Many star singers and musicians have started to use social media to reach their fans (and potential fans).
Twitter and Facebook fan pages have become particularly popular ways to engage with exclusive updates, blog musings and photos.
Now artists are taking it to a whole new level by debuting music videos, live streaming of concerts and fan contests.
Although emerging artists have been able to use this asymetric marketing to big effect, mainstream artists are increasingly embracing it. Shakira recently released her newest music video on Ustream , embedded on her Facebook page as well.
Likewise, Foo Fighter held a live concert using LiveStream on Facebook, and Jason Mraz chatted live diretly with his fans. All of those activities help them engage better with their fans through the virtual platform, rather than radio spots with its pay-to-play system and hard to penetrate broadcast TV shows.
Shakira and Foo Fighters are not the first ones to do this, but the fact that big labels see social media marketing as athe main stage, instead of a sideshow.
Photo by alejandroamador
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