6642\u7684\u306a\u30e6\u30fc\u30b6\u30fc)<\/h2>\n<p>\u3053\u3053\u3067\u3044\u3046\u201dRenewable\u201d\u306f\u8f9e\u66f8\u306b\u3088\u308b\u3068\u201d\u65b0\u3057\u3044\u6210\u9577\u306b\u3088\u3063\u3066\u67af\u6e07\u3057\u306a\u304f\u3001\u7f6e\u304d\u63db\u3048\u3089\u308c\u308b\u3053\u3068\u201d\u3068\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u306f\u305f\u30601\u3064\u306e\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30d0\u30ba\u3084\u30d9\u30fc\u30bf\u7248\u306e\u30c6\u30b9\u30bf\u30fc\u3001\u305d\u306e\u4ed6\u304b\u3089\u96c6\u3081\u3066\u304d\u305f\u5805\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u307e\u305f\u65b0\u305f\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7372\u5f97\u3068\u7e4b\u3052\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u7e70\u308a\u8fd4\u3057\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u6642\u7684\u306a\u30d2\u30c3\u30c8\u3092\u76ee\u6307\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u6b21\u3078\u3068\u7e4b\u304c\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304b\u3089\u9577\u671f\u7684\u3067\u30b3\u30a2\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7372\u5f97\u3092\u72d9\u3046\u3053\u3068\u3067\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u5927\u304d\u304f\u6210\u9577\u3059\u308b\u9053\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u201dRenewable\u201d\u3068\u201dNot Renewable\u201d\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u751f\u307e\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u5148\u307b\u3069\u3082\u793a\u3057\u305f\u901a\u308a\u3001PR\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u306f\u201dNot Renewable\u201d\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u751f\u307f\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u300c\u4e00\u6642\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u300d\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u7b49\u3067\u306e\u30b9\u30d4\u30fc\u30c1\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306a\u3069\u3067\u306ePR\u3082\u6295\u8cc7\u5bb6\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u4eba\u6750\u3092\u767a\u6398\u3059\u308b\u4e0a\u3067\u306f\u3088\u3044\u6a5f\u4f1a\u3067\u3059\u304c\u3001\u4f55\u5343\u4e07\u4eba\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u9069\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u30df\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u3088\u3046\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u3092\u7bc9\u304f\u3053\u3068\u3084\u3001\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u3068\u7e4b\u304c\u308a\u3092\u6301\u3064\u3053\u3068\u3082\u540c\u3058\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u610f\u5473\u3067\u306f\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u306f\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306b\u306f\u201dcult of feature worship\u201d (\u512a\u308c\u305f\u6a5f\u80fd\u304c\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3088\u3044\u3068\u3044\u3046\u8003\u3048)\u306e\u3088\u3046\u306a\u6587\u5316\u304c\u3042\u308a\u307e\u3059\u3002\u7d76\u5bfe\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u4ee5\u524d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3088\u308a\u3082\u512a\u308c\u305f\u6a5f\u80fd\u304c\u3042\u308b\u3079\u304d\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u6a5f\u80fd\u304c\u597d\u307e\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001Andrew\u306f\u6a5f\u80fd\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u306f\u6b62\u307e\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u304b\u306f\u5fae\u5999\u3060\u3068\u8a71\u3057\u307e\u3059\u3002<\/p>\n<p>\u53cd\u5bfe\u306b\u3001<strong>E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3001<strong>SEO\u5bfe\u7b56<\/strong>\u3001<strong>\u5e83\u544a<\/strong>\u306a\u3069\u306f\u4f55\u5343\u4e07\u4eba\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u6b63\u3057\u304f\u3084\u308c\u3070\u3001\u6301\u7d9a\u7684\u3067\u7d99\u7d9a\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u307e\u3068\u3081\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u8868\u306b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u3046\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u5de6\u5074\u306e\u65b9\u3067\u3059\u304b\uff1f\u305d\u308c\u3068\u3082\u53f3\u5074\u306e\u65b9\u3067\u3059\u304b\uff1f<\/p>\n<h3 style=\"text-align: left;\">&#8220;Renewable&#8221; vs &#8220;Not Renewable&#8221;<\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<ul>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/li>\n<li>SEO\u5bfe\u7b56<\/li>\n<li>UI\u306e\u5411\u4e0a<\/li>\n<li>\u5e83\u544a (Ads)<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>PR\u6d3b\u52d5<\/li>\n<li>\u30d6\u30ed\u30b0\u8a18\u4e8b<\/li>\n<li>\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3078\u306e\u53c2\u52a0<\/li>\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u306e\u62e1\u5927<\/li>\n<li>\u6a5f\u80fd\u8ffd\u52a0<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6700\u5f8c\u306b\u3001\u6301\u7d9a\u7684\u3067\u7d99\u7d9a\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308c\u3070\u826f\u3044\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u307e\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3001\u3069\u306e\u3088\u3046\u306b\u4ed6\u306e\u4eba\u3082\u30b5\u30a4\u30c8\u3078\u8a2a\u308c\u308b\u3088\u3046\u5dfb\u304d\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3082\u306e\u51c4\u3044\u8a73\u7d30\u306b\u5206\u6790\u3057\u305f\u4e0a\u3067<strong>A\/B\u30c6\u30b9\u30c8\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u6700\u9069\u5316\u3092\u3059\u308b\u3053\u3068<\/strong>\u304c\u3082\u3063\u3068\u3082\u91cd\u8981\u306a\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u5165\u5ff5\u306b\u79d1\u5b66\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u591a\u304f\u306e\u4eee\u8aac\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u4eee\u8aac\u3082\u6301\u3063\u305f\u4e0a\u3067\u6f5c\u5728\u7684\u30e6\u30fc\u30b6\u30fc\u3092\u898b\u6975\u3081\u3001\u6e2c\u308a\u3001\u6700\u9069\u5316\u3055\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\n<ol>\n<li><strong>\u3069\u308c\u3060\u3051\u6f5c\u5728\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b<\/strong><\/li>\n<li><strong>\u5b9f\u969b\u306b\u7d71\u8a08\u3084Google Analytics\u3067\u6570\u5b57\u3092\u6e2c\u308b<\/strong><\/li>\n<li><strong>\u6700\u9069\u5316\u3059\u308b<\/strong><\/li>\n<li><strong>\u7e70\u308a\u8fd4\u3059<\/strong><\/li>\n<\/ol>\n<h2>\u5e83\u544a\u306f\u306a\u305c\u201dRenewable\u201d\u30e6\u30fc\u30b6\u30fc\u3092\u751f\u307f\u51fa\u3059\u306e\u304b<\/h2>\n<p>\u6700\u5f8c\u306b\u306a\u305c\u5e83\u544a\u306f\u6301\u7d9a\u7684\u3067\u7d99\u7d9a\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u751f\u307f\u51fa\u3059\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u307e\u305a\u5e83\u544a\u3092\u3059\u308b\u306e\u306b\u9069\u3057\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u30bf\u30a4\u30d7\u306f\u751f\u6d3b\u306e\u4e2d\u3067\u4f7f\u3048\u308bEC\u30b5\u30a4\u30c8\u3001\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u8ab2\u91d1\u30bf\u30a4\u30d7\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u6708\u3084\u5e74\u3054\u3068\u306b\u3067\u6255\u3046\u30bf\u30a4\u30d7\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u5229\u76ca\u306e\u51fa\u305b\u308b\u5e83\u544a\u67a0\u3092\u8cb7\u3046\u3053\u3068\u3067\u3059\u3002\u3069\u308c\u3060\u3051\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30b5\u30a4\u30c8\u306b\u547c\u3073\u5bc4\u305b\u305d\u306e\u3046\u3061\u8208\u5473\u3092\u6301\u3063\u3066\u304f\u308c\u5b9f\u969b\u306b\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u308c\u3060\u3051\u3044\u308b\u304b\u3092\u63a8\u6e2c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u3001\u3088\u308a\u5e83\u544a\u3092\u8cb7\u3046\u3053\u3068\u306b\u5c02\u5ff5\u3057\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3078\u3068\u7e4b\u3052\u307e\u3059\u3002\u3053\u308c\u304c\u4e0a\u624b\u304f\u3044\u304f\u3068\u3001\u9732\u51fa\u3059\u308b\u5e83\u544a\u304c\u306a\u304f\u306a\u308b\u307e\u3067\u306e\u9593\u306f\u3001\u5e83\u544a\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u305b\u308b\u6700\u5927\u9650\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u6210\u529f\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u5e83\u544a\u304b\u3089\u201dRenewable\u201d\u30e6\u30fc\u30b6\u30fc\u3092\u751f\u307f\u51fa\u3059\u6d41\u308c<\/h3>\n<ol>\n<li><strong>\u5e83\u544a\u3092\u8cb7\u3046<\/strong><\/li>\n<li><strong>\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308b<\/strong><\/li>\n<li><strong>\u767b\u9332\u3084\u8cfc\u5165\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308b<\/strong><\/li>\n<li><strong>\u3088\u308a\u591a\u304f\u306e\u5e83\u544a\u3092\u51fa\u3059<\/strong><\/li>\n<li><strong>\u65b0\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97<\/strong><\/li>\n<\/ol>\n<p>\u3053\u306e\u3088\u3046\u306b\u5e83\u544a\u304b\u3089\u6700\u5927\u9650\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u7372\u5f97\u3092\u5f15\u304d\u51fa\u3059\u3088\u3046\u306b\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084SEO\u5bfe\u7b56\u3067\u3082\u540c\u3058\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>Photo by: <a href=\"https:\/\/www.flickr.com\/photos\/carbonnyc\/15214867470\" target=\"_blank\" rel=\"noopener\">David Goehring<\/a><\/p>\n<hr \/>\n<h2>\u5f0a\u793e\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u5317\u7c73\u9032\u51fa\u3092\u76ee\u6307\u3057\u307e\u305b\u3093\u304b\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25973 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/innovation-2.jpg\" alt=\"innovation-2\" width=\"715\" height=\"147\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/innovation-2.jpg 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/innovation-2-300x61.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/innovation-2-704x144.jpg 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/innovation-2-705x144.jpg 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/innovation-2-341x70.jpg 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2014\/10\/innovation-2-624x128.jpg 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>btrax\u304c\u904e\u53bb10\u5e74\u9593\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u57f9\u3063\u3066\u304d\u305f\u3001\u4e16\u754c\u5c55\u958b\u306e\u30ce\u30a6\u30cf\u30a6\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u8003\u6848\u306e\u30e1\u30bd\u30c3\u30c9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3001\u512a\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u529b\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306b\u5e83\u304c\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306e\u6d77\u5916\u5c55\u958b\u3092\u8fc5\u901f\u306b\u9032\u3081\u3001\u52b9\u679c\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u3055\u305b\u3066\u9802\u304f\u3001\u77ed\u671f\u96c6\u4e2d\u578b\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002<\/p>\n<h3>\u3053\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059<\/h3>\n<ul>\n<li>\u65b0\u898f\u30d3\u30b8\u30cd\u30b9\u30fb\u4e8b\u696d\u6a5f\u4f1a\u306e\u5275\u51fa<\/li>\n<li>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u5f0f\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u65b9\u6cd5\u306e\u53d6\u5f97<\/li>\n<li>UI\/UX\u30c7\u30b6\u30a4\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5316<\/li>\n<li>\u30b0\u30ed\u30fc\u30d0\u30eb\u4eba\u6750\u306e\u6559\u80b2\u30fb\u80b2\u6210\u30fb\u63a1\u7528<\/li>\n<li>\u6d77\u5916\u5e02\u5834\u8abf\u67fb<\/li>\n<li>\u696d\u52d9\u63d0\u643a\u30fbM&amp;A\u30fb\u8cc7\u91d1\u8abf\u9054<\/li>\n<li>VC\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3068\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8C8WIF5kww\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/innovation-program\/\">\u3010\u65e5\u672c\u4f01\u696d\u306b\u4e16\u754c\u6700\u9ad8\u5cf0\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u74b0\u5883\u3068\u30e1\u30bd\u30c3\u30c9\u3092\u3011\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30d6\u30fc\u30b9\u30bf\u30fc\uff08\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u578b\u30d7\u30ed\u30b0\u30e9\u30e0\uff09<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u65e5\u672c\u4f01\u696d\u306b\u4e16\u754c\u6700\u9ad8\u5cf0\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u74b0\u5883\u3068\u30e1\u30bd\u30c3\u30c9\u3092\u3011\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30d6\u30fc\u30b9\u30bf\u30fc\uff08\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u578b\u30d7\u30ed\u30b0\u30e9\u30e0\uff09&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/innovation-program\/embed\/#?secret=CLqBLoJ1Sb#?secret=8C8WIF5kww\" data-secret=\"8C8WIF5kww\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u4e3b\u8981\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30b5\u30fc\u30d3\u30b9\u306e\u521d\u671f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u65b9\u6cd5 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