freshtrax

Get to Know the Market – Basic Statistics

Asian Countries

• Internet users in Asian countries 704 million users
  • China 338 million users
  • Japan 94 million users
  • Korea 37.5 million users
• Market size - Population in Asia 3.8 billion (56.3% of World Population)
• Internet Growth in Asia (2000-2009): 516.1%
• Internet Growth in the rest of the world: 291.1%
• Internet Users in Asia: 42.2% of the world’s users
• Internet Users in the rest of the world: 57.8%

Asian-Americans in the U.S.

• Estimated number of U.S. residents: 15.2 million
• Asian population in California: 5 million
• Percent growth of Asian-American population between 2006 – 2007: 2.9%
• Asians of Chinese descent in the U.S. in 2007: 3.54 million

Three Ways to Serve the Asian Audience

Quick & Easy translation

• Reduced number of pages
• Translated text
• Having same images used in the original site
• Using same page layout as the original site

Mid-level Localization

• Fully translated text on same number of pages
• Localized headlines by native copy writers
• Localized images
• Using same page layout as the original site

Brand-Level Localization

• Optimized design for the target market
• Fully localized text and copy
• Optimized page structure
• Optimized page layout
• Localized visual and Flash elements
• Local language SEO
• Twitter / Facebook content in target languages
• YouTube video with captions

Things NOT to do

• Using mechanical translation
• Convert all text to images
• Translation by a non-native speaker

* Stats from http://www.internetworldstats.com/stats3.htm

btrax is a cross-cultural branding and web consulting firm with services for design, mobile, and social media. We specialize on projects between the US, Japan and China markets. Enthusiastic about those topics too? Follow us on Twitter and Facebook!