US Market Insights from Chinese Innovators [Video]

Source: Azusa Kawahara (Nifty Corporation)

Co-hosted by btrax and Asia Society, the “Chinese Innovators” event challenged the stereotype that China produces only cheap or counterfeit goods. The cross-industry panel of Chinese business leaders – who are revolutionizing China’s mainstream reputation through innovative products, strategic partnerships and acquisitions in the U.S. market – discussed topics including how a 1 billion domestic population influenced foreign growth strategy, successes and challenges facing Chinese companies in the U.S. market, and so forth.

Event Chinese Innovators: From Shanzhai Copycats to Global Brands

Date December 11, 2011

Location Bechtel Conference Center, Financial District, San Francisco

Moderator Hanson Li, the Hina Group

Panelists Guolin Wang, Huawei; Brad Bao, Tencent; Terry Shidner, VanceInfo

Organizers btrax, Inc. and Asia Society

1. China vs. US Market: A Comparison

2. Break into the US Market: A Different Approach

3. Tencent’s Partnership with Zynga: An Innovation?

4. How do Chinese Outsourcing Companies Crack US Market?

5. Build an International R&D Network

6. How to Build an International Staff Locally

7. Challenges and Opportunities

To see the event from a Japanese standpoint, please read an article  『Chinese Innovators』ライブレポート「コミュニティと企業の幸福な関係」 by Azusa Kawahara, Event Coordinator of NIFTY Corporation.

For details helping you succeed in the China market, please contact us.

Chinese Innovators: From Shanzhai Copycats to Global Brands Event Wrap-Up

The Chinese Innovators: From Shanzhai Copycats to Global Brands event brought together three leaders from top-tier Chinese companies to discuss factors driving them globally and entering the US market. The event was held in the heart of San Francisco’s financial district on December 8th, 2010.

Co-organized by Asia Society and btrax, this panel, moderated by Hanson Li from the Hina Group, featured leaders from three Chinese companies: Guolin Wang from Huawei,Brad Bao from Tencent andTerry Shidner from VanceInfo. Their insights featured innovative approaches of approaching the US market. The three panelists shared their stories as to the reasons, successes and challenges for Chinese companies in the US market. This event hosted attendees from a variety of industrial backgrounds including web design, app development, banking, legal, retail and media.

Schedule: The event was held on December 8th, 2011

6:00-6:45 Registration, drinks and networking
6:45-7:00 Panelist introductions
7:00-8:30 Moderated discussion and audience Q&A
8:30-9:30 Wrap-up, food and networking

Topics for discussion included

  • Factors driving Chinese companies expansion abroad
  • How a 1 billion domestic population influences foreign growth strategy
  • Challenges facing Chinese companies and successes in the U.S. market
  • Comparisons to Japan’s transition from cheap manufacturing base to brand leader
  • Evolution of intellectual property protection inside China as companies go global

 

About the co-organizers

Asia Society is the leading global and pan-Asian organization working to strengthen relationships and promote understanding among the people, leaders, and institutions of the U.S. and Asia.

 

btrax is a cross-cultural branding, marketing and web consulting agency focused on the US, Japan and China markets with clients ranging from startups to Fortune 500 companies.

To see their detailed insights, we will post the video clips from the panel discussion this month. Stay tuned!

For details helping you succeed in the China market, please contact us.