Dec 29

Hello.  I’d like to introduce myself as Erin, one of the new btrax interns.  Lisa asked me to write about my internship experience up to this point, to which I will gladly oblige. But to understand my point of view on my btrax internship experience, I want to tell you a little bit about my work history.

I’ve worked at two other internships within the two years, both for print media, but I’ve never had the opportunity to intern for a web agency.  Initially I wanted to begin my career in website design and HTML/CSS coding, but I slowly gravitated towards print design, as the concepts for me felt a little easier to grasp at that moment.  After my second internship I felt that I wanted to come back into web design since, in the long run, I didn’t want to forget everything I learned about web design and coding.

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I started working at btrax a little over a month ago, shortly before Thanksgiving, and the experience has been nothing short of amazing.  What may seem like mundane work to some people is actually very eye-opening to me, as in my past two internships I’ve only worked as a lone in-house design intern at a university organization and a small business, respectively.  Outside of classroom assignments I’ve never worked with a team to complete a project, and so far I’ve learned something new about designing for every day I’ve worked here.

From participation in my first btrax project, I found that even the small tasks (photo editing and inserting chunks of code into pages) could take hours to do, and understandably without someone to take care of the little things it could easily push a project deadline back a day or two. Designers here often work on two or more projects at a time, leaving a very tight time frame for small tasks like photo editing and placing lightboxes into pages.  I helped the team edit product photos, and with my HTML/CSS knowledge I also inserted Javascript and CSS for a photo lightbox as well as write a basic style sheet and some HTML for their photo credit page.  I won’t lie; it was a little intimidating writing code onto those pages because they contained a lot of PHP, and I’ve never dealt with PHP before.  More importantly, I was afraid I would change something that shouldn’t have been changed, ultimately creating more work for the team than they had already.  But careful navigation helped me change what I needed, and by the end of the day I felt tired yet accomplished, even by doing the “grunt work” for the site.

After that first project, I felt I accomplished something great by allowing the designers to work on the more important parts of the project while I took care of the smaller time-consuming tasks.  Web design called to me once again, and I could not resist this time; I’ve finally found my design comfort zone.  While web and print design both have their pros and cons, I felt more accomplished working on a small part of a website than I did with, say, a large poster or a set of flyers for a given event.  This isn’t to say that I don’t love creating print advertising materials, but in the long run I am more motivated to work on web design than on print design.

I continue to be thankful that I am an intern at btrax; this internship feeds my hunger for knowledge about corporate web design and branding.  Before this I had trouble envisioning and designing on a corporate level; I can safely say that now that I’m learning to tune my style to corporate, professional websites and their respective branding systems.  It is mentally exhausting at times to work on a project, but at the end of the day I always go home satisfied with what I’ve done at btrax.

For those who wished instead to skim my entry, the faces on the oranges are (more or less) how i feel when i come to work for btrax every day. :D

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Dec 17

Picture 15

Twitter and Facebook both have global ambitions. And we know global means China on the horizon.

However, Chinese people already have a huge array of social media options – many of them developed by Chinese. These regional players have been quicker to capitalize on their deeper cultural knowledge, but their approach to growth might look very familiar.

The majority of the users are young, and almost 80% of them are referred by friends, classmates, or colleagues. On average, every user owns 2.78 accounts on social media sites, and most of the users use social media for entertainments, and 27.4% of users play mini games.

QQ alumni
The #1 social networking site in China. In terms of registered users, it has attracted the most users out of all social networking sites in China.
572.3 million total registered users

Facebook
The world’s most popular social networking site isn’t big in China. Although China’s government has blocked them without much explanation, dedicated mainland users still find ways to access it.

In contrast, Facebook is hugely popular in Taiwan (which also uses Mandarin) and is one of the fastest growing countries for Facebook with about 367,400 new registered users each week.
5 million Taiwanese users

56,480 Chinese users

Twitter
There are many clone sites of Twitter in China – partly helped along by the Chinese government’s enthusiastic blocking of Twitter.

TaoTao, which was launched by the same creators of QQ, is the biggest Twitter doppelganger with 51 million users. However, the terms of use limit what content can be put on the site.

Despite the challenges, Chinese users thirst for tweets from celebrities like Britney Spears, Shaquille O’Neal and Ashton Kutcher knows no limit and work-arounds proliferate.

Youku

There are 113 million unique users visiting video sharing sites every week in China. The market is definitely attractive for growing foreign social media sites, but most have failed due to the same challenges facing Facebook and Twitter – including video giant YouTube. Youku is the most popular video sharing site operated by Chinese in Chinaand and ranks among the top ten most trafficked site in China.
Estimated 6 million+

Bababian
Bababian is the Chinese clone of Flickr. One interesting difference is that it not only allows users to upload personal photos, but also images of tings to sell from Tao Bao, a popular eBay-like Chinese online shopping site. Combining these two powerful features has been a boon to Bababian and has attracted a substantial following across the social web.

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Dec 01

2297335228_5b338c604aMany star singers and musicians have started to use social media to reach their fans (and potential fans).

Twitter and Facebook fan pages have become particularly popular ways to engage with exclusive updates, blog musings and photos.

Now artists are taking it to a whole new level by debuting music videos, live streaming of concerts and fan contests.

Although emerging artists have been able to use this asymetric marketing to big effect, mainstream artists are increasingly embracing it. Shakira recently released her newest music video on Ustream , embedded on her Facebook page as well.

Likewise, Foo Fighter held a live concert using LiveStream on Facebook, and Jason Mraz chatted live diretly with his fans. All of those activities help them engage better with their fans through the virtual platform, rather than radio spots with its pay-to-play system and hard to penetrate broadcast TV shows.

Shakira and Foo Fighters are not the first ones to do this, but the fact that big labels see social media marketing as athe main stage, instead of a sideshow.

Photo by alejandroamador


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