Dec 29

Hello.  I’d like to introduce myself as Erin, one of the new btrax interns.  Lisa asked me to write about my internship experience up to this point, to which I will gladly oblige. But to understand my point of view on my btrax internship experience, I want to tell you a little bit about my work history.

I’ve worked at two other internships within the two years, both for print media, but I’ve never had the opportunity to intern for a web agency.  Initially I wanted to begin my career in website design and HTML/CSS coding, but I slowly gravitated towards print design, as the concepts for me felt a little easier to grasp at that moment.  After my second internship I felt that I wanted to come back into web design since, in the long run, I didn’t want to forget everything I learned about web design and coding.

12447_209890314155_32675554155_3303932_5825623_n

I started working at btrax a little over a month ago, shortly before Thanksgiving, and the experience has been nothing short of amazing.  What may seem like mundane work to some people is actually very eye-opening to me, as in my past two internships I’ve only worked as a lone in-house design intern at a university organization and a small business, respectively.  Outside of classroom assignments I’ve never worked with a team to complete a project, and so far I’ve learned something new about designing for every day I’ve worked here.

From participation in my first btrax project, I found that even the small tasks (photo editing and inserting chunks of code into pages) could take hours to do, and understandably without someone to take care of the little things it could easily push a project deadline back a day or two. Designers here often work on two or more projects at a time, leaving a very tight time frame for small tasks like photo editing and placing lightboxes into pages.  I helped the team edit product photos, and with my HTML/CSS knowledge I also inserted Javascript and CSS for a photo lightbox as well as write a basic style sheet and some HTML for their photo credit page.  I won’t lie; it was a little intimidating writing code onto those pages because they contained a lot of PHP, and I’ve never dealt with PHP before.  More importantly, I was afraid I would change something that shouldn’t have been changed, ultimately creating more work for the team than they had already.  But careful navigation helped me change what I needed, and by the end of the day I felt tired yet accomplished, even by doing the “grunt work” for the site.

After that first project, I felt I accomplished something great by allowing the designers to work on the more important parts of the project while I took care of the smaller time-consuming tasks.  Web design called to me once again, and I could not resist this time; I’ve finally found my design comfort zone.  While web and print design both have their pros and cons, I felt more accomplished working on a small part of a website than I did with, say, a large poster or a set of flyers for a given event.  This isn’t to say that I don’t love creating print advertising materials, but in the long run I am more motivated to work on web design than on print design.

I continue to be thankful that I am an intern at btrax; this internship feeds my hunger for knowledge about corporate web design and branding.  Before this I had trouble envisioning and designing on a corporate level; I can safely say that now that I’m learning to tune my style to corporate, professional websites and their respective branding systems.  It is mentally exhausting at times to work on a project, but at the end of the day I always go home satisfied with what I’ve done at btrax.

For those who wished instead to skim my entry, the faces on the oranges are (more or less) how i feel when i come to work for btrax every day. :D

VN:F [1.7.5_995]
Rating: 5.0/5 (5 votes cast)
  • Share/Bookmark
Dec 17

Picture 15

Twitter and Facebook both have global ambitions. And we know global means China on the horizon.

However, Chinese people already have a huge array of social media options – many of them developed by Chinese. These regional players have been quicker to capitalize on their deeper cultural knowledge, but their approach to growth might look very familiar.

The majority of the users are young, and almost 80% of them are referred by friends, classmates, or colleagues. On average, every user owns 2.78 accounts on social media sites, and most of the users use social media for entertainments, and 27.4% of users play mini games.

QQ alumni
The #1 social networking site in China. In terms of registered users, it has attracted the most users out of all social networking sites in China.
572.3 million total registered users

Facebook
The world’s most popular social networking site isn’t big in China. Although China’s government has blocked them without much explanation, dedicated mainland users still find ways to access it.

In contrast, Facebook is hugely popular in Taiwan (which also uses Mandarin) and is one of the fastest growing countries for Facebook with about 367,400 new registered users each week.
5 million Taiwanese users

56,480 Chinese users

Twitter
There are many clone sites of Twitter in China – partly helped along by the Chinese government’s enthusiastic blocking of Twitter.

TaoTao, which was launched by the same creators of QQ, is the biggest Twitter doppelganger with 51 million users. However, the terms of use limit what content can be put on the site.

Despite the challenges, Chinese users thirst for tweets from celebrities like Britney Spears, Shaquille O’Neal and Ashton Kutcher knows no limit and work-arounds proliferate.

Youku

There are 113 million unique users visiting video sharing sites every week in China. The market is definitely attractive for growing foreign social media sites, but most have failed due to the same challenges facing Facebook and Twitter – including video giant YouTube. Youku is the most popular video sharing site operated by Chinese in Chinaand and ranks among the top ten most trafficked site in China.
Estimated 6 million+

Bababian
Bababian is the Chinese clone of Flickr. One interesting difference is that it not only allows users to upload personal photos, but also images of tings to sell from Tao Bao, a popular eBay-like Chinese online shopping site. Combining these two powerful features has been a boon to Bababian and has attracted a substantial following across the social web.

VN:F [1.7.5_995]
Rating: 5.0/5 (1 vote cast)
  • Share/Bookmark
Dec 01

2297335228_5b338c604aMany star singers and musicians have started to use social media to reach their fans (and potential fans).

Twitter and Facebook fan pages have become particularly popular ways to engage with exclusive updates, blog musings and photos.

Now artists are taking it to a whole new level by debuting music videos, live streaming of concerts and fan contests.

Although emerging artists have been able to use this asymetric marketing to big effect, mainstream artists are increasingly embracing it. Shakira recently released her newest music video on Ustream , embedded on her Facebook page as well.

Likewise, Foo Fighter held a live concert using LiveStream on Facebook, and Jason Mraz chatted live diretly with his fans. All of those activities help them engage better with their fans through the virtual platform, rather than radio spots with its pay-to-play system and hard to penetrate broadcast TV shows.

Shakira and Foo Fighters are not the first ones to do this, but the fact that big labels see social media marketing as athe main stage, instead of a sideshow.

Photo by alejandroamador


VN:F [1.7.5_995]
Rating: 5.0/5 (1 vote cast)
  • Share/Bookmark
Nov 26

今話題のホットなインターネットベンチャー企業が集中するサンフランシスコの小さなSOMA(South of Market)地域。 2002年に「.com」バブルがはじけた後も、その人気はいまだ根強い。
新しく流行るものを作り、大不況の風にも負けずWEB業界で一世風靡しようと、夢と情熱と独自のスタイルを持った若い才能で活気だち、いつもSOMAのどこかの片隅で、アフター5に最先端のWEB技術・文化を紹介するイベントで盛り上がっている。

Photo by Maurice Ramirez

Photo by Maurice Ramirez

最先端のブログソフトのひとつWordPressを開発するAutomattic本社もSOMAにあり、btraxのオフィスからサンフランシスコ ベイに向かって徒歩約10分の距離にある。今日は、そこで行われる「Chic meets Geek」と「サンフランシスコ オペラ ブラボー」共同主催のイベントに、btrax チームがプレス(記者)として出席することになり、皆で仕事帰りAutomattic本社に足を向ける。

「Chic meets Geek」は直訳すると“上品・洗練された娘とオタクの出会い”。一瞬、「電車男」のストーリーを思い浮かべがちだが、イベントのスピーカー及びVIPリスト(下記)や、会場で行なわれているプロダクト デモンストレーションリストを見ると納得。 SOMA(ここで)の辞書を1ページめくると、「Chic meets Geek」は、「Geek(コーディング カルチャー)とChic(エンターテイメント カルチャー)の融合」と訳されるらしい。

スピーカー及びVIPリスト:
Geek(コーディング カルチャー)

  • Matt Mullenweg、WordPressの創立者
  • Randi Zuckerberg、( facebook創立者の妹でエグゼクティブの一人)
  • Edith Yeung、BizTechDay のエグゼクティブ・プロデューサー
  • David Weekly、PBWorks創立者

Chic(エンターテイメント カルチャー)

  • Damon Dunn、旧フットボール プレイヤー(Dallas Cowboysチーム)
  • Mattin Noblia、Top Chef Las VegasTV番組のリアリティスター
  • Terry Disley、 ポール・マッカートニー等をレコーディングした伝説的なジャズミュージシャン

プロダクト デモンストレーション提供企業リスト

デモンストレーションを拝見しながら目に止まったのは、MixMatchMusic社によって作られた、iPhoneプラットフォーム用のMobBaseサービス:

主な特徴

  • ミュージシャンが、低コストでiPhoneアプリを作成・公開・管理可能
  • 写真、ミュージック、歌詞、ビデオ、またイベント情報等をファンとシェアできる
  • ファンが気に入ったミュージックを購入できる機能
  • ある特定のミュージシャンに関するTwitterの全ての”つぶやき”がみれる
  • CMS機能(独自でコンテンツをリアルタイムで追加・削除・更新可能)

mixmusic2

先週N.Y.Timesに、無名だった23歳のAdam YoungがMySpaceやiTunes等を使ってオンライン上で自分のミュージックを広めてゆき、毎週約2,000 トラックが売れるようになり、今や彼の“Fireflies”はBillboard一位に輝き、来月ニューヨークのマディソン スクエア ガーデンで主催されるZ100 Jingle Ballコンサートに、超人気ミュージシャン達と並んでパフォーマンスすることが大きくとりあげられていた。

iPhone等のモバイルプラットフォーム上で、才能ある駆け出しのミュージシャンが早く発掘され易すく、又ファンとリアルタイムでコミュニケーション(交流)できる場を提供するMobBase。ミュージシャンやミュージックファンにとっては今後、ちょっと目が離せない。

VN:F [1.7.5_995]
Rating: 4.0/5 (1 vote cast)
  • Share/Bookmark
Nov 19

The BizTechDay was held on October 22 and 23 at the Hyatt Regency San Francisco Airport.  The theme of this event was how to utilize the present web technology for the business success.  The seminars were held to introduce various tactics to boost the sales of small to medium sized businesses. There were several known faces such as Justin Kan of Justin TV and btrax CEO, Brandon Hill participated as a genius of Asian markets and presented the current web trends in Asia.

Justin&Brandon(500)

Btrax  held a booth next to Google, Wordpress, and Elance, and we provided free website analysis. To our surprise, we received many inquiries. And all of them had some factors to improve. People are drawn more towards “look and feel” than to ”functionality”. And it seems like they are satisfied by having sites up even if their websites are not fully functioning, as a tool of internet marketing.

BTDseminar(500)

Search Engine Optimization (SEO) has been a buzz word for a while, but that is not the whole story. Since new web marketing methods are created such as using social networking services (SNS), search engines are not the only things to be considered. It is true that people are more likely to click the link to your company if your company name appears on the top of the search results. This will surely increase the hit numbers of your site. But if the site does have any information a user wants, he is likely to navigate away. Thus the bounce back rate increases. In order to make people to take action such as contacting, buying, or sending an inquiry, people need to search through your website. The key is to keep them for longer.

How do we achieve that goal? It is crucial to improve usability of your website. How well people can locate and discover needed information depends on usability. The book When Search Meets Web Usability by Shari Thurow and Nick Musica says good usability makes a website effective, efficient, easy to learn, memorable, error preventive, and satisfactory for a user.  If you have more graphical and textual sense of information on every page, people follow the lead. I highly recommend this book for its strategies and advice for people looking to increase the usability on their sites.

People will stay longer searching your website and once they find what they were looking for, they will move on to next action. How long do visitors stay on your site? Isn’t it time to review the usability of your website?

Photos by Tim Wagner

VN:F [1.7.5_995]
Rating: 4.0/5 (1 vote cast)
  • Share/Bookmark
Nov 09

10月22日、23日とサンフランシスコにおいて、BizTechDayが開催された。今回は、中小企業やスタートアップを対象にインターネット技術をいかに使いこなして、ビジネス成功に結びつけるのかというのが主要なテーマとなっていた。電子メール、ソーシャル ネットワーキング サイトでのマーケティング、そして、Google やYahooなどの提供する無料アプリケーションの使用法などについてのセミナーは、大いににぎわっていた。また、会場には、業界の有名人も多く出席し、中には、ライブビデオのコミュニティーサイト、Justin TVの創始者、Justin Kanの顔もあった。

Justin.tv の創始者, Justin Kan, と btrax社 CEO, Brandon Hill

Justin.tv の創始者, Justin Kan, と btrax社 CEO, Brandon Hill

btrax社のCEOであるBrandon Hillは、アジア通の物知りとしてラウンドテーブルディスカッションの質疑に出席。ここでは、アジア市場の重要性とインターネットを使っていかに市場参入するかというような話題が中心となった。また、わが社はGoogleWordpressElanceなどとともにブースを出して、無料ホームページ分析サービスを行い、大盛況となった。基本的な分析であったが、ほとんどのホームページが改善の余地を残していることが判明した。見た目はよくても機能性やサーチエンジン最適化(SEO)を無視したものが多いため、ホームページを立ち上げて満足していても、今ひとつ、インターネットマーケティングの力を十分に発揮していないサイトが多かった。

サーチエンジンの最適化(SEO)が重要視されているが、それだけでは、片手落ちとなりかねない。ソーシャルネットワーキングサイトなどでのマーケティング方法が出てきた以上、今後、サーチエンジンのみに頼っていてはビジネスの成功にはつながらない。確かにサーチエンジンのトップに乗り出せば、アクセス数やヒット数は増加するが、ページに必要な、または、思うような情報がなければ、訪問者は、すぐにバックボタンでサーチエンジンに戻るのが一般的だ。できるだけ長く、自分たちのサイトを見てもらい、滞在してもらうには、ユーザビリティーの改善が必要不可欠となる。ターゲットとなる人々にとって、魅力的な情報を全てのページに盛り込めば、サイト内を次々と散策してくれる。これが、ユーザビリティーだ。

セミナーの風景

セミナーの風景

長く滞在してもらえれば、訪問者の求める情報があった時に、コンタクトしたり、購入したり、または、訪問を繰り返すという次の行動を誘導できる可能性が増える。さあ、もう一度、あなたのサイトを見直してみませんか?

Photos by Tim Wagner

VN:F [1.7.5_995]
Rating: 5.0/5 (1 vote cast)
  • Share/Bookmark