3 Failures in Entering the Chinese Market: Lessons Learned
Chinese Market Trends, General (English), Localization
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We have been learning quite a lot from stories of success. But isn’t failure the mother of success? A great business model in the U.S. may not apply to other nations. What should we do (or not do) to enter Chinese market? Three not-so-successful stories from Best Buy,  Forever 21 and Groupon may teach us some valuable lessons.

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Clone Wars – Localization Before the Locals Capture the Market
General (English), Localization
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Image by Montine Rummel

The phrase “What you wish that you had done if…”  is used a lot when it comes to personal decisions, buying decisions and business decisions.  This is heard a lot when it comes to localization of great products and the results of localization mistakes made after the fact–cloning.  Let’s look at some of the recent Chinese examples.
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