2010 July | freshtrax | San Francisco Creative Agency's team blog


	Archives July, 2010 5 Ways to Fail at Social Media \| 07-30-2010 As everyone is embarking into the social media frontier, certain social patterns emerge. Social capital is a term used by human social network theorists as a value of your ability to network similar to a value placed on an real object. This is a subjective quantity and everyone must determine their social capital criteria. Whether your brand is a personal ... by Greg \| Posted in General (English), Social Media Tags: Brand, btrax, Lessons Learned, Personal Brand, Social Capital, Social Media Comments Tweet An Average US Brand in the China Market – The Budweiser Story \| 07-24-2010 When you think of brand names that represent traditional America to the consumer, I immediately think of Levi’s, Harley-Davidson and Budweiser. How do American brands do in China? The story of Budweiser in China is fascinating. In 2003, China past the US in total beer volume –which means China is the largest in the world in terms of production volume. ... by Greg \| Posted in Chinese Market Trends, General (English) Tags: Branding, btrax, Budweiser, Budweiser in China, China, China Branding, China Market, Chinese Comments Tweet A Night at the SF New Tech Event – An Interesting Tech Mix \| 07-21-2010 Well Myles and crew did it again. The SF New Tech Event @ Mighty had a interesting mix of tech presenters last night. Just when I thought the theme was going to be social opinions, SF New Tech added some real-time profiling and real-time collaboration with a little socialized phone app development platform – a typical SF New Tech event ... by Greg \| Posted in Events & Seminars, General (English) Tags: btrax, Couchin, Lunch, MotherApps, SF New Tech, Showzey, Sococo Comments Tweet Social Work Redifined – My Social Media Job @ btrax \| 07-16-2010 Finding your path in life is what it’s all about. I spent years in the high-tech semiconductor industry doing engineering /marketing and social media was just a hobby. Recently, I got the opportunity to turn my hobby into a career. Of course, this opportunity came through social networking and social media. by Greg \| Posted in General (English), Social Media Tags: btrax, Career, Marketing, Social Media, Social Media Job Comments Tweet Facebook and Mixi – Contrast in Cultural Comfort Zones \| 07-10-2010 While trying to answer the social holy grail question-Why is Mixi popular in Japan?, I came across a paper from researchers at Stanford University looking at the cultural differences between Facebook and Mixi. They examined how Facebook and Mixi persuade their members to join and stay on their respective SNS based on their cultural filters. Persuasion, a key behavior ... by Greg \| Posted in General (English), Social Media Tags: Cultural Comparison, Facebook, mixi, SNS, Social Media Comments Tweet AdLocal Japanese Event in SF – Location, Location, Location \| 07-07-2010 Tomi Brooks-AdLocal and Brandon Hill Last night, we attended a Japanese Business Event, hosted by AdLocal on Howard & 2nd St in San Francisco. The theme of the night was Mobile and Geo-location. by Greg \| Posted in General (English), Japanese Startups, Mobile Trends Tags: Geolocation, Japanese Business Events, Japanese Events, Mobile, Mobile Social Gaming Comments Tweet Social Media Day 2010 – SF City by the Bay Style \| 07-01-2010 I attended the Social Media Day event at Porter-Novelli PR firm who generously opened its doors for the SF event in SOMA-our self-proclaimed SW ground-zero area. The theme of the day here was social video. by Greg \| Posted in General (English), Social Media Tags: Ark.com, btrax, justin.tv, Porter-Novelli, SMDay, Social Media Day Comments Tweet


	Latest Posts How U.S. Companies Can Compete in a Global Market [Event] An Event to Debut Japanese Web/Mobile Startups [Event] How US Companies Can Compete in the Global Market Entrepreneurship Starts with Startup Weekend The Final Six for SF New Tech Japan Night is Now Set


	Categories Chinese Market Trends (24) Design & Branding (17) Entrepreneur (12) Events & Seminars (50) General (English) (163) Japanese Market Trends (21) Japanese Startups (18) Localization (2) Mobile Trends (15) Online Marketing (5) Our Work (6) Social Media (32)


	Tags #SFNewTech Apple Branding btrax China China Branding China Market Chinese Facebook iPhone iPhone App Japan Japanese Japanese Startups Japan Night Localization Marketing Mobile Mobile Technology San Francisco SF New Tech Silicon Valley SNS Social Media Startup Tech Event Travel Twitter Web Design Web Marketing


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