2011 September | freshtrax | San Francisco Creative Agency's team blog


	Archives September, 2011 10 Steps for Successful Ecommerce in China \| 09-23-2011 According to iResearch data, in 2010 the annual turnover of Chinese online shopping market has reached to 461 billion Yuan, with an increase of 75.3% compared to that of 2009, while the number of users has increased to 148 million and netizen permeability goes to 32.9%. How can we set up a successful B2C Ecommerce in China? by shuz \| Posted in Chinese Market Trends, General (English) Tags: Chinese e-commerce Comments Tweet Meet the btrax Interns – Summer 2011 Edition \| 09-19-2011 When it comes to interns, we get some interesting ones! We want to share with our community with what is going on the b-side of btrax. Here is our Summer 2011 interns; Shuhei, Mari, Miko, Tani, and Megumi. by Greg \| Posted in General (English) Tags: btrax, Internship Comments Tweet Instant Startup in 54 hours: MEGA Startup Weekend \| 09-16-2011 Last weekend, btrax was lucky to attend the 54hr startup event called MEGA Startup Weekend where our CEO, Brandon K. Hill, was design mentoring the startup teams. The best way to describe Startup Weekend is an event where entrepreneurs, designers, marketers, developers, enthusiasts work in a weekend-long, hands-on experiences to develop an idea into a reality. by Greg \| Posted in Events & Seminars, General (English) Tags: btrax, MEGA, Startup, Startup Weekend Comments Tweet Multilingual Travel Magazine Gets a Facelift and Becomes Social \| 09-13-2011 We have been working with Chaperon for over a few years and it has been great. Chaperon publishes an yearly travel magazine that guides visitors to popular sites,venues and general information in the San Francisco Bay Area. Chaperon wanted their branding for their publication to celebrate their 20th Anniversary, be consistent among all six languages and have the ability to view ... by Greg \| Posted in Design & Branding, General (English), Our Work Tags: btrax, Chaperon, Facebook, Magazine, Social Media, Travel Comments Tweet The Importance of Design for Start-ups \| 09-07-2011 Many start-ups focus on technology and service ideas. Although there is nothing wrong about coming up with something no one else would, the factor that really makes a big difference between a blasting success and dismal failure could be something else; DESIGN. Why? The answer seems to be very straightforward. Users do not care much about what’s underneath but what ... by Brandon \| Posted in Design & Branding, General (English) Tags: Design, User Experience, User Interface, Web Design Comments Tweet 3 Failures in Entering the Chinese Market: Lessons Learned \| 09-05-2011 We have been learning quite a lot from stories of success. But what about failures? A great business model in the U.S. may not apply to other nations. What should we do (or not do) to enter Chinese market? Three not-so-successful stories in breaking into Chinese market may teach us some valuable lessons. by Sundai \| Posted in Chinese Market Trends, General (English), Localization Tags: Branding, China, China Branding, China Market, Chinese, Localization Comments Tweet


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btrax has grown rapidly from a San Francisco boutique design house into a cross-cultural branding and web consulting agency with amazing clients in six countries.

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