Conversing with UI: A UX Designer’s Journey Through Trends [btrax Voice #1 Mimi Yu]
- Jun 19, 2018
btrax voice is a series highlighting a different employee at our company each time. For our first installment of the btrax voice on our blog freshtrax for the US side, we sat down with Mimi Yu, one of our UX Designers. Mimi shares her thoughts on current design trends and reflects on her experiences and how she came to be in design, where she is today, and how she wants to grow and learn in the world of design. Who is Mimi? btrax Voice: Mimi Yu Job Title: UX Designer Company: btrax, Inc. Graduating from University of California Davis with a major in Sociology and a minor in Philosophy, Mimi Yu has […]
6 Businesses with Success in China (and How They Did It)
- Sep 27, 2017
Doing business in China is not for the faint of heart. Trade protections, piracy, and cultural peccadilloes all work against making an honest Yuan for foreign companies—even hugely profitable global firms like Google, Facebook, and Amazon have had limited success in China. Yet, the potential is great: a rising middle class will spend increasingly on goods and services they perceive as best in class. And several companies have taken advantage, flourishing in the world’s second largest economy despite obstacles and a recent economic downturn there. Here are 6 businesses with success in China, and how they did it. Image | Rising population of Chinese middle class Apple China accounts for a significant percentage of Apple’s […]
Traveling to Japan: Pros and Cons of Airbnb vs Hotels
- Aug 25, 2017
Last year, Japan experienced a record number of foreign guests and tourist spending and that number is expected to continue to grow with both the 2019 Rugby World Cup and 2020 Olympics right around the corner. Hotels are expected to add over 60,000 rooms leading up to the 2020 Olympics, yet the Mizuho Research Institutes forecasts a shortage of 10,000 hotel rooms during the Olympics. With the decrease in hotel rooms available and recent legalization of sharing economy rentals in Japan, Airbnb is expected to become one of the largest accommodation options in Japan. The Airbnb community in Japan has seen over 200 percent growth year-over-year and are expected to […]
3 Points to Consider When Going Global
- Aug 17, 2017
When Twitter launched in Brazil, users were excited about the ‘follow button’ and social interactions grew from there, while in Japan the majority of users saw Twitter as a messaging tool. Why did the same product with the exact same functions serve these two groups in completely different ways? Localization is the short answer. But what is it exactly? Why does it matter when going global? How do you carry out localization? At the end of July, D.Haus held a Localization Panel Event to educate attendees about best practices when expanding into new markets. The panel was made up by localization experts: Ms. Wakana Omija and Mr. Thomas Arend. btrax’s […]
5 Best TV Advertisements in Japan and What Makes Them So Great
- Jul 25, 2017
Although Japan’s marketing industry has experienced rapid growth and a shift towards digital media, television is still considered the dominant force in advertising. According to Dentsu’s 2016 advertising expenditure report, the production costs for TV commercials alone account for 31.3% of Japan’s total advertising expenditure and has seen a 2% increase this last year. http://www.dentsu.com/knowledgeanddata/ad_expenditures/ Companies maintain multi-million yen budgets on TV advertising because it is key for growing and establishing a prominent brand. Not only is there a strong correlation between the increase in TV advertising spending and sales, but TV advertising is the most effective advertising medium in increasing market share. To most foreigners, Japanese TV advertisements are […]
How to Find an Asian Company to Partner With
- May 23, 2017
An Asian supplier, manufacturer, or distribution partner isn’t just a nice-to-have for startups and entrepreneurs seeking to grow their businesses—it’s an indispensable resource if you are planning on doing business in Asia. But how do you find the right Asian company to work with? “Partnerships and strategic alliances are important to achieve superior business performance,” says Dr. Evaristo Doria, a senior lecturer in international business at the J. Mack Robinson College of Business at Georgia State University and coauthor of Oasis: In Search of Extraordinary Business Growth Overseas. “However, their failure rate is high. When the partnership or strategic alliance is with an Asian company, the risk of failure might be even higher due […]
8 Marketing Mistakes to Avoid Making in Japan
- Apr 25, 2017
Marketing to Japanese consumers is hard—even for Japanese companies. And though most strategies for optimizing marketing’s effectiveness in the West (like having clear campaign goals and measuring results) also apply in Japan, there are a few additional things you should keep in mind when navigating the Japanese market. Here are a few common marketing pitfalls to avoid making in Japan.
5 Mistakes Startups Make in Japan
- Apr 13, 2017
Expanding your business into Japan can be exciting and lucrative, as this hi-tech market provides millions of opportunities for new users of your product or service. But as with any venture, it comes with risk and potential failure. Of course, there are startup mistakes to avoid no matter where you are, but there are additional no-no’s specific to Japan. Here are some risks to watch out for.
How Do HR Policies Differ in America and Japan?
- Mar 21, 2017
It should surprise no one that there are cultural differences between US and Japanese companies. This is especially true when comparing what HR policies the respective nations’ organizations enact—and how employees do, or do not, take advantage of them. Neither nation currently ranks well when compared to Europe and the rest of the world with regards to family leave and vacation, though Japan, at least, has introduced new laws requiring time off. So which of the two nations are more favorable to employees? According to Hidemaru Sato, btrax’s Senior Advisor as well as former CEO and GM of comScore Japan and former GM of Expedia Japan, the Japanese government has […]
10 Best Asian Countries to Invest In
- Mar 8, 2017
The business imperative of investing in Asia is not up for debate: more than half the world’s consumers reside within Asia. What’s more, Asian countries – particularly those of Southeast Asia – are bucking the global aging trend; while the average age of the U.S.’s and Europe’s populations continue to rise, Asia’s are young and increasingly well educated, forming a growing middle class consisting of consummate consumers. Which countries are most favorable to investment? Check out our ranking below.