In the latest “Top 100 Most Valuable Global Brands” report, Apple has replaced Google, which was the winner for the past 4 years, to be the top valued brand. In this ranking list, the US companies accounted for almost half of the top brands, while China has become the second largest country which occupies 12 positions.
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Getting confused about the definitions and roles of “Brand” and “Design” for your business? This is how we perceive those words to keep refining ourselves as a creative agency. Read More »
Hello. My name is Maiko. I’ve been working at btrax as a design intern since September, 2010. (I wrote a post introducing myself in the past, but it is written in Japanese…)
On March 4th, I’m going to leave btrax in order to return to Japan. My goal as a web designer was to provide web solutions to clients from a global viewpoint. Now, after 6 months, I think btrax is exactly the place I was looking for as it best suited my needs. I learned a lot from btrax as a web design intern in a multi-cultural environment.
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Happy New Year! Well, our creatives have been busy as the elves of Santa before the holidays getting our new WordPress blog modified, customized and launched.
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I was pleased to attend the first NEW PEOPLE Talk series last night. The speaker was Tetsuya Kaida, General Manager of Toyota’s Business Revolution Corporate Value Project Department, speaking about his vision for Toyota’s new global values-his presentation called “Space and Wind.” His presentation described a way of thinking that touched my cultural soul, my social being and my renewed hope for changing corporate culture.
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I am running a company whose primary focus is to connect East and West through online media. While I was in college, I did something on the same theme in one of my design classes. But at that time, I used Ukiyoe (Japanese traditional wood painting) as the eastern example and contrasted that with classic American animation. A picture is worth a thousand words. Here are some samples out of 12 different pieces I created.
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I am a designer, not an artist.
Artist or designer? If you ask me, I will tell you I am definitely not an artist, I’m a designer. With my grandfather and father having a natural gift for painting and drawing, I think that the “artist” gene skipped a generation since my simplistic, done-in-ten-seconds doodles of food with happy faces can’t even compare to their beautiful and skillful impressionistic oil paintings of landscapes and still lifes.
Is being an artist measured by the ability to draw and paint? Can design be art? Without thinking too much about it, I would answer, “Yes, of course!” So, why do I group myself with designers instead of artists even though I feel that designs can be art? Is there a difference between creating art or design and being an artist or designer? The lines drawn between art and design can be drawn sometimes with an extra-thick black Sharpie marker or with invisible ink depending on how you define them.
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Last Month, we asked our designers to compete in a friendly artistic competition to create a iPhone wallpaper design for our community. Our designers, Makoto, Erin, Steven and Angela got their “creative” juices flowing and came up with the wallpaper you see above.
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