[Our Work] GCREST Enters the US with their Creative Website
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 GregOur 2011 iPad/iPhone Wallpaper Art Show
>> Take a tour through our 2011 Wallpaper Collection.Give them a try and a ‘like’ here .by
GregChina：Next Luxury EmpireIn 2008, China’s super-rich bought a quarter of the world’s luxury goods. In 2009, China has overtaken the US to become the world’s second largest luxury market. 2012, is China replacing Japan as the world’s most fanatical consumption country next year? Read More » by
 shuzMultilingual Travel Magazine Gets a Facelift and Becomes Social
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GregThe Importance of Design for Start-ups
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 BrandonTurning Seven: 7 Milestones in btrax’s Journey
It’s rather humbling to see how far we’ve come, especially in the past year. That’s in no small part due to our amazing clients, supportive friends, fans and hardworking team. Here are seven milestones Read More » by
 Tim[Our Work] Custom WordPress Site Connects the Asian American Community
Our company loves working with Non-profits. They have unique web requirements that a lot of businesses don’t have. Our team sat down with Asian Americans for Community Involvement (AACI) and they had a few goals (1) Unify the branding of their other websites and (2) Staff Content Management and also provide User Interface design and hooks back to a custom donation system . In this blog we share our team’s and client’s insight into the approaches with AACI website. Read More » by
Greg[Event Report] Calbee Comes to San Francisco
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Greg11 Steps for Getting Media Buzz
The below tips are effective ways we’ve found to get great media coverage and educate our clients to ensure their voice is heard among a fast and saturated media environment. by
TimTop 100 Most Valuable Global Brands
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btrax has grown rapidly from a San Francisco boutique design house into a cross-cultural branding and web consulting agency with amazing clients in six countries.
This is one of our more interesting sites we’ve worked on. Localization is not just the words but the approach. This particular client is a popular Social Game company from Japan – 
We have been working with 
Many start-ups focus on technology and service ideas. Although there is nothing wrong about coming up with something no one else would, the factor that really makes a big difference between a blasting success and dismal failure could be something else; DESIGN. Why? The answer seems to be very straightforward. Users do not care much about what’s underneath but what they actually do on what they see, what they feel, and what they experience. In other words, it is the quality of design that affects the business results. Design not only the affects the revenue, but also in many cases getting funded or not. 
btrax just turned seven this month and we wanted to take a moment to reflect on the road we’ve traveled.
We were very lucky to help brand, market and promote the Calbee Grand opening of their first store outside of Japan. For those who do not know Calbee, they are a snack giant in Japan known for their shrimp and potato snacks. The store officially called the 
btrax 
