{"id":22552,"date":"2014-04-09T14:53:49","date_gmt":"2014-04-09T21:53:49","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=22552"},"modified":"2020-08-11T02:58:42","modified_gmt":"2020-08-10T17:58:42","slug":"branding-culture","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/branding-culture\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u6587\u5316\uff1a\u6210\u529f\u3059\u308b\u30b3\u30f3\u30d3\u30cd\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f"},"content":{"rendered":"<div class='wp_content_tag 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dir=\"ltr\">\u5730\u65b9\u306e\u9700\u8981\u306b\u3082\u5bfe\u5fdc\u3057\u3064\u3064\u3001\u3057\u3063\u304b\u308a\u3068\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30fc\u3068\u500b\u6027\u3092\u3082\u3063\u3066\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308a\u7d9a\u3051\u308b\u3053\u3068\u306f\u81f3\u96e3\u306e\u696d\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u6b21\u306e\u3088\u3046\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u305f\u3069\u308c\u3070\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u6a5f\u5fae\u3092\u3057\u3063\u304b\u308a\u3068\u6c72\u307f\u53d6\u308a\u3001\u9867\u5ba2\u3092\u5f15\u304d\u3064\u3051\u3089\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3078\u3068\u9032\u5316\u3059\u308b\u4e8b\u304c\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2>1. \u30ed\u30fc\u30ab\u30eb\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b<\/h2>\n<p dir=\"ltr\">\u3082\u3057\u8868\u9762\u7684\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306b\u57fa\u3065\u3044\u305f\u5e02\u5834\u3092\u4f5c\u308c\u306a\u304b\u3063\u305f\u5834\u5408\u3001\u4f01\u696d\u306f\u591a\u3044\u306b\u624b\u3053\u305a\u308b\u3060\u308d\u3046\u3002\u305d\u308c\u305e\u308c\u306e\u5e02\u5834\u306f\u72ec\u81ea\u306e\u6a5f\u5fae\u3001\u500b\u6027\u7684\u306a\u7279\u5fb4\u3001\u9867\u5ba2\u306e\u597d\u307f\u304c\u3042\u308b\u3002\u305d\u306e\u591a\u304f\u306e\u30e6\u30cb\u30fc\u30af\u306a\u7279\u5fb4\u306f\u793e\u4f1a\u306e\u6587\u5316\u7684\u306a\u652f\u3048\u306b\u3088\u3063\u3066\u6df1\u304f\u611f\u5316\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u306e\u6839\u672c\u7684\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u7406\u89e3\u3059\u308b\u4e8b\u306b\u3088\u3063\u3066\u4f01\u696d\u306f\u52b9\u7387\u7684\u306b\u96c6\u5ba2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>2. \u5e02\u5834\u3092\u3088\u308a\u7d30\u5206\u5316\u3059\u308b<\/h2>\n<p dir=\"ltr\">\u5e02\u5834\u306f\u7121\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3089\u306a\u3063\u3066\u3044\u308b\u3002\u5e02\u5834\u306e\u4e2d\u3067\u30d9\u30fc\u30b7\u30c3\u30af\u306b\u57f7\u884c\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u4f01\u696d\u3068\u8cc7\u6e90\u30eb\u30fc\u30c8\u3092\u52b9\u679c\u7684\u306b\u7d50\u3073\u3064\u3051\u308b\u4e00\u3064\u306e\u57fa\u672c\u7684\u306a\u30c4\u30fc\u30eb\u306b\u306a\u308b\u306e\u3060\u3002\u7d4c\u6e08\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u304c\u4ea4\u308f\u308b\u4e8b\u306b\u3088\u3063\u3066\u3001\u591a\u69d8\u6027\u306f\u5e83\u304c\u308b\u306b\u9055\u3044\u306a\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u4f01\u696d\u306f\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u3092\u3055\u3089\u306b\u7d30\u5206\u5316\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<h2>3. \u6226\u7565\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u8981\u7d20\u3092\u7df4\u308b<\/h2>\n<p dir=\"ltr\">\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u306f\u3001\u9867\u5ba2\u304c\u9069\u671f\u3001\u9069\u6240\u306b\u9054\u3059\u308b\u304b\u3057\u306a\u3044\u304b\u3067\u6210\u529f\u304b\u5931\u6557\u306e\u660e\u6697\u3092\u5206\u3051\u308b\u3002\u4e2d\u56fd\u3068\u30a4\u30f3\u30c9\u5e02\u5834\u306b\u304a\u3044\u3066\u306f\u30eb\u30fc\u30c8\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3068\u306a\u308b\u3002Wal-Mart\u306a\u3069\u306e\u5927\u304d\u306a\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u6163\u308c\u3066\u3044\u308b\u591a\u304f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u540c\u3058\u8981\u9818\u3067\u6d77\u5916\u5e02\u5834\u3078\u3068\u767a\u5c55\u3055\u305b\u3066\u3057\u307e\u3046\u3002<\/p>\n<p dir=\"ltr\">\u591a\u304f\u306e\u30a2\u30b8\u30a2\u5e02\u5834\u306e\u4e2d\u3067\u306f\u7d44\u7e54\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u5c0f\u58f2\u696d\u8005\u304c\u672a\u3060\u306b\u591a\u304f\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u305d\u306e\u3088\u3046\u306a\u4e2d\u3067\u306f\u3001\u4f01\u696d\u304c\u5207\u8feb\u3057\u3001\u5f37\u3044\u30eb\u30fc\u30c8\u3092\u4f5c\u308a\u3001\u305d\u306e\u4f01\u696d\u306e\u30e2\u30c7\u30eb\u3092\u30ed\u30fc\u30ab\u30eb\u5e02\u5834\u306b\u9069\u5fdc\u3055\u305b\u306a\u3044\u3068\u6210\u529f\u3059\u308b\u4e8b\u306f\u3067\u304d\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<h2>4. \u9867\u5ba2\u30d4\u30e9\u30df\u30c3\u30c9\u306e\u6700\u4e0b\u5c64\u3092\u77e5\u308b<\/h2>\n<p dir=\"ltr\">\u3044\u304f\u3089\u7d4c\u6e08\u3092\u767a\u5c55\u3055\u305b\u3001\u6a29\u529b\u3092\u5f97\u305f\u3068\u3057\u3066\u3082\u3001\u5e02\u5834\u306e\u51fa\u73fe\u3068\u672a\u3060\u306b\u6210\u9577\u3057\u7d9a\u3051\u308b\u56fd\u3005\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30d4\u30e9\u30df\u30c3\u30c9\u306e\u304b\u306a\u308a\u6700\u4e0b\u5c64\u306b\u7279\u5fb4\u3065\u3051\u3089\u308c\u308b\u3002\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u4e3b\u306b\u3001\u3060\u3093\u3060\u3093\u3068\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u306b\u7d71\u5408\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u3002\u5f7c\u3089\u306f\u8cc7\u6e90\u306f\u3042\u307e\u308a\u306a\u3044\u304c\u3001\u5411\u4e0a\u5fc3\u3068\u91ce\u5fc3\u304c\u9ad8\u3044\u3053\u3068\u304c\u7279\u5fb4\u3060\u3002<\/p>\n<p dir=\"ltr\">\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u307e\u305f\u9577\u671f\u7684\u3067\u3001\u3068\u3066\u3082\u6709\u5229\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d04\u675f\u3057\u3066\u304f\u308c\u308b\u306e\u3060\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u591a\u304f\u306e\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u9ad8\u3044\u5024\u6bb5\u3092\u6255\u3046\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u306e\u3060\u3002\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3044\u308b\u9867\u5ba2\u306f\u624b\u9803\u306a\u5024\u6bb5\u3067\u8cb7\u3046\u4e8b\u304c\u3067\u304d\u3001\u4e14\u3064\u3001\u304b\u306a\u308a\u8cea\u306e\u826f\u3044\u5546\u54c1\u3092\u6c42\u3081\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u529f\u306f\u30ed\u30fc\u30ab\u30eb\u5e02\u5834\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u8981\u671b\u306b\u7b54\u3048\u308b\u4e8b\u304c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<h2>5. 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dir=\"ltr\">\u30a2\u30b8\u30a2\u7d4c\u6e08\u306f\u975e\u5e38\u306b\u6d3b\u767a\u7684\u3067\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u56fd\u969b\u8cbf\u6613\u306f\u5897\u3048\u3066\u304a\u308a\u6280\u8853\u3068\u7cbe\u901a\u3057\u305f\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u306f\u4f55\u767e\u4e07\u3082\u306e\u4ed5\u4e8b\u3092\u751f\u307f\u3001\u624b\u53d6\u308a\u6240\u5f97\u306f\u4e0a\u304c\u308a\u3001\u653f\u5e9c\u306f\u7387\u5148\u3057\u3066\u591a\u304f\u306e\u305d\u306e\u3088\u3046\u306a\u56fd\u3005\u3068\u56fd\u969b\u7d4c\u6e08\u3092\u7d50\u3073\u3064\u3051\u3066\u3044\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u8981\u56e0\u306b\u3088\u308a\u3001\u897f\u6b27\u306b\u3057\u304b\u76ee\u3092\u5411\u3051\u306a\u3044\u9867\u5ba2\u306f\u3044\u306a\u304f\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u9867\u5ba2\u306f\u591a\u304f\u306e\u30ed\u30fc\u30ab\u30eb\u30d6\u30e9\u30f3\u30c9\u306b\u3055\u3089\u306b\u81ea\u4fe1\u3092\u6301\u3061\u3001\u6e80\u8db3\u3057\u3066\u3044\u304f\u3002\u305d\u3057\u3066\u307e\u305f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30fc\u3068\u30ed\u30fc\u30ab\u30eb\u306e\u6a5f\u5fae\u306b\u9069\u5fdc\u3067\u304d\u308b\u4e21\u8005\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u4fdd\u3064\u3088\u3046\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3055\u305b\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2>\u7d50\u8ad6<\/h2>\n<p dir=\"ltr\">\u6587\u5316\u7684\u306b\u7e4a\u7d30\u306b\u306a\u308b\u3053\u3068\u306f\u30b0\u30ed\u30fc\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u7e4b\u304c\u308b\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u307b\u3068\u3093\u3069\u65ad\u56fa\u3068\u3057\u3066\u3001\u51fa\u304f\u308f\u3059\u5168\u3066\u306e\u5e02\u5834\u306b\u5f7c\u3089\u306e\u6210\u529f\u3059\u308b\u7b4b\u9053\u3092\u7d9a\u3051\u3066\u3044\u304f\u3002\u7d50\u679c\u7684\u306b\u3053\u306e\u3088\u3046\u306a\u69cb\u9020\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u3055\u3089\u306b\u5f37\u304f\u3059\u308b\u306e\u3060\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u512a\u4f4d\u306a\u7acb\u5834\u306b\u5c45\u7d9a\u3051\u3001\u6a19\u6e96\u7684\u306a\u624b\u9806\u3092\u62d2\u3080\u30d6\u30e9\u30f3\u30c9\u306f\u591a\u69d8\u306a\u5e02\u5834\u306e\u4e2d\u3067\u3001\u9867\u5ba2\u3068\u9867\u5ba2\u304c\u8cfc\u5165\u3059\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u3001\u6f5c\u5728\u7684\u306a\u529b\u3092\u7121\u8996\u3057\u304c\u3061\u3067\u3042\u308b\u3002<\/p>\n<p dir=\"ltr\">\u5e02\u5834\u304c\u7d71\u5408\u3055\u308c\u3001\u9867\u5ba2\u304c\u79fb\u52d5\u3059\u308b\u306b\u3064\u308c\u3001\u5e02\u5834\u306e\u4e2d\u3067\u306f\u3088\u304f\u3042\u308b\u985e\u4f3c\u3057\u305f\u529b\u304c\u73fe\u308c\u308b\u53ef\u80fd\u6027\u304c\u51fa\u3066\u304f\u308b\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u30b0\u30ed\u30fc\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u731b\u9032\u3057\u3066\u3044\u304f\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u5e02\u5834\u306f\u552f\u4e00\u7121\u4e8c\u306e\u5b58\u5728\u3067\u3042\u308a\u7d9a\u3051\u3088\u3046\u3068\u3059\u308b\u3002\u3044\u3064\u304b\u305d\u306e\u58c1\u304c\u7121\u304f\u306a\u308b\u6642\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u6210\u529f\u3059\u308b\u70ba\u306b\u5fc5\u305a\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u6587\u5316\u3092\u305f\u305f\u3048\u3001\u305d\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u9069\u5fdc\u3057\u7d9a\u3051\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LnTTb45DlH\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/marketingvsbranding\/\">\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/marketingvsbranding\/embed\/#?secret=KOU75O0uYE#?secret=LnTTb45DlH\" data-secret=\"LnTTb45DlH\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>&nbsp;<\/p>\n<table class=\"companyList\" >\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.martinroll.com\"><img decoding=\"async\" class=\"alignnone size-full wp-image-13901\" style=\"width: 100px;\" src=\"https:\/\/blog.btrax.com\/en\/files\/2014\/02\/Martin-Roll.jpg\" alt=\"Martin Roll\" \/><\/a><\/td>\n<td>\n<div><b><b><a href=\"https:\/\/www.martinroll.com\/\" target=\"_blank\" rel=\"noopener\">Martin Roll<\/a><\/b>\u00a0<\/b>&#8211; Guest Contributor<\/div>\n<div>\n<p><a href=\"https:\/\/www.martinroll.com\/\" target=\"_blank\" rel=\"noopener\">Martin Roll<\/a>\u306f\u4e16\u754c\u7684\u306a\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\u3068\u540c\u6642\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u3059\u308b\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3092\u3064\u3068\u3081\u308b\u3002\u56fd\u969b\u7684\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u624b\u52a9\u3051\u3001\u5f7c\u3089\u306e\u8ca1\u653f\u7684\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u7af6\u4e89\u76f8\u624b\u306b\u3082\u6253\u3061\u52dd\u3066\u308b\u3088\u3046\u306b\u30a2\u30b7\u30b9\u30c8\u3059\u308b\u3002\u540c\u6642\u306b\u3001\u30b9\u30d4\u30fc\u30ab\u30fc\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30bf\u30fc\u3001\u53f8\u4f1a\u8005\u3001\u7d4c\u6e08\u30b3\u30e9\u30e0\u30cb\u30b9\u30c8\u3068\u3057\u3066\u3082\u6709\u540d\u3067\u3042\u308b\u3002\u307e\u305f\u56fd\u969b\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\u3067\u3082\u6559\u3048\u3066\u304a\u308a\u3001INSEAD\u306eMBA\u3092\u3082\u3064\u3002\u4ee3\u8868\u4f5c\u3068\u3057\u3066\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u306b\u306a\u3063\u305f<a href=\"https:\/\/www.amazon.com\/Asian-Brand-Strategy-Builds-Strong\/dp\/1403992797\/ref=sr_1_1?ie=UTF8&amp;qid=1392098802&amp;sr=8-1&amp;keywords=asian+brand+strategy\" target=\"_blank\" rel=\"noopener\">Asian Brand Strategy<\/a>\u3001\u305d\u3057\u3066\u73fe\u5728\u306f4\u518a\u306e\u30cb\u30e5\u30fc\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u57f7\u7b46\u4e2d\u3002\u00a0<a href=\"https:\/\/twitter.com\/MartinRoll\" target=\"_blank\" rel=\"noopener\">@martinroll<\/a>.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>freshtrax\u3067\u306f\u30b2\u30b9\u30c8\u30d6\u30ed\u30ac\u30fc\u3092\u52df\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u8208\u5473\u306e\u3042\u308b\u65b9\u306f<a href=\"https:\/\/bit.ly\/1dv6NIy\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089\u304b\u3089<\/a>\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>Photo by:\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/idirectori\/4784152399\/sizes\/l\/\" target=\"_blank\" rel=\"noopener\">idirectori<\/a><\/p>\n<p>\u539f\u6587: <a href=\"https:\/\/blog.btrax.com\/en\/2014\/02\/11\/branding-and-culture\/\" target=\"_blank\" rel=\"noopener\">Branding and Culture: The Winning Combination\u00a0<\/a><\/p>\n<p style=\"text-align: right;\">\u7ffb\u8a33\/\u7de8\u96c6: Ayano Nakaine, Hinako Sato<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u6d77\u5916\u306b\u9032\u51fa\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u7559\u610f\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u4e8b\u306e\u4e00\u3064\u304c\u6a19\u6e96\u5316\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u5316\u306e\u30d0\u30e9\u30f3\u30b9\u3060\u3002\u8fd1\u5e74\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3059\u308b\u793e\u4f1a\u306b\u304a\u3044\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u305d\u306e\u5546\u54c1\u306e\u30ed\u30b4\u3092\u8a8d\u8b58\u3059\u308b\u305f\u3081\u3060\u3051\u4ee5\u4e0a\u306e\u3082 [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":22569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[192,225],"class_list":["post-22552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-192","tag-225"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/22552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=22552"}],"version-history":[{"count":10,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/22552\/revisions"}],"predecessor-version":[{"id":55639,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/22552\/revisions\/55639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/22569"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=22552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=22552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=22552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}