Jul 28
Twitter, btrax

Twitter, btrax

先日ご紹介した、Twitter, Co-FounderのBiz Stone氏のインタビューが日本の技術評論社発行の専門誌、Web Site Expert #25に掲載されています。ちなみに掲載記事のタイトルは、”アメリカ西海岸注目企業レポート: Twitter, btrax”

今後日本でもより注目される事ととなるTwitterをいち早く活用し、ビジネスに役立てるのがソーシャルメディアマーケティングのポイントとなるでしょう。

アメリカでのソーシャルメディア展開に興味のある方は、是非btrax(ビートラックス)社へお気軽にお問い合わせください。

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Jul 16

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Chrome. 突破傳統的作業系統

幾天前Google 對外正式宣佈明年他們將會推出Google 的作業系統—Google Chrome OS, 也等於對外宣佈他們即將加入OS (作業系統的縮寫)的競爭市場. 暫且不輪Chrome OS的功能性如何, Google 已經震撼了整個科技界.

什麼是Google Chrome OS
Google在官方部落格上表示, Chrome OS 的特色是速度,簡單與安全為主旨. 整個OS是以開放原始碼的Linux為基礎, 而且以網路為中心, 將以往在電腦上執行的應用軟體透過網路來執行. Chrome OS主要是以長時間用網路的用戶為主要客群, 硬體方面, Google選擇從Netbook(小筆電)來出發. 再不久的將來, 以Netbook在中國的潛力和市場, Chrome OS可能會帶起另一個風潮.

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Chrome OS對中國Netbook市場的影響
為甚麼Chrome OS的出現這麼震撼呢? 其中一個原因就是它是免費的. 在現今的經濟衰退期, 價格便宜的Netbook(一台平均US$439)已經在大陸持續成長, 而ˋ桌上型電腦和筆記電腦都負成長. 如今再加上免費的OS, Netbook的價格一定會更吸引民眾.

Google當然不會只把Chrome OS放在Netbook裡, 它的目標是進軍到所有個人電腦裡, 但是在行動上網已經非常普及和成熟之下, Google選擇以Netbook來開啟OS的市場, 其實是很聰明的. 尤其在中國和其他亞洲國家, 3G和3.5G的基礎都已經非常扎實, Google的加入更可以擴大Netbook的市場.

未來
雖然現在市場反應褒多於貶, 但是並不知道市場真正的接受度會是多少, 不過可以確定的是已經有很多的電腦和科技廠商, 包括: Acer, Adobe, ASUS, Freescale, Hewlett-Pacard, Lenovo, Qualcomm, Texas Instruments, 確定會跟Google 合作, 就讓我們拭目以待吧!

Photos by nDevilTV and Somewhat Frank

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Jul 16

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Chrome. A futuristic OS
A couple days ago, Google announced they will release their own operating system—Google Chrome OS, which means they are officially competing with Microsoft on every scale. No matter how useful or not Chrome OS turns out to be, Google has shaken the whole tech society.


What is Google Chrome OS

In Google’s official Blog, the key aspects are speed, simplicity, and security. It will be open-sourced and will be running within a new windowing system on top of a Linux kernel. The web is the platform, which means the browser is the UI, and you run everything through the browser. Chrome OS is designed for people who spend most of their time on the web, and in terms of hardware, Google chooses the netbook as a starting medium. Based on the potential market of netbooks, Chrome OS may be leading a new trend in the near future.

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The influence of Chrome OS on Chinese netbook market

Why is this announcement so powerful? Because the OS is free. During this economic recession, the low-cost netbook (average price US$439) is growing constantly while desktop and laptop sales are dropping. Wow with the free OS, the price of a netbook will be even more attractive.

Google does not only focus on netbooks; its ultimate goal is to be on every PC, but since mobile internet is extremely popular and mature in China, starting with the netbook is a genius move. In many Asian countries and China, the foundation of 3G and 3.5G networks is solid, so Google can definitely expand the market of the netbook.

Future
Although the pros outweigh the cons right now on the market,  we don’t really know how well the market can accept this new product, but what I can assure you is there are many computer and technology companies who will partner with Google such as Acer, Adobe, ASUS, Freescale, Hewlett-Pacard, Lenovo, Qualcomm, and Texas Instruments. Let’s wait and see!

Photos by nDevilTV and Somewhat Frank

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Jul 14

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Hitachi’s ZoomSight is a tool to help those with low vision or difficulty in distinguishing between colors to browse website content more quickly and conveniently.

Features:

  • Zoom Scale
    Magnifies text and pictures from 50% to 300% for better readability, especially useful for the elderly
  • Display Color
    Black on White, White on Black and Invert Color options all make it easier for users to read content depending on the user’s specific sight impairment
  • Text-To-Speech
    Reads out web pages using a sophisticated synthetic speech engine
  • Pronunciation Guide*
    Adds hiragana or romaji pronunciation on top of kanji or katakana characters within Japanese pages, making them faster to comprehend

    *Currently, “Pronunciation Guide” is only available in the Japanese version.

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Text-To-Speech is a compelling and very much anticipated feature – if it  becomes widely adopted on the mobile platform, it could solve some presentation issues by allowing users to directly listen to a website instead of reading or to listen to content like a blog podcast style while walking around.

If this solution gains wide acceptance in Japan it’s sure to spread to English and other major languages as it gets rolled out in more devices.

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Jul 07

BizTechDay - Social Businesses

btrax has been excited to see the rapid growth of BizTechDay, which emerged out of our friend Edith Yeung’s work building the SFEntrepeneur meetup. We were there at the beginning when the group was just a few dozen people.

Edith has grown that small seed into a full-fledged movement with several hundred people attending her monthly events. Success come from bringing clarity on emerging technology to hungry entrepreneurs, so they can choose which is appropriate for their business.

Beyond tech tips and top notch speakers, BizTechDay offers something invaluable in this tough economy: a vibrant community for growing ideas into successful businesses.

Traditional organizations such as the Chambers of Commerce and BNI have been glacially slow to experiment with new networking formats and communication tools. Or worse they’ve taken top-down approaches for tools built to be bottom-up.

The result is many young professionals and entrepreneurs are bypassing them in favor of grassroots “meet online, get together offline” groups.

BizTechDay - Social Businesses

BizTechDay participants tend to be tech-savvy, but not always tech aware. This is not an usual situation even in tech heavy Bay Area – just keeping up with all the new options is tough. Open source, APIs and better standards have sped up the time it takes developers to build new tools.

Edith hasn’t stopped to rest on her laurels – forming BigSuccess , a small business competition sponsored by Comcast. The most recent round focused on businesses with a social profit bent.

Five finalists were picked by online voting from a pool of Bay Area entrepreneurs who had submitted 90 second pitches:
* Daniel Porras (Planetwize)
* Meghan Connolly Haupt (Sulusso)
* Ben Lewis (Engage As You Age)
* Hilary DeCesare (Girl Ambition)
* Bill Brobeck (Brobeck Solar Energy)

Photos by Tim Wagner © 2009

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