freshtrax

Overview

In the traditional world of marketing, advertisers and business planners constantly worried about Integrated Marketing; making sure all print, radio and TV spots worked together in unison. Now in the rapidly changing world of the internet, businesses must look beyond tradition and look for new ways to generate interest in consumers. The fist obvious solution is the creation of a web page. But this only gets you halfway to success. No matter how fantastic your designs are, an unseen website creates no new business. You need the right tools and skills to get your site seen throughout the online world.
To meet these demands, we offer a complete web marketing program in addition to our web design services. We will optimize your web designs and create Pay Per Click advertising campaigns to make sure your site appears on the most popular internet search results pages.

Search Engine Optimization

A website is not just the fancy pictures and text that appear on a computer screen. Underneath lies complicated programs and coding that search engines rely on the find answers for their searches. We make sure your website title, meta-tags, and other behind the scene information is fully present and available to give the highest possible search engine rating. If not your website is just a fancy, expensive brochure.

Online Media Placement

In addition to search engines, you can place dynamic, interactive advertisements on websites that appeal to your customers. We can design Flash and GIF banner ads to improve brand recognition and bring customers directly to your sight.

Online PR (Landing Pages)

Posting news articles and press releases brings qualified leads to your web site while optimizing your site for search engines. We have experience in creating landing pages that will dramatically increase your presence in organic search results.

Pay Per Click (PPC)

In addition to search engine optimization, buying keywords related to your web site is essential. This immediately drives viewers to your website with qualified turnovers that are traceable online. btrax has time-proven methods for online keyword analysis, program setup and execution.

Web Analytics

Keeping pace in the constantly changing online marketing industry may appear impossible. But with our sophisticated analytics tools, you can adjust and monitor the success of your web advertising efforts real time. Our regular reports will keep you aware of your entire online business.

Email Marketing

Using new methods of tracking emails, we can track who has viewed your email, forwarded your email, clicked on your displayed link and how many times. This allows you to gauge interest and follow up with personal interaction. From design to implementation, btrax can make email marketing effective for you.

Web Marketing Service by btrax

btrax is a cross-cultural branding and web consulting firm with services for design, mobile, and social media. We specialize on projects between the US, Japan and China markets. Enthusiastic about those topics too? Follow us on Twitter and Facebook!