In the latest “Top 100 Most Valuable Global Brands” report, Apple has replaced Google, which was the winner for the past 4 years, to be the top valued brand. In this ranking list, the US companies accounted for almost half of the top brands, while China has become the second largest country which occupies 12 positions.
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I was lucky to attend a noon time seminar called “Social Media In China: The Same, But Different”, hosted by the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE) and sponsored by MediaX of Stanford University. Thomas Crampton, who oversees Asia Social Media for OgilvyPR 360, gave a talk on the landscape of social media in China to a packed conference room at Stanford University. Crampton has an interesting background as he came from what we call today, traditional journalistic print media, and adapted his career to the “new” social media.
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When: Tuesday, January 11, 2011, 6:00 PM
Where: Rocket Space | 181 Fremont Street, San Francisco, CA 94105
Who: Anyone doing business connected to China or interested in emerging companies in Asia
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by
Tim
Photo by Sam Churchill
After seeing 3 chinese companies break into the Top 10 Fortune 500 list this year, I was just curious what the Top 10 Chinese companies worldwide were. We took the Forbes Global 2000 list and summarized where the Chinese companies rank. The Top 10 list describes the type of industry that each company serves and lists the sales, profits, assets and market value for each company. Forbes ranks these global titans by a composite ranking from four metric – sales, profits, assets, market value. Enjoy the list!
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Even though the economic slowdown spreads all over the world, many top U.S. brands such as GM and Coca- Cola has been increasing sales revenue during the last couple years in China. Let’s take a tour of some popular US brands in China.
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When you think of brand names that represent traditional America to the consumer, I immediately think of Levi’s, Harley-Davidson and Budweiser. How do American brands do in China?
The story of Budweiser in China is fascinating. In 2003, China past the US in total beer volume –which means China is the largest in the world in terms of production volume. China official estimates put the average per capita beer consumption at 5.19 liters(1.4 Gallons) but beer production increased to 43 billion litres in 2009 that translates to a whopping 33 liters( 8.7 gallons) per person.
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Tencent QQ and Renren.com are the most popular social media networking tools amongst the younger generations in Mainland China. Tencent QQ, similar to MSN, and RenRen.com, similar to Facebook, are the most extensive network platforms for this demographic.
Let me briefly introduce how powerful Tencent QQ’s influence in Mainland China. Tencent was established in 1998 and the company’s headquarters are located in high-tech industry city of Shenzhen. Tencent is one of the largest comprehensive internet service providers with the most users. Tencent Holdings Limited (SEHK 700) went public in June, 2004.
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Larry Page & Sergey Brin | Art by Graziano Origa
As people have gradually built more of their life on Internet platforms, the accumulation of wealth has shifted from manufacturing magnates and media barons to tech entrepreneurs – all under the age of 50. The top 15 Internet and computing related billionaires according to the latest Forbes ranking.
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If someone asked you to name the top 10 websites in Amercia, most likely you could come up with a few or even most of them. Google. Facebook. eBay. Wikipedia.
But could you name the top 10 in China?
What we think of the web is shaped largely by the few sites we use constantly. But those sites can differ widely country to country.
As businessness continue look for new markets, especially in Asia, knowing web landmarks becomes critical to succesfully navigating a foreign audience’s home landscape.
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Twitter and Facebook both have global ambitions. And we know global means China on the horizon.
However, Chinese people already have a huge array of social media options – many of them developed by Chinese. These regional players have been quicker to capitalize on their deeper cultural knowledge, but their approach to growth might look very familiar.
The majority of the users are young, and almost 80% of them are referred by friends, classmates, or colleagues. On average, every user owns 2.78 accounts on social media sites, and most of the users use social media for entertainments, and 27.4% of users play mini games.
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