Archives September, 2011
10 Steps for Successful Ecommerce in China | 09-23-2011
by shuz | Posted in Chinese Market Trends, General (English)According to iResearch data, in 2010 the annual turnover of Chinese online shopping market has reached to 461 billion Yuan, with an increase of 75.3% compared to that of 2009, while the number of users has increased to 148 million and netizen permeability goes to 32.9%. How can we set up a successful B2C Ecommerce in China?
Tags: Chinese e-commerce
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Meet the btrax Interns – Summer 2011 Edition | 09-19-2011
by Greg | Posted in General (English)When it comes to interns, we get some interesting ones! We want to share with our community with what is going on the b-side of btrax. Here is our Summer 2011 interns; Shuhei, Mari, Miko, Tani, and Megumi.
Tags: btrax, Internship
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Instant Startup in 54 hours: MEGA Startup Weekend | 09-16-2011
by Greg | Posted in Events & Seminars, General (English)Last weekend, btrax was lucky to attend the 54hr startup event called MEGA Startup Weekend where our CEO, Brandon K. Hill, was design mentoring the startup teams. The best way to describe Startup Weekend is an event where entrepreneurs, designers, marketers, developers, enthusiasts work in a weekend-long, hands-on experiences to develop an idea into a reality.
Tags: btrax, MEGA, Startup, Startup Weekend
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Multilingual Travel Magazine Gets a Facelift and Becomes Social | 09-13-2011
by Greg | Posted in Design & Branding, General (English), Our WorkWe have been working with Chaperon for over a few years and it has been great. Chaperon publishes an yearly travel magazine that guides visitors to popular sites,venues and general information in the San Francisco Bay Area. Chaperon wanted their branding for their publication to celebrate their 20th Anniversary, be consistent among all six languages and have the ability to view ...
Tags: btrax, Chaperon, Facebook, Magazine, Social Media, Travel
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The Importance of Design for Start-ups | 09-07-2011
by Brandon | Posted in Design & Branding, General (English)Many start-ups focus on technology and service ideas. Although there is nothing wrong about coming up with something no one else would, the factor that really makes a big difference between a blasting success and dismal failure could be something else; DESIGN. Why? The answer seems to be very straightforward. Users do not care much about what’s underneath but what ...
Tags: Design, User Experience, User Interface, Web Design
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3 Failures in Entering the Chinese Market: Lessons Learned | 09-05-2011
by Sundai | Posted in Chinese Market Trends, General (English), LocalizationWe have been learning quite a lot from stories of success. But what about failures? A great business model in the U.S. may not apply to other nations. What should we do (or not do) to enter Chinese market? Three not-so-successful stories in breaking into Chinese market may teach us some valuable lessons.
Tags: Branding, China, China Branding, China Market, Chinese, Localization
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